HELPING HOTELS COMPETE

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1 HELPING HOTELS COMPETE

2 ABOUT PEGASUS Delivering crucial sources of global business to hotels Advanced connectivity to traditional and online global distributors that promote and sell travel Offering RVNG, the fastest and most reliable central reservations system (CRS) available Debt-free company with offices worldwide Drawing on a 25-year pedigree of innovation in hospitality technology Leveraging Utell s long-established UI chain code and global relationships to generate demand among consortia and corporations

3 PEGASUS CONNECT Prolific and advanced global connections

4 HOTEL SHOPPING ENVIRONMENT GDS ADS Meta Desktop Mobile Voice Corporate

5 PEGASUS CONNECT Advanced connectivity via RVNG to the GDS and more than 1,000 online channels Guided onboarding and training to maximize profitability of rate plans and hotel content made globally available Reliable global hotel support and dedicated hotelier portal Complementary Pegasus services build off Pegasus Connect s powerful and foundational connectivity Benefit of representation with buyer-preferred UI chain code with no branding restrictions RVNG

6 IMPLEMENTATION Guided onboarding with a dedicated implementation manager for timely data collection and rate configuration Proven process to facilitate quick loading of hotel information to ensure soonest availability across global booking channels Pre-live readiness testing, quality assurance and post-live satisfaction review Active client participation and response help determine success Around the clock access to multilingual Pegasus Academy online client learning videos and document library

7 SUPPORT Pegasus Connect client portal at provides quick and easy access to information, support, training and other solutions anytime, night or day Global client support organization includes a network of Pegasus-dedicated client support staff available by phone

8 RVNG CRS The fastest and most reliable CRS available

9 RVNG CRS Be consistently bookable and consistently available anywhere consumers are shopping Centrally and immediately manage hotel information, images, rates and availability Interface with property management systems (PMS), channel managers and revenue managers Web-based, easy to learn and implement RVNG

10 REPORTING Track performance for hotels in a chain or for a specific hotel Schedule reports for delivery in multiple formats via to revenue managers Several customizable reporting options: production by channel, rate category, rate plan, room type, source, arrival days; as well as travel agent, contract and consortia production, among others

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12 DISTRIBUTION SOLUTIONS More channels to drive demand

13 ALTERNATIVE DISTRIBUTION SYSTEMS More than 1,000 online travel agencies and meta-search sites RVNG

14 DIRECT CONNECTS Bypass the switch and eliminate intermediary fees with a more cost-effective connection to high-volume online channels, which also introduce operational efficiencies by eliminating maintenance of extranets RVNG

15 HOTELBOOK.COM Pegasus online booking site markets UI hotels directly to consumers with no service fees, flexible rates, and cancellation policies, as well as 24-hour customer service

16 VOICE SERVICES Never miss a guest s call or booking

17 VOICE SERVICES Direct voice bookings to a global network of call centers fielding only hotel calls in 10 languages for callers from more than 30 countries Free your staff from answering the phone to let our agents sell using information you load in RVNG: Agents can be available 24-7, or When you re not available use Call Gating to send us your overflow, unanswered or off-peak hours calls The Call Center Module in RVNG ensures consistent delivery of hotel and sales information whether it s our call center or yours

18 GLOBAL CALL CENTER Our staff of reservation agents in our global call centers manage hotel bookings exclusively, and offer both fluent and culturally appropriate multi-lingual sales support The person answering the phone is trained on your hotel or brand and can quickly answer guest and buyer inquiries using detailed information you make available in RVNG: Room types, upgrades and updated rates Selling points and promotions Cross-sell of associated hotels Location marketing through Google maps integration

19 INTERFACES Integrate seamlessly with your existing systems

20 PMS INTERFACES Pegasus provides nearly 60 certified property management system (PMS) and channel manager interfaces with RVNG to ensure hotels can use updated distribution channels despite legacy and disparate systems 1-way PMS Interface

21 1.5- WAY AND 2-WAY PMS INTERFACES

22 CHANNEL MANAGER INTERFACES

23 UTELL DEMAND- GENERATION Drive profitable managed travel bookings

24 UTELL DEMAND-GENERATION Facilitate relationships with key global buyers that Utell has longestablished relationships with, including: Travel Management Companies Consortia Travel agents Increase interest from corporate buyers by establishing a compelling business case for your hotel Leverage Pegasus global team of corporate and agency account managers to solicit corporate business Gain access to global hospitality events like ITB and WTM

25 PEGASUS SALES CONNECTIONS Identify and respond to requests for proposals (RFPs) from buyers with automated RFP management reaching: More than 325 corporations Over 40 travel management companies (TMCs) and consortia We help you present the most compelling business case to help ensure your hotel will be invited to targeted corporate and consortia programs Pursue corporations in your local market that could be driving business to you today

26 CUSTOM WEBSITE SOLUTIONS Welcome guests at your virtual doorstep

27 CUSTOM WEBSITE SOLUTIONS Generate interest in your hotel with a completely custom site from a team that builds sites for hotels only All custom sites are mobile-ready and integrate a complete SEO analysis to drive traffic from organic search Full multi-lingual capacity with hosting and maintenance in our secure data center

