Product Development and Management Association (PDMA)

Transcription

1 JEFFREY B. SCHMIDT University of Oklahoma Michael F. Price College of Business Division of Marketing & Supply Chain Management 307 W. Brooks Street, Suite 1G Norman, OK Phone: (405) Cell: (405) February 4, 2012 ACADEMIC EXPERIENCE Current: Associate Professor of Marketing & Innovation, University of Oklahoma (with tenure) Present Associate Professor of Marketing & Innovation, University of Oklahoma Assistant Professor of Marketing, University of Illinois at Urbana- Champaign Assistant Professor of Marketing and International Business, Kansas State University Graduate Research and Teaching Assistant, Michigan State University. EDUCATION Ph.D. Business Administration Received in 1996 The Eli Broad Graduate School of Management Michigan State University, East Lansing, MI Major: Marketing Minor: Management of Technological Innovation Dissertation: Escalation of Commitment in the New Product Development Process M.B.A. Marketing and Finance Received in 1992 Oakland University, Rochester, MI B.S. Packaging Received in 1988 Michigan State University, East Lansing, MI (with Honors) PRIMARY INTERESTS Research: Managerial decision-making during new product development; the new product development process; new product performance; adaptation of products for international markets; marketing strategy.

2 Jeffrey B. Schmidt Page 2 Teaching: Marketing principles; marketing management; business marketing; product development and management; management of innovation; marketing research. HONORS AND AWARDS Research Best Paper Award, AMA Summer Educators Conference, Competitive Marketing Strategy Track (1994). AMA Doctoral Consortium Fellow, at the Wharton School, University of Pennsylvania (1995). Honorable Mention, Product Development and Management Association (PDMA) Dissertation Proposal Competition (1995) ($500). Honorable Mention, Institute for the Study of Business Markets (ISBM) Business Marketing Doctoral Support Award Competition (1995). Fellow, Internationalization Consortium in Marketing at the University of Texas at Austin (1995). Institute for Social and Behavioral Research Fellow, Kansas State University ( ). Outstanding Contributions in Research Award, College of Business Administration Kansas State University (1997) ($1,000 honorarium). CBA Faculty Fellow. College of Business Administration, Kansas State University ( ) ($5,000 honorarium). Faculty Fellow, International Doctoral Education in Business Workshop, The Ohio State University (2000). Nominated for the College of Commerce and Business Administration Outstanding Research Award Junior Faculty (2002). Best Paper Award, AMA Summer Educators Conference, Marketing Research Track (2003) Winner of the Sheth Foundation Best Paper Award for Volume 30 (2002) of the Journal of the Academy of Marketing Science. The article, Escalation of Commitment During New Product Development, was chosen for the award by a vote of the JAMS Editorial Review Board members. Best Paper Award, AMA Summer Educators Conference, Best Paper Award, Product Management and Entrepreneurship Track (2006).

3 Jeffrey B. Schmidt Page 3 Teaching Incomplete List of Teachers Ranked as Excellent by Their Students, University of Illinois at Urbana-Champaign (2000). Selected to Who s Who Among America s Teachers (2000). Weinstein Excellence Award, College of Commerce and Business Administration, University of Illinois at Urbana-Champaign (2002) ($5,000 honorarium). This award recognizes the truly exceptional teacher, who by dedication, mentoring, and concern for students makes a difference in life of his/her students. CBA students were invited to nominate faculty for this award and a committee of students, faculty, and staff determine the recipient. Commerce Council Outstanding Teaching Award for a Large Class, College of Commerce and Business Administration, University of Illinois at Urbana-Champaign (2002). Selected by the students in the College of Commerce and Business Administration. Incomplete List of Teachers Ranked as Excellent by Their Students, University of Illinois at Urbana-Champaign (2003). Selected to Who s Who in America (2003). Selected to Who s Who in America (2004). Biggest Motivator Award, Delta Sigma Pi (Honorary Business Fraternity), University of Oklahoma (2008). Professor of the Year Award, Delta Sigma Pi (Honorary Business Fraternity), University of Oklahoma (2008). Alumni Teaching Award, (Top-rated professor in a large class), Michael F. Price College of Business, University of Oklahoma (2008) ($8,402 honorarium). Alumni Teaching Award, (Top-rated professor in a large class), Michael F. Price College of Business, University of Oklahoma (2009) ($7,412 honorarium). Biggest Influencer Award, Delta Sigma Pi (Honorary Business Fraternity), University of Oklahoma (2011). PUBLICATIONS Refereed Journal Articles 1. Schmidt, Jeffrey B. (1995), New Product Myopia, Journal of Business and Industrial Marketing 10 (March), Calantone, Roger J., Jeffrey B. Schmidt, and X. Michael Song (1996), Controllable Factors of New Product Success: A Cross-National Comparison. Marketing Science 15 (4)

