PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM

Size: px
Start display at page:

Download "PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM"

Transcription

1 PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM

2 WHY IT MATTERS GETTING STARTED STRATEGY CONCEPT PLAN TYPICAL INVESTMENT AND TIMEFRAME

3 01. WHY IT MATTERS When you re revamping a marketing program, developing a new campaign or launching a new product, you need an approach that s as systematic as it is relevant. That s why our entire methodology is grounded in the realities of your customer base. We begin with insight, focus into a compelling concept and ultimately deploy with measurable tactics that move your audience to action. PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM WHY IT MATTERS

4 GROUNDED IN THE REALITIES OF YOUR CUSTOMER BASE PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM WHY IT MATTERS

5 GODFREY S METHODOLOGY PROVIDES A DEFINED APPROACH FOR: Discovering the realities of your market, competitors and audience Developing strategies to achieve your goals given those realities Creating the concept that will differentiate and resonate Producing the tactical plan to reach, engage and move your audience to action Setting the stage for project execution, measurement and optimization PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM WHY IT MATTERS

6 02. GETTING STARTED This package assumes that the immersion and insight steps have been completed. As part of these steps, it s essential that we talk with some customers and prospects to understand your buyers behavior and needs at every stage of their journey toward a purchase. PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM GETTING STARTED

7 REAL VOICES = REAL INSIGHT PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM GETTING STARTED

8 03. STRATEGY In essence, the strategy determines how we will achieve your objectives given the realities of the market, the competition and the audience. Whether it s a high-level positioning strategy or a focused execution strategy, we build everything around a singular, differentiating statement. From there, we use established tools to map the foundations that will drive concept and plan development. PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM STRATEGY

9 WE BUILD EVERYTHING AROUND A SINGULAR, DIFFERENTIATING STATEMENT. PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM STRATEGY

10 TYPICAL CAMPAIGN STRATEGY DELIVERABLES: Key Strategies: Aligned with insight findings Brief: Summarizes insight and strategy for concept development Messaging Strategy: Key pillars, reasons to believe and initial proof points Strategic Framework: Aligned with the customer journey, initial framing of the audience situation, key messages, content types, channels, KPIs and measurements PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM STRATEGY

11 04. CONCEPT Leveraging the insight and strategy, we develop several concepts that effectively express your strategic message in a creative way. Why several? First, because who likes a take it or leave it proposition? Second, because we want you to be a part of the process. Every option we provide will be on-strategy and on-brand, but we re out to find the concept that will have you just as excited as we are. PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM CONCEPT

12 CONCEPT = A REPEATABLE CREATIVE IDEA THAT EXPRESSES YOUR STRATEGIC MESSAGE PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM CONCEPT

13 TYPICAL CONCEPT DELIVERABLES: Definition: A recipe for each idea, articulating the approach in as few words as possible Inspiration: A curated sampling of work that shows what you can expect from the final execution Demonstration: Early executions, often in the form of a sketch Concept Guide: A simple how-to for anyone executing the selected concept AFTER A CONCEPT IS SELECTED: Refinement: Details of execution Sample Expressions: Initial executions or samples Concept Guide: A how-to for anyone executing the concept PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM CONCEPT

14 05. PLAN The plan is a crucial bridge from strategy and concept to the actual execution. A B2B marketing plan can get pretty complex, but it s our job to sort through the details. We bring all of our collected expertise to bear. Driven by the strategy and concept and governed by your investment level, the final plan unifies the appropriate owned, earned and paid channels to achieve your marketing goals. PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM PLAN

15 TYPICAL PLANNING DELIVERABLES: Plan Framework: Overall view of the key elements of the plan Content Strategy: Details the audience situation, key messages, types of content and channels Content Development: New content to be developed, including print, digital, visual assets, articles, trade show displays, sales tools and other content assets Owned Media: Includes website properties, blog(s), apps, social media pages Earned Media: Includes public relations activities, word-of-mouth and shared content Paid Media: Includes print and online advertising, search engine marketing and sponsorships Internal Communications: As applicable, especially for branding engagements Optimization: KPIs at each step, with recommended measurement techniques PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM PLAN

