The City Branding of Barcelona: A Success Story?

Size: px
Start display at page:

Download "The City Branding of Barcelona: A Success Story?"

Transcription

1 Juan Carlos Belloso 19 October 2011

2 Barcelona M, inhabitants M. metropolitan area Spain s second largest city in terms of population Capital of Catalonia Km Km of beaches 2,000 years of history and cultural heritage

3 Is Barcelona a successful city? 3

4 Is Barcelona a successful brand? One of the world s most admired cities with one of the best images at an international level 4 Saffron European City Brand Barometer One of the cities with the greatest awareness, image and reputation on a worldwide scale. - The third ranked European city brand together with Munich, behind only Paris and London and in front of many european cities and capitals such as Berlin, Amsterdam, Rome, Vienna or Madrid. Anholt Gfk Roper City Brands Index 2009 Sixth position in terms of brand image, behind Paris, Sydney, London, Rome and New York, and ahead of cities like San Francisco, Los Angeles, Vienna and Madrid. One of the most popular tourist cities on a global level, with more than 7 million tourists per year, and the best european city in terms of quality of life.

5 What s the story? 3 main periods in recent history of the city (metropolitan area) 5 Form 1987 to the 1992 Summer Olympic Games From 1992 to the present day The Future

6 From 1987 to the 1992 Summer Olympic Games The key success factors 6 1.The city branding of Barcelona grounded in a profound transformation of the city. 2.The vision and leadership of the municipal leaders. 3.The involvement and participation of civil society. 4.The key role of the 1992 Olympic Games. 5.The unique and differentiated identity of the city. 6.Creativity, innovation and boldness as a common denominator.

7 A profound transformation of the city 7

8 The vision and ledership of the municipal leaders 8 Pascual Maragall Major of Barcelona ( ) 1987 Announcement of Barcelona as the elected city to host the 1992 Summer Olympic Games

9 The involvement and participation of the civil society 9

10 The key role of the 1992 Olympic Games

11 The unique and differentiated Identity of the City 11 Location History, Language Climate Mediterranean Architecture TraditionsCulture Culture Cuisine Leisure Human Quality of Life Wellcoming

12 Creativity, innovation and boldness 12 Creative Innovative Bold

13 From 1992 to the present day Successfully transforming and promoting the city 13 New Strategic Metropolitan Plans. Continue with success redesigning and reinventing the city (ex. the innovation district). Thematic years (Gaudí, Picasso, Design, Science, etc.). Products and services (ex. Custo Barcelona, Mango, other). New cultural, sports, professional events (ex. Mobile World Congress). Sport successes (ex. FCB). Film (ex. Vicky, Cristina, Barcelona) and literature ( La Catedral del Mar ). Ongoing Tourism and Economic Promotion. City Brand Management and Promotion.

14 From 1992 to the present day Continue with success redesigning and reinventing the city 14

15 From 1992 to the present day The the innovation district 15 An urban renovation strategy. A new model of making city The answer to a necessity: the Knowledge Economy

16 From 1992 to the present day 16

17 From 1992 to the present day 17

18 The Future: An innovative city 18 Consolidate the Barcelona Metropolitan Area as one of Europe s most attractive and influencing Regions for global innovative talent and a model for integration and social cohesion.

19 What does the research say? 19 Recent research (2010/2011) shows that: 1.Barcelona does not have a single image around the world 2.Barcelona is a tourist destination 3.Barcelona is a good place to live 4.Barcelona is a vibrant experience 5.Barcelona is a city associated to creativity 6.Barcelona is slightly associated to a differentiated identity and culture 7.Barcelona is not perceived espontaneusly as a city to do business 8.Barcelona has an emerging potential to become an innovation hub 9.Barcelona counts with an education offer with strong potential

20 New Challenges 20 New leadership + Creativity + Innovation + Boldness + Strategic City (and City Brand) Management

21 Major de Sarrià , Esc. 1, 2º 1ª Barcelona Tel Mob Thank You very much

Barcelona, creating a brand. UNWTO Seminar on Modern Trends of Branding in Tourism: Russian and International Practices 21 March 2016

Barcelona, creating a brand. UNWTO Seminar on Modern Trends of Branding in Tourism: Russian and International Practices 21 March 2016 Barcelona, creating a brand UNWTO Seminar on Modern Trends of Branding in Tourism: Russian and International Practices 21 March 2016 Contents 1 2 3 4 The 1992 Olympic Games put Barcelona on the map. Creating

More information

Barcelona as a Smart City Lessons learned from the evolution of the concept and the influence in the city attractiveness

Barcelona as a Smart City Lessons learned from the evolution of the concept and the influence in the city attractiveness VIII Conferência Anual do Turismo Madeira Lessons learned from the evolution of the concept and the influence in the city attractiveness Objectives 1 To describe the concept of Smart City and its relation

More information

THE ANHOLT-GMI CITY BRAND HEXAGON

THE ANHOLT-GMI CITY BRAND HEXAGON Regional and Business Studies (2011) Vol 3 Suppl 1, 555-562 Kaposvár University, Faculty of Economic Science, Kaposvár THE ANHOLT-GMI CITY BRAND HEXAGON AND THE SAFFRON EUROPEAN CITY BRAND BAROMETER: A