4 Jeffrey B. Schmidt Page 4 Reprinted in International Marketing (2006) Masaaki Kotabe (Editor), New Delhi: Sage Publications Ltd. 3. Schmidt Jeffrey B., and Richard A. Spreng (1996), A Proposed Model of External Consumer Information Search. Journal of the Academy of Marketing Science 24 (Summer) Calantone, Roger J., Jeffrey B. Schmidt, and C. Anthony di Benedetto (1997), New Product Activities and Performance: The Moderating Role of Environmental Hostility. Journal of Product Innovation Management 14 (May), Finalist Best Paper Award. 5. Song, X. Michael, Mitzi Montoya-Weiss and Jeffrey B. Schmidt (1997), The Role of Marketing in Developing Successful New Products in South Korea and Taiwan. Journal of International Marketing 5 (3), Special issue on Marketing in East Asia. 6. Song, X. Michael, Mitzi Montoya-Weiss and Jeffrey B. Schmidt (1997), Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of Marketing, R&D, and Manufacturing Perspectives, Journal of Product Innovation Management 14 (January), Schmidt, Jeffrey B. and Roger J. Calantone (1998), Are Really New Product Development Projects Harder to Shut Down? Journal of Product Innovation Management 15 (March), Lead article in special issue on Really New Products. Awarded ANBAR Citation of Excellence for the Highest Quality Rating Article (see 8. Calantone, Roger J., C. Anthony di Benedetto, and Jeffrey B. Schmidt (1999), Knowledge Acquisition in New Product Project Screening with the Analytic Hierarchy Process. Journal of Product Innovation Management 16 (January) Schmidt, Jeffrey B., Mitzi Montoya-Weiss and Anne P. Massey (2001), New Product Development Decision Making Effectiveness: A Comparison of Individuals, Face-to-Face Groups, and Dispersed Groups. Decision Sciences 32 (Fall) Schmidt, Jeffrey B. and Roger J. Calantone (2002), Escalation of Commitment During New Product Development. Journal of the Academy of Marketing Science 30 (Spring) ( ). Lead article in issue. This article won the Sheth Foundation Best Paper Award for Volume 30 (2002) of the Journal of the Academy of Marketing Science based on a vote by the members of the JAMS Editorial Review Board.

5 Jeffrey B. Schmidt Page Sproul, Allen, Deborah Canter, Jeffrey B. Schmidt (2003), Does Point-of-Purchase Nutrition Labeling Influence Meal Selection? A Test in a Military Cafeteria. Military Medicine 168 (July) Calantone, Roger J., S. Tamer Cavusgil, Jeffrey B. Schmidt, and Geon-Cheol Shin (2004), Internationalization and the Dynamics of Product Adaptation An Empirical Investigation. Journal of the Product Innovation Management 21 (May), Schmidt, Jeffrey B. (2005), What We Still Need to Learn About Developing Successful New Products: A Commentary on Van Kleef, Van Trip, and Luning. Food Quality & Preference 16 (April) Schmidt, Jeffrey B., Roger J. Calantone, Abbie Griffin, and Mitzi M. Montoya- Weiss (2005), Do Certified Mail Third-Wave Follow-Ups Really Boost Response Rates and Quality? Marketing Letters 16 (April) Roger J. Calantone, Daekwan Kim, Jeffrey B. Schmidt and S. Tamer Cavusgil (2006), The Influence of Internal and External Firm Factors on International Product Adaptation Strategy and Export Performance: A Three Country Comparison. Journal Business Research 59 (February) Schmidt, Jeffrey B., Kumar Sarangee, Mitzi M. Montoya-Weiss (2009), Exploring New Product Development Project Review Practices. Journal of Product Innovation Management 26(September) Roger J. Calantone, Janell D. Townsend, Sengun Yeniyurt, and Jeffrey B. Schmidt (2010), The Effects of Competition in Short Product Life Cycle Markets: The Case of Motion Pictures. Journal of Product Innovation Management 27(May) Schmidt, Jeffrey B., Roger J. Calantone, and Linda Tuncay (2012) Grumpier Old Men: Age and Sex Differences in the Evaluation of New Experiential services. Journal of Product Innovation Management 29 (January ) Sarangee, Kumar, Jeffrey B. Schmidt, and Jeffrey P. Wallman (2012) Clinging to Slim Chances: The Dynamics of Anticipating Regret when Developing New Products. Journal of Product Innovation Management 29 (forthcoming). Non-Refereed Articles 1. Schmidt Jeffrey B., Roger J. Calantone, and Cornelia Dröge, (2000) Escalation of Commitment in the Product Development Process: An Experimental Inquiry into New Product Failure. Proceedings of the Product Development and Management Association Conference, Schmidt, Jeffrey B. (2008) Abstracts, Journal of Product Innovation Management 25(September)