16 06. TYPICAL INVESTMENT AND TIMEFRAME Investment and time frame vary, depending on the nature and scope of the project, the market and geographic reach and other factors. Scale and scope Investment range Timeframe Product launch or small campaign $10,000-$25, weeks Large campaign or small program Large program with extensive tactical planning $15,000-$35, weeks $35,000-$50, weeks PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM TYPICAL INVESTMENT AND TIMEFRAME

17 Godfrey is more than a global B2B marketing agency. We re an engine one that drives industry knowledge, audience insight and strategic creativity through a broad landscape of marketing tactics. Everything we do is fine-tuned for B2B. That s our secret: marketing that makes sense for your industry, your brand and your goals. Talk to us today or learn more at godfrey.com. PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

Crafting an Integrated Content Marketing Strategy

Crafting an Integrated Content Marketing Strategy Crafting an Integrated Content Marketing Strategy Pace Perspectives By: Kevin Briody Senior Vice President, Content Marketing Objectives Content Optimization Platform Engagement Pace 2013 paceco.com Greensboro,

More information

JOYN is a digital marketing consultancy for lifestyle brands.

JOYN is a digital marketing consultancy for lifestyle brands. Facts are sacred. The potential of social media to reduce marketing costs and increase profits is well understood, but with your Inbox littered with social media experts, finding advice on how it all fits

More information

C G. Got a Plan? MARKETING. How to Build Your Marketing Plan & Budget. PCGMarketing.com. P.O. Box 4633 Des Moines, Iowa 50305 515.360.

C G. Got a Plan? MARKETING. How to Build Your Marketing Plan & Budget. PCGMarketing.com. P.O. Box 4633 Des Moines, Iowa 50305 515.360. Got a Plan? How to Build Your Marketing Plan & Budget P.O. Box 4633 Des Moines, Iowa 50305 515.360.9176 An Introduction We are a full-service marketing company that uses creative strategies to develop

More information

Take your campaigns from. clutter. to clarity

Take your campaigns from. clutter. to clarity Take your campaigns from clutter to clarity The sound of impact You know that moment when a great idea hits you? Or when inspiration strikes, revealing the solution to your problem? Our integrated business-to-business

More information

Websalad Connect. A fresh approach to digital marketing... PAGE 1

Websalad Connect. A fresh approach to digital marketing... PAGE 1 Websalad Connect A fresh approach to digital marketing... PAGE 1 2014 We connect B2B digitally across Asia Pacific Does your organisation require greater understanding and accountability from its digital

More information

Product Marketing Manager

Product Marketing Manager Product Marketing Manager JOB TITLE: Product Marketing Manager Either Part Time or Full Time COMPANY DESCRIPTION: SmartUQ (SmartUQ.com) provides breakthrough analytics software for engineering applications.

More information

BE EVEN BETTE LEVERAGE THE POWER OF STRATEGIC BRANDING TO DISTANCE YOURSELF FROM THE COMPETITION AND DOMINATE YOUR MARKET SPACE

BE EVEN BETTE LEVERAGE THE POWER OF STRATEGIC BRANDING TO DISTANCE YOURSELF FROM THE COMPETITION AND DOMINATE YOUR MARKET SPACE BE EVEN BETTE LEVERAGE THE POWER OF STRATEGIC BRANDING TO DISTANCE YOURSELF FROM THE COMPETITION AND DOMINATE YOUR MARKET SPACE If there s one constant in business it s change. Your products and service

More information

How a New PR and Communications Strategy Helped Transition a Traditional Company into a Modern and Strategic Marketing Culture

How a New PR and Communications Strategy Helped Transition a Traditional Company into a Modern and Strategic Marketing Culture Communications and PR Case Study Company: Planes Specialized Logistics Fall 2014 How a New PR and Communications Strategy Helped Transition a Traditional Company into a Modern and Strategic Marketing Culture

More information

The Buyer 2.0 Content Strategy Checklist

The Buyer 2.0 Content Strategy Checklist The Buyer 2.0 Content Strategy Checklist Consumers have dramatically changed the way they buy products and services in the past seven years. Today, buyers are taking the lead in the decision-making process,

More information

Best practices to optimize CPG digital targeting

Best practices to optimize CPG digital targeting Best practices to optimize CPG digital targeting Digital targeting has evolved That was then Until recently, digital marketing tactics have largely focused on scale and placement: advertisers served content

