Virtual Causeway Inbound Lead Engine SME (6 Month) Premium Package

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1 Virtual Causeway Inbound Lead Engine SME (6 Month) Premium Package

2 Why Virtual Causeway

3 Who is Virtual Causeway? Virtual Causeway Fast Facts 11 years of industry experience Located in Waterloo, Ontario Named one of Canada s fastest growing companies by Profit 100 in 2005, 2007 and 2008 Virtual Causeway is a sales and marketing services firm focusing on Business to Business Markets Online and Offline Services Technology and Strategic Consulting Over 1 million leads generated! 2012 SAP AG. All rights reserved. 3

4 Uniquely Positioned Marketing Partner Domain Expertise Previous Sybase Product, Channel & Marketing Management on staff Previous SAP/BOBJ Project, Partner, Sales Management on staff We understand your partners and your target market! Sales and Marketing Performance Pay for Performance Methodologies Strong fit with SAP program methodologies and P4P Unique combination of online lead generation expertise with teleprospecting Supported 100s US and Canadian SAP, Sybase and SAP Partner Programs! Proven Track Record over 11 years in the market! 2012 SAP AG. All rights reserved. 4

5 SAP and Sybase Product Experience SAP Product Experience SAP ERP Platforms SME and Enterprise BI Platforms BI Dashboards Business Objects Data Integrator SAP Crystal Solutions Mobile Sybase Product Experience Database Management Data Warehousing BI and Analytics Platforms Modeling & Development Mobile 2012 SAP AG. All rights reserved. 5

6 Digital Marketing Experience Fully integrated inbound and outbound marketing campaign and management system Tele-prospecting and telesales outreach 200% increase in new leads; 50% increase in number of opportunities; 90 day ROI Website Design/Re-launch Fully Integrated Marketing System Marketing, Newsletter, Lead Nurturing 50% increase in leads; 50% increase in number of opportunities; increased close rate Marketing Solution Lead Nurturing, Sales Integration 100% increase in leads; 25% increase in number of opportunities 2012 SAP AG. All rights reserved. 6

7 Some of Our Clients 2012 SAP AG. All rights reserved. 7

8 Inbound Lead Engine SME (6 Month) Premium Package Virtual Causeway Demand Generation Program

9 Leverage This Full Service Package to Create Demand and Drive Awareness to Your Brand The Inbound Lead Engine SME is designed for partners who are looking to implement an inbound marketing program and want a guaranteed lead deliverable. This fully integrated marketing program is designed specifically for small to mid-sized* companies who are looking to leverage a Marketing Automation tool and develop an digital marketing strategy. Virtual Causeway s turn-key program provides inbound marketing activities, qualified leads and target contacts all powered by Act On's leading marketing automation solution. It's everything you need to get found, become a thought leader, and grow your sales pipeline. * This package is designed for small to mid-sized SAP partners if you are a Large Enterprise SAP partner please see the LE package option SAP AG. All rights reserved. 9

10 Inbound Lead Engine SME (6 Month) Premium Package Overview For North America Channel Partners only, this end-to-end, multi-touch marketing program will be executed by an SAP Certified Marketing Agency. The following outlines program lead flow and deliverables: Marketing strategy and plan consultation with up to 12 hours of consultation services. 2 weeks for setup including planning and strategy development and marketing automation implementation. Implement Act On marketing automation platform to manage all inbound marketing activities including; s, landing pages, forms, lead qualification, lead nurturing, lead scoring, and campaign analytics and dashboards. Source 3,000 target contacts for program engagement, nurturing, and qualification. Virtual Causeway will also supplement with data from their Prospect Intelligence Database, matching partner target list against our Proprietary Data Warehouse to fill in the gaps, add new contacts, scrub any bad records, etc. As prospects opt-in they would be available for future sales and marketing campaigns conducted by the partner SAP AG. All rights reserved. 10

11 Inbound Lead Engine SME (6 Month) Premium Package Overview Continued Inbound Marketing Create content to drive traffic and establish thought leadership by publishing four blog posts per month. Create two monthly outbound campaigns to target new or existing prospects with conversion tactics such as events, promotions, content, etc. Continually optimize website, and content collateral, for search engine optimization (SEO) as measured in search-engine sourced website visits as well as search engine ranking results. Copywriting is executed by Virtual Causeway with content direction from partner such as; copy, direction on layout, imagery and content to drive optimal results, traffic and leads. Virtual Causeway will continually test and optimize keywords, content, and campaigns to maximize conversion rates and lead quality. Outbound Marketing Telephone outreach to leads generated through online campaigns to assess the market potential of the suspects and ultimately understand their lead potential. Establish qualified contact entry points for the sales force to pursue. Develop the suspects into prospects or leads based on qualification questions SAP AG. All rights reserved. 11

12 Inbound Lead Engine SME (6 Month) Premium Package Overview Continued Additional Inbound Lead Engine SME Program Inclusions: Blogging Platform, Landing Page Builder & Hosting, SEO Tools, Anonymous Website Visitor Identification, Social Media Monitoring, Manager, Lead Management and Intelligence, Lead Grading and Lead Nurturing, List Segmentation, Social Media, Blog and Closed-Loop, Marketing Analytics, Website, Blog, CRM integration, additional API for custom integration, etc. Inbound Lead Engine SME Exclusions: CMS and website Hosting/Management (available as add-on package). Continuous improvements during campaign to optimize conversions. Weekly reporting. Campaign management and execution. Any time-sensitive leads will be transitioned to client by an agreed-upon method. Generate measurable and repeatable results that impact the overall Return on Marketing Investment SAP AG. All rights reserved. 12