6 Jeffrey B. Schmidt Page 6 3. McNally, Regina C. and Jeffrey B. Schmidt (2011) From the Special Issue Editors: An Introduction to the Special Issue on Decision Making in New Product Development and Innovation, Journal of Product Innovation Management 28(September) Refereed Articles in Conference Proceedings 1. Schmidt, Jeffrey B. and Mitzi M. Montoya-Weiss (1993), Customer Driven New Product Development: A Case Analysis of the Process and Implications, Proceedings of the Product Development and Management Association Conference, Richard N. Cardozo, Kenneth J. Roering, and Allan D. Shocker (eds.), Indianapolis, IN: PDMA, Calantone, Roger J. and Jeffrey B. Schmidt (1994), The New Product Process: A Pseudo-Longitudinal Approach to Success Determination, AMA Summer Educators Conference Proceedings, Ravi Achrol and Andrew Mitchell (eds.), Chicago, IL: American Marketing Association, 163. Best Paper Award, Competitive Marketing Strategy Track. 3. Schmidt Jeffrey B., and Richard A. Spreng (1994), External Consumer Information Search: Research Propositions and Proposed Model, AMA Summer Educators Conference Proceedings, Ravi Achrol and Andrew Mitchell (eds.), Chicago, IL: American Marketing Association, Schmidt, Jeffrey B. (1994), Hand-to-Mouth Buying: A Predecessor of Just-in-Time, Proceedings of the Sixth Conference on Historical Research in Marketing and Marketing Thought, Jeffrey B. Schmidt, Stanley C. Hollander, Terence Nevett, and Jagdish N. Sheth (eds.), East Lansing, MI: Michigan State University, Omura, Glenn S., Roger J. Calantone, and Jeffrey B. Schmidt (1994), Entrepreneurism as a Market Satisfying Mechanism in a Free Market System Research at the Marketing/Entrepreneurship Interface, Gerald E. Hills and Sumaria T. Mohan-Neill (eds.), Champaign, IL: The University of Illinois, Schmidt, Jeffrey B. and Roger J. Calantone (1995), An Empirical Investigation of New Product Activities, Environmental Hostility, and New Product Success. Proceedings of the Product Development and Management Association Conference, Clifton Young (ed.), Indianapolis, IN: PDMA, Schmidt, Jeffrey B. and Roger J. Calantone (1997), Decision-Making in New Product Development Projects: A Conceptualization and Empirical Investigation. Proceedings of the Product Development and Management Association Conference, L.W. Murray (ed.), Indianapolis, IN: PDMA,

7 Jeffrey B. Schmidt Page 7 8. Zou, Shaoming and Jeffrey B. Schmidt (1997), Market Orientation and Performance: An Investigation in the Global Market Context. AMA Summer Educators Conference Proceedings, William M Pride and G. Tomas M. Hult (eds.), Chicago, IL American Marketing Association, Jeffrey B. Schmidt, Mitzi Montoya-Weiss and Anne P. Massey, Improving New Product Development Decisions: The Roles of the Decision-Making Unit Structure and Communication Technology AMA Summer Educators Conference Proceedings, Gregory T. Gunlach and Patrick E. Murphy (eds.), Calantone, Roger J., S. Tamer Cavusgil, Jeffrey B. Schmidt, and Geon-Cheol Shin, (2000) Does Product Adaptation for International Customers Matter? A Two-Country Empirical Investigation. Proceedings of the Product Development and Management Association Conference, Jeffrey B. Schmidt, The Mechanism of Escalation of Commitment to a Failing Course of Action AMA Winter Educators Conference Proceedings, Ram Krishnan and Madhu Viswanathan (eds.), Calantone, Roger J., Daekwan Kim, Jeffrey B. Schmidt, and Geon-Cheol Shin, The Influence of Internal and External Firm Factors on Export Performance and International Product Strategy AMA Summer Educators Conference Proceedings, William J. Kehoe and John H. Lindgren, Jr. (eds.), Townsend, Janell D., Roger J. Calantone, and Jeffrey B. Schmidt, Foreign Impact: A Longitudinal Study of the Liability of Foreignness in the U.S. Motion Picture Market AMA Summer Educators Conference Proceedings, R. Bruce Money and Randall L. Rose (eds.), Yeniyurt, Sengun, Roger J. Calantone, and Jeffrey B. Schmidt, A Latent Variable Growth Curve Modeling Analysis of New Service Launch AMA Summer Educators Conference Proceedings, R. Bruce Money and Randall L. Rose (eds.), Best Paper Award, Competitive Marketing Research Track. 15. Schmidt, Jeffrey B., Roger J. Calantone. Abbie Griffin, and Mitzi M. Montoya- Weiss, Do Certified Mail Third-Wave Follow-Ups Really Boost Survey Response Rates? 2004 AMA Winter Educators Conference Proceedings William L. Cron and George S. Low (eds.), Schmidt, Jeffrey B., Roger J. Calantone, and Linda Tuncay. Grumpier, Older Men: How Gender and Age Differences Affect Product Evaluation AMA Summer Educators Conference Proceedings, Kenneth L. Bernhardt, James S. Boles, and Pam Scholder Ellen (eds.),

