5-7. WHERE THE retail industry MEETS TO DO Business. you asked and We listened. Join us and Benefit By: october

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1 BUSINESS IN QATAR AND BEYOND bqmagazine.com connect WitH key stakeholders thanks to our interactive #FutureRetail 5-7 october 2015 The Address Hotel Dubai Mall Dubai UAE WHERE THE retail industry MEETS TO DO Business you asked and We listened 2015 FEATURES MORE: Dedicated networking opportunities engaging panel discussions practical roundtable and scenario sessions Join us and Benefit By: assessing an omni-channel approach to customers Devising approaches to maximise customer engagement Discussing tactics to remain relevant in a dynamic and competitive industry evaluating location in a world with real (bricks and mortar) and virtual (online) stores refining strategies for growth and expansion exploring state-of-the-art technology Gaining insight into the latest trends forging new partnerships an informa event event supporter GolD sponsors exhibitor official e-commerce official association official partner partner partner MeDia partners BQ magazine

2 Now in its fourth year, the 2015 future retail summit will once again gather decision makers and influencers from the regional retail industry. This is the forum where the industry meets to do business. Dedicated networking sessions provide a platform for networking between the major stakeholders. These include retail groups, brands, mall developers, and e-commerce specialists as well as the consultants, professional services and suppliers that serve the retail industry. Retailers and experts will share insights into the latest international retail trends and will discuss the Middle East s global attractiveness. The interactive formats allow for participants to tackle key matters in an interactive and outcomes-based manner. WHo should attend? chief executive officer retail Director General ManaGer chief operating officer ManaGinG Director operations ManaGer chief information officer country ManaGer HeaD of retail GeoGrapHic BreakDoWn of participants United Arab Emirates 72% Saudi Arabia 12% Egypt 3% Jordan 3% Qatar 3% Kuwait 2% India 1% Malta 1% Oman 1% Spain 1% United Kingdom 1% advisory BoarD MeMBers: HuMaiD ZayeD alnuaimi Head of Leasing retailcorp Malls asil attar Founder and CEO lead associates naveed DoWlatsHaHi Vice President F&B, ilyas & Mustafa Galadari Group Jayne rafter Publisher rli Magazine speakers include: ankur Gupta Senior Director of Big Data sears Holdings corporation nick peel Chief Executive Officer Marka Holdings MoHaMMaD almadani CEO and Chairman almadani Group BernarD creed Vice President for Finance Dubai Duty free Mark JoHnson International Retail Operations Manager landmark Group richard DeninGsMitHerMan Director of Operations nando s Gaetan Herve General Manager shakespeare and co sarah appleton founder Mini exchange annette BrÜck Franchise Director kcal Healthy fast food stefano chiavegati EMEA CMO Ge lighting ZoltÁn koltai Technology Director for the EMEA region Ge lighting MicHael cotrell Sales Development Leader EMEA silverpop - an ibm company Julie leblan Managing Partner Mylist rajiv sangari Vice President Retail & Licensing ilyas & Mustafa Galadari Group Mark HanDley CFO the toy store yasser al yousuf Managing Director etihad Guest ronaldo MoucHaWar Chief Executive Officer souq.com To book your seat call or register-mea@informa.com rachel Walton Owner & Partner pop retail

3 Masterclass Monday 5 October :00 09:30 Registration 09:30 12:00 Morning session, including a break for refreshments 12:00 13:00 Lunch break 13:00 16:00 Afternoon session including a break for refreshments 16:00 16:30 Assessment Ops for Retail Boot Camp Objective: developing the skills required by operations managers to realise improved operational management Overview: an intensive, one-day session focuses on the strategic and tactical skills required to manage operations effectively, and in line with the operations strategy of your organisation. Outcomes: you will learn approaches to: improve operations and translate organisational goals into operational performance objectives employ effective planning and controlling activities translate organisation goals into operational performance objectives achieve operational improvement Who should attend: managers, team leaders, and specialists responsible for operations. Facilitator: Mark Johnson International Retail Operations Head Landmark Group In association with: The George Washington University School of Business, Informa s Academic Partner, is