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29 INTERNATIONAL GUEST LANDING PAGES Offer language-specific landing pages for limited volume source markets Use as a more affordable translation option for both initial launch and ongoing site maintenance

30 QUICKSTART WEBSITE SOLUTIONS Quickly create your virtual doorstep

31 QUICKSTART WEBSITE SOLUTIONS Available at two levels, these near-custom sites allow you to more quickly and affordably launch your hotel s website QuickStart sites include a complete SEO analysis Full multi-lingual capacity with hosting and maintenance in our secure data center

32 QUICKSTART STANDARD Choose from a selection of 75 available designs Up to 10 pages of content Mobile site

33 QUICKSTART PLATINUM Choose from a selection of 30 near-custom designs Up to 15 pages of content Mobile site

34 OPENVIEW INTERNET BOOKING ENGINE Power direct bookings on your website

35 Private-labeled solution reflects your look Full rate and inventory management Secure URL for passing guest s sensitive data, keeping bookings within the browser window and retaining navigation

36 Multi-room booking allows guests to reserve more than one room at a time with varying room types and rates

37 Market and sell in the booking process Customizable promo codes (frequent guest, IATA numbers, offers, etc.) that can be pre-populated when directing from offers Upsell with prominent marketing messages within booking path Site navigation and booking steps visible throughout Analysis of dropout points helps monitor conversion ratios

38 Groups can enable wide availability in the availability search to crosssell associated hotels if nothing is available at the selected property

39 Compare both detailed room descriptions and rate information, including multi-night subtotals

40 Deliver a clean and informative experience Hover to view guarantee, deposit, cancellation and tax policies Support multiple room images in a gallery display with toggling

41 Make your site work harder with enhance your stay suggested room upgrades and other additional econcierge services

42 Offer any combination of language translations and unlimited currency conversion

43 Easily edited guest profiles allow repeat guests to book faster and retain stay preferences, or make bookings for another guest

44 Repeat guests can store credit cards with the option to directly modify stored payment details

45 Guest information screen presents summary of the booking, including upgrades

46 Confirmation page features more ways to distinguish your offering Additional upgrade opportunity Option to share reservation via social media Or Add to my calendar

47 Confirmation maintains brand aesthetic with link to modify booking

48 Your aesthetic is also mirrored in all direct marketing opportunities Cancellation Confirmation Pre-stay with weather Thank you Guest comment (with real-time reporting)

49 MOBILE SERVICES Reach guests wherever they are shopping

50 MOBILE SERVICES Leverage responsive design technology to deliver a consistent brand and booking experience across any mobile device Focusing on the most frequently requested information and images, guests enjoy a clear and straightforward booking experience

51 OPENVIEW MOBILE BOOKING ENGINE Reflects key features of OpenView Internet Booking Engine, including: Full rate and inventory management Unlimited language and currency capabilities Dynamic packaging and multi-room booking capability Guest database collection Customizable HTML s for guest communications Google Analytics tracking

52 OPENVIEW MOBILE BOOKING ENGINE Private-labeled solution customized to match the hotel desktop site clearly demonstrates the workflow to make booking fast and intuitive for mobile users

53 E-CARD MARKETING Market to new and repeat guests

54 E-CARD MARKETING Compel guests to Book Now and reinforce branding with direct marketing e-cards that present timely offers marketing your hotel to your client database Custom E-cards One custom design One round of revisions Distribution to your client list E-card Express Available individually or bundled Select a design from 100 choices Distribution to your client list

55 SOCIAL MEDIA Manage your hotel s online personality

56 SOCIAL MEDIA Leverage social media to drive awareness and engage with guests either through: Fully managed services to include set-up and ongoing posting and guest response One-time set-up for the hotel to manage Include calls to action to compel guest response with Sweepstakes or special buttons, like Join Our Network, Share/Save, or Book Now with a Facebook reservations tab Manage your reputation with monitoring for and re-posting of positive reviews, as well as addressing of negative ones

57

58

59 SEARCH ENGINE OPTIMIZATION Help online guests find your virtual doorstep

60 SEARCH ENGINE OPTIMIZATION (SEO) Our Google-certified experts have mastered the science of SEO to deliver eyes to your website Standard SEO Analysis of site structure, navigation and content Compatibility testing and optimization Optimization of images, JavaScript and CSS to improve loading Most relevant keywords embedded for up to five pages Premium SEO In addition to Standard SEO, local search optimization and Google Local Search business listing Geo-positioning meta tags Pay-per-Click Google Adword Advertising campaign and monthly performance reports

61 PAY-PER-CLICK Help more online guests find your virtual doorstep

62 PAY-PER-CLICK (PPC) Advertise in the context of a browser plus the Google search engine by selecting keywords to help trigger your ad if a consumer clicks on your ad, you pay for that click You determine the maximum for each click on your ad and your campaign

63 ENHANCED CAMPAIGNS Adjust PPC ads and bids based on a consumer s location, device and time-of-day, more precisely targeting consumer interests and types by device and booking behavior By location to target a source market when those consumers are shopping By device to target a specific consumer booking behavior By time of day to target a specific prone to booking at certain times

64 Let us help you compete today and tomorrow.

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