8 Jeffrey B. Schmidt Page Townsend, Janell D., Sengun Yeniyurt, Roger J. Calantone, Jeffrey B. Schmidt, The Effects of Genre and Competition on New Entertainment Product Sales Performance AMA Summer Educators Conference Proceedings. 18. Sarangee, Kumar and Jeffrey B. Schmidt, Escalation of Commitment During New Product Development: The Role of Anticipated Regret AMA Summer Educators Conference Proceedings, Dhuv Grewal, Michael Levy, and R. Krishnan (eds.), 17, Paper Award, Competitive New Product Development, Product Management and Entrepreneurship Track. 19. Schmidt, Jeffrey B., Kumar Sarangee, Mitzi M. Montoya-Weiss (2006) Should We Stay or Should We Go? An Exploratory Study of New Product Development Review Practices. Proceedings of the Product Development and Management Association Conference, Kwaku Atuahene-Gima (ed.), Montoya, Mitzi M., Anne P. Massey, Yu-Ting Caisy Hung, and Jeffrey B. Schmidt (2007) Patterns of Communication in Virtual NPD Teams. Proceedings of the Product Development and Management Association Conference. 21. Sarangee, Kumar and Jeffrey B. Schmidt (2008) An Exploratory Study of Anticipating Regret When Making New Product Project Continuation Decisions. Proceedings of the Product Development and Management Association Conference. 22. Sarangee, Kumar and Jeffrey B. Schmidt (2009) An Exploratory Study of Anticipating Regret When Making New Product Project Continuation Decisions AMA Summer Educators Conference Proceedings. 23. Schmidt, Jeffrey B. and Kumar Sarangee (2011) The Dynamics of Anticipated Regret AMA Summer Educators Conference Proceedings. 24. Schmidt, Jeffrey B. and Kumar Sarangee (2011) The Dynamics of Anticipated Regret Proceedings of the Product Development and Management Association Conference. Books, Book Chapters, and Book Sections Schmidt, Jeffrey B. (2004), Gate Decisions: The Key to Managing Risk During New Product Development. Chapter in The PDMA Handbook of New Product Development, Kenneth B. Kahn, George Castellion, and Abbie Griffin (Editors), New York: John F. Wiley & Sons, Schmidt, Jeffrey B. (2009), The Effects of MSU on Me: a Look at the Past, Present, and Future. Michigan State University Contributions to International Business and Innovation in Advances in International Marketing, S. Tamer Cavusgil (Editor) 19,

9 Jeffrey B. Schmidt Page 9 Schmidt, Jeffrey B. (2010), Concept Selection Matrix International Encyclopedia of Marketing, Jag Sheth and Naresh Malhotra (Editors) in Product Innovation & Management Volume (5) edited by Barry Bayus, ), New York: John F. Wiley & Sons, Schmidt, Jeffrey B. (2010), Product Line Strategies International Encyclopedia of Marketing, Jag Sheth and Naresh Malhotra (Editors) in Product Innovation & Management Volume (5) edited by Barry Bayus, ), New York: John F. Wiley & Sons, Schmidt, Jeffrey B. (2010), Whole Product Concept International Encyclopedia of Marketing, Jag Sheth and Naresh Malhotra (Editors) in Product Innovation & Management Volume (5) edited by Barry Bayus, ), New York: John F. Wiley & Sons, Book Reviews, Conference Proceedings Editorship, Journal Editorship Schmidt, Jeffrey B., Stanley C. Hollander, Terence Nevett, and Jagdish N. Sheth (eds.) (1994), Proceedings of the Sixth Conference on Historical Research in Marketing and Marketing Thought, East Lansing, MI: Michigan State University. Schmidt, Jeffrey B. (1999) Review of The Human Side of Managing Technological Innovation: A Collection of Readings, Ralph Katz (ed.), Journal of Product Innovation Management 16 (July), McNally, Regina C. and Jeffrey B. Schmidt (2011) Special Issue on Decision Making in New Product Development and Innovation, Journal of Product Innovation Management 28(September). Work in Progress (Completed Papers): Roger J. Calantone, Janell D. Townsend, Sengun Yeniyurt, and Jeffrey B. Schmidt, A Decomposable Growth Curve Model of New Product Performance. Schmidt, Jeffrey B., Exploring Antecedents of Article Impact. Being revised for submission. Schmidt, Jeffrey B., Kumar Sarangee, and Roger J. Calantone How Thinking About the Future Causes Problems in the Present When Making Strategic Decisions. Being revised for submission to the Journal of Marketing.

