il tuo digital advertising digital advertising

Transcription

1 il tuo digital advertising digital advertising

2 The company

3 About us Payclick starts its activity in Italy in Since then we manage Digital Campaigns finding the right balance between results (ROI) and brand awareness. We love collaborating with our customers, and that's why we use a consultative approach. We use proprietary technologies able to guarantee the maximum control of campaigns. We are IAB (Interactive Advertising Bureau) associates; this association represents the major operators of interactive communication market.

4 An independent network of more than 500 premium sites. Strenghts Exclusive Marketing: about Business & Consumer contacts with minimum opening rate guaranteed. Cross Device Campaigns. Network Brand-safe. Dedicated teams with a long-time experience in Digital. Proprietary technology solutions.

5 What we do Performance Marketing Exclusive Marketing Lead generation Couponing Database Building Pay per Lead Pay per Sale Pay per Acquisition Exclusive Marketing database and results guaranteed.01

6 What we do Display Advertising Mobile Marketing Digital Advisor Special formats, video advertising Targeting - Audience - Behavioural - Retargeting Msite Advertising APP Adv Pay per install Strategy and Efficiency for high-performing campaigns.02

7 Presently we operate mainly in: Markets Italy Germany France United Kingdom Spain Brazil We are always in search of new challenges.

8 Our Numbers in Business Units Digital professionals millions of revenue in 2013, with a growth of 30% compared to 2012 Performance Marketing Display Advertising Exclusive Marketing leads generated in billions banner view in millions double opt-in addresses

9 Services

10 Performance Marketing Lead generation / Couponing & Database Building / Pay per Sale Services We reduce the risk for our customers, who only pay for results. This is what we guarantee. Plus Real-time measurable results Results guaranteed in due time Professional advice by a dedicated team

11 .01 Performance Marketing Services Lead Generation Lead Generation activity find application in different areas: from fixed and mobile telephony to funding and insurances, where agencies and intermediaries pay for information requests; from software download to subscription to websites wanting to increase its membership. All this activities can follow performancebased business models, that allow the company to plan their advertising budget more safely. Lead generation usually happens through a landing page which is created ad hoc, based on the company's requests, with a form allowing to gather all useful data (name, address, , telephone etc.) together with the explicit consent to receive advertising communications.

12 .02 Performance Marketing Services Couponing & Database Building One of the most frequent Lead Generation activity is realized through couponing, which at the same time allows companies to build and increase their database, and to obtain new potential customers. To offer a gift or discount Coupon always attracts users' attention. By asking to fill a form, a customer database can be created.

13 .03 Performance Marketing Services Pay per sale The customer only pays a revenue percentage for successful sales. A tool that completely eliminates business risk, but that only can be applied to high conversion rate products and services. Special offers are usually proposed, which can motivate customers to impulse buying. Almost all sales are realized in "one session". Users click on the banner/dem, get to the landing page and proceed to purchase.

14 Exclusive Marketing Services High-Profile exclusive database and guarantee on the result. 1,5 millions Business statistics and 9 millions Consumer statistics. Plus Dedicated team No overlapping Professional sending platform Guarantee on the result High profiling (Geotarget /Market fields/ sociodemographic, etc.)

15 Display Advertising Services We develop campaigns with concrete results. Plus Brand-safe guaranteed: our network works in whitelist More than 500 Premium Sites Advanced targeting: Audience, Behavioural and remarketing Special formats: video banner, overlay, site-under and pop-under, pre-roll, half-page and full-page

16 Mobile Marketing Web Advertising / App Advertising Services According to comscore and emarketer studies, there are 24 million mobile surfers using smartphones for navigation and 9 millions using tablets. Standing to this data, mobile assumes a fundamental role in online media advertising landscape. Our service consists in planning display advertising activities on mobile channels and increasing installations of our customers' mobile applications on ios and Android platforms through the development of Pay per Install campaigns.

17 Digital Advisor Services Payclick realizes and manages multi-device integrated communication projects for direct customers and media centres, following a branding and/or performance logic. Over 20 professional specialized in Digital Media Marketing are working for Payclick.

18 Customers

19 Customers

20 Case history

21 Customer / CEPU.01 Context Through Grandi Scuole Couponing, CEPU gathers contacts of people interested in getting high school diploma, spontaneously asking to be contacted. Then, the company provides to contact users through its channels. Goals The strategic goal is to reach the target user online and to motivate him to ask for more informations by using the electronic coupon. Activities Performance Marketing Overlay Display Campaigns CPA Planning and Optimization Reporting Result In 2013 over 1000 information (prospects) requests have been gathered

22 Customer / Avon.02 Goal Beauty Professionals Recruiting Strategy A new responsive (multi-device) landing page with a strong visual impact was realized. We're presently studying new solutions to optimize users recall procedure. Channels Performance Marketing Display advertising Exclusive Marketing Result Over 1000 leads in the two first months of campaign, with an increase of the lead rate of 400%

23 Customer / Vodafone Partner Agencies.03 Goal Gathering of professionals/companies interested in a mobile business phone contract. Channel Performance Marketing Result information request leads from VAT workers and companies since September 2011

24 Customer / Vodafone (OMD).04 Goal Gathering of professionals/companies interested in a mobile phone contract. Channel Performance Marketing Result 350 information request leads from VAT workers and companies in November 2012

25 Customer Cliente / / Fastweb spas.p.a..05 Context Fastweb gathers contacts of people interested in changing their phone operator. Once gathered, these contacts are managed by internal call centres. Goals Gathering of private contacts interested in Fastweb landline phone contracts through web marketing. Automatic connection of lead generation activity to company's CRM Activities Performance Marketing Creation of graphic layout realization and landing page programming Data synchronisation with Fastweb internal CRM Result In the month of February 2013 over information (prospects) requests were gathered

26 Customer / BMW - MINI.06 Goal Gathering of Test Drive requests BMW high-spending target MINI under 25 target Result About 6000 leads since January 2012 till today

27 Customer / Fiat Professional Skoda Volkswