Internet Marketing & Analytics

Transcription

1 Internet Marketing & Analytics Prepared BY: Ernesto González Torres, MBA GTA Internet Marketing GTA INTERNET MARKETING

2 Technology At the very root of our corporate culture GTA INTERNET MARKETING Nobody understands Internet Marketing Like GTA GTA is an interactive marketing firm committed to providing digital campaigns that stand out because of their exceptional effectiveness and impact. We are active members of the Interactive Advertising Bureau (IAB) for the Caribbean, and the Sales and Marketing Executives of Puerto Rico (SME).

3 GTA Social Media Map Twitter Link a site, GTA, short data Facebook Social networking YouTube Infomercial, TV ads, client ads, President s message, project demos Scribd PDF Database LinkedIn Professional contacts, business connections Flickr Photos of events Mercadeo.org Blog marketing, technology and information. Online store sales. GTA INTERNET MARKETING Portfolio, market data, lead generation. Foursquare Geomarketing (Check-ins) PRIP Yelp To connect people with great local businesses Google Buzz Sharing information, status, photos, etc Internet leaders in Puerto Rico Ustream Livestreaming and events Podcasts Audio interviews, testimonials

4 The awesome team at GTA Internet Marketing Our crew of innovators consists of professionals in the fields of advertising, graphic design, programming, research and media placement. Their expertise is equally at home in the digital as well as traditional media arenas. Our professionals have a great deal of expertise in advertising campaigns, interactive marketing and web page development, branding, graphic design, promotions, events and design consulting. During our 14 year trajectory, GTA Internet Marketing has implemented digital strategies for brands such as Don Q, Destilería Serrallés, El Mesón Sandwiches, Kia Motors, La Cava de Serrallés, Cristalia de Puerto Rico, La Editorial de la Universidad de Puerto Rico, The Salvation Army, Zuazo Flowers, Aquabella and Marbella Club in Palmas del Mar. Our experience goes beyond online campaigns, developing websites and e-commerce campaigns, we boast a staff uniquely qualified in social media management and Google Adwords. Our social network marketing structure consisting mainly of Facebook, Twitter, YouTube, Wordpress-Mercadeo. org, FourSquare, LinkedIn, Scribd, Flickr and UStream, among others, are all integrated into our enterprise objectives for our clients. GTA Internet Marketing is one of few companies that excel in so many aspects of marketing. We firmly believe that our mix of resources, talent and experience makes us the ideal partner for your marketing needs and perhaps the most outstanding firm of its kind in the local market. The GTA Method Measurement Data Collection Data Analytics Results Commercial Intelligence Informed Decisions

5 Interactive Data Analytics Benchmark Analysis Website Analytics Marketing Reports Proprietary Apps for Research Goal Market B2B B2C Advertising Campaign Monitoring Interactive Surveys and Polls Mobile Marketing Social Media Buzz Report

6 A few of our clients. When your with us you re in excellent company.

7 What we re good at GTA is the ideal Digital Marketing partner for reaching your goals given our scope of expertise including: Online Media Buying: From web site display ads, Google Adwords campaigns, to negotiations with Online Advertising Networks y Vertical Advertising Networks, GTA Internet Marketing is versed in all local online media, leveraging this clout in order to assure the best possible deal every time. Creative Execution: By considering the full landscape of online placement possibilities, we develop a wholistic approach to Client ABC s needs that may include Rich Media ads, banner ads and marketing efforts in order to attain the right balance of exposure and results. GTA Internet Marketing is passionate about developing an exciting creative approach that seeks to deliver your message in compelling and memorable ways in order to drive results. We are more than a technology company, we form partnerships with our clients in order to develop contentrich web sites that deliver. This approach extends beyond websites, it is a multi-platform approach that integrates video, apps, social media efforts and off-line efforts as part of our wholistic Cross Channel Marketing approach. Ad tracking and return on investment GTA Internet Marketing uses a variety of tools to validate traffic to our clients marketing efforts such as Google Analytics, Mail Track, Social Metrics and Survey Monkey. Comprehensive Campaign Reports: By providing monthly reports that highlight critical traffic data such as Click Through Rate Percentages, we can analyze, together with our clients, the effectiveness of our efforts and recommend strategies for improvement in order to assure that all marketing efforts remain targeted and effective. Internet Development: By using Open-Source and proprietary technologies and cutting edge software and equipment, we are able to develop custom software and apps that increase your website s functionality, effectiveness and results.

8 really What we re good at Nobody does it better! But, what do we do? The following is a not-so-short list of our capabilities: > Corporate Internet Interaction Custom Made Web Design & Development: Professional website design, development and maintenance Ready Made Web: Affordable package solutions for small businesses Website Revamping: Redesigning websites with contemporary design, content and performance appeal Search Engine Optimization (SEO): Increase traffic and conversions with lead generation tools. emarketing: Increase traffic to your website with Google Adwords, and Advia Mobile Website Design: Top-notch smart phone and tablet design to reach scattered targets easily. Hosting Services: Fast and reliable web hosting Website Content Management: Customized protocol for clients to control and modify the content of their website Website Analytics Service: Measurement and analysis of internet traffic and interaction data Social Media: Implementation and management of your Facebook, Twitter and LinkedIn strategies Social Media Crisis Prevention and Management Online Media Monitoring: Daily newsletter of your company s mentions in websites, blogs and social media sites Smartphone & Tablet App Development: Mobile application development for iphone, ipad and Android QR Code: Analytics and Campaign Manager Solutions ecommerce Solutions B2C-Online Retail Store: User-friendly and cost-effective ecommerce platform seamlessly adapted to your way of doing business B2B Supplier Solution: Effortless EDI solutions for optimum compliance with your trading partners. Seamless integration to backend applications such as accounting packages. Interactive Data Analytics Website Analytics: Collection, measurement, and analysis of your website traffic data Interactive Survey and Polls: Cost-effective, web-based survey solutions to quickly and efficiently gather consumer insights Advertising Campaign Monitoring: Web analytics to track, measure and optimize your online marketing campaigns Value Engineering Benchmarking (VE): Identifying and implementing best practices within your industry Value Proposal: Statements that summarize why a consumer should buy your product or service Business and International Business: Consulting, training and coaching Business Plan development Strategic Planning Marketing Research Entrepreneurship Consulting

9 Thanks GTA INTERNET MARKETING