10 Jeffrey B. Schmidt Page 10 Schmidt, Jeffrey B., Roger J. Calantone, and Ashok Lalwani, The Relative Role of Critical Reviews on New Product Performance. Paper is complete. Being revised for submission. With a field study, we use proprietary data containing about 1,400 recently released movies and three sources of publicly available data sources to extend Eliashberg and Shugan s (1997) article. We also completed a laboratory experiment to further understand our findings (n 400 subjects). ACADEMIC PRESENTATIONS 1. Customer-Driven New Product Development: A Case Analysis of the Process and Implications, presented at the PDMA Conference in San Diego, CA (1993). 2. Hand-to-Mouth Buying: A Predecessor of Just-in-Time, Presented at the Sixth Conference on Historical Research in Marketing and Marketing Thought in Atlanta, GA (1993). 3. The New Product Process: A Pseudo-Longitudinal Approach to Success Determination, presented at the AMA Summer Educators Conference in San Francisco, CA, External Consumer Information Search: Research Propositions and Proposed Model, presented at the AMA Summer Educators Conference in San Francisco, CA (1994). 5. Decision-Making in New Product Development Projects: A Conceptualization and Empirical Investigation. Presented at the PDMA Conference in Monterey, CA (1997). 6. Market Orientation and Performance: An Investigation in the Global Market Context. Presented at the AMA Summer Educators Conference in Chicago, IL (1997). 7. An Empirical Investigation of New Product Activities, Environmental Hostility, and New Product Success. Presented at the PDMA Conference in Minneapolis, MN (1995). 8. Escalation of Commitment in the Product Development Process: An Experimental Inquiry into New Product Failure. Presented at the Product Development and Management Association Conference in New Orleans, LA (2000). 9. Does Product Adaptation for International Customers Matter? A Two-Country Empirical Investigation. Presented at the Product Development and Management Association Conference in New Orleans, LA (2000). 10. Opportunities and Challenges in International Marketing Research. Presented at the International Doctoral Education in Business Workshop, The Ohio State University, Columbus, OH (2000).

11 Jeffrey B. Schmidt Page Improving New Product Development Decisions: The Roles of the Decision-Making Unit Structure and Communication Technology. Presented at the AMA Summer Educators Conference in Chicago, IL (2000). 12. Improving New Product Development Decisions: The Roles of the Decision-Making Unit Structure and Communication Technology. Presented to the marketing faculty at the University of Illinois as part of the research seminar series (2000). 13. New Product Development Decision-Making Effectiveness: Comparing Individuals, Face-to-Face Teams, and Virtual Teams. Presented at the Midwest Marketing Camp at the University of Michigan Ann Arbor (2001). 14. The Mechanism of Escalation of Commitment to a Failing Course of Action. Presented at the AMA Winter Educators Conference in Scottsdale, AZ (2001). 15. Activating Students in Lecture. Presented at the University of Illinois Annual UIUC Faculty Retreat on Active Learning, Champaign, IL (2001). 16. Virtual Teams: An Apparent Technique to Improving the NPD Process. Presented at the Academy of Marketing Science Conference, Sanibel Island, FL (2002). 17. Are Movie Critic Influencers or Predictors?: The Sequel. Presented to the Marketing Department at the University of Missouri-Columbia (2002). 18. Are Movie Critic Influencers or Predictors?: The Sequel. Presented at the Midwest Marketing Camp at the University of Illinois at Urbana-Champaign (2002). 19. The Mechanism of Escalation of Commitment to a Failing Course of Action. Presented to the marketing faculty at the University of Illinois as part of the research seminar series (2002). 20. Are Movie Critic Influencers or Predictors?: The Sequel. Presented to the Marketing group at the University of Illinois as part of the research seminar series (2003). 21. Are Movie Critic Influencers or Predictors?: The Sequel. Presented to the Organizational Behavior group at the University of Illinois as part of the research seminar series (2003). 22. Do Certified Mail Third-Wave Follow-Ups Really Boost Survey Response Rates? Presented at the AMA Winter Educators Conference in Scottsdale, AZ (2004). 23. The Relative Role of Critics Reviews in New Product Performance. Presented at the Warsaw University Business School, Warsaw, Poland (2004).

12 Jeffrey B. Schmidt Page Grumpier, Older Men: How Gender and Age Differences Affect Product Evaluation. Presented at the AMA Summer Educators Conference in Boston, MA (2004). 25. The Relative Role of Critics Reviews in New Product Performance. Presented to the Marketing & Supply Chain Management Division at the University of Oklahoma (2005). 26. The Relative Role of Critics Reviews in New Product Performance. Presented to the Department of Managerial Studies at the University of Illinois at Chicago (2005). 27. The Relative Role of Critics Reviews in New Product Performance. Presented to the Lally School of Management at Rensselaer Polytechnic Institute (2005). 28. Grumpier, Older Men: How Gender and Age Differences Affect Product Evaluation. Presented to the Marketing & Supply Chain Management Division at the University of Oklahoma (2006). 29. Escalation of Commitment During New Product Development: The Role of Anticipated Regret. Presented at the AMA Summer Educators Conference in Chicago, IL (2006). 30. Should We Stay or Should We Go? An Exploratory Study of New Product Development Review Practices. Presented at the Product Development and Management Association Conference in Atlanta, GA (2006). 31. Exploring New Product Development Project Review Practices and Performance. Presented at the University of Utah s 4 th Product & Service Innovation Conference in Sandy, UT (2007). 32. The Effects of MSU on Me: a Look at the Past, Present & Future. Presented at the Invitational Symposium on MSU Contributions to Research in International Business and Innovation (2008). 33. How Thinking About the Future Causes Problems in the Present When Making Strategic Decisions. Presented at Clarkson University (2008). 34. How Thinking About the Future Causes Problems in the Present When Making Strategic Decisions. Presented at the University of Houston (2008). 35. An Exploratory Study of Anticipating Regret When Making New Product Project Continuation Decisions. Presented at the Product Development and Management Association Conference (2008). 36. An Exploratory Study of Anticipating Regret When Making New Product Project Continuation Decisions. Presented at the AMA Summer Educators Conference (2009) in Chicago, IL.

