The Big Picture - Why you need a large volume of video content, & how to use it

Transcription

1 7 Steps t Vide Marketing Success Overview The Big Picture - Why yu need a large vlume f vide cntent, & hw t use it Hw I used Vide t Rank my Website n Ggle Page 1 Whitebard Vides-the magic f creating vides withut having t get n camera 7 Step Strategy--Step by Step *all links in this dcument are clickable The Big Picture - Why yu need a large vlume f vide cntent, & hw t use it Smetimes small business wners think "I'm ging t make a vide fr my business and it's ging t change everything!" But usually, ne vide is nt enugh t maximize yur vide strategy and grw yur business. T really maximum yur vide strategy, yu need a huge vlume f vides yu can use t 1

2 ptimize yur website, YuTube Channel, scial media strategy, and newsletter strategy. I knw it's verwhelming, but I have a slutin fr yu, s stay calm and stay tuned. I persnally experienced the pwer f having a large vlume f vides when I did my Vide SEO strategy n my wn website. I dripped ut my "1-Minute Vide Marketing Tip f the Mnth" (yu can sign up fr my Tips here: ) vides n my website's blg every 3 days fr abut 2 r 3 mnths. During that time my website just kept mving up in ggle search results. Eventually I ended up n Ggle Page 1 fr 3 f my mst cmpetitive keywrds. This strategy really wrks! Why? Because right nw Ggle lves tw things: Fresh, Cnsistent Cntent + Vide. When yu put these tw magic ingredients tgether, yu're ging t get pwerful search engine results. And when yu create this vlume f vides, yu can use them in s many effective ways. That's ne f my favrite things abut vide: it's leverageable. Yu create ne asset, but yu can use it n many nline platfrms. Yu d the wrk nce, and then it just keeps wrking fr yu, 24/7, with n nging effrt frm yu. This kind f leverage can help yu make an expnential impact with yur marketing. Here are sme ther ways yu can use the dzens f vides yu'll be creating: Blgging: we already talked abut this abve, and I'll g int mre detail in the next few sectins abut hw t use this vide marketing strategy Scial Media: Yu can pst links t yur YuTube vides n all yur scial media sites (Facebk, LinkedIn, Twitter, Ggle+, Pinterest, etc). Often these sites will display a thumbnail image f yur vide, which makes it mre likely t be clicked n than just a text update. I'll g ver specific scial media strategies in the sectins belw. (Pay special attentin t my LinkedIn Strategy t put yur prfile in the tp 5% f all LinkedIn Prfiles.) Newsletter: If yu prduce, fr instance, 24 1-minute vides, and yu d a mnthly newsletter, yu'll have vide cntent fr 2 year's wrth f newsletters! When yu put the wrd "1-Minute Vide" in the Subject line f yur , yu'll get a much higher pen rate. Peple lve t watch vide, and everyne has at least 1 minute in their schedule. Include a link t ne f yur vides in yur Signature. I persnally gt ver 2,500 views n ne vide just by using this strategy. It's like passively prmting yur vide cntent every single time yu send an . Keep reading fr a plethra f even mre ways t use yur vides nline t grw yur business... 2

3 Hw I used Vide t Rank my Website n Ggle Page 1 Here's what I did, step by step: 1. Created a series f 1-Minute Vide Tips. 3

4 2. Grabbed the YuTube embed cdes fr each vide, scheduled as blg psts n my website, and tagged with keywrds 3. Dripped ut Vide Blg Psts every 3 days fr 3 mnths (I scheduled these all in ne sitting, s it was autmated.) 4

5 4. Website started t climb in search engines 5. By mnth 3, n Ggle Page #1 fr 3 f mst cmpetitive keywrds 6. Tday, I'm still hanging ut n Ggle Page #1 and 2 and getting regular inbund calls and new business frm SEO results (mnths later) 7. WHY? Because Ggle lves 2 things: Cnsistent, fresh cntent + Vide = Pwerful SEO Results 5