More information

The 5-Minute Multi-Channel Nurturing Primer

The 5-Minute Multi-Channel Nurturing Primer The 5-Minute Multi-Channel Nurturing Primer Using Display and Social Advertising to Nurture Leads through the Funnel What is multi-channel nurturing? When it comes to nurturing, many B2B marketers have

More information

Generate Leads and Drive Sales

Generate Leads and Drive Sales Generate Leads and Drive Sales Delivering results that matter with effective and affordable marketing programs www.partnerconcierge.com 480.349.9263 Honeywell@Partne rconcie rge.com I ve been an executive

More information

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights How to Audit Your Marketing Strategy The Purpose of an Audit How to Conduct an Audit Audit Topics and Questions Applying Your Insights @ @ Boost Your Marketing ROI with a Marketing Audit What s the best

More information

MEDICAL TOURISM UNIVERSITY

MEDICAL TOURISM UNIVERSITY TM MEDICAL TOURISM UNIVERSITY BRANDING GLOBAL EXCELLENCE MEDICAL TOURISM MARKETING PROFESSIONAL Medical Tourism Association ABOUT THE MEDICAL TOURISM ASSOCIATION The Medical Tourism Association is a global

More information

The Point of Market Research Is Making Better Business Decisions

The Point of Market Research Is Making Better Business Decisions The Point of Market Research Is Making Better Business Decisions White Paper May 2004 www.knowledgepointresearch.com The Point of Market Research Is Making Better Business Decisions Market research is

More information

11 Things You Should Know About Influencer Marketing

11 Things You Should Know About Influencer Marketing 11 Things You Should Know About Influencer Marketing Table of Contents 1 2 Introduction Influencer Programs Must Have Clear Goals 13 15 Niche Influencers Often Create the Most Engagement Authentic Content

More information

Inspiring new ways to create the growth in your business

Inspiring new ways to create the growth in your business Inspiring new ways to create the growth in your business In today s modern business world, most companies recognizes the need of Innovation, mobility and Internet of thing in order to keep up with the

More information

What can Media Companies Learn from Events Industry Lead Generation Machine

What can Media Companies Learn from Events Industry Lead Generation Machine What can Media Companies Learn from Events Industry Lead Generation Machine About BrightBull Working with B2B and Event companies to drive leads and revenue through inbound marketing Trusted by: How Do

More information

UNDERSTANDING EFFECTIVE LEAD GENERATION TICK #THINKGROWTH

UNDERSTANDING EFFECTIVE LEAD GENERATION TICK #THINKGROWTH UNDERSTANDING EFFECTIVE LEAD GENERATION TICK #THINKGROWTH CONTENTS 1 INTRODUCTION Page 3 2 COMPETITIVE PROPOSITION Page 4 3 USER PROFILING/AUDIENCE DNA Page 9 ENSURE YOUR BRAND HAS A CLEAR, COMPELLING

More information

Social Media Specialized Studies

Social Media Specialized Studies Business and Management Social Media Specialized Studies Accelerate Your Career extension.uci.edu/sm University of California, Irvine Extension s professional certificate and specialized studies programs

More information

Social Media Marketing for Local Businesses

Social Media Marketing for Local Businesses Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook

More information

CASE STUDY STAYING IN THE BLACK

CASE STUDY STAYING IN THE BLACK CASE STUDY STAYING IN THE BLACK HOW MAVENLINK USES GETAPP TO GROW QUALIFIED LEADS & MAINTAIN ROI ABOVE 150% We spoke with Sean Crafts, Co-Founder & Chief Customer Office at Mavenlink, who began and has

More information

Drive growth. See results. Performance Marketing Services Overview

Drive growth. See results. Performance Marketing Services Overview Drive growth. See results. Performance Marketing Services Overview Channel agnostic portfolio management designed with your goals in mind. Channels don t matter to the customer; they engage with brands

More information

BRAND DEVELOPMENT AND SUPPORT. A brand is the personification of a company, a product or service combined with a promise or set of promises.