More information

MASTER OF INTERNATIONAL BUSINESS (MIB) Study in English at one of the Top Business Schools in France

MASTER OF INTERNATIONAL BUSINESS (MIB) Study in English at one of the Top Business Schools in France MASTER OF INTERNATIONAL BUSINESS (MIB) Study in English at one of the Top Business Schools in France Where Life and Learning Begins IESEG School of Management is one of the top Business Schools in France

More information

Barcelona tourism: a successful case of public-private parternship

Barcelona tourism: a successful case of public-private parternship Barcelona tourism: a successful case of public-private parternship Joan Torrella, Tourism & Events Managing Director Barcelona City Council Ignasi de Delàs, Deputy General Manager Turisme de Barcelona

More information

Cities, Museums and SOFT POWER. BIG CITIES BIG IDEAS APRIL 30,

Cities, Museums and SOFT POWER. BIG CITIES BIG IDEAS APRIL 30, Cities, Museums and SOFT POWER BIG CITIES BIG IDEAS APRIL 30, 2015 #softpowercities @nblankenberg @Gail_Lord Toronto New York Paris Mumbai Beijing Founded Lord Cultural Resources in 1981 The world s largest

More information

Paola Bensi and Roberto Nelli

Paola Bensi and Roberto Nelli The structural characteristics of the largest congress venues in Europe Paola Bensi and Roberto Nelli (Research Lab on the International Meeting Industry) 1. Methodology Congresses and conferences are

More information

Public Private Partnership in a city: The success Story of Barcelona

Public Private Partnership in a city: The success Story of Barcelona Public Private Partnership in a city: The success Story of Barcelona Pere Duran Turisme de Barcelona General Manager Moscow, March 15th, 2010 Barcelona 1992 Summer Olympic Games Critical REFLECTION Turisme

More information

Valencia. 800,000 inhabitants. 1st Spanish port in container traffic. 5+ million sqm of green areas

Valencia. 800,000 inhabitants. 1st Spanish port in container traffic. 5+ million sqm of green areas Smart Cities. Valencia Smart City Strategy. Valencia 800,000 inhabitants Located in the center of the Mediterranean Corridor 95 min away from the capital of Spain by high speed rail 1st Spanish port in

More information

2008 Anholt-GfK Roper Nation Brands Index SM Report Highlights

2008 Anholt-GfK Roper Nation Brands Index SM Report Highlights 008 Anholt-GfK Roper Nation Brands Index SM Report Highlights INTRODUCTION The way a country is perceived can make a critical difference to the success of its business, trade and tourism efforts, as well

More information

The case of Barcelona

The case of Barcelona Tasteful Marketing: How cities are using gastronomy to promote themselves as destination The case of Barcelona by Mònica Terol Barcelona Food & Wine manager at Turisme de Barcelona CityFair 2016 Barbican,

More information

business opportunities, Paris excellence

business opportunities, Paris excellence business opportunities, Paris excellence 2 France meets the world, Paris excellence business opportunities, Paris excellence commercial capital: Paris generates 4.5% of European Union GDP 514 foreign companies

More information

Foreign Affairs Strategy of the City of Zurich

Foreign Affairs Strategy of the City of Zurich Foreign Affairs Strategy of the City of Zurich Key points of foreign policy, updated in 2014 NUR FÜR VERWALTUNGSINTERNEN GEBRAUCH (NUR INTRANET)! Contents Contents...2 Current status.....3 Zurich's image

More information

Destination Branding or Envisioning Place Reputation?

Destination Branding or Envisioning Place Reputation? Destination Branding or Envisioning Place Reputation? Professor Nigel Morgan Zagreb, 2 nd. October 2009 1 2 3 Detroit City's been undergoing a re-branding and not just getting a new slogan and logo, although

More information

CREATIVE BARCELONA. MEGAPOLITAN Symposium Laura Chipre Vicente Laia Martín Romano Giulia Oggioni Guillem Sala Coderch

CREATIVE BARCELONA. MEGAPOLITAN Symposium Laura Chipre Vicente Laia Martín Romano Giulia Oggioni Guillem Sala Coderch CREATIVE BARCELONA MEGAPOLITAN Symposium 2012 Laura Chipre Vicente Laia Martín Romano Giulia Oggioni Guillem Sala Coderch Contents (1) Creative Cities in the literature (2) Case Study: Barcelona (3) Creative

More information

Health Care Viewpoint

Health Care Viewpoint Using Mergers and Acquisitions to Secure Strategic Position and Profitable Growth Health Care Viewpoint Number 11 Bain health care expertise As the year 2000 approaches, the health care industry is still

More information

Opportunities for Action. Achieving Success in Business Process Outsourcing and Offshoring

Opportunities for Action. Achieving Success in Business Process Outsourcing and Offshoring Opportunities for Action Achieving Success in Business Process Outsourcing and Offshoring Achieving Success in Business Process Outsourcing and Offshoring The list of companies that have launched efforts