6 Whitebard Vides-the magic f creating vides withut having t get n camera Yu've seen Whitebard Vides. It's when yu see a hand drawing cartn-like characters r text n a white backgrund while yu hear vicever and playful music. (If yu're still nt sure what they are, check these ut: Everyne lves these things! There's smething abut the mment f discvery when the viewer realizes what's being drawn that I think releases dpamine int their system. It's like the audience is drawn in t be part f the creative prcess, and that delights them and keeps them watching. That's what gives whitebard vides an edge ver ther types f vide when it cmes t engagement. The audience can't get enugh f watching the whitebard drawings take shape in frnt f their eyes. Anther great thing abut whitebard vides is that yu can create tns f vide cntent withut ever having t get n camera. If yu're like mst peple, the thught f being in frnt f a vide camera makes yu a little nervus. There's definitely a time t cnquer yur fears, but if that time is nt nw, whitebard vides culd be just the ticket fr yu. 7 Step Strategy--Step by Step Ok, we've talked abut why yu need a large vlume f cntent, hw t use it nline, and the results yu can get with these vide marketing strategies. Nw it's time t get int the nitty gritty. Belw yu'll find all the resurces and detailed prcesses yu'll need t create yur wn series f 1- Minute Whitebard Vides fr yur vide marketing strategy. In the infrmatin belw, I am revealing all the secrets I use t prduce my ppular Whitebard Vide Package. With this package, my clients get 2 1-minute Whitebard Vides each mnth fr a lw mnthly rate. But I'm ging t lift the veil and shw yu everything I d behind the scenes t create these vides, s yu can d it t. S let's get started! 6

7 The first step is t create yur vides. That is a multi-step prcess. Step 1: Create Yur Scripts I always recmmend that my clients fcus n Frequently Asked Questins they get asked in their business. There are 4 reasns fr this: 1. This psitins yu as an expert in yur field (yu knw the answers t these questins) 2. It ensures that yur cntent is valuable fr yur prspective clients 3. It ensures that yur cntent is search-engine friendly (since these are the questins peple are asking and typing int search engines) 4. It's super easy cntent t create, since yu already knw these answers like the back f yur hand. S yu just brainstrm 24 FAQs and then answer each f thse questins in 8-10 sentences, and thse becme yur 1-minute vide scripts. This will prvide yu with 24 1-minute vides yu can use fr mnths and mnths f marketing materials. Step 2: Recrd Yur Vicever Fr this step, yu can recrd yur wn vice, r hire a prfessinal vicever artist (We always use prfessinal vicever artists in ur Whitebard Vide Package, since that makes the vides mre engaging). If yu want t recrd yur wn vice, yu can capture yur recrdings using editing sftware. I always use Premiere Pr (a prfessinal grade editing suite), but yu can use lwer end cnsumer slutins like Camtasia (fr PC) r Screenflw (fr Mac). There are free versins f these called Camstudi fr PC r Quicktime fr Mac. If yu want t hire a prfessinal vicever artist, yu can find ne at and Having clean audi is very imprtant t the quality f yur vides, s dn't skimp n this step. Invest in a prfessinal micrphne t capture great audi. I recmmend the Yeti Blue micrphne. Yu can buy that here: REG/Blue_YETI_Yeti_Multi_Pattern_USB_Micrphne.html 7

8 Step 3: Create yur Whitebard Animatin The easiest and mst affrdable apprach is t invest in sftware that will enable yu t create whitebard vides using a clip art library. We use Sparkl/Vide Scribe, which csts abut $27/mnth fr a license. Yu can als use Pwtns r Animt. There's a bit f a learning curve with vide editing, but if yu have the time t play arund with it, yu can prbably pick it up. But be warned, vide prductin is extremely time cnsuming. Yu'll be amazed at hw the hurs fly by when yu're editing vide. Step 4: Create yur Lwer third with cntact inf and lg The mst imprtant part f yur vide is yur CTA (Call t Actin). What d yu want viewers t DO as a result f watching yur vide? (Hint: it shuld be the next step they need t take tward becming yur client/custmer. It culd be call yu, yu, visit yur Buy page, etc. Be sure t ffer them a gd benefit-driven reasn t take this actin. We recmmend that yu end each vide with yur call t actin (ex: "Call us tday at (999) fr yur free qute"). But dn't wait fr peple t get t the end f yur vide t present them with a Call t Actin. They might nt watch yur vides all the way t the end. Make sure they can respnd t yu at any time thrughut the vide by creating a "lwer third" graphic that includes yur , website and lg. Then put that at the bttm f each vide thrughut the whle vide. Yu can see examples f hw we d this in ur Whitebard Vide Package here: We use After Effects t create these lwer thirds, but yu can usually find templated lwer thirds in whatever editing sftware yu're using. Step 5: Add Ryalty Free Music Yu can secure ryalty free music at sites like r fr abut $5 per music track. Be sure yu use music yu have the rights t. If yu take music frm CDs yu wn r frm yur itunes, thse are music tracks yu d NOT have the rights t use. YuTube can ften detect this and will ban yur vide. Avid that hassle and make sure yu nly use ryalty-free music. 8

