Connecting and Communicating Effectively with Your Residents: A Look At Everbridge Community Engagement March 2016

Transcription

1 Solutions for Unified Critical Communications Connecting and Communicating Effectively with Your Residents: A Look At Everbridge Community Engagement March 2016

2 Agenda Introducing Community Engagement Increasing Subscriber Base with Easy Opt In Process Sharing to Multiple Communication Channels Event Based Updates with Keywords Use Cases: Papal Visit and Super Bowl 50 The Power of the Google Network Social Media Sharing Onebridge Q&A 2

3 House Keeping Managing Incidents... Engagement Webinar ID Use$the$Q&A$ func.on$to$ submit$your$ ques.ons.$ We ll$send$out$a$ #CEWeek' ' LinkedIn Member? Join our LinkedIn Everbridge Incident Management Professionals Group #CEWeek 3

4 Speakers Scott Benoit Sr. Director, Product Management Everbridge 4

5 Solutions for Unified Critical Communications EVERBRIDGE COMMUNITY ENGAGEMENT March 2016

6 LEVERAGE EMS AND PIO NETWORKS EMERGENCY MANAGEMENT EVERBRIDGE SUITE Emergency Communications Emergencies Hurricanes, blizzards Fire evacuations Terrorism Community Engagement Used by PIOs Local crime Road closures Water main breaks Missing persons LOCAL PUBLIC SAFETY AGENCIES 9,000+ US Agencies - 3 M Opt-Ins 6

7 COMMUNITY ENGAGEMENT VALUE CYCLE Engage your community and improve emergency response COMMUNITY OUTREACH Opt-Ins Mobile Facebook Twitter Google BETTER EMERGENCY RESPONSE When it REALLY Matters MORE COMMUNITY CONTENT Better Informed Residents MORE COMMUNITY OPT-INS MORE ENGAGEMENT Share and Go Viral 7

8 INTRODUCING EVERBRIDGE COMMUNITY ENGAGEMENT EXPAND YOUR RESIDENT OUTREACH More contacts! Anonymous opt-ins Social media and more! LEVERAGE EVENT-BASED ENGAGEMENT Ideal for large groups to receive important public event information Anonymous keyword opt-ins for public events FORCE MULTIPLIER Ideal when internal resources are limited to communicate with the public One-click publishes to social media, OneBridge mobile app and more COMPLETE FOCUS ON PUBLIC SAFETY Minimize disruption and improve emergency response Leverage EMS and PIO networks of 9,000 safety agencies PRECISE NEIGHBORHOOD TARGETING Inform specific neighborhoods with important safety information Engage in two way dialogue with residents, anonymous tipping and more 8

9 RESIDENTS CAN EASILY SIGN UP FOR COMMUNITY ALERTS Increase resident opt-in rates up to 10X Texting their zip code to Customizing a Nationwide User Profile at Nixle.com 9

10 BUILD AN OPT-IN COMMUNITY Leverage existing anonymous opt-ins LA County Sheriff Monrovia PD Arcadia PD Monrovia FD 10

11 THE NETWORK EFFECT Monrovia PD FEED Pasadena PD Azusa PD 1,000 USERS LA County Sheriff Nixle Wire A feed for every location that multiple agencies can contribute to 11

12 BUILD AN OPT-IN COMMUNITY TEXT to FOR COUNTY ALERTS 12

13 PUBLISH TO OPT-INS AND NIXLE SUBSCRIPTIONS Easy to Share! Select Nixle Community Subscribers Publishing Option when sending notification Supports multiple message types MESSAGE TYPE MESSAGE TYPES Alert Advisory Community SMS, , Google Alerts SMS, 13

14 INTRODUCING EVERBRIDGE COMMUNITY ENGAGEMENT EXPAND YOUR RESIDENT OUTREACH More contacts! Anonymous opt-ins Social media and more! LEVERAGE EVENT-BASED ENGAGEMENT Ideal for large groups to receive important public event information Anonymous keyword opt-ins for public events FORCE MULTIPLIER (Engage your community) One-button publishes to social media, OneBridge mobile app and more Ideal when internal resources are limited COMPLETE FOCUS ON PUBLIC SAFETY New OneBridge mobile application Ideal when internal resources are limited PRECICE NEIGHBORHOOD TARGETING New OneBridge mobile application Public Safety focused 14

15 Easily Configure Event Groups Easy to Set Up Mobile keywords for Event Groups are easy to set up and extremely effective in driving resident opt-ins. 15

16 LOCALS AND VISITORS CAN SIGN UP FOR EVENT UPDATES Ideal for large groups of people to opt-in to receive important public event information Text a key word JAZZFESTIVAL For example: jazzfestival to Get event info At event conclusion, invite them to sign up for more alerts 16