More information

Congested city destinations in Europe:

Congested city destinations in Europe: Congested city destinations in Europe: maintaining acceptance for growing tourim Dr. Albert Postma, professor of scenario planning 17. Hamburger Tourismustag, Tourismus im Wandel 4. Oktober 2016 >>> https://youtu.be/k9obladwmsw

More information

BARCELONA REAL ESTATE MARKET Q1 & Q OVERVIEW

BARCELONA REAL ESTATE MARKET Q1 & Q OVERVIEW 1 BARCELONA REAL ESTATE MARKET Q1 & Q2 2014 OVERVIEW The Barcelona residential property market has continued to improve in the first two quarters of 2014 and there is a great deal more confidence amongst

More information

Warsaw. Fall in love with Warsaw. Innovative Place Brand Management _ URBACT CityLogo Baseline report _

Warsaw. Fall in love with Warsaw. Innovative Place Brand Management _ URBACT CityLogo Baseline report _ Warsaw Fall in love with Warsaw Innovative Place Brand Management _ URBACT CityLogo Baseline report _ 2012 142 AN AGGLOMERATION OF 1.6 MILLON, CAPITAL OF POLAND Warsaw is the capital of Poland and also

More information

MALAGA. International Airport. Strategic Location. High Quality of Life. People and Skills. Rich in Culture. University Ecosystem

MALAGA. International Airport. Strategic Location. High Quality of Life. People and Skills. Rich in Culture. University Ecosystem Strategic Location International Airport High Quality of Life MALAGA People and Skills Rich in Culture University Ecosystem Cosmopolitan Idiosyncrasy View of Malaga City MALAGA Malaga, with 3,000 years

More information

Barcelona. World Cities:Eu-China Regional Policy Cooperation Brussels, 29 June 2015 Amadeo Jensana CASA ASIA

Barcelona. World Cities:Eu-China Regional Policy Cooperation Brussels, 29 June 2015 Amadeo Jensana CASA ASIA Barcelona World Cities:Eu-China Regional Policy Cooperation Brussels, 29 June 2015 Amadeo Jensana CASA ASIA Casa Asia Headquarters in Barcelona Headquarters Mission Understanding Relationship Fields:

More information

Facts and figures on France s investment attractiveness

Facts and figures on France s investment attractiveness Facts and figures on France s investment attractiveness In the competition with other European countries to attract inward investment projects, France boasts a number of key strengths underpinning its

More information

Department of Law. School of Law and Economics

Department of Law. School of Law and Economics Department of Law School of Law and Economics Department of Law Nineteen full professors, their staff and numerous renowned associate lecturers conduct research and teach about 1,100 students at the Department

More information

AAAAAAAAAAA. GHN Market Report: Paris. Paris: A Global City and a Major Hub

AAAAAAAAAAA. GHN Market Report: Paris. Paris: A Global City and a Major Hub GHN Market Report: Paris Paris: A Global City and a Major Hub Paris together with surrounding areas form one of the major economic regions in Europe and second to London as a financial center. With more

More information

Smart Destinations are those that incorporate sustainability and technology in all the links of the value added chain of the destination, and that

Smart Destinations are those that incorporate sustainability and technology in all the links of the value added chain of the destination, and that Smart Destinations are those that incorporate sustainability and technology in all the links of the value added chain of the destination, and that are capable of managing them in order to obtain a sustained

More information

Bank of Ireland Business Banking Event

Bank of Ireland Business Banking Event Bank of Ireland Business Banking Event 8 th November 2016 Sarah Duignan Director, Client Relationships - STR sduignan@strglobal.com 2016 STR, Inc. All Rights Reserved. Any reprint, use or republication

More information

Economic Development Element

Economic Development Element The Strawberry Ladies by Tara Stood Economic Development Element Economic development enhances San Clemente s quality of life by providing local goods and services and expanding employment and business

More information

Nation branding Belgium

Nation branding Belgium Nation branding Belgium Long-term strategy for the Brand image improvement of Belgium internationally, For business audiences (the way Belgium solicits inward investment, recruitment of foreign talents

More information

GEOGRAPHY WHERE ARE WE??

GEOGRAPHY WHERE ARE WE?? ZUKUNFT RAT 31.October, 2016 1 GEOGRAPHY WHERE ARE WE?? The Region of POMERANIA 2 ZUKUNFT RAT 31.October, 2016 3 Gdynia Gdynia in Tri POLIS ZUKUNFT RAT 31.October, 2016 4 GDAŃSK The over thousand-year-old

More information

Sidewalks are now accessible to people with disabilities Squares have been redesigned with greenery, fountains, terraces etc. JBR HELLAS Athens Intern

Sidewalks are now accessible to people with disabilities Squares have been redesigned with greenery, fountains, terraces etc. JBR HELLAS Athens Intern LTD. Business Consultants A member of Ηorwath Franchise Consulting Services Group in association with Eversheds 31, Voukourestiou str. 106 73 Athens, Greece Tel. +30-210-36 05 002 Fax. +30-210-36 06 935