BRAND DEVELOPMENT AND SUPPORT. A brand is the personification of a company, a product or service combined with a promise or set of promises. BRAND DEVELOPMENT AND SUPPORT 1 BRAND DEVELOPMENT AND SUPPORT What is a brand? Let s start with what a brand is not. A brand is not a logo, name, tag line, positioning, package or the look of ads, promotions,

More information

Guidelines to Building an Effective Marketing Plan

Guidelines to Building an Effective Marketing Plan Guidelines to Building an Effective Marketing Plan Building an Effective Marketing Plan Too often the new fiscal year comes upon us but there was never really any down time to build the new plan. As a

More information

The Social Media Pocket Guide

The Social Media Pocket Guide The Social Media Pocket Guide 6 Ways Marketers Should Use Social Media with Proven Tactics to Achieve Success Jim Rudden - @jimrudden Jordan Viator - @jordanv #AMASpredfast The Social Media Landscape The

More information

Maximizing your Sponsorship Dollars

Maximizing your Sponsorship Dollars Maximizing your Sponsorship Dollars By: Donald J. Hahn, Managing Partner of Hahn Training Corporate sponsorship also known as event marketing or cause marketing (in the case of sponsorship of nonprofit

More information

24 Fundamental Practices for Highly Effective Product Management/Product Marketing Teams

24 Fundamental Practices for Highly Effective Product Management/Product Marketing Teams 24 Fundamental Practices for Highly Effective Product Management/Product Marketing Teams A Highly Effective Product Management/Product Marketing Team is a key contributor to the success of any company.

More information

[Paste client logos here]

[Paste client logos here] [Paste client logos here] Social Media Strategy Example Company A detailed Social Media strategy to guide Example Company s digital marketing project. DaBrian Marketing 10/30/2013 2 Social Media Strategy

More information

THE BLUEPRINT FOR MARKETING AUTOMATION

THE BLUEPRINT FOR MARKETING AUTOMATION THE BLUEPRINT FOR MARKETING AUTOMATION Marketing automation adoption will grow by approximately 50% by 2015. -Sirius Decisions, How Marketing Automation Has Evolved in the Last 12 Months, 2012 Way More

More information

5 Steps to Creating a Successful Optimization Strategy

5 Steps to Creating a Successful Optimization Strategy 5 Steps to Creating a Successful Optimization Strategy Many companies are now recognizing that in a world of mobile devices and increasingly sophisticated online services, the creation of an excellent

More information

Our Client pain points

Our Client pain points Capability Overview Our Client pain points Siloed solutions How to integrate technical platforms across multiple vendors? Inconsistent customer experience How to represent your brand in a consistent and

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

Marketing Audit Checklist

Marketing Audit Checklist A marketing audit should be done at the beginning of the marketing planning process. It takes a close look at the current business landscape internally and externally. The questions are designed to prompt

More information

Integrating behavioural economics & emotional techniques to track brand performance

Integrating behavioural economics & emotional techniques to track brand performance Integrating behavioural economics & emotional techniques to track brand performance Claudia Strauss Managing Director, FMCG & Shopper FMCG Brand & Purchase Tracking Understanding your brand s equity relies

More information

Social Media. Campaign Checklist

Social Media. Campaign Checklist Social Media Campaign Checklist Planning a social media campaign can be a daunting task. Where do you start? What do you need to plan for? This checklist will help you organize your entire campaign in

More information

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

CONTENT MARKETING Planning Template

CONTENT MARKETING Planning Template 2015 CONTENT MARKETING Planning Template 2015 CONTENT MARKETING PLANNING TEMPLATE Why You Need a Content Marketing Plan The adoption rate of inbound marketing has risen dramatically in 2014. The numbers

More information

Creating a Social Media Strategy

Creating a Social Media Strategy Creating a Social Media Strategy SCMD 150 Courseware Social Media Strategy Template To create a social media strategy is to bridge the gap between where you currently are in social media and where you

More information

Just because you can doesn t mean you should

Just because you can doesn t mean you should Just because you can doesn t mean you should Content marketing survival tips Jonathan Copulsky Chief Content Officer, Deloitte LLP Chief Marketing Officer, Deloitte Consulting LLP January 21, 2016 Today

More information

EXECUTIVE MASTER IN. Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders.

