3 Perfect Days for Retail at the Digital Marketing Event of the Year

Transcription

1 3 Perfect Days for Retail at the Digital Marketing Event of the Year From May 10 12, Atlanta will be the center of the marketing universe - and we ve started the perfect three-day agenda of insights, inspiration, and fun for the marketing visionaries of the retail industry (that s you!). As you arrive, you ll find yourself surrounded by the latest technology, newest ideas, and brightest talents of the digital marketing community. The three most connected days of the year begin in this moment. And just in case you caught a very late (or very early) flight in, we ll bring the coffee. 61 % of Millennials say they would be interested in sharing personal data with retailers for better service. [Marketing Cloud] offers several enhancements designed to give companies a single place for planning customer journeys, or managing their interactions with a brand across sales, service, marketing, and more. IDG News Service 29 Meet your next brand advocate. And the next. 1 salesforce.com/connections

2 MAY 10: Retail Marketers Opening Keynote 10:00 a.m. 11:30 a.m. Marketing Cloud CEO Scott McCorkle has been instrumental in creating a better digital customer experience since Join Scott and special guests for inspiring insights, customer success stories, and a glimpse of the latest Marketing Cloud technology. Connections 2016 guests can hear from retail marketing innovators from ALDO, Luxottica, Life Time Fitness, Land of Nod and many more. Training and Breakout Sessions 1:00 p.m. 4:40 p.m. Connections offers 100+ breakout and training sessions, so anyone can create their own perfect agenda. Bring your laptop, and start your session experience with groundbreaking guidance for marketing. It s still the leading method of communication for business. Plus, find ways to enhance your cross-channel marketing campaigns. 92 Meet your marketing inner circle. Connections Street Festival 7:30 p.m. Check out live music and nightlife at the Connections Street Festival in one of Atlanta s most dynamic and vibrant areas. Explore the Luckie Marietta district while A-list DJ and entertainer Casey Connor spins records. 2 salesforce.com/connections

3 MAY 10: Retail Sessions Getting Started with Cross-Channel Journeys [option 1] 1:00 p.m. 1:40 p.m. Ever wonder how the smartest brands seem to know the right way to reach you, from that first moment and throughout the relationship? The cross-channel journey is an amazing, holistic experience when done correctly with the ultimate endgame of satisfied and loyal customers. Join Kate Duggan, Director of Digital Marketing, Loyalty for Albertsons Companies and Matt Fischer, Director, CRM Product Management from Rue La La as they share how they re using the phased approach of crawl-walk-run to map, iterate, test and overcome obstacles to launch 1-to-1 journeys. Power to the People: How Local Retailers Can Leverage for Business Success [option 2] 1:00 p.m. 1:40 p.m. What happens when 300 retail store owners get their hands on the Salesforce Marketing Cloud product? Find out how retail franchisor Wild Birds Unlimited manages their brand, while giving franchisees the power to leverage in a local marketing strategy. See real-world examples and results from more than 15 years of empowering non-technical users to use sophisticated marketing tools. How Luxottica is Enhancing their Marketing with Advertising 2:00 p.m. 2:40 p.m. We sit down with Luxottica, operator of iconic retail brands like Sunglass Hut and Lenscrafters, to hear how the business is reshaping its marketing strategies by brand, using advertising to grow each brand s reach, finding new subscribers that look like their best ones at scale, and re-engaging inactive users on channels like Facebook. Every marketer will walk away with new ideas to think about omni-channel marketing done right. Transform Customer Engagement Across Every Channel with Land of Nod 3:00 p.m. 3:40 p.m. In today s connected world, every customer interaction matters. Hear first hand how Land of Nod is leveraging data science, targeted content and personalized journeys as a vehicle for enhancing customer engagement. Learn how to make the most of every shopper touchpoint to create loyal brand advocates. Powering Smarter Customer Journeys with Personalization Builder 4:00 p.m. 4:40 p.m. You ve made the commitment to join your customers on their journey, but how do you deliver the optimal experience for each individual? Hear first hand from Marketing Cloud customers and learn how predictive intelligence holds the key to powering smarter customer journeys. You ll leave this session with an understanding of how predictive intelligence drives personalized experiences and content across the customer journey, hear use cases to maximize your Marketing Cloud investment, and leave with a taste of what s to come. 3 salesforce.com/connections