dedicated to excellence: in its teaching and research about management, in the public and private sectors, within the United States and internationally. The school has a 75 year history of preparing men and women for leadership in both the public and private sectors. Known internationally for its dedication to academic excellence, the school draws students from all parts of the United States and around the world. Beyond first class teaching and scholarship, the school s faculty offers practical experience in the issues and challenges confronting business and government. Its research centres link faculty and students with US and international business and government organisations. Recent distance learning initiatives have expanded the school s global reach. Eligibility for a GW Certificate of Completion (Electronic) Delegates must meet two criteria to be eligible for an Informa/GW Certificate of Completion for the masterclass: 1. Satisfactory attendance delegates must attend all sessions of the masterclass. Delegates who miss more than 2 hours of the masterclass sessions will not be eligible to sit the course assessment. 2. Successful completion of the course assessment. Sponsorship Opportunities Position your brand in front of decision makers and influencers for the regional retail industry. Our participants are committed to developing and advancing the regional retail industry. They invest their time to meet at a forum that allows them to converse in an intimate environment with their peers. Future Retail is an unrivalled opportunity to showcase your brand, product and services. The retailers, retail operators, brand owners and franchisees in attendance are looking to: innovate and adopt new technologies embrace new channels maintain and grow market share improve engagement with the customer Prominent business leaders from the regional retail sector come together at Future Retail Summit, making it an excellent opportunity for networking and doing business. The topics covered will inform your strategy for success Humaid Zayed Alnuaimi, Head of Leasing, Retailcorp Malls Make sure your solution is front of mind to this audience of decision makers, contact Charlotte Horne on sponsorship@informa.com or

4 Conference Day One Tuesday 6 October :00 Welcome and housekeeping 09:15 Chairperson s address Jayne Rafter, Publisher, RLI Magazine 09:30 The integrated retailer: seamlessly connecting the digital and physical shopping experience Sears is the fourth largest department store in the US, with millions of products on offer across their stores. They are recognised as a leader in integrated retail, and a Big Data pioneer. During this session, Sears will discuss the business case for the technology it has embraced. It will provide insights into: Maximising multi-channel customer engagement through their loyalty program Enabling a customised approach and optimising personal pricing Leveraging and applying Big Data in order to: track the effectiveness of marketing campaigns and promotional campaigns plot the efficiency of the supply chain combat fraud Ankur Gupta, Senior Director of Big Data at Sears Holdings Corporation International keynote 10:10 Rising to the challenge of ensuring consistency in execution across all stores throughout the region Revealing Landmark Group s journey to delivering consistent implementations across all stores throughout the region: The value proposition behind having all stores operating at a uniform level Approaches that enable true customer engagement: Ensuring that the focus of the stores is to deliver a customer experience Using technology to empower staff to better serve customers Effective training programmes and talent management to enable superior customer relations Mark Johnson, International Retail Operations Head, Landmark Group CASE STUDY 10:50 Speed networking Expand your business network during this quick and effective way to meet key contacts. Remember to bring your business cards. 