EXECUTIVE MASTER IN. Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders. EXECUTIVE MASTER IN CORPORATE COMMUNICATION Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders. COURSE DESCRIPTION At a Glance

More information

GUIDE + TOOL Mastering Digital Marketing Strategy

GUIDE + TOOL Mastering Digital Marketing Strategy GUIDE + TOOL Mastering Digital Marketing Strategy A template for defining a digital marketing campaign or ongoing activity, with expert advice from Steve Hallam, Partner, Deloitte Digital. Published by

More information

Ads Optimization Guide

Ads Optimization Guide Ads Optimization Guide Table of contents Take your campaigns to the next level 03 04 Optimizing Bids 10 Key drivers for advertising success 04 05 Landing Pages 11 01 Creating Multiple Campaigns 05 Tracking

More information

Digital Marketing channels include, but are not limited to: Topics covered:

Digital Marketing channels include, but are not limited to: Topics covered: Description The NIMA Digital Marketing Training is the ideal course for anyone involved in the planning, implementation or measurement of Digital strategies or anyone who would like to pursue a career

More information

Branding, Marketing, and Communications at University of South Alabama

Branding, Marketing, and Communications at University of South Alabama Branding, Marketing, and Communications at University of South Alabama Today s Presentation Marketing and Communications Overview What is a Brand? What is Branding? Benefits of Branding and Marketing Building

More information

Marketing Strategy for the Medical Practice JULIE AMOR APRIL 22, 2015

Marketing Strategy for the Medical Practice JULIE AMOR APRIL 22, 2015 Marketing Strategy for the Medical Practice JULIE AMOR APRIL 22, 2015 Amor Consulting Julie Amor President Strategy. Health. Marketing. Engagement. Merchandise Strategic Marketing & Communication Industries:

More information

003 Digital Marketing Strategy. template

003 Digital Marketing Strategy. template May 2015 template 003 Digital Marketing Strategy A template for defining a digital marketing campaign or ongoing activity, with expert advice from Steve Hallam, Partner, Deloitte Digital. Published by

More information

Digital Marketing Institute s. Professional Diploma in Digital Selling. Validated by the Syllabus Advisory Council (SAC)

Digital Marketing Institute s. Professional Diploma in Digital Selling. Validated by the Syllabus Advisory Council (SAC) Digital Marketing Institute s Professional Diploma in Digital Selling Validated by the Syllabus Advisory Council (SAC) Content Professional Diploma in Digital Selling Welcome Course overview Course content

More information

Using Social Media to Grow Your Brand. www.parkerwhite.com life@parkerwhite.com we give brands life

Using Social Media to Grow Your Brand. www.parkerwhite.com life@parkerwhite.com we give brands life Using Social Media to Grow Your Brand www.parkerwhite.com life@parkerwhite.com we give brands life INTRODUCTION: Why Social Media? Social media is powerful because of its authenticity people take messages

More information

Why Now Is The Time For B2B Companies To Build Their Web Presence

Why Now Is The Time For B2B Companies To Build Their Web Presence Why Now Is The Time For B2B Companies To Build Their Web Presence Contents Today s Manufacturing Buyer What is web presence? Evolve your website Tell your story with content Yes, social media matters in

More information

How to Drive Maximum Returns on Content Marketing with Effective Distribution

How to Drive Maximum Returns on Content Marketing with Effective Distribution How to Drive Maximum Returns on Content Marketing with Effective Distribution With the rapid uptake of content marketing, more and more marketers across industries are crafting content strategies, building

More information

THE SEVEN DEADLY SINS OF B2B TECHNOLOGY PUBLIC RELATIONS

THE SEVEN DEADLY SINS OF B2B TECHNOLOGY PUBLIC RELATIONS THE SEVEN DEADLY SINS OF B2B TECHNOLOGY PUBLIC RELATIONS 7 1 No PR Failing to use PR is the biggest sin of all Since the advent of the internet, buyers are doing things differently. They turn online to

More information

Postgraduate Diploma in Social Media Studies. Awarded by University of California Irvine Extension

Postgraduate Diploma in Social Media Studies. Awarded by University of California Irvine Extension Postgraduate Diploma in Social Media Studies Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University

More information

UNDERSTANDING YOUR TARGET AUDIENCE AND DEFINING YOUR VALUE PROPOSITION

UNDERSTANDING YOUR TARGET AUDIENCE AND DEFINING YOUR VALUE PROPOSITION 57 Stage 3: Set Up and Start Up Theme 6: Marketing UNDERSTANDING YOUR TARGET AUDIENCE AND DEFINING YOUR VALUE PROPOSITION Now that you re ready to turn your idea into a reality and begin defining your