13 Jeffrey B. Schmidt Page The Dynamics of Anticipated Regret. Presented at the AMA Summer Educators Conference in San Francisco, CA. 38. The Dynamics of Anticipated Regret. Presented at the AMA Summer Educators Conference in Phoenix, AZ. GRANTS AND RESEARCH FUNDING North Carolina State University Research Grant (co-investigator) (1996) ($5,000). Product Development and Management Association Research Grant (1996) (approx. value $10,000). University Small Research Grant, Kansas State University (1997) ($900). Competitive Summer Research Grants. College of Business Administration, Kansas State University (1998, 1999) ($5,000/year). Research Grant Institute for the Study of Business Markets (ISBM) (1999) (~$7,800). Summer Research Assistant Grant College of Commerce and Business Administration, University of Illinois at Urbana-Champaign (2000) (~$1,600). Scholars Travel Grant University of Illinois at Urbana-Champaign (2000) ($540). Scholars Travel Grant University of Illinois at Urbana-Champaign (2000) ($480). Summer Research Assistant Grant College of Commerce and Business Administration, University of Illinois at Urbana-Champaign (2002) (~$1,600). Competitive Summer Research Grant College of Commerce and Business Administration, University of Illinois at Urbana-Champaign (2002) ($7,500). University of Illinois University Research Board Grant (2002) ($5,250). Scholars Travel Grant University of Illinois at Urbana-Champaign (2002) ($540). Scholars Travel Grant University of Illinois at Urbana-Champaign (2002) ($600). Edward C. Lechner Summer Research Assistant Grant College of Business, University of Illinois at Urbana-Champaign (2003) (~$1,600). Competitive Summer Research Grant College of Business, University of Illinois at Urbana-Champaign (2003) ($7,500). Scholars Travel Grant University of Illinois at Urbana-Champaign (2003) ($650). Scholars Travel Grant University of Illinois at Urbana-Champaign (2003) ($420). Scholars Travel Grant University of Illinois at Urbana-Champaign (2004) ($540). Scholars Travel Grant University of Illinois at Urbana-Champaign (2004) ($540).

14 Jeffrey B. Schmidt Page 14 Product Development and Management Association Research Grant (2006) ($2,500). Faculty Travel Assistance Grant University of Oklahoma (2011) ($640). TEACHING EXPERIENCE University of Oklahoma Principles of Marketing. Fall Large sections with ~ students per section. Most recent student teaching evaluations of instructor = 4.7+ (5-point scale). New Product Development. Fall 2005 Present. This project-based course is an elective for marketing majors and previously was one of three required courses for Entrepreneurship majors. Recent student teaching evaluations of instructor = (5-point scale). Marketing Research. Fall 2009 Present. This project-based course has between students and involves the design and implementation of a marketing research study using SPSS and qualitative research methods. Student evaluations of instructor range between University of Illinois at Urbana-Champaign Principles of Marketing. I was responsible for teaching between 500 and 700 students per semester with between 300 and 700 per section. In addition, I was responsible for hiring, coordinating, managing, and evaluating 5 to 12 teaching assistants each semester. This course had substantial technology support including several World Wide Web sites. Student teaching evaluations of instructor range from 3.9 to 4.4 (5-point scale). I received four teaching awards at Illinois. Kansas State University Undergraduate Marketing Management capstone undergraduate marketing course. Business Marketing. Sales Management. Graduate Advanced Marketing Management (1997, 1998).

