SPEAKER: Harry van Huyssteen

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1 TOPIC: The Transport Forum as Best Practice for Collaboration SPEAKER: Harry van Huyssteen

2 WHAT IS THE TRANSPORT FORUM?

3 Monthly Special Interest Group events Attendance is for free, but registration is essential Travel, Transport and Logistics industries represented respectively per event

4 Site visits Combined with Special Interest Group sessions

5 Website: Content is for free, but registration is essential to download

6 Weekly s Option to opt out Online database Offline database Transport Community

7 Testimonies Unprepared

8 Video of testimonies

9 Testimonies Unique Platform for networking Unique platform to debate matters of relevance Network with thought leaders in the industry Wide spectrum of Transport community in one room Professional presentations Knowledge brought forward is relevant and valuable for all

10 Testimonies Content Provision All the presentations are available within 24 hours of the events on the website Major source of knowledge for anybody out there free of charge to see what is going on

11 Testimonies Policy and Direction Gain insight into policy direction Allows business to remain informed A holistic perspective to see where the industry is moving

12 Testimonies Business Value Valuable piece of data that can be integrated with the respected knowledge to reduce cost To find ways for us to understand each other better, to develop solutions better, and to serve our country and its consumers better To enable disruptive innovation for all of us To have access to e.g. CEOs of very large organisations you would never be able to meet on a normal basis, or without a great deal of difficulty To see trends and to compare with our solutions and to see how to bridge the gap Media helps with the content and for future ideas for editorials Academics to invite people to share their wisdom with us as academics and as practitioners

13 Testimonies Personal Fantastic journey Have learned a lot as far as the transport industry in this country is concerned As a consultant, it provides a platform for me to view other industry leaders who bring their views, ideas, problems and issues, as well as what they feel can change life for the better Great to build your contact base

14 Testimonies Why we associate We see it attracting top people, the captains, and their support for the Transport Forum Covers issues of relevance to the industry The speakers are of high caliber Themes and locations are relevant to us We have been given ample opportunities to participate When you add technology to collaboration and innovation, even disruptive, you need the right platform where organisations feel safe to exchange information and ideas so that we can improve the competitiveness of our supply chains

15 Testimonies National Participation and loyalty of many members show that it is critical not only for individual companies, but also for the continued competitiveness of our economy which is required by different effective supply chains making it up Very useful monthly get together for many members of the transport community to share ideas in creating a better society for all Transport plays a very big role in the country s economy. If we not talking about transport the country is not growing We need to be talking and addressing the issues of transport because it affects everybody in their everyday life, it affects every business in its everyday life, it affects the country as the matter of economic level

16 Testimonies Collaboration Collaboration initiatives and information sharing build on to a bigger picture which can be understood throughout the industry, optimized and utilized Innovation in the Supply Chain and Logistics world requires collaboration

17 Best Practice for Collaboration

18 Collaboration Imperatives Collaboration is the process where diverse entities work together to achieve mutual goals and to maximise value for the people they serve Drivers Demand Interdependence Innovation Quick to market Effective Disruptive Close to customer Sustainability Involve all players Friendly environment Strategic Alignment Shared vision and goals Performance Standards Visibility and metrics Project Management Evidence of benefits Inhibitors Ignorance Silos Lack of funding Fear of change Fear of mistakes Separation (Geo) Lack of planning

19 Collaboration Sustainable Transport Forum $ Provide friendly platform for everybody to attend free of charge Be professional but predictable in terms of events schedule e.g. 1 st Thursday of each month Establish a strong brand associated with a big player such as an university Include topics that s news-worthy to attract the media Be happy to start small and build the database continuously Get funding from sponsors to cover venue and catering Ensure participation of all stakeholders Government Professional bodies Consultants Academics Do not represent anybody and do not have an opinion, besides that of improving the process of transport. Provide a platform for professional bodies to fulfil their mandate representing the customer Ensure that presentations are available, for free, the next morning from the website

20 Lessons learnt

21 Lessons learnt over eight years Build your database of participants content/attendance = contact details Protect access and online participation many malicious programs and people Draft a sponsorship schedule as base for negotiations and fair exposure management Keep website up to date on daily basis presentations and news flashes Establish good relationships with industry bodies and the media provide platform Alternate events with vertical focus to ensure channel focus Be consistent in marketing activities Do barter agreements for better exposure to your forum and to your sponsors Do not have too many sponsors have to cater for all

22

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