Big Data Vendor Benchmark 2015 A Comparison of Hardware Vendors, Software Vendors and Service Providers

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1 A Comparison of Hardware Vendors, Software Vendors and Service Providers The digital world is becoming a reality. Mit jedem Tag ein bisschen mehr. ECommerce, Online- Werbung, mobile Applikationen und soziale Medien verändern die Geschäftsmodelle und Prozesse Big Data is Finding its Way into Reality in nahezu allen Branchen. Somit wandeln sich auch die Anforderungen an die IT-Infrastrukturen und A -Services, Complete die Overview das Backbone of the German der neuen and Swiss digitalen Big Data Wirtschaft Competitive bilden. Landscape Cloud Computing wird zur Grundlage für eine erfolgreiche Unternehmenstransformation. Mit dem Anbietervergleich Cloud Vendor Benchmark liefert Experton Group in der mittlerweile With 5. Auflage this second den CIOs edition und of IT-Managern the Big Data konkrete Vendor Unterstützung Benchmark, Experton bei der Evaluierung Group will und again Auswahl der support für ihr CIOs Unternehmen and IT managers geeigneten to help Cloud-Vendoren them evaluate and sowie select Insights suitable big zu data den solution Markttrends der and kommenden service providers. Jahre. The Cloud Vendor Benchmark 2014 provides IT decision-makers the following support: For the first time, not only the German, but also the Swiss market will be analyzed. Unified market overview on cloud services, technologies, consulting and integration; Stärken und Schwächen der Anbieter werden transparent und vergleichbar The Differenzierte Big Data Vendor Positionierung Benchmark der 2015 Anbieter provides nach IT decision-makers Segmenten und the Deployment-Modellen following support: Klare Kriterien für das Erstellen von Shortlists und die Investitionsplanung Consistent market overview of big data technologies and services; Highly transparent comparison of the strengths and weaknesses of individual providers; Differentiated positioning of vendors by segments; Clear criteria for short lists and investment planning initiatives; Recommendations to help executives develop their own projects and benchmarks.

2 Portfolio-Attraktivität Big Data Vendor Benchmark 2015 Big Data Vendor Benchmark A proven tool for successful marketing 100% Big Data Vendor Benchmark 2014 Experton Market Insight - Segment Vendors will consider the Big Data Vendor Benchmark an important means for opinionbuilding and decision-making processes both in end user organizations and in the media: 50% BBB LLL III OOO FFF GGG CCC SSS KKK DDD For many years, Experton Group s Vendor 0% Wettbewerbsstärke Benchmark concept has been a means to ensure proper IT vendor selection in the Germanspeaking markets, addressing changing market requirements with annual benchmark studies on key IT topics, based on scientific research. Available vendor benchmarks include studies on topics such as cloud computing, social business, mobile enterprise and big data. Existing vendor benchmarks include the Cloud Computing, Mobile Enterprise and Social Business Vendor Benchmarks. Hundreds of organizations use Experton Group s established studies for strategy development and vendor selection purposes. Experton Group also includes the results of their benchmarks into their own consulting projects. Experton Group also includes the results of their benchmarks into their own consulting projects. 0% 50% 100% Quelle: Experton Group 2014 An Overview of the Big Data Market Development During the last two years, "big data" has earned its place in people's mind as well as various areas of our social and business life. Business users regard big data as a chance for new business ideas and insights into existing business processes. More and also more detailed analyses as well as analyses of a broader base of data play a key role for users. The goal is to be better able to predict the development of business performance indicators. What is the current and future market for big data hardware and software solutions? What is the role of Hadoop? Which high-performance computing vendors can address users' big data challenges? Who has an in-memory technology? How can such large volumes of data be secured properly? Which big data services have emerged? Vendors provide very different answers to these questions, resulting in a rather complex market. Buzzwords such as nosql, Hadoop, in-memory and prescriptive analytics have certainly had one effect: They have alerted users to pay attention to an issue which is emerging on the horizon, the peak of an iceberg so to speak: the growth of data volumes. Copyright Experton Group AG 2