15 Jeffrey B. Schmidt Page 15 At Kansas State University, my overall student adjusted teaching evaluations averaged 4.48 (5-point scale), and evaluations for individual courses fell into the upper 10% for teacher effectiveness across the entire University in 60% of the courses I taught. Michigan State University Summers : Marketing Principles 2 sections per summer. Guest Lecturer Michigan State University ( ): New Product Development and Management MBA Class; Marketing Strategy; Quantitative Research Business Methods; Packaging Senior Seminar and Package Development. Executive Education Sprint, Kansas City, KS. (1997, 1999). Developed marketing strategy course and instructed groups of high-potential Sprint finance employees. This 9-week course was taught in conjunction with Sprint managers and executives. First Savings Bank, Manhattan, KS (1999). Developed a marketing course for bank managers and front-line service providers on building customer relationships, the formation of customer satisfaction. TranSwitch Corp., Shelton, CT (2002) (through the University of Illinois Executive Development Center). Led a group of about 15 mid-to-upper managers through a marketing computer simulation. Bank of Communications, China (2002) (through the University of Illinois Executive Development Center). Developed marketing course and instructed group of about 25 highpotential managers. One key aspect of this 6-week course was the instruction and administration of a multi-week marketing simulation. Archer-Daniels-Midland (ADM) Corp., Decatur, IL (2005) (through the University of Illinois Executive Development Center). Developed strategic marketing course and instructed group of about 25 high to top-level managers. I received the 2 nd highest teaching evaluations out of 7 UI faculty members. University of Illinois Warsaw University Executive MBA program (July 2004, 2005). I traveled to Warsaw, Poland to teach the core marketing course in the University of Illinois Warsaw University Executive MBA program (which is the top-rated EMBA program in Poland). Ixia Corp. (Calabasas, CA) (2007). Delivered 3-day custom-designed marketing management program engineering staff.

16 Jeffrey B. Schmidt Page 16 PROFESSIONAL AFFILIATIONS AND SERVICE ACTIVITIES Editorial Positions Abstracts Editiors Journal of Product Innovation Management (2008). Editorial Board Member: Decision Sciences ( ). Journal of Product Innovation Management (2001 present). Editorship Special issue editor of Journal of Product Innovation Management on Decision-Making in New Product Development (September, 2011). Ad Hoc Reviewer: Academy of Management Journal Decision Sciences Journal of Marketing Journal of Marketing Research Journal of International Marketing Journal of the Academy of Marketing Science Marketing Science R&D Management Member Board of Directors Product Development and Management Association ( ). Vice President of Academic Affairs Product Development and Management Association ( ). Membership: Academy of Marketing Science (since 1996). American Association of University Professors. American Marketing Association (since 1993). Product Development and Management Association (PDMA) (since 1993). Conference and Related: Reviewer 1995 AMA Summer Educators Conference. Reviewer 1995 Academy of Marketing Science Conference.

17 Jeffrey B. Schmidt Page 17 Reviewer 1995 AMA / Korean Marketing Association Conference Reviewer 1996 AMA Summer Educators Conference. Reviewer 1996 PDMA International Conference. Reviewer 1997 PDMA International Conference. Reviewer 1997 PDMA Research Proposal Competition. Reviewer 1997 Academy of Marketing Science Conference. Reviewer 1997 Southern Marketing Association Conference. Reviewer 1998 PDMA Research Proposal Competition. Reviewer 1998 AMA Summer Educators Conference. Reviewer 1998 PDMA Research Proposal Competition. Reviewer 1999 AMA Summer Educators Conference. Chair 1999 Product Development and Management Association Dissertation Proposal Competition. Discussant 1999 Product Development and Management Association Conference. Track Chair 2000 Paul D. Converse Awards Ceremony, University of Illinois. Chair 2000 Product Development and Management Association Dissertation Proposal Competition. Session Chair 2000 Product Development and Management Association Conference. Reviewer 2000 AMA Winter Educators Conference. Chair 2001 Product Development and Management Association Dissertation Proposal Competition. Reviewer 2001 Academy of Marketing Science Conference. Track Chair 2002 Academy of Marketing Science Conference, Innovation and Entrepreneurship Track. Reviewer 2003 AMA Summer Educators Conference. Session Chair 2003 American Marketing Association Summer Educators Conference, Marketing Research Track. Reviewer 2004 AMA Summer Educators Conference. Session Chair 2004 American Marketing Association Summer Educators Conference, New Products Track. Reviewer 2005 AMA Winter Educators Conference. Track Chair 2005 World Marketing Congress, Product Planning and Pricing Strategies Track, Muenster, Germany. Chair 2005 Product Development and Management Association Dissertation Proposal Competition. Reviewer 2006 AMA Summer Educators Conference. Reviewer 2006 European Marketing Association Conference. Reviewer 2006 Decision Sciences Conference. Reviewer 2006 PDMA Research Proposal Competition. Reviewer 2006 PDMA International Conference. Reviewer 2007 AMA Winter Educators Conference. Reviewer 2007 World Marketing Congress. Reviewer 2007 PDMA International Conference.