11:10 Morning refreshment break and networking 11:40 Thriving in A Customer Driven World At one time you could enter a business and the owner would instantly know who you were and what you liked. As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn t maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses. But today s customers expect a more personal touch. Learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience. David Launay, Senior Sales & Marketing Engineer, Silverpop, an IBM Company Industry insight 12:20 Transforming retail experiences with Intelligent Lighting Intelligent lighting solutions are transforming the retail environment, and helping to build customer traffic through innovative in-store applications. Discover how this can be used to realise the following benefits: Navigation Promotion Optimisation Education Stefano Chiavegati, EMEA CMO, GE Lighting Industry insight 13:00 Lunch break and networking 14:00 Strategic partnerships: forming collaborations that extend your reach and increase your revenue How can strategic partnership extend your reach? Roundtable SESSION Panel discussion Partnerships Panel What are the benefits of forming coalitions between leading players in the region? Why is there a risk in inappropriate pairings with partners that didn t have the same market stake and influence? Facilitator: Jayne Rafter, Publisher, RLI Magazine Yasser Al Yousuf, Managing Director, Etihad Guest Annette Brück, Franchise Director, Kcal Healthy Fast Food Julie Leblan, Managing Partner, MyList 14:30 Enhancing the in-store experience to drive loyalty and engagement How has the behaviour of the consumer shifted towards a broader spectrum digital experience? How can we create a shopping experience that is seamless, personalised and convenient? What does today s customer want in a mobile shopping experience? In what way does an in-store virtual shopping assistant benefit the consumer, and the retailer? When a tool makes in-store navigation easier, could this hurt the retailer if customers no longer wander and there is a drop in impulse buys? Zoltán Koltai, Technology Director for the EMEA region, GE Lighting Nick Peel, Chief Executive Officer, Marka Holdings Ankur Gupta, Senior Director of Big Data, Sears Holdings Corporation 15:00 Afternoon refreshment break and networking 15:30 Tourism and Retail Shopping is one of the most lucrative tourism activities in Dubai, and Dubai attracts a diverse and international customer base. In which ways is your retail operation geared towards taking advantage of this? Make the most of an opportunity to highlight your challenges, and discuss the best strategies to overcome them. Join your peers in discussions on different approaches and tools to leverage trends in retail tourism. Discuss which factors attract customers, and inform the decision to visit again, including: pricing, brand presence, brand variety, and store and mall layout and infrastructure. At the close of this session, each table will give a two-minute summary. Leader: Jayne Rafter, Publisher, RLI Magazine 16:30 Close of day The Future Retail Summit forms a platform for the retail industry in the Middle East to network with industry peers and to discuss, debate and share best practices across various topics that is both relevant and specific to our market. Naveed Dowlatshahi Executive Director, Kash Global To book your seat call or register-mea@informa.com

5 Conference Day Two 09:00 Welcome and housekeeping 09:15 Chairperson s address Jayne Rafter, Publisher, RLI Magazine 09:30 Remaining competitive in a saturated market How do you differentiate from your competition? How can you better understand the needs and wants of the customer in order to retain customers and increase market share? How can you develop a culture that is agile and allows you to adapt timeously? Facilitator: Naveed Dowlatshahi, Vice President Food & Beverage, Ilyas & Mustafa Galadari Group Ankur Gupta, Senior Director of Big Data, Sears Holdings Corporation Richard Dening-Smitherman, Director of Operations, Nando s Bernard Creed, Vice President for Finance, Dubai Duty Free Competitive edge panel 10:00 Making it as a retail group lessons from industry stalwarts Share your brand s journey in a 2 minute elevator pitch What are three things every retailer should know about operating in the UAE, and the broader gulf region? What keeps you, as a major retail group, at the top? Negotiation with malls Relationship with suppliers Rapport with brands Interviewer: Jayne Rafter, Publisher, RLI Magazine Interviewee: Mohammad Almadani, CEO and Chairman of Almadani Group Panel discussion Live interview 10:50 Morning refreshment break and networking 11:20 Creating experiential retail environments: new models that are shaking up the retail industry How customer demand is changing the way define shopping Factors that make for an experiential retail environment The latest and most exciting models Lessons learnt from unsuccessful attempts at experiential retail How creating experiences enable better engagement with customers Facilitator: Jayne Rafter, Publisher, RLI Magazine Mark Handley, CFO, The Toy Store Rachel Walton, Owner & Partner, Pop Retail Laura Brown, Senior Marketing Programme Manager, Silverpop, an IBM Company 10:30 Speed networking Expand your business network during this quick and effective way to meet key contacts. 