17 Community Engagement Case Study: Philadelphia Papal Visit PAPALVISIT September 26-27,

18 Community Engagement Case Study : Philadelphia Papal Visit Attendance 500,000 on Saturday 1 million on Sunday Law Enforcement 71 Local, State, and Fed Agencies 6,000 National Guard Soldiers Thousands of Police and Firefighters Medical 1,000 Emergency Medical Personnel 100+ Ambulances No-Traffic Zones 25 miles of highway closed 4.7 sq. mile Traffic Boxes No cars in or out Fencing around Downtown 18

19 Community Engagement Case Study: Philadelphia Papal Visit 1. Before The Event Public Awareness Campaign 2. During The Event Consistent, Relevant Messaging 3. After The Event Encourage zip code opt-in During Before After 19

20 Community Engagement Case Study: Philadelphia Papal Visit 1. Before The Event: Public Awareness Campaign Walking Map Press Release Local Media TV, Newspapers, Blogs Social Networks Twitter & Facebook Nixle Messaging from Area Agencies Ex: New Jersey State Police, Wilmington DE Police Influencers & Local Orgs Two State Senators PA, NJ, DE Public Education Associations National Night Out 20

21 Community Engagement Case Study: Philadelphia Papal Visit In 7 years, the City of Philadelphia amassed 15,000 Twitter followers and 3,000 Facebook Likes PAPALVISIT Opt-ins In 7 days, the City of Philadelphia amassed 11,449 opt-ins using Community Engagement Sep 5-Sep 7-Sep 9-Sep 11-Sep 13-Sep 15-Sep 17-Sep 19-Sep 21-Sep 23-Sep 25-Sep 27-Sep Opt-ins 21

22 Community Engagement Case Study: Philadelphia Papal Visit 2. During The Event: Consistent, Relevant Messaging 22

23 Community Engagement Case Study: Philadelphia Papal Visit 3. After The Event: Encourage Zip Code Opt-in 23

24 Case Study: Super Bowl 50 Attendance in Super Bowl City Week: 1.1 Million Opening Weekend: 200,000 Closing Weekend: 300,000 No-Traffic Zones Area streets closed Jan 23 Feb 11 BART & Muni: Record High Ridership Law Enforcement Local, State, and Federal Agencies 24

25 Case Study: Super Bowl 50 Bay Area Joint Information Center (JIC) Included: San Francisco Santa Clara Sunnyvale Palo Alto Mountain View San Rafael San Mateo San Jose Alameda Napa County California Highway Patrol SFO Santa Clara Valley Transportation Authority FBI Secret Service NASA 25

26 Case Study: Super Bowl Before The Event Public Awareness Campaign! Press Release! Press Conferences! PSA! Social Media Channels! Media Interviews Bay Area Denver Charlotte! Lists! Signage around area! Local School Districts! Chambers of Commerce! Bay Area Agencies encouraged Nixle subscribers to opt-in 26

27 Case Study: Super Bowl 50 Media Coverage: 27

28 Case Study: Super Bowl 50 IN THE 3 WEEKS BETWEEN JANUARY 11 AND FEBRUARY 7, 10,370 PEOPLE OPTED IN TO RECEIVE SUPER BOWL TEXT ALERTS SB50 Subscribers Opening of Super Bowl City USD s & COC s Nixle Agency Outreach Press Release Social Media Campaign Local Press Outreach 0 11-Jan 12-Jan 13-Jan 14-Jan 15-Jan 16-Jan 17-Jan 18-Jan 19-Jan 20-Jan 21-Jan 22-Jan 23-Jan 24-Jan 25-Jan 26-Jan 27-Jan 28-Jan 29-Jan 30-Jan 31-Jan 1-Feb 2-Feb 3-Feb 4-Feb 5-Feb 6-Feb 7-Feb 28

29 Case Study: Super Bowl During The Event Consistent, Relevant Messaging 29

30 Case Study: Super Bowl After The Event Encourage opt-in to future alerts 30

31 LEVERAGE EVENT BASED OPT-INS KEYWORD: BART KEYWORD: CAFAIR16 KEYWORD: NIKEHALF16 KEYWORD: DUBSPARADE KEYWORD: FLEETWEEK16 KEYWORD: BOTTLEROCK16 KEYWORD: SFPRIDE16 31

32 INTRODUCING EVERBRIDGE COMMUNITY ENGAGEMENT EXPAND YOUR RESIDENT OUTREACH More contacts! Anonymous opt-ins Social media and more! LEVERAGE EVENT-BASED ENGAGEMENT Anonymous keyword opt-ins Special events such as conventions, sports, etc FORCE MULTIPLIER Ideal when internal resources are limited to communicate with the public One-click publishes to social media, OneBridge mobile app and more COMPLETE FOCUS ON PUBLIC SAFETY New OneBridge mobile application Ideal when internal resources are limited PRECICE NEIGHBORHOOD TARGETING New OneBridge mobile application Public Safety focused 32

