munich,de ithaca, usa novosibirsk, ru enschede,nl côte d azur, fr kansai/kyoto, jp

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1 VortragAlexandradenHeijer 11.November2014:Nürnberg 2011$PhD$ Managing$the$$ university$campus $ Der Campus der Zukunft ist eine Stadt Management der Campusentwicklung 2014$ European$campus$ 28$countries$$ Dr. ir. Alexandra den Heijer Associate Professor Faculty of Architecture, Delft University of Technology (TU Delft), Netherlands munich,de palo alto, usa ithaca, usa cambridge, uk daejeon, kr côte d azur, fr singapore, sg leiden, nl kansai/kyoto, jp shanghai, cn grenoble, fr eindhoven,nl the triangle, usa zurich, ch delft, nl guildford, uk tsukuba, jp cambridge/boston, usa perth, au cottbus, de espoo/helsinki, fi bremen, de The built environment can support innovation in technology campuses by using strategies that support the process of knowledge creation and diffusion in two ways. First, the design strategies of technology campuses can be used to -deliberatelyaccommodate in close proximity various users, whose activities and knowledge are close in relation. Second, the management strategies of technology campuses can be used to optimise such proximity while creating the opportunities for users to share activities and therefore, to strength the closeness of such relations. lisbon, pt Nürnberg,Deutschland 11.November2014 novosibirsk, ru Nowadays, universities, governments and industry increasingly build or expand technology campuses to encourage innovation for economic growth and development. With that assertion in mind, which has not been actually demonstrated to be true, technology campuses are built with similar characteristics: they are largescale, clustered and (quasi)isolated built environments. enschede,nl taichung, tw beijing, cn sendai, jp shenzhen, cn amsterdam, nl coimbra, pt hsinchu, tw berlin, de hand-out of this presentation: downloads tainan, tw aachen, de 2015$ Technology$campuses$in$ci@es$ 2 barcelona, es IMBE research area RE&H TU Delft sittard-geleen, nl CONTENT CONTENT 1. Vision der Management der Campusentwicklung (THEORIE) 1. Vision der Management der Campusentwicklung (THEORIE) Vision on managing the university campus (THEORY) Vision on managing the university campus (THEORY) 2. Trends die den Campus der Zukunft formen (PRAXIS) Trends that shape the campus of the future (PRACTICE) 3. Die Univer-city (STRATEGIE) The Univer-city (STRATEGY) The campus is a key asset in the (global) Battle for Brains Ein$guter$Gebäudebestand$(Arbeits2$und$Lernumfeld)$$ ist$a8rak:v$für$talente,$ $ ein$schlechter$kann$sie$abschrecken.$ $ $ Why study abroad? Reasons (not) to go reasons$to$go$ 1. academicreputahon :professors,programme, teachingmethod,rankings reasons$not$to$go$ 25% 2. country/city/culture 24% 3. careerdevelopment 18% :employability,learningthelanguage, personal/interculturalrelahons 4. universityservices 5. sociallife :qualityoflife,friends,love 1. academicreputahon 58% 2. city/culture 18% 3. sociallife 10% 4. universityservices 10% :Englishlanguageskillsofstaff, workload :lackofintegrahon :lackoforganisedevents 17% 11% source:europeanstudychoiceplasorm StudyPortals (2012) 1

2 VortragAlexandradenHeijer 11.November2014:Nürnberg proposition (PhD defence) CampusManagementtheory Each university goal can be frustrated by the physical campus focus$on$real$estate$$ financial strategic strategic$ Jedes Ziel einer Hochschule oder Universität kann durch die baulichen Gegebenheiten des Campus konterkariert werden. a.1$ goalstosupport, qualityambihon costs,benefits, value campus management users,sahsfachon, funchonmix m2,condihon, locahon,quality physical functional TheEuropeanCampus HeritageandChallenges TheCampusforEurope2020 TheCampusasanenabler 8 1.UniversiHesasgrowthengines placema=ers. TheEuropeancampusisakeyassetin the(global)ba=leforbrains! for global competition in attracting talent! for productivity workplace for future student / faculty / staff! for profitability financial sustainability, resource-efficiency! for sustainable development footprint m2 / user TheEuropeanCampus HeritageandChallenges 9 Radical change working population in OECD countries TheEuropeanCampus HeritageandChallenges TheCampusasanenabler Urban economy more dependent on universities (%) 2.Europeanknowledgeeconomyaccommodatedincultural heritagebuildings. 100 knowledge$ 75 industry$ agriculture$ Year services$ TheEuropeanCampus HeritageandChallenges 2

3 VortragAlexandradenHeijer TheCampusasanenabler 11.November2014:Nürnberg History of the campus and the city Campus Gebäuden 3.Europeanuniver:ciHesconsidereda=racHveplacestolive, work,be. Gebäude Gebäude Stadt Stadt buildings 1. - bis kleine Universitäten, für die Elite - Campus = Stadt 2. Campus - zwischen 1950 and viel mehr Studierende, Sicherheit Labs - Campus neben der Stadt Campus Gebäuden Stadt Gebäuden Stadt Gebäuden größere Stadt umgebt Campus - what s next? TheEuropeanCampus HeritageandChallenges TheCampusasadisabler 3.Campuscostsabout5%to15%ofuniversitybudget, affechngtheirfinancialsustainability. TheCampusasadisabler 2.LowuHlisaHonrates,highvacancyratesinoffices, laboratories,classrooms. TheEuropeanCampus HeritageandChallenges TheCampusasadisabler - 21st Jahrhundert neue Möglichkeiten - (a) integrieren Campus und Stadt? - (b) Campus wie ein neue Stadt? Quelle: Managing the university campus (Den Heijer, 2011) 1.Morethanhalfoftheuniversitybuildingsfrom1960s:1970s, inbadtechnical&funchonalstate. 4. TheEuropeanCampus HeritageandChallenges Introduc@on$ What? a.1$ European$Union 28memberstatesin2014 Challenges$are$the$ same$in$many$ countries...$ $ How$to$use$cultural$and$ industrial$heritage$ TheEuropeanCampus HeritageandChallenges 3