More information

Bruce Rogers. Forbes. Chief Insights Officer and Head of the CMO Practice

Bruce Rogers. Forbes. Chief Insights Officer and Head of the CMO Practice Publish or Perish Bruce Rogers Forbes Chief Insights Officer and Head of the CMO Practice Publish or Perish A CMO Roadmap for Managing, Systematizing, and Optimizing The Marketing Content Supply Chain

More information

for a Home Care Agency

for a Home Care Agency Kuno Creative Builds Buyer Personas, Branding & Content Marketing Strategy for a Home Care Agency with In-Depth 60-Day Assessment The Company & Challenge Tender Rose, based in San Francisco, California,

More information

Web Marketing and PR Online Marketing

Web Marketing and PR Online Marketing coursemonster.com/uk Web Marketing and PR Online Marketing View training dates» Overview This training course is the perfect starting place for online marketing novices or business owners wanting to know

More information

MARKETING TO THE NEW CONSUMER. PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage

MARKETING TO THE NEW CONSUMER. PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage MARKETING TO THE NEW CONSUMER PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage For Part Three of this series, we are in the Active Evaluation Stage of the Customer

More information

The state of CONTENT MARKETING. HOW TO BE EFFECTIVE: a blueprint for marketers

The state of CONTENT MARKETING. HOW TO BE EFFECTIVE: a blueprint for marketers The state of CONTENT MARKETING HOW TO BE EFFECTIVE: a blueprint for marketers Contents Foreword................................ 2 Introduction............................... 4.................................

More information

B2B Social Media Marketing Social s Means Business

B2B Social Media Marketing Social s Means Business B2B Social Media Marketing Social s Means Business Elissa Kline May 2011 1 Social media is changing the way companies interact with customers Why Does Social Media fit With B2B Companies? Key Trends: Social

More information

Content Marketing in 2014:

Content Marketing in 2014: Benchmark Report Content Marketing in 2014: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 10 Content Campaign

More information

Six steps to building effective marketing communications.

Six steps to building effective marketing communications. Six steps to building effective marketing communications. How You Can Avoid Pitfalls and Improve Marketing ROI. By Dan Patton A BRIEF PERSPECTIVE The marketing communications development process is often

More information

White paper. Integrated Marketing Management

White paper. Integrated Marketing Management White paper Integrated Marketing Management The Top 3 Advantages Driving Digital Marketing Automation Has the increase in digital channels caused your marketing operations processes to multiply and deliver

More information

DEVELOPING YOUR MARKETING STRATEGY AND MARKETING PLAN

DEVELOPING YOUR MARKETING STRATEGY AND MARKETING PLAN Stage 4: Piloting Theme 6: Marketing DEVELOPING YOUR MARKETING STRATEGY AND MARKETING PLAN We have introduced the core components of marketing in the previous section of this theme: defining your target

More information

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish GUIDE Social Media Strategy Guide How to build your strategy from start to finish Social Media Strategy Guide How to build your strategy from start to finish Whether you re a social media coordinator for

More information

Agile&wired Web Development & Online Marketing Experts. Intelligent Inspired Integrated Digital Development and Digital Marketing

Agile&wired Web Development & Online Marketing Experts. Intelligent Inspired Integrated Digital Development and Digital Marketing Agile&wired Web Development & Online Marketing Experts Intelligent Inspired Integrated Digital Development and Digital Marketing TRANSFORM your advertising and boost your business If you re in business,

More information

Marketing & Branding Solutions

Marketing & Branding Solutions Marketing & Branding Solutions Objective We want to help get your company recognized as a leading resource in your field, increasing the value of your company and allowing for optimal growth. Our marketing

More information

Balancing Multi-Generational Retail Strategies. Millennials, Boomers and the changing retail landscape. August 2015

Balancing Multi-Generational Retail Strategies. Millennials, Boomers and the changing retail landscape. August 2015 Balancing Multi-Generational Retail Strategies Millennials, Boomers and the changing retail landscape August 2015 It is no secret that Baby Boomers are a shopping force and have provided many retailers

More information

Sales Overnight, Brand Over Time The importance of brand and how to implement a successful lead gen campaign along with brand enhancement