More information

General Presentation 400021, Cluj-Napoca, F.D. Roosevelt Street, Nr. 2/16

General Presentation 400021, Cluj-Napoca, F.D. Roosevelt Street, Nr. 2/16 www.clujinnovationpark.ro General Presentation 400021, Cluj-Napoca, F.D. Roosevelt Street, Nr. 2/16 Content Cluj-Napoca, a City Where Entrepreneurs Are at Home...4 Welcome to Cluj-Napoca!...6 Technology,

More information

AAAAAAAAAAA. Ulf Templin Managing Partner PKF hotelexperts GmbH Munich

AAAAAAAAAAA. Ulf Templin Managing Partner PKF hotelexperts GmbH Munich GHN Market Report: Berlin Ulf Templin Managing Partner PKF hotelexperts GmbH Munich Berlin, the capital of the Federal Republic of Germany, is with about 3.4 million inhabitants the largest city in Germany.

More information

DRAFT ECONOMIC DEVELOPMENT STRATEGY, RETAIL AND TOURISM ACTION PLANS PUBLIC EXHIBITION

DRAFT ECONOMIC DEVELOPMENT STRATEGY, RETAIL AND TOURISM ACTION PLANS PUBLIC EXHIBITION ITEM 2. FILE NO: DRAFT ECONOMIC DEVELOPMENT STRATEGY, RETAIL AND TOURISM ACTION PLANS PUBLIC EXHIBITION S038970 SUMMARY Sydney is Australia s largest and only global city. It is the leading knowledge-based

More information

Special Market Reports Issue 42 - BARCELONA

Special Market Reports Issue 42 - BARCELONA Issue 42 - BARCELONA July 2015 INTRODUCTION Barcelona is the capital of both the province and the autonomous community of Catalonia. With a population of 1.6 million inhabitants, which amounts to 5 million

More information

San Francisco Travel Market Briefing

San Francisco Travel Market Briefing San Francisco Travel Market Briefing China Luxury Advisors Boutique consulting firm with offices in Los Angeles, New York, and Paris with a broad network of trusted partners in China. CLA advises brands

More information

MUCH MORE THAN A BEAUTIFUL CITY

MUCH MORE THAN A BEAUTIFUL CITY MUCH MORE THAN A BEAUTIFUL Any excuse is a good excuse to visit San Sebastian. Beyond the inimitable beauty of La Concha bay, which so fascinated royalty at the beginning of the last century and continues

More information

Aspects of Olympic Games Tourism 3rd Conference Tourism & Development Post-Olympic strategies for Greek Tourism

Aspects of Olympic Games Tourism 3rd Conference Tourism & Development Post-Olympic strategies for Greek Tourism Aspects of Olympic Games Tourism 3rd Conference Tourism & Development Post-Olympic strategies for Greek Tourism Prof. Dr. Holger Preuss Faculty of Sport Sport Economics and Sport Management Johannes Gutenberg-University

More information

WRG2017 World Roller Games Barcelona 2017. FIRS World Championships

WRG2017 World Roller Games Barcelona 2017. FIRS World Championships WRG2017 World Roller Games Barcelona 2017 FIRS World Championships 1 The disciplines of the sport program Artistic Inline Hockey Inline Freestyle Rink Hockey Skateboarding Inline Alpine Inline Speed Skating

More information

Cities on Water and Waterfront Regeneration: the role of culture and events

Cities on Water and Waterfront Regeneration: the role of culture and events Grundtvig, III meeting Rivers of Change - River//Cities Wien, Austria, September 5th-7th 2008 Cities on Water and Waterfront Regeneration: the role of culture and events Marta Moretti Marta Moretti Deputy

More information

voice and internet vital to city life CONSUMERLAB www.ericsson.com/consumerlab

voice and internet vital to city life CONSUMERLAB www.ericsson.com/consumerlab voice and internet vital to city life CONSUMERLAB www.ericsson.com/consumerlab Good quality voice and internet connections vital to city life City dwellers around the world are clear about one thing: having

More information

STUDY ABROAD BARCELONA

STUDY ABROAD BARCELONA STUDY ABROAD BARCELONA University of Vic Central University of Catalonia BAU School of Design UVic Information Office The University of Vic - Central University of Catalonia (UVic-UCC) is an independent

More information

Moutain as the City s Hinterland Destination development as a symbiosis of nature and urban space. 2 nd Euro-Asian Resort Conference : session 2

Moutain as the City s Hinterland Destination development as a symbiosis of nature and urban space. 2 nd Euro-Asian Resort Conference : session 2 Moutain as the City s Hinterland Destination development as a symbiosis of nature and urban space 2 nd Euro-Asian Resort Conference : session 2 www. grenoble-tourisme.com 2nd Euro-Asian Resort Conference

More information

THE GOLF OPPORTUNITY FOR GREECE

THE GOLF OPPORTUNITY FOR GREECE THE GOLF OPPORTUNITY FOR GREECE 2 Why Greece Golf is one of the most promising investment opportunities in Greece today and the potential for growth in this under developed market is outstanding. Tourism:

More information

TRAVEL + LEARN + EXPERIENCE

TRAVEL + LEARN + EXPERIENCE TRAVEL + LEARN + EXPERIENCE Enrol on a dual city 2016 summer course and you will experience a journey through two cities, two cultures and two different methods of teaching all in one educational summer

More information

LAS ACACIAS LIVE LIKE YOU VE ALWAYS DREAMED

LAS ACACIAS LIVE LIKE YOU VE ALWAYS DREAMED LAS ACACIAS LIVE LIKE YOU VE ALWAYS DREAMED 1 WELCOME TO A PRIVILEGED LOCATION With over 300 days of sunshine a year, Murcia is the perfect place for one of the best tourism and sport resorts in Europe.

