A comprehensive ecommerce solution that enables companies to build and operate a profitable direct-to-consumer business.

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1 A comprehensive ecommerce solution that enables companies to build and operate a profitable direct-to-consumer business. Amazon Webstore readily enables companies to achieve their strategic ecommerce priorities, and realize the benefit of increased sales growth, new customer acquisition and improved loyalty, with lower operating costs and higher return on investment. Solution Overview provides information on: How Webstore helps you meet your business objectives. The capabilities and features of Webstore to support various selling models. A brief overview of tools to manage your Webstorebased ecommerce business.

2 ecommerce More than ever, direct-to-customer ecommerce is a critical priority for businesses. Common objectives for investing in ecommerce often include: to expand market reach and sales potential, to build brand and customer loyalty, to increase speed to market, or to improve operating performance and scalability. Amazon Webstore enables companies to achieve these business objectives. Amazon Webstore Design Your Webstore Manage Your Webstore Market Your Business Sell In More Places Amazon Webstore is a highly innovative, customizable and scalable multi-channel ecommerce solution for businesses that want to grow. Amazon Webstore provides comprehensive capabilities via its rich, powerful self-service tool set. Further, Webstore packages Amazon s expertise and provides companies with the confidence that comes with Amazon s reputation. Webstore is self-service web application with industry-leading pricing, which dramatically reduces the investment, costs and time to build and operate a profitable online business. With Webstore you get: Control to brand and customize customer buying experience Centralized management across multiple channels Powerful merchandising and catalog tools Secure payment processing and fraud protection Seattle Storm Launches Site in Less than 3 Weeks We launched on December 10th and recouped 60% of our start-up costs before Christmas it s been incredibly successful. Shannon Burley, Seattle Storm Vice President of Marketing

3 Design Your Webstore Amazon Webstore provides you with a powerful set of layout and merchandising tools to design and publish your website. Design Customization Pixel-level control and branding Full control of website look and feel Upload and apply images, custom CSS and Javascript Modify master pages properties to apply changes across your entire site Quick view product pages, mini-cart, and high-upsell cart Template Designs Powerful interface with ready to use site design templates Industry specific themes for apparel, consumer electronics, and watches & jewelry (and new ones being added) Merchandising and Catalog Management Comprehensive Category Management Define navigation and product category structure Map products to categories Preview changes to navigation, category structure, and items Smart Image Technology Up to 10 images per item Activate zoom with 1280x3000 pxl Ability to show different images on Webstore versus on Amazon Widget Library Extensive library of drag and drop merchandising widgets New Releases Best Sellers Recent History Product List Okabashi increases sales 85% from February 10 to February 11 The site is more user-friendly, and easier to navigate, and checkout is assuredly secure. As a result, our sales and conversion rates have increased. Hadi Irvani, Okabashi Web Manager

4 Manage Your Webstore Amazon Webstore has the tools you need to serve customers better on your website, on amazon.com and more! Quick Set-Up Step by Step Workflows Self-service registration and centralized administration Industry-specific default sites (e.g., apparel, watches, jewelry, and electronics) Theme personalization and easy store design workflow Inventory management Create and manage promotions, prices, content and item quantities Create rich, compelling product information Create multiple variations of products (colors, sizes) Create relationships (collections, accessories) between products to support up-selling and cross-selling Manage inventory changes across website via master templates including batch edits and.csv exports Smart Website Management Order Management Manage orders, returns, customers and shipping, across sales and fulfillment channels Single, united interface for data Customer Service & Assisted Ordering Application Customer Management Automated communications to your customers registered Manage Customer Reviews Product Promotions Account Settings and Getting Paid Update accountsettings, configure tax settings, configure shipping rates Settlement generally occurs every 14 days with funds transferred directly to the bank account via ACH transfer Sell on Amazon.com and Let Amazon Fulfill Seamlessly manage inventory and orders in same admin account Toggle between your Webstore, Selling on Amazon interface, and view inventory Amazon fulfills Bella Sara Increases Average Order Size 272% The response from the Bella Sara consumer was immediate. Since launch, we ve consistently seen our sales increase month over month. Dell Monson, Senior Director, Marketing

5 Market Your Business Amazon Webstore provides marketing experience to help market your business. In addition, Amazon s Solution Provider Network offers a variety of design, implementation, and online marketing services. Integrated Ways to Drive More Sales Marketing Promotions Multiple promotion types including free shipping, dollar amount discount percentage discount, free product and fixed price Define promotions by channel or across channels SEO Optimization Pre-built canonical URLs for product detail pages Page property management for page titles, H1 tags, meta keywords and descriptions Solution Providers Network Extend Webstore ability to offer innovative shopping experiences with professional website design, integration, and marketing. Experienced using full suite of APIs including Search, Add to Cart, Get Product Detail. The Amazon Webstore Advantage Performance, Scalability & Security Fraud detection capabilities, chargeback controls, and risk management processes Manage high volume and spikes in traffic with Amazon s infrastructure Amazon Checkout Customer Account Pool Customer account pool on your Webstore to let customers use their Amazon.com credentials to seamlessly shop on your Webstore Automatic Product Feeds Select and manage product feeds to comparison shopping engines (e.g., Google Product, Bing Shopping, TheFind.com) Send incremental product feeds and product offerings Reports to Optimize Customer Behavior View reports on various metrics including customer metrics and Amazon Selling Coach. Enable traffic and conversion reports with Analytics Widget (by adding Omniture and/or Google account info) Amazon s A-to-z Guarantee on Purchases Guarantee ensures condition of item and its timely delivery so customers purchase your products with confidence Available when you enable Amazon Checkout or Your Webstore Checkout + Checkout by Amazon Timex Increases Sales, Order Size and Conversion Rate We launched in late September 2009 and saw an immediate lift of more than 40% in revenue, units sold and average order size. Cal Crouch, VP Interactive Marketing & ecommerce

6 More Sales Channels. Less Shipping Hassles. Sell on Amazon.com, Facebook, Bing Shopping and more. Add Fulfillment by Amazon and we ll make sure your customers get what they ordered no matter where they bought it. Amazon Exclusive Features Sell on Amazon.com to reach tens of millions of Amazon customers to help grow sales, and improve customer experience with Amazon s world-class fulfillment services for your packing and shipping. Selling on Amazon Low cost, incremental sales channel that s a natural complement to your Amazon Webstore. List your products both on your Webstore and on Amazon.com, where millions of customers are already shopping. Increase your business s visibility with a link from your Amazon.com At a Glance page to your Webstore ecommerce site. Enjoy lower monthly Webstore subscription and transaction fees when you also Sell on Amazon. Fulfillment By Amazon Reduce your overhead by having Amazon store, pick, pack, and ship for your business Amazon handles customer service and returns for FBA-fulfilled items sold on Amazon.com Utilize FBA for items you sell on Amazon.com, on your Amazon Webstore, and even your other sales channels Lowest monthly Webstore subscription and transaction fees when you also Sell on Amazon and let Amazon Fulfill. Sell in More Places Enjoy automated product feeds to Google Product Search, thefind.com and Bing Shopping Setup a Facebook storefront To sign up or learn more, contact us:

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