4 MAY 11: : Retail Marketers Cloud Expo 8:00 a.m. 10:00 a.m. 11:30 a.m. 6:00 p.m. Explore the Expo Hall, including our retail-only demo station. See the latest marketing technology, meet thought leaders, and swap business cards. Product Keynote 10:00 a.m. As Marketing Cloud SVP and Chief Product Officer, Bryan Wade forges unprecedented paths in digital marketing. Start your day with trade secrets and unforgettable motivation from Bryan. 10 Each customer is unique. Your marketing campaigns should be, too. Connections 2016 guests can hear presenters from innovators like Bombardier, Forrester Research, Altimeter Group, and many mor. Breakout Sessions 8:45 a.m. 9:25 a.m. 1:00 p.m. 4:40 p.m. Connections 2015 boasted a diverse roster of breakout speakers 45% of whom were women. This year, learn and gain career-changing ideas from amazing women leaders like Salesforce SVP of Retail Shelley Bransten. Discover ways to enhance your and social strategy with mobile, get tips from design leaders, see the latest in digital advertising, and much more. 4 salesforce.com/connections

5 MAY 11: Retail Sessions How Leading Retailers Optimize the Shopper Journey 8:45 a.m. 9:25 a.m. From acquisition to post-conversion, retail customers have come to expect relevant, individualized promotional content for each step of their shopper journey. Our panel of leading retail brands - Cabela s, Crocs, and Hallmark Baby - will demonstrate their strategies for personalizing digital marketing content, and how these messages strengthen customer engagement. Design 301: How Room & Board are Re-Creating Their Customer Journeys [option 1] 1:00 p.m. 1:40 p.m. In this session we will dive deeper into how design impacts content across the customer journey. You ll hear first hand how Room & Board built a powerful customer journey using targeted design and Predictive Intelligence and how it impacted customer conversations and conversions. You ll also walk away with tangible tips for how to build your own customer journeys using the Marketing Cloud. Who Wore it Best in 2015: Mobile Success Stories with Papa John s [option 2] 2:00 p.m. 2:40 p.m. In 2015 we saw some great cross channel mobile programs that are influencing the industry, and we also saw some that didn t catch much attention. Learn from the mistakes and get inspired from 2015 s best of the best in mobile messaging programs. Along with us we ll have great marketing cloud customers VUDU, who recently launched an amazing program tied around the release of Starwars: The Force Awakens, and Papa John s, who is making great strides toward reaching their customers at the right time and place across multiple marketing channels. Retail Keynote: Reimagining Retail in the Age of the Shopper Featuring ALDO 2:00 p.m. 2:40 p.m. Digital disruption is driving shopper demand for personalization. Stores are being reimagined as showrooms, distribution centers, experience centers, and are increasingly only a touchpoint along a shopper s journey. Join Salesforce and ALDO to learn how to personalize the shopper journey everywhere, empower employees with mobile, collaboration and analytics tools, and transform into innovative and agile retailers. Getting Started on the Right Foot: How Life Time Fitness Approaches Onboarding 4:00 p.m. 4:40 p.m. How you welcome customers to your brand is a defining moment. Join Life Time as they share a step-bystep approach detailing how they use Journey Builder to deliver multi-channel journeys that go beyond simply welcoming their customers. 5 salesforce.com/connections

6 MAY 12: Retail Marketers Inspirational Speakers and Expo 8:00 a.m. 12:00 p.m. The conference isn t over yet. Visit the Expo Hall for exclusive product demos, hands-on workshops, and inspirational viewing at the Innovation Theater. Learn how to become a Marketing Cloud Ambassador, or cheer on your favorite brand and team at the Fanatics customer showcase. Finally, round out your morning by attending an inspirational keynote to head back to work with renewed enthusiasm. [Room & Board] started pumping data from in-store sales into Salesforce s [Marketing Cloud], and blending it with data from the website and programs. [S]ales teams often recognized that people shopping for certain couches liked to pair them with specific styles of chairs based on how they looked together in person. The Wall Street Journal 89 % of companies plan to compete based on their customer experience. Brian Solis, X: The Experience When Business Meets Design 97 It s where your success story begins. Register for the Digital Marketing Event of the Year, and prepare to transform your business in just three days. salesforce.com/connections