9 Step 6: Uplad t YuTube and Optimize fr Search Watch this vide fr a quick tutrial n hw t uplad yur vide t YuTube: (Yu'll ntice I used a free sftware called "Jing" t create the vide abve. Yu can create screencast vides like this ne, up t 5 minutes lng, fr free. Then Jing generates a handy link s yu can share yur vide. This is a great way t use vide t train yur staff and assistants.) Watch this vide abut hw t ptimize yur vide fr search n YuTube: Step 7: Prmte yur vides nline Schedule Blg Psts t yur website with vides (Watch this YuTube tutrial: Schedule Scial Media psts with vide (Watch this YuTube tutrial: (Yu'll ntice the audi n the abve 2 vides is way better than the audi n the YuTube Uplad vide here: That's because with the 2 vides directly abve, I used a high quality Yeti Blue micrphne. With the YuTube Uplad vide, I just used the micrphne built int my laptp. There's a huge difference in sund quality, s listen t them bth t hear the difference.) Uplad the link t yur vide t yur LinkedIn prfile. Yu will stand ut frm the crwd when yur LinkedIn prfile has a vide embedded in it. It's super simple: just click Prfile, Edit Prfile, then click n the bx in the upper right f the Backgrund bx (the little blue bx t the right f "Edit") until yu see the drpdwn that says "Add Link". Then just cpy and paste yur YuTube link and vila, yur LinkedIn Prfile is instantly mre persnal and prfessinal than 90% f yur cmpetitin. Schedule Newsletters with vides. I recmmend that yu grab a still image frm yur vide (r yu can even pse fr a mre engaging pht and 9

10 then use that as yur thumbnail image). Then uplad that image as a jpeg file t yur newsletter system (Cnstant Cntact, Mailchimp, aweber, etc) and place it in the bdy f yur text. Then make that thumbnail image a hyperlink t yur YuTube vide. Be sure and put the text belw it that says "Click n the image abve t watch this 1-Minute vide." Include a link t ne f yur vides in yur Signature. Be sure t put an engaging sentence befre the link that will make peple want t click n yur vide. Here's an example f my signature: Jill Addisn Online Vide Prducer mbile: (619) Put yur Vide Marketing n Autpilt with a fast and easy series f mnthly whitebard vides we'll create fr yu. Watch a sample whitebard vide here: Prmte Yur Vide n yur YuTube Channel: T prmte yur vide, I suggest sending an with a link t ne f yur YuTube vides t friends, family, clleagues, custmers, newsletter lists, etc, and asking them t cnsider taking the fllwing actins: Cmment n the vide Favrite the vide Share the vide Embed the vide n their wn site r scial media utlet Pst this YuTube address as part f ne f their status updates n their scial media. I recmmend giving them text s it makes it very easy fr them t take actin. Fr instance: "Check ut my friend's new 1-minute vide. Very cl! (link t vide)" (Yu can shrten this link fr scial media status updates by using a link shrtener website like bit.ly r bud.url.) All these things will help yur search engine results and drive mre traffic t yur vide nline. 10