More information

National Teams at Major International Tournaments

National Teams at Major International Tournaments National Teams at Major International Tournaments The Kookaburras and Hockeyroos have an enviable record at world level events, and with both teams being consistently ranked in the world s top four teams,

More information

Greater than the Sum of its Parts: Professionalizing the Supervisory Board

Greater than the Sum of its Parts: Professionalizing the Supervisory Board Greater than the Sum of its Parts: Professionalizing the Supervisory Board Jörg Thierfelder and Michael Ensser In the current business environment, supervisory boards are responding to significantly higher

More information

INVEST IN FRANCE - April 2015 ed by: oduc Pr

INVEST IN FRANCE - April 2015 ed by: oduc Pr INVEST IN FRANCE FRANCE MEETS ALL THE REQUIREMENTS FOR THE SUCCESS OF YOUR INVESTMENT A preferred destination for international investors. In 2014, 1,014 investment decisions created or maintained 26,535

More information

Paris, a world leader in innovation economy

Paris, a world leader in innovation economy Paris, a world leader in innovation economy March 24th, 2016 Paris : the 1 st economic region in Europe Paris Region: 624bn (INSEE, 2012) 500 million consumers 360 million consumers Paris Region: 12 million

More information

Corporate Presentation

Corporate Presentation NH Palacio de Tepa, Madrid Spain Corporate Presentation Updated: July 2013 1 TODAY 386 hotels 26 countries 58,168 rooms 19,000 employees 16 million clients Strong presence in America Leaders in Europe

More information

discover what esic can offer your students in spain

discover what esic can offer your students in spain discover what esic can offer your students in spain ESIC is one of the most prestigious business schools in Spain and a leader in the field of marketing, with a variety of international programmes run

More information

SPAIN LET S KEEP IT MOVING. High Speed Railway

SPAIN LET S KEEP IT MOVING. High Speed Railway LET S KEEP IT MOVING High Speed Railway Helping clients stay ahead of the game AECOM creates, enhances and sustains the world s built, natural and social environments. From project vision through to completion,

More information

GRADUATE PROGRAMME BARCELONA 2014/2015. MSc & PhD in Economics

GRADUATE PROGRAMME BARCELONA 2014/2015. MSc & PhD in Economics GRADUATE PROGRAMME BARCELONA 2014/2015 MSc & PhD in Economics GRADUATE PROGRAMME Barcelona 2014 / 2015 The University of Barcelona s Graduate Programme in Economics has been developed for students who

More information

BROWNFIELD DEVELOPMENT IN SPAIN

BROWNFIELD DEVELOPMENT IN SPAIN BROWNFIELD REGENERATION AS A DRIVER FOR SUSTAINABLE SPATIAL DEVELOPMENT IN EUROPE UNIVERSITY OF MANCHESTER 29/30 SEPTEMBER 2009 BROWNFIELD DEVELOPMENT IN SPAIN MALCOLM C. BURNS PLANNER/RESEARCHER TECHNICAL

More information

Doing business in Germany and Europe: Facts, Opportunities, Challenges The University of Texas Club, Austin, TX October 26, 2011

Doing business in Germany and Europe: Facts, Opportunities, Challenges The University of Texas Club, Austin, TX October 26, 2011 Doing business in Germany and Europe: Facts, Opportunities, Challenges The University of Texas Club, Austin, TX October 26, 2011 Bavarian Ministry of Economic Affairs, Infrastructure, Transport and Technology

More information

HOTEL MARKET VIENNA 2012 A REPORT BY KOHL & PARTNER

HOTEL MARKET VIENNA 2012 A REPORT BY KOHL & PARTNER HOTEL MARKET VIENNA 2012 A REPORT BY KOHL & PARTNER OCCUPANCY LEVELS IN VIENNA ARE STRONG IN EUROPEAN COMPARISON If you examine the REVPAR (Revenue per available Room), one of the most important indicators

More information

WELCOME TO DISCOVER THE TRAILBLAZER IN THE MODERN HOTEL BUSINESS.