Sales Overnight, Brand Over Time The importance of brand and how to implement a successful lead gen campaign along with brand enhancement Sales Overnight, Brand Over Time The importance of brand and how to implement a successful lead gen campaign along with brand enhancement By Yvonne Tocquigny, Chief Creative & Strategy Officer, Archer

More information

From Web Analytics to Engagement Analytics. Quality over Quantity

From Web Analytics to Engagement Analytics. Quality over Quantity From Web Analytics to Engagement Analytics Quality over Quantity Table of Contents Executive Summary...3 Engagement Analytics...4 Measuring Quality with Engagement Value Points...5 Engagement Analytics

More information

Developing a Marketing Plan

Developing a Marketing Plan Shop Brock Workshop 1 discussed the emergence of Retail 3.0 - New realities and where retail is headed. Workshop 2 covered how the marketplace has moved online and how to keep up. In Workshop 3, we will

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

5 Elements of Successful B2B Email Marketing

5 Elements of Successful B2B Email Marketing e B O O K 5 Elements of Successful B2B Email Marketing An email marketing campaign is a direct marketing tactic with relatively low costs and potentially high Return-On-Investment. In order to achieve

More information

LOCATION3 / A GOOGLE PARTNER LOCATION3 CASE STUDY DIGITAL MARKETING

LOCATION3 / A GOOGLE PARTNER LOCATION3 CASE STUDY DIGITAL MARKETING LOCATION3 CASE STUDY DIGITAL MARKETING CLIENT BACKGROUND Westwood College is an institution of higher learning founded in Denver, Colorado in 1953. Today, Westwood has 14 campuses across California, Colorado,

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

course curriculum Foundations Focus Build Market Launch Price Executive Briefing Action Planning Workshop

course curriculum Foundations Focus Build Market Launch Price Executive Briefing Action Planning Workshop course curriculum Foundations Focus Build Market Launch Price Executive Briefing Action Planning Workshop why us? The Pragmatic Marketing Difference The De Facto Global Standard With over 100,000 individuals

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

Managed Service Marketing

Managed Service Marketing Managed Service Marketing Produce Deliver Design Measure Enterprise Marketing on an SMB Budget. The Problem: Your Prospects are Shopping Without You They self educate and do whatever it takes to thin the

More information

How-To Guide: Open an Online Store. Content Provided by Shopify

How-To Guide: Open an Online Store. Content Provided by Shopify How-To Guide: Open an Online Store Content Provided by Shopify Open an Online Store Contents: ecommerce What do I sell? A home for your brand Bridging online and offline sales Getting started What is ecommerce?

More information

Lead Management. Guide

Lead Management. Guide Lead Management Guide OVERVIEW This document examines the importance of strategy, assets and technology when considering a Lead Management process. The document provides background, points for discovery,

More information

Focused Outreach Lead Generation

Focused Outreach Lead Generation Focused Outreach Lead Generation to Produce High Quality Leads and Raise Your ROI By Elisa Ciarametaro of Exceed Sales www.exceedsales.com Elisa Ciarametaro and Exceed Sales, Inc. Table of Contents What

More information

SMM Brochure. #discoverdigital

SMM Brochure. #discoverdigital SMM Brochure Certification in Facebook Marketing Certification in Twitter Marketing Certification in LinkedIn marketing Professional Diploma in Social Media Marketing Online Mode Classroom Mode #discoverdigital

More information

BRAINFOOD. Automated Dynamic Integration of Marketing and Sales. Sales Optimization White Paper INNOVATIONS FROM THE CONVERGENCE OF

BRAINFOOD. Automated Dynamic Integration of Marketing and Sales. Sales Optimization White Paper INNOVATIONS FROM THE CONVERGENCE OF BRAINFOOD INNOVATIONS FROM THE CONVERGENCE OF BUSINESS, MARKETING AND CREATIVE STRATEGIES WITH LEADING TECHNOLOGY Sales Optimization Automated Dynamic Integration of Marketing and Sales PREFACE Utilizing

More information

Digital Marketing Services. Increasing Your Digital Footprint

Digital Marketing Services. Increasing Your Digital Footprint Digital Marketing Services Increasing Your Digital Footprint IMS Marketing at a Glance ABOUT US Established in 2006, IMS Marketing is Ireland s only dedicated technical marketing company. Our specialist