11 Whew! Yu made it t the end. Nice wrk n getting thrugh all this cntent. Nw cmes the hard part: actually applying it. T D: I recmmend that yu blck ut in yur calendar a time in the next 2 weeks when yu will start n this prject. When yu "batch" these activities (d them all at ne time), yu'll be much mre efficient and save time in yur wrkday. Blck ut at least 4 hurs t write yur scripts. Schedule abut 4 hurs t recrd and then edit all yur vicevers. Then yu'll need abut 3 days t create all yur whitebard animatins. Then anther day r s t incrprate yur lwer thirds, ryalty free music, exprt all yur vides, uplad them t YuTube and ptimize them all fr search. * I'm being a little cnservative with these timeframes, it will prbably take lnger than this. **This des nt include time fr securing all yur equipment and sftware, and ging thrugh the learning curve n hw t use it all. At this pint, yu might be feeling a little deflated r verwhelmed. It seemed s great t get all yur vide marketing handled, but when it cmes dwn t actually ding it, it's alt f wrk! Here's smething I'd like yu t cnsider... Like mst things in yur business, if it's nt yur cre cmpetency, if it's nt the thing yu lve t d in yur business and the thing that ONLY yu can d, then the best way t get things like this dne is t utsurce it. Vide prductin is extremely time cnsuming (yu dn't even knw hw time cnsuming), and when yu're facing a steep learning curve trying t d it all yurself, that can result in a lt f frustratin and wasted time and mney. S what I'd like yu t cnsider is putting yur vide marketing n autpilt with my Whitebard Vide Package. With this Whitebard Vide Package, yu'll get 2 1-minute whitebard vides each mnth fr a lw mnthly rate. And yu'll be sure t stay cnsistent with yur vide marketing, because we'll d it fr yu. I've structured this package s yu get a huge discunt fr buying in bulk. Since yu're investing in the vlume f vides yu need t be effective, and yu're getting 24 1-minute vides spread ut ver a year, yu'll invest just $490 per 11

12 Special Offer: mnth t get yur 2 1-minute whitebard animated vides each mnth. That's less than $250 per vide. I think the big questin yu have t ask yurself is: "What is yur time wrth?" If yu culd free up hurs and hurs by utsurcing yur vide strategy, wuld yur freedm be wrth it? What kind f revenue-prducing, life-giving activities culd yu devte yurself t with the time yu'll save if yu free yurself frm the burden f learning a whle new skill set like vide prductin? And let's be hnest, hw many f these vides will yu really prduce befre yu burn ut and quit? There are just t many ther things pulling fr yur attentin. Yu are a busy persn! S I hpe yu'll let us take the burden ff yu by putting yur vide marketing strategies n autpilt with this Whitebard Vide Package. But here's the best part. Because yu are already a client f mine, I wuld like t ffer yu ne mnth f free vides, wrth almst $500. Just click here t see hw this ffer wrks: This ffer will nly be valid fr 48 hurs after yu dwnlad this Guide "7 Steps t Vide Marketing Success." Yu'll have ther pprtunities t purchase this Whitebard Vide Package at full price, but this is the nly time yu'll be able t take advantage f getting ne full mnth f free vides, wrth almst $500. Click here nw t put yur vide marketing n autpilt and free up yur time: Here's what yu'll get: We'll d all Prductin and YuTube ptimizatin f yur vides, including: Prfessinal Vicever Whitebard Vide Animatin Lwer third with yur , phne number and lg Ryalty free music Uplad t yur persnalized YuTube Channel Optimizatin fr search and a full list f ideas t prmte yur vides nline. 12

13 Remember, this ffer will expire 48 hurs frm the time yu dwnladed this Guide. Dn't let this pprtunity t save $500 n yur vide marketing slip away. If $490/mnth is a little t steep fr yur budget, I can ffer yu my Mini Whitebard Package, where yu'll get just 1 whitebard vide per mnth fr $290/mnth. I recmmend that yu get 2 vides per mnth, because like we've talked abut, yu d need a large vlume f vides t maximize yur vide marketing strategies. But if ne vide per mnth fits yur needs better, then the Mini Whitebard Package is fr yu. (I will hnr the "ne mnth free" ffer fr the Mini Package as well, s yu will save $290 if yu invest in this package within 48 hurs f dwnlading this Guide.) Just click here t learn abut bth packages: Finally, let me share with yu 3 Fatal Mistakes that I want yu t avid, because these will kill yur Vide Marketing Success. 3 Fatal Mistakes: 1. Putting ff yur vide marketing until all yur cmpetitrs are ding it and yu still aren't 2. Trying t d everything in yur business and then imprtant things start slipping thrugh the cracks 3. Pretending like yu didn't read #1 and ding nthing Dn't make any f these Fatal Mistakes. Sign up tday: 13

14 Jill Addisn is an Online Vide Prducer wh lves helping small and mid-sized businesses strategically use nline vide t rank with search engines and make a persnal cnnectin with prspective clients. Jill lives in San Dieg with her husband, Eric, wh is als in the vide prductin industry. 14