WELCOME TO DISCOVER THE TRAILBLAZER IN THE MODERN HOTEL BUSINESS. WELCOME TO DISCOVER THE TRAILBLAZER IN THE MODERN HOTEL BUSINESS. Motel One represents a trendsetting hotel concept at an attractive price point. The success of the Motel One chain is based on the principle

More information

Larnaca Urban Sustainable Development Strategy

Larnaca Urban Sustainable Development Strategy Larnaca Urban Sustainable Development Strategy USUDS LARNACA - ACTION PLAN Larnaca undertook a thorough process of diagnosis of the city which formed the base for the identification of the future vision

More information

PROJECT Roma Design Lab International Festival of Creativity. PROMOTING COMPANY Cultural Association Opificio delle Arti. Dates 22-26 October 2014

PROJECT Roma Design Lab International Festival of Creativity. PROMOTING COMPANY Cultural Association Opificio delle Arti. Dates 22-26 October 2014 PROJECT Roma Design Lab International Festival of Creativity PROMOTING COMPANY Cultural Association Opificio delle Arti Dates 22-26 October 2014 location ex-mattatoio, in Testaccio district Rome FREE ENTRANCE

More information

Transformative urban regeneration:

Transformative urban regeneration: Transformative urban regeneration: Unlocking potential, driving growth Professor David Pitchford CBE LVO Chief Executive, UrbanGrowth NSW To drive an internationally competitive economy, through the creation

More information

SPORT TOURISM OPPORTUNITIES IN GREECE. by the Greek National Tourism Organisation 23 May 2016

SPORT TOURISM OPPORTUNITIES IN GREECE. by the Greek National Tourism Organisation 23 May 2016 SPORT TOURISM OPPORTUNITIES IN GREECE by the Greek National Tourism Organisation 23 May 2016 WHAT IS SPORT TOURISM Sport Tourism may be defined as a deliberate activity in which people, individually or

More information

A quantitative study of the congresses in Paris

A quantitative study of the congresses in Paris A quantitative study of the congresses in Paris L activité des congrès à Paris en 2015 Office du Tourisme et des Congrès de Paris 1 CONTACTS Paris Convention and Visitors Bureau SUMMARY 25, rue des Pyramides

More information

Gold Coast. Destination Tourism Strategy

Gold Coast. Destination Tourism Strategy Gold Coast Destination Tourism Strategy 2012 2016 Australia s Gold Coast Famous for fun Australia s Gold Coast is a world-class leisure and business travel destination. For generations the Gold Coast has

More information

Global Talent Index Highlights

Global Talent Index Highlights 2012 Global Talent Index Highlights Talent is critical to Boston s economic future, and to the future of metropolitan regions around the world. Of all the factors driving economic growth, none is more

More information

Croatian Tourism Development Strategy untill 2020

Croatian Tourism Development Strategy untill 2020 Croatian Tourism Development Strategy untill 2020 February 2013 Contents State of affairs Competitive status Market opportunities for Croatia 10 key directions for Croatian tourism development untill 2020

More information

DISCOVER THE TRAILBLAZER IN THE MODERN HOTEL BUSINESS.

DISCOVER THE TRAILBLAZER IN THE MODERN HOTEL BUSINESS. DISCOVER THE TRAILBLAZER IN THE MODERN HOTEL BUSINESS. represents a trendsetting hotel concept at an attractive price point. The success of is based on the principle Great Design for Little Money, targeting

More information

The Anholt-GfK Roper Nation Brands Index Key results for Holland

The Anholt-GfK Roper Nation Brands Index Key results for Holland The Anholt-GfK Roper Nation Brands Index 2011 Key results for Holland The Anholt-GfK Roper Nation Brands Index 2011 Key results for Holland Participants: NL Agency, Ministry of Economic Affairs, Agriculture

More information

The JLL Global Premium Office Rent Tracker

The JLL Global Premium Office Rent Tracker The JLL Global Premium Office Rent Tracker Q1 2016 Globalisation and city competition We are in a new era of city competition, where cities are fighting to secure the world s most dynamic corporations,

More information

Photo Credit: TURISMO MADRID. A Special Report on the REGION OF MADRID

Photo Credit: TURISMO MADRID. A Special Report on the REGION OF MADRID Photo Credit: TURISMO MADRID A Special Report on the REGION OF MADRID Key Facts Madrid is one of the world s preferred locations for foreign investment due to its position as a leading global financial

More information

National Unit Specification: general information. UNIT Tourist Destinations (Intermediate 2)

National Unit Specification: general information. UNIT Tourist Destinations (Intermediate 2) National Unit Specification: general information CODE DM4N 11 COURSE Travel and Tourism (Intermediate 2) SUMMARY This Unit is a mandatory Unit of the Travel and Tourism (Intermediate 2) Course and is also

More information

Randstad Towards a sustainable and competitive delta region. Henk Ovink, Director for National Planning, Strategy and Design

Randstad Towards a sustainable and competitive delta region. Henk Ovink, Director for National Planning, Strategy and Design Randstad 2040 Towards a sustainable and competitive delta region Henk Ovink, Director for National Planning, Strategy and Design The Dutch Central Government has put the Randstad back on the agenda! 2

More information

Global Major Events 2012 & Beyond Survey

Global Major Events 2012 & Beyond Survey Global Major Events 2012 & Beyond Survey Published 5 th April 2011 London Copyright London & Partners Ltd Who has commissioned this report? London & Partners is the official promotional agency for London