13 What to Expect Inbound and Outbound Lead Generation Marketing strategy and plan consultation with up to 12 hours of consultation services. 6 month Marketing Automation System Subscription to Act On. Qualified Leads: 55 Qualified Leads (L3): 22 Qualified Leads (L2): 33 Cost Per Qualified Lead: $454 Execution Timeframe: 6 months 2 weeks for setup including planning and strategy development and marketing automation implementation; 6 month program Program Investment: $25,000 USD/CDN 2012 SAP AG. All rights reserved. 13

14 Additional Program Information Marketing Messaging: SAP Solution Specific Marketing Messaging Marketing Assets: Marketing automation content, blog posts, templates, teleprospecting call guide, target contact and account list, etc. Marketing Offers: SAP Solution Specific Offer Service Inclusions: Virtual Causeway will design and execute a closed inbound lead generation program targeted to drive qualified leads for any of SAP s Products and Services. The following campaigns and/or solutions are eligible for this marketing offer: ALL SAP Products and Services Partner Requirements: Partner required to provide guidance for inbound marketing content SAP AG. All rights reserved. 14

15 Additional Program Information Extension Option: Option to extend current program for 6 months. Additional 6 month Marketing Automation System Subscription to Act On. Additional Qualified Leads: 55 Qualified Leads (L3): 22 Qualified Leads (L2): 33 Cost Per Qualified Lead: $272 Additional Program Investment: $15,000 USD/CDN 2012 SAP AG. All rights reserved. 15

16 Lead Generation Process Once an inbound lead has been generated using our digital tools, content and campaigns, a Virtual Causeway specialist engages the lead, qualifies the prospect, and subsequently executes the following: A lead scorecard is created, outlined in the Lead Score Card section of this document, that fully defines the definition of an acceptable lead. Any time-sensitive leads will be transitioned to client by an agreed-upon method. The SAP partner must notify Virtual Causeway within 48 hours of receiving the Lead if the opportunity does not meet the qualification criteria outlined within the Lead Score Card of this presentation. If it is deemed unqualified, Virtual Causeway will replace it with another. If the partner chooses to not follow up with the lead, the lead will be deemed accepted and counted accordingly. We very much become an extension of your team. Virtual Causeway values your feedback. We work with you to ensure the program is a success! 2012 SAP AG. All rights reserved. 16

17 Working Together All of our programs are supported directly by our SAP Program Team and will be assigned a Campaign Manager & Project Lead. We realize you are busy, our goal is not to tax your already busy team!: As your primary contact, the Campaign Manager is responsible for making sure the program is on track by managing the logistics of your campaign and ensuring that service levels are met. In addition, we aim to identify areas of program improvement and make ongoing recommendations. We strive for quick turnaround to standard questions/issues. As your secondary contact, the Project Lead is responsible for the day-to-day logistics of the campaign including project coordination, and coaching other team members to make your program successful. Less than 24-hour turnaround to standard questions/issues. Our clients are setup on our confidential client site to view weekly lead generation progress SAP AG. All rights reserved. 17

18 Additional Add-on Services

19 Additional Add-on Services Additional add-on services are available to supplement the Inbound Lead Engine program. All are available as standalone services. Content Creation Add-on $2,000/ month monthly commitment Blog Copywriting - 4 posts, 1 interview, 1 day per month Content Creation 2 to 4 page download or video or webinar Marketing Automation Add-on Monthly Pricing Contacts and License - Client/ partner would manage their instance 90 day commitment, then 30 days notice after that period 2,500 contacts = $450/ month 5,000 contacts = $600/ month 10,000 contacts = $800/ month Pricing only available from Virtual Causeway (discounted by vendor specifically for offering to SAP partners) Discounted approximately 85% of list price SAP AG. All rights reserved. 19

20 Additional Add-on Services Continued Content Management System/ Web Hosting Add-on Minimum 6 month commitment $1,500 setup fee CMS setup, integration, initialization $350/ month Monthly Website hosting and maintenance Includes SEO refinements and optimization, page corrections and updates, event setups, etc. Website Creation and Design is additional fee Additional Customized Services Available Contact Virtual Causeway to discuss your needs and obtain pricing SAP AG. All rights reserved. 20

21 About Act On

22 About Act On Marketing Automation Tool Act On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Act On named to Forbes list of Most Promising Companies. Marketing Automation for the Fortune 5,000,000 Robust Functionality Inbound Outbound Lead Nurturing Priced for the Small and Medium Sized Market Competitive Pricing No long term contracts simple pricing! Special Promotional Pricing for Virtual Causeway and SAP partners User-Friendly Intuitive Interface 2012 SAP AG. All rights reserved. 22

23 Partner Benefits

24 Partner Benefits Include Exclusive 100% MDF reimbursement for this campaign. Fast time to-market and predictable ROI. End-to-end campaign management. Including: Program setup including; project strategy session, marketing automation setup and implementation, project management, data import/export, all reporting setup and delivery, and team training. Lead management fees includes all online optimization, SEO, blog and deployment and calling activities including long distance fees SAP AG. All rights reserved. 24

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