4 VortragAlexandradenHeijer 11.November2014:Nürnberg CONTENT 1. Vision der Management der Campusentwicklung (THEORIE) Vision on managing the university campus (THEORY) proposition (PhD defence) The campus of the future is a city Der Campus der Zukunft ist eine Stadt. 2. Trends die den Campus der Zukunft formen (PRAXIS) Trends that shape the campus of the future (PRACTICE) PROGRAMM für den Campus der Zukunft ACADEMISCH Klassenzimmer, Büros, Hörsäle Laboratorien, Bibliothek,... WOHNEN Studentenwohnungen, Hotels,.. ACADEMIC: EDUCATION & RESEARCH RESIDENTIAL Academisch: Bildung & Forschung Arbeitsplätze Laboratorien UNTERNEHMEN neue Unternehmen, Industry,... INFRASTRUCTURE Hörsäle FREIZEITANGEBOT Sport, Kultur, Kaffee,... INFRASTRUKTUR RELATED BUSINESS RETAIL & LEISURE - flexibele akademische Arbeitsplatz " < 20% Arbeitzplätze benutzt jeden Tag - transparency of processes to inspire and learn from each other 4

5 VortragAlexandradenHeijer 11.November2014:Nürnberg - sustainable solutions - CO 2 neutrale Campus (photo: Wageningen) - transparency of processes: to support image of faculties and university - shared laboratories and other expensive facilities - intensive and flexible use of high quality facilities SHmulatesocialinteracHon &intellectualinterachon studentsandacademicstaffsharingworkspace"reducingthefootprint,improvinginterachon 5

6 VortragAlexandradenHeijer 11.November2014:Nürnberg Hierarchy of needs inspiring attractive social safe healthy Maslov (translated for) learning and working environment original source (adapted): Blyth, A., & Worthington, J. (2001/2008), Managing the brief - for better design. London: Spon Press. The European Campus Heritage and Challenges - begegnungsraum / öffentlicher Raum (photo: Delft) privates/persönlichesterritorium"öffentlicherraum Studentenwohnheim Studentenwohnungen Hotels Leisure: Freizeitangebot photos: DUWO Sport Kultur Kaffee Ziel: Communitybuilding 6

7 VortragAlexandradenHeijer 11.November2014:Nürnberg image: DUWO Studentenwohnheim student housing - mehr Qualität, weniger Quantität - neues Leben für altes Gebäude (photo: Maastricht) (PhD) Studentenwohnungen neues Leben für altes Gebäude (photo DUWO) luchtfoto gebouw Akademische Start-ups Junge Unternehmen Firmengründungen 7

8 VortragAlexandradenHeijer 11.November2014:Nürnberg CONTENT 1. Vision der Management der Campusentwicklung (THEORIE) Vision on managing the university campus (THEORY) 2. Trends die den Campus der Zukunft formen (PRAXIS) Trends that shape the campus of the future (PRACTICE) 3. Die Univer-city (STRATEGIE) The Univer-city (STRATEGY) Der Campus der Zukunft ist eine Stadt Die Stadt der Zukunft ist einen Campus (Univer-City) 1. use heritage for branding students* become tourists 2. reduce the footprint densily populated areas contribute to innovation 3. less private, more public use of space showcase, open, 24/7 access 4. urban meeting rooms to merge urban and university communities 5. regional alignment planning in a public-private network * and other knowledge workers (die Anforderungen an) das Gebäudeprogramm der Univer-city: To share or not to be ( Teilen oder verschwinden?) ORGANISATIONAL LEVELS / potential partners for shared use, management and/or ownership global continental national regional local university faculty department section individual models for shared use/management/ownership with external partners on campus ACADEMIC FUNCTIONS EDUCATION & RESEARCH RESIDENTIAL FUNCTIONS RETAIL & LEISURE FUNCTIONS RELATED BUSINESS FUNCTIONS INFRASTRUCTURE FUNCTIONS world Europe Netherlands region city campus building zone subzone place PHYSICAL SCALES / resources to accommodate the required campus functions models for shared use/management/ownership with internal partners on campus Der Campus ist ein Netzwerk Facultyof Architecture, TUDelm 8

9 VortragAlexandradenHeijer 11.November2014:Nürnberg LESSONS #1 Design the building and the campus as a city #2 Reduce m2 - trade quantity for quality of space #3 Invest in visible quality window dressing / distractions #4 Embrace academic history use heritage for branding #5 Avoid individual territory ( no names on the door ) #6 Implement flexible concepts mixed use but avoid standardization and open plan #7 Make it feel like home ( home away from home ) #8 Allow students + staff to decorate their working environment #9 Make it a showroom (with the best products of students + staff) #10 Make sure people can see each other work (for security, community building, serendipity " innovation) moreinfo:managingtheuniversitycampus.nl/case:bk:city luchsotocampus Follow me on für Forschung und Bücher: (DOWNLOADS für hand-out)