More information

A city of the 21st Century

A city of the 21st Century 2012-2013 A city of the 21st Century Climate and leisure. From the beach to the mountains Barcelona enjoys a mild Mediterranean climate with pleasant temperatures in winter and hot summers that make it

More information

Bavarian US Offices for Economic Development

Bavarian US Offices for Economic Development Bavarian US Offices for Economic Development Dr. Lucie Merkle October 25th, 2013 Clinical Evaluation and Investigation for Medical Devices in Europe Friday, October 25 th, 2013 Palo Alto, California Bavaria:

More information

SHARING INFORMATION ON PROGRESS (SIP) REPORT 2014

SHARING INFORMATION ON PROGRESS (SIP) REPORT 2014 SHARING INFORMATION ON PROGRESS (SIP) REPORT 2014 OBS ONLINE BUSINESS SCHOOL OBS Online Business School www.obs.es 932278090 INDEX I. OBS Online Business School General Overview II. III. Renewal of the

More information

The Concept of City Marketing and Place Brand Management

The Concept of City Marketing and Place Brand Management The Concept of City Marketing and Place Brand Management City Marketing Seminar 16 th of April, 2012 Sønderborg, Denmark Sebastian Zenker, PhD, Senior Researcher Erasmus School of Economics, Erasmus University

More information

Amsterdam. Six regions

Amsterdam. Six regions Six regions Amsterdam Amsterdam is a city similar to Stockholm both in terms of size and in number of tourists. There are 780.000 inhabitants within the city and 1, 3 million in the metropolitan area of

More information

Perceptions of the benefits of the. Northern Ireland. World Police and Fire Games. Perceptions of the benefits of the World Police and Fire Games 2013

Perceptions of the benefits of the. Northern Ireland. World Police and Fire Games. Perceptions of the benefits of the World Police and Fire Games 2013 Perceptions of the benefits of the Northern Ireland World Police and Fire Games 2013 Northern Ireland hosted the World Police and Fire Games (WPFG) in August 2013, which attracted almost 8,000 participants

More information

State of the Nation. Jo Knudsen October 2015

State of the Nation. Jo Knudsen October 2015 State of the Nation Jo Knudsen October 2015 VisitBritain Research Team Richard Nicholls Head of Research and Forecasting Jo Knudsen Market Intelligence Specialist Magdalena Peternek Market Intelligence

More information

3 rd ESTRO Forum 2015 24 28 April Barcelona, Spain

3 rd ESTRO Forum 2015 24 28 April Barcelona, Spain 3 rd ESTRO Forum 2015 24 28 April Barcelona, Spain 1 5-star Page 1. Majestic 6 2. Pullmann Barcelona Skipper 6 4-star Page 3. AC Barcelona Forum 7 4. Barcelo Atenea Mar 7 5. Barcelona Princess 8 6. Diagonal

More information

Highest Quality of Life

Highest Quality of Life Highest Quality of Life Austria: Undisputed leader in the EU Today Austria is a prosperous, stable and thriving country, looking back at a long and eventful history. Across the globe, Austria is valued

More information

Goodbye Spokesperson, Hello Steward

Goodbye Spokesperson, Hello Steward Goodbye Spokesperson, Hello Steward The Transformation of Corporate Communications Once heralded as the seat held by the best storyteller in the company, corporate communications is no longer about amplifying

More information

10.3.2 Objectives of the Public Relations Services in North America (USA and Canada).

10.3.2 Objectives of the Public Relations Services in North America (USA and Canada). THE COMPETITIVENESS AND ENTERPRISE DEVELOPMENT PROJECT (CEDP) TERMS OF REFERENCE FOR A PUBLIC RELATIONS FIRM TO REPRESENT UGANDA IN NORTH AMERICA (USA AND CANADA) 10.3.1 Project Background The Government

More information

OUR EXPERIENCE IS THAT STUDENTS COMING FROM ESADE ARE PEOPLE YOU CAN PUT YOUR TRUST IN

OUR EXPERIENCE IS THAT STUDENTS COMING FROM ESADE ARE PEOPLE YOU CAN PUT YOUR TRUST IN OUR EXPERIENCE IS THAT STUDENTS COMING FROM ESADE ARE PEOPLE YOU CAN PUT YOUR TRUST IN What s behind the rankings Thanks to all those who, day after day, make this possible. 2 nd Aspen Institute, New

More information

Master in World Heritage and Cultural Projects for Development

Master in World Heritage and Cultural Projects for Development Master in World Heritage and Cultural Projects for Development Turin, Italy Background Culture is our legacy from the past, Cultural activities are major contributors to national development, job creation

More information

International Travel

International Travel Names: Period: International Travel 1. Will you need a passport? If so how do you get one. 2. Will you need a visa? If so how do you get one. What information do you need to provide? 3. What vaccinations

More information

A truly 'smart city' should also possess other dimensions - it should be a palimpsest of creative, bottom-up civic engagement.