18 Jeffrey B. Schmidt Page 18 Reviewer 2008 PDMA International Conference. Track Chair 2009 Academy of Marketing Science Conference, Product Management Track. Reviewer 2011 AMA Winter Educators Conference. SELECTED UNIVERSITY RELATED SERVICE University of Oklahoma Academic Program Review University Committee member ( ). Brown Bag Research Seminar Coordinator ( ). ConnXions Faculty Advisor (marketing & supply chain management student organization) ( ). Entrepreneurship Program Steering Committee member ( ). Senator University of Oklahoma Faculty Senate ( ). Faculty Senate Executive Committee University of Oklahoma Faculty Senate ( ). Faculty Appeals Board Member University of Oklahoma Faculty Senate (2008 present). Computer and Technology Committee (2006 7; ). MBA Curriculum Committee (2005 6). Undergraduate Curriculum Committee (2005 6). Walton Chair Search Committee (2005 7). Ph.D. Committee ( ). Search Committee (2008). Divisional Newsletter Founding Editor (2008). Ph.D. Dissertation Committees: Daniel Mattioda (2007 graduate). Presently a faculty member at Wright-Patterson Air Force Base. University of Illinois at Urbana-Champaign Behavioral Studies Committee Dept. of Business Administration ( ). American Marketing Association Faculty Advisor ( ). Member Committee to investigate forming a department of marketing (2001). Faculty recruiting committee (1999, 2002, 2003, 2004). Chair Myron Wang Lecture Series (featuring Dr. Jeffrey Wigand, The Insider ). Ph.D. student admissions committee (2003, 2004). Sheth Funds committee chairperson ( ). Evaluator Ph.D. 1 st / 2 nd year papers (2003).

19 Jeffrey B. Schmidt Page 19 Ph.D. Dissertation Committees: Pilsik Choi (2005) Marketing Profits and Consumer Shopping Behavior (Marketing). Presently a faculty member at Clark University. Laura Dix (2006) The Scholarly Contributions of Paul Dulaney Converse to the Professionalization of the Academic Discipline of Marketing (Marketing). Presently a faculty member at Ferris State University. Masters Thesis Committee: Dosun Kim (2003) Applying the Fusion Concept to Design a New Product (Industrial Design). Presently a faculty member at Arizona State University. Kansas State University Chairperson Departmental Distinguished Marketing Lecturer Series Committee (1996). Committee Member Department search committee for 2 assistant professors (1996). Committee Member Black & Decker Scholarship Committee (1997). Chairperson Department search committee (1998). Chairperson Department search committee (1997). Initiated the Kansas State University College of Business Administration annual newsletter and served as the co editor (1997, 1998). Masters Thesis Committee: Allen Sproul (1999) Influencing entree selection at the point-of-purchase in a military cafeteria (Hotel, Restaurant, Institution Management, and Dietetics). CITATIONS IN PRESS October 8, 2007, The Oklahoman newspaper. Taking steps toward fitness by Josh Rabe. August 5, 1008, The Journal Record newspaper. Mardel changes color scheme, logo by Heather Caliendo. March 13, 2009, The Oklahoma Daily. Faculty senate does care editorial. Professional Experience Summer 1987 Nabisco Brands, Inc. Indianapolis, IN

20 Jeffrey B. Schmidt Page 20 Packaging Technologist Intern Performed laboratory tests on packaging materials for new product development, for quality control, and for qualifying new suppliers. Traveled to production and warehousing facilities around the country for troubleshooting and product quality studies General Motors Corporation Detroit, MI Held several different engineering positions including Associate Engineer and Project Engineer. Assigned to various production and warehousing facilities. Responsible for designing and testing packages for automobile replacement parts and for troubleshooting packaging machinery and material problems. Assisted in developing and launching nationwide new product programs. Initiated cost-savings projects. Involved in machinery and equipment acquisition. PERSONAL DATA Citizenship: U.S. Father of 3 children (2 sons and a daughter). Birthplace: Detroit, Michigan, U.S.A. Hobbies: playing with computers and other electronic gadgets, following the automobile industry, running, working out, reading, and watching movies and sporting events. Outstanding physical condition. REFERENCES Richard P Bagozzi University of Michigan Stephen M. Ross School of Business University of Michigan 701 Tappan St. Ann Arbor, MI (517) (734) Phone Fax bagozzi@umich.edu Roger J. Calantone The Eli Broad University-Chaired Professor of Marketing and Innovation Department of Marketing The Eli Broad Graduate School of Management N370 North Business Complex Michigan State University East Lansing, MI

21 Jeffrey B. Schmidt Page 21 (518) Phone (517) Fax Tony di Benedetto Temple University Speakman Hall (006-00) 1810 North Thirteenth St. Philadelphia, PA (215) Phone (215) Fax Mitzi Montoya Executive Dean Arizona State University College of Technology and Innovation 7231 E Sonoran Arroyo Mall 330 Santan Hall Mesa, AZ (480) Phone Fax Mitzi.Montoya@asu.edu Kent B. Monroe Distinguished Scholar Robins School of Business 1 Gateway Drive University of Richmond, VA (804) Phone (804) Fax kentmonroe@comcast.net Shaoming Zou Robert J. Trulaske, Sr. Professor and Associate Professor of Marketing University of Missouri - Columbia Dept. of Marketing College of Business and Public Administration Columbia, MO (573) Phone (573) Fax zou@missouri.edu