3 According to Experton Group's definition, big data describes the collection of new information which must be made available to large numbers of users in near real time, based on enormous data inventories from multiple sources, with the goal to make critical competitive decisions faster. Experton Group s independent Big Data Vendor Benchmark 2015 will analyze the performance of vendors and service providers that are currently offering big data solutions and technologies in the German and Swiss market. Vendor positioning is based on an independent research and evaluation process. For ICT vendors and service providers, the Big Data Vendor Benchmark will not only constitute a key medium to determine their own position within the German big data market, but can also be used as an effective marketing tool. The evolution of BI/BA solutions and adoption of supercomputing technologies will make big data suitable for every-day applications and industrial usage scenarios much faster, and so, it is high time to re-evaluate the vendor landscape. The Big Data Vendor Benchmark by Experton Group AG provides user organizations a consistent market overview and practical decision support to help them evaluate the performance of hardware and software vendors and service providers for the purpose of purchasing, aggregating and processing large volumes of data and syndicating the computation results gained from data analyses in the German and Swiss market. The benchmark report provides a transparent comparison of the strengths and weaknesses of individual providers. Copyright Experton Group AG 3

4 A Look at the Big Data Market Development Exploring multiple data sources requires new privacy procedures. Heterogeneous sources are also more prone to errors and manipulation, which makes data integrity an important issue to be addressed accordingly. With this in mind, the Big Data Vendor Benchmark 2015 analyzes and evaluates characteristics such as the following: Big data infrastructure (data storage solutions, links between data and databases, appliance, compute hardware); Big data consulting and services; Big data aggregation (aggregation fo data from multiple sources, data integration); Big databases (novel kinds of database systems and database solutions for data volumes in the multiterabyte range); Big data analytics (business intelligence solutions, data warehouses, advanced analytics engines and front-ends); Big data syndication (visualization, distribution of computational results to many users, dashboard); Data security and data integrity. Copyright Experton Group AG 4

5 Methodology and Approach Independent and Differentiated Research Approach Research for the project will be conducted from May to July 2014 and includes a standardized vendor survey as well as the analysis of products, demos, expert interviews and a review of existing documentation and customer references. Vendors offerings are analyzed in great detail and compared by segments. Key content and evaluation criteria of the benchmark include the following: Strategy / Roadmap Pricing & terms of use Product and services portfolio Consulting and services Product and services characteristics Innovative strength Technology & ecosystem The benchmark results will be documented within a report; an event will be held where leading vendors and service providers will receive an exclusive award. Participation in the benchmark is free of charge. Commercial usage of results (quadrants, analyst quotes) is possible when the evaluation has been completed. Copyright Experton Group AG 5

6 Schedule In May 2014, the projects will start with the research phase, which will continue until July 2014, followed by the analysis and evaluation phase and the creation of the benchmark report. Selected results will be presented to the media in October (Germany and Switzerland). Germany Switzerland Start of project: May 6, 2014 May 6, 2014 Briefing/analyst interviews: May 6 to July 4, 2014 May 6 to July 18, 2014 Start of vendor survey: May 6, 2014 May 6, 2014 End of vendor survey: June 12, 2014 June 24, 2014 Publication of results: October 2014 October 2014 Copyright Experton Group AG 6

7 Big Data Vendor Benchmark The Team Holm Landrock Senior Advisor Oliver Schonschek Research Fellow Alexandra Colella Project Assistant About Experton Group Experton Group is a leading fully integrated research, advisory and consulting company with German offices in Munich and Kassel. The company has 80 experienced analysts in Europe who support midsized and large organizations with their IT strategic planning and implementation. Experton Group also advises renowned IT vendors on strategic, marketing and competitive issues. Copyright Experton Group AG 7

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