A truly 'smart city' should also possess other dimensions - it should be a palimpsest of creative, bottom-up civic engagement. A truly 'smart city' should also possess other dimensions - it should be a palimpsest of creative, bottom-up civic engagement. Prof Carlo Ratti, Director of the Senseable City Lab at MIT, Cambridge, Massachusetts

More information

SCHOOL OF SOCIAL SCIENCES DOUBLE DEGREE: INTERNATIONAL HOSPITALITY AND TOURISM MANAGEMENT + MARKETING AND COMMERCIAL MANAGEMENT

SCHOOL OF SOCIAL SCIENCES DOUBLE DEGREE: INTERNATIONAL HOSPITALITY AND TOURISM MANAGEMENT + MARKETING AND COMMERCIAL MANAGEMENT SCHOOL OF SOCIAL SCIENCES DOUBLE DEGREE: INTERNATIONAL WELCOME TO UNIVERSIDAD EUROPEA DE MADRID Welcome to Universidad Europea de Madrid, a young, dynamic institution, fully prepared to meet the challenges

More information

2016 City RepTrak. The Most Reputable Ci=es in the World. November, 2016

2016 City RepTrak. The Most Reputable Ci=es in the World. November, 2016 2016 City RepTrak The Most Reputable Ci=es in the World November, 2016 1 The 2016 City RepTrak Stakeholder Group (Target) G8 general public balanced to the country popula=on on age and gender and controlled

More information

Kainuu region a short description Opening the seminar 24.2.2015

Kainuu region a short description Opening the seminar 24.2.2015 Kainuu region a short description Opening the seminar 24.2.2015 Pentti Malinen, Region Mayor, Regional Council of Kainuu, pentti.malinen@kainuu.fi Kajaani Area 24 452 km² 100 % - land 21 567 km² 88,2 %

More information

Sevilla, a new project on urban economy open to the World: the role of the local development agency

Sevilla, a new project on urban economy open to the World: the role of the local development agency Sevilla, a new project on urban economy open to the World: the role of the local development agency SEVILLA, A NEW PROJECT ON URBAN ECONOMY OPEN TO THE WORLD SEVILLA, A NEW PROJECT ON URBAN ECONOMY OPEN

More information

The World City Business Brand Barometer. Revealing which cities get the business brand they deserve

The World City Business Brand Barometer. Revealing which cities get the business brand they deserve The World City Business Brand Barometer Revealing which cities get the business brand they deserve 2 Introduction Saffron Brand Barometer 3 The Contenders: City: 1. New York 2. Los Angeles 3. San Francisco

More information

What Makes Cities Successful Randstad on the World Stage

What Makes Cities Successful Randstad on the World Stage What Makes Cities Successful Randstad on the World Stage 1966 7 World Cities London Moscow New York Paris Randstad Rhein-Ruhr Tokyo Today: JLL City Commercial Attraction Index Top 20 Population Economic

More information

Valencia Smart City Strategy Environmental and Sustainable Development

Valencia Smart City Strategy Environmental and Sustainable Development Valencia Smart City Strategy Environmental and Sustainable Development Valencia in figures 800,000 inhabitants Located in the center of the Mediterranean Corridor 95 min away from the capital of Spain

More information

International SUMMER PROGRAMME. Barcelona. www.esade.edu/summer-school

International SUMMER PROGRAMME. Barcelona. www.esade.edu/summer-school International SUMMER PROGRAMME Barcelona www.esade.edu/summer-school th mme u s r u o y is is r ESADE, more than 50 years inspiring futures ESADE s history in forming the business leaders of the future

More information

Alastair D Maclean. Item number Report number Wards. All. P24 Council outcomes. Coalition pledges. CO20 Single Outcome Agreement SO1 and 2

Alastair D Maclean. Item number Report number Wards. All. P24 Council outcomes. Coalition pledges. CO20 Single Outcome Agreement SO1 and 2 Culture and Sport Committee 10.00am, Tuesday, 20 August 2013 Edinburgh Festivals Impact Study 2012 Item number Report number Wards All Links Coalition pledges P24 Council outcomes CO20 Single Outcome Agreement

More information

2015 City RepTrak The World s Most Reputable Cities

2015 City RepTrak The World s Most Reputable Cities REPUTATION LEADERS NETWORK 2015 City RepTrak The World s Most Reputable Cities The World s View on Cities: An Online Study of the Reputation of 100 Cities RepTrak is a registered trademark of Reputation

More information

SUSTAINABILITY AND TOURISM: FROM INTERNATIONAL DOCUMENTATION TO PLANNING IN SPAIN «HORIZON 2020»

SUSTAINABILITY AND TOURISM: FROM INTERNATIONAL DOCUMENTATION TO PLANNING IN SPAIN «HORIZON 2020» Boletín de la Sustainability Asociación de and Geógrafos tourism: from Españoles international N.º 61 documentation - 2013, págs. 373-378 to planning in Spain «Horizon 2020» I.S.S.N.: 0212-9426 SUSTAINABILITY

More information

Vienna: A great place to live and do business

Vienna: A great place to live and do business Vienna: A great place to live and do business Nicolai Rodimov, Regional Manager International Business Vienna Business Agency Bucharest, 22nd November 2016 Vienna as YOU know it Architecture Culture Recreation

More information