33 GOOGLE.ORG/PUBLICALERTS 33

34 EVERBRIDGE NIXLE ON GOOGLE MOBILE APPLICATIONS EB community gives you direct access into the Google network Find results in Google Search Get local updates on Google Maps Notifications on Google Now Public Alerts are integrated into Google Search. You ll also see Public Alerts in Google Maps. Google Now on Android is also integrated with Public Alerts. 34

35 SHARE ON SOCIAL MEDIA Easy Set Up! Multiple Twitter or Facebook accounts can be linked to your organization 35

36 SHARE ON SOCIAL MEDIA Easy to Share! Select Social Media publishing option when sending notification NEW PUBLISHING OPTION SELECT SPECIFIC ACCOUNTS 36

37 TODAY: CONTACT SOURCES AND PUBLISHING OPTIONS EVERBRIDGE SUITE MEMBER OPT-INS e911 CONTACTS SEND IPAWS TEXT VOICE MOBILE APP IPAWS EVERBRIDGE NETWORK 37

38 EVERBRIDGE COMMUNITY ENGAGEMENT A FORCE MULTIPLIER EVERBRIDGE SUITE One-click publishing distributes important public information to social media, websites, , text, OneBridge mobile app, and Google Alerts " Nixle Community Subscribers " Social Media MEMBER OPT-INS e911 CONTACTS NEW PUBLISHING OPTIONS COMMUNITY OPT-INS ANONYMOUS OPT-INS KEYWORD OPT-INS SEND IPAWS TEXT VOICE MOBILE APP IPAWS EVERBRIDGE NETWORK WEBPAGE FACEBOOK TWITTER GOOGLE ALERTS 38

39 INTRODUCING EVERBRIDGE COMMUNITY ENGAGEMENT EXPAND YOUR RESIDENT OUTREACH More contacts! Anonymous opt-ins Social media and more! LEVERAGE EVENT-BASED ENGAGEMENT Anonymous keyword opt-ins Special events such as conventions, sports, etc FORCE MULTIPLIER (Engage your community) One-button publishes to social media, OneBridge mobile app and more Ideal when internal resources are limited COMPLETE FOCUS ON PUBLIC SAFETY Minimize disruption and improve emergency response Leverage EMS and PIO networks of 9,000 safety agencies PRECICE NEIGHBORHOOD TARGETING New OneBridge mobile application Public Safety focused 39

40 OVER 9,000 AGENCIES USE EVERBRIDGE AND NIXLE TODAY 40

41 INTRODUCING EVERBRIDGE COMMUNITY ENGAGEMENT EXPAND YOUR RESIDENT OUTREACH More contacts! Anonymous opt-ins Social media and more! LEVERAGE EVENT-BASED ENGAGEMENT Anonymous keyword opt-ins Special events such as conventions, sports, etc FORCE MULTIPLIER (Engage your community) One-button publishes to social media, OneBridge mobile app and more Ideal when internal resources are limited COMPLETE FOCUS ON PUBLIC SAFETY New OneBridge mobile application Ideal when internal resources are limited PRECISE NEIGHBORHOOD TARGETING Inform specific neighborhoods with important safety information Engage in two way dialogue with residents, anonymous tipping and more 41

42 ONEBRIDGE What is OneBridge? OneBridge is a new web and mobile application that allows residents to opt in to receive public safety information from official Everbridge and Nixle agencies. Residents can also use OneBridge to communicate with their neighbors to create a stronger and more engaged community. 42

43 ONEBRIDGE Home neighborhood Users will be associated with a home neighborhood and receive all information that is published to that neighborhood 43

44 ONEBRIDGE Main feed Public Safety information from all locations that a user is subscribed to Posts from neighbors that share a home neighborhood or are in a nearby neighborhood 44

45 ONEBRIDGE Posting Residents can contribute to the discussion by posting messages to their neighbors 45

46 ONEBRIDGE Anonymous tipping Residents can submit anonymous tips via web form or SMS 46

47 ONEBRIDGE Anonymous tipping options SMS WEB FORM Residents can submit anonymous tips via web form or SMS NOTE: Tips will only be supported for Nixle Customers for the first 2 versions of CE. Tipping will be introduced to EB customers in Q

48 ONEBRIDGE Social sharing Residents can also share important information across social media channels 48

49 THANK YOU!

50 Q&A Managing Incidents... Engagement Webinar ID Use$the$Q&A$ func.on$to$ submit$your$ ques.ons.$ We ll$send$out$a$ #CEWeek' ' LinkedIn Member? Join our LinkedIn Everbridge Incident Management Professionals Group #CEWeek 50

51 THANK YOU! Request a demo of Everbridge: Everbridge Resources On-Demand Webinars: White papers, case studies and more Follow us: Linkedin