11:40 Building scale into your operation Being prepared to manage expansion by building it into your strategy Determining which factors to consider in deciding where to be and how to be Adjusting for delivering a standard across different locations (physical and virtual) Richard Dening-Smitherman, Director of Operations, Nando s 12:00 Adapting in the era of e-commerce and m-commerce Assessing the benefits for an e-commerce and m-commerce approach to retail in the region Recognising how to use online and in-store channels to complement each other Evaluating the pitfalls and the benefits of having a virtual presence Assessing where customisation would benefit your business through the provision of nuanced and tailored offerings Julie Leblan, Managing Partner, MyList Head-to-head Local start-up success story Wednesday 7 October :20 Start-up versus Franchise This session will weigh up the franchise versus the home-grown approach. Elements that will be compared will include: The model The value proposition The challenges The risk The opportunities The benefits Facilitator: Naveed Dowlatshahi, Vice President F&B, Ilyas & Mustafa Galadari Group Gaetan Herve, General Manager, Shakespeare and Co Annette Brück, Franchise Director, Kcal Healthy Fast Food 12:40 MiniExchange keynote: real life insights into making it as a home-grown brand Demand: identify a problem that your start-up will solve Scale: building scalability into your business strategy Funding: establishing true partnerships to enable growth Sarah Appleton, founder, Mini Exchange 13:00 Lunch break and networking 14:00 Lessons from pioneers who have led local start-ups What was your biggest business mistake and how did you learn from it? What are three things every start-up should know about launching in Dubai? How do we show the value of start-ups to retailers, mall developers, and the industry as a whole? Moderator: Asil Attar, Founder and CEO, Lead Associates Sarah Appleton, founder, Mini Exchange Gaetan Herve, General Manager, Shakespeare and Co Start-up panel 14:30 How things work among licenser, licensee and retailer How is the relationship structured? In what ways can strategic alignment be achieved? What do the different partners expect from the others What advice is there to overcome common pitfalls? Rajiv Sangari, Vice President Food & Beverage, Ilyas & Mustafa Galadari Group 15:00 Meet the buyer / meet the investor over coffee This is an ideal setting to connect start-ups and investors. Hold productive discussions to clarify what both parties are looking for, as well as timelines, processes and requirements. 15:30 A Inroads into Dubai Scenario planning is about exploring the future. By being aware of what could happen, you are better able to prepare. In our scenario, an international brand wants to launch in Dubai. You will work with your peers to brainstorm the right path and the right partner to make inroads into Dubai. Along the way, new variables and disruptive factors will be introduced. You will need to adapt and get creative in order to overcome these unexpected challenges. Scenario session B Home-grown in Dubai Scenario planning is about exploring the future. If you are aware of what could happen, you are better able to prepare for what will happen. During this session you will team up with your peers to discuss and develop a plan to launch as a start-up in Dubai. Along the way, new variables and disruptive factors will be introduced. You will need to adapt and get creative in working around these real-life surprises. Facilitator: Humaid Zayed Alnuaimi, Head of Leasing, Retailcorp Malls Tavis Stewart, Commercial Director, Lead Associates Rohan Bhardwaj, General Manager, Radix Wears Middle East (Former International Marketing Manager for Burger King and Applebee s MENA) 16:30 Close of conference

6 @FutureRetailme #FutureRetail 5-7 october 2015 The Address Hotel Dubai Mall Dubai UAE WHERE THE retail industry MEETS TO DO Business register today Go to Call register-mea@informa.com Group Discounts available call: a.watts@informa.com AZ3083 Book Before 30 July 2015 Book Before 31 August 2015 Book after 31 August 2015 conference and Masterclass $3,199 $3,399 $3,599 conference only $2,399 $2,599 $2,799 Masterclass only $1,199 $1,299 $1,399 For hotel inquiries hospitality@informa.com for terms and conditions please visit TK/JL RETAIL ND Copyright Informa Middle East Ltd.