More information

Beyond the Click : The B2B Marketer s Guide to Display Advertising

Beyond the Click : The B2B Marketer s Guide to Display Advertising Beyond the Click : The challenge In B2B marketing, the ultimate objective of any campaign is to generate the most qualified leads possible, convert these leads into new opportunities that fill the sales

More information

CONTENT CREATION MEDIA PACK

CONTENT CREATION MEDIA PACK CONTENT CREATION MEDIA PACK With more than 1 million subscribers across Europe, Inbox Insight publish highly targeted content-driven email bulletins that offer access to key EMEA markets. We offer a range

More information

Digital Strategy Development. Patrick Tam, XM Hong Kong

Digital Strategy Development. Patrick Tam, XM Hong Kong Digital Strategy Development Patrick Tam, XM Hong Kong Introduction What NOT to expect from this presentation 1. Best practices 2. Some super duper methodology 3. Five steps to a winning strategy What

More information

Digital Engagement Strategies

Digital Engagement Strategies Digital Engagement Strategies You obtain trustful insights and interact only with Senior Consultants We bring more value because you interact only with senior account managers & senior consultants. You

More information

INTRODUCTION TO INBOUND MARKETING

INTRODUCTION TO INBOUND MARKETING INTRODUCTION TO INBOUND MARKETING 1. WHAT IS INBOUND MARKETING? 2 OUTBOUND VS INBOUND MARKETING Outbound marketing focuses on reaching OUT to your target audience advertising, buying email lists, sending

More information

2014 State of Customer Acquisition

2014 State of Customer Acquisition 2014 State of Customer Acquisition New acquisition survey findings by Trendline Interactive Research study commissioned by CertainSource an ewaydirect Company INTRODUCTION There is a bit of a schism amongst

More information

How to Sell Performance-Based Advertising

How to Sell Performance-Based Advertising TW SOLUTIONS How to Sell Performance-Based Advertising Performance marketing is now emerging in the B2B market. It is an effective method for advertisers to leverage their marketing dollars with online

More information

DRAWING CUSTOMERS INTO THE COKE ZONE

DRAWING CUSTOMERS INTO THE COKE ZONE DRAWING CUSTOMERS INTO THE COKE ZONE How Aimia helped the world s leading beverage brand build relationships By Aimee Bryan Regional Knowledge Director 02 / Drawing Customers Into the Coke Zone Summary

More information

The 7 Highly Effective Secrets to Building a Successful Marketing Strategy. I. Validate Your Marketing Message

The 7 Highly Effective Secrets to Building a Successful Marketing Strategy. I. Validate Your Marketing Message Insert Title Here 1 Let s face it. In this highly competitive market environment, a company s long-term success is steeped in its ability to get substantial return on its investments. But what s the best

More information

INSIGHT WHITE PAPERS PLAN FOR PROFIT

INSIGHT WHITE PAPERS PLAN FOR PROFIT INSIGHT WHITE PAPERS PLAN FOR PROFIT A Marketing and Promotion Guide for Photographers & Illustrators When business is good, it pays to advertise; when business is bad, you ve got to advertise! An old

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

Engaging Your VIPs (Very Important Prospects) How relevance and personalization can help open doors and close sales

Engaging Your VIPs (Very Important Prospects) How relevance and personalization can help open doors and close sales Engaging Your VIPs (Very Important Prospects) How relevance and personalization can help open doors and close sales They re skeptical. No-nonsense. Discerning. Busy. And about the last thing they have

More information

Notes from March 27 Visioning and Goal-Setting Session: Promotion, Marketing, Communications

Notes from March 27 Visioning and Goal-Setting Session: Promotion, Marketing, Communications Notes from March 27 Visioning and Goal-Setting Session: Promotion, Marketing, Communications Defining the Theme and its Significance Pure MI advertising campaign- national recognition Feature natural resources,

More information

Publishing Futures. PPA Publishing Futures 2016

Publishing Futures. PPA Publishing Futures 2016 Publishing Futures 2016 Chief Inspiration Officer Chief Envisioning Officer Happiness Maintenance Manager Customer Conversation Analyst Personalised Care Assistant Problem Wrangler Dream Alchemist Senior

More information