Exhibitor Marketing Webinar
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1 Exhibitor Marketing Webinar CMTS 2015 EXHIBITOR MARKETING & PROMOTION
2 Agenda Welcome: Exhibitor Dashboard Submitting Booth Information for the Online Directory & Show Guide New Products Program Exhibitor Invitations Social Media Lead Retrieval with CDS Questions and Answers
3 Did you know 76% of attendees arrive at a trade show with a list of exhibitors they want to see Surveys show that more than 90% of attendees attend trade shows to research or find new products and technologies Source: CIER, Center for Exhibition Industry Research
4 Submitting Booth Information Don t forfeit your exposure to attendees before, during and after the show! Online Exhibitor Directory Qualifier for New Products Program Printed Show Guide May be featured in promotional materials The DEADLINE for the printed Show Guide is April 13, 2016.
5 New Products Program Promotion of your new products/services is included with your booth purchase. Online Directory, Webpage New Product indicator in online directory New Product decal at booth New Products listed in the Show Guide
6 Exhibitor Invites Offer your clients and prospects complimentary passes Printed and mailed to all exhibitors Digital invitations also available Includes your unique promo code When an attendee registers with your promo code: View your registrations in real time Use this list to set appointments, make special offers and start qualifying your leads
7 Social Media #MMTS2016
8
9 Why use lead retrieval? Quickly collect valuable sales lead information Qualify and notate your leads Prioritize your leads for follow-up which saves your sales people time AND allows them to better convert leads to sales Acquire valuable demographic information which you don t get with a business card With your leads in electronic format, easily create mailing lists, blasts, etc. Connecting People. Driving Events.
10 QR Code QR Code Only Faster scanning Attendee data is secure More efficient lead retrieval technology Desktop Unit Retired Old technology Bulky Have your own lead retrieval device? API or Post Event Data Conversion Available API for developers to connect their software to our database in real-time Data Conversion Registration data exported to your file and returned Connecting People. Driving Events.
11 What s in your lead file? Contact Information First Name Last Name Title Company Address City, State and Zip Country Phone Fax Connecting People. Driving Events.
12 Demographic Information Demographic Answers Provided with Lead Retrieval Scan Primary Job Function Job Title Number Of Employees Technologies to evaluate at show Total budget for products Primary type of business or industry Why is this important? You won t get this information from a business card! Each demographic question is in a separate field in your electronic lead file. Sort by your interests and follow-up immediately after the event with tailored information specific to their interests. Connecting People. Driving Events.
13 Connecting People. Driving Events. Product Offerings
14 Connecting People. Driving Events. XPress Connect App
15 Try it out from your desk!! Connecting People. Driving Events.
16 XPress Connect Plus Handheld The latest equipment Scans QR code for fast scanning Survey Capability Enter notes Real time access to leads in Excel Have a busy day! No worries! Easy swap to a full battery Add an optional Bluetooth printer Connecting People. Driving Events.
17 XPress Connect Elite PC/MAC Solution Connecting People. Driving Events.
18 Connecting People. Driving Events. Customize any device
19 Connecting People. Driving Events. Lead Download Site
20 Questions? For all Lead Management Questions: Holly Gosnell Senior Exhibitor Services Account Manager Convention Data Services, Inc. Phone: Connecting People. Driving Events.
21 Thank you for attending! Heather Broos Senior Marketing Specialist Stephanie Mailloux Digital Marketing Specialist Quick links: Exhibitor Login Download Banners & Logos Download Marketing Kit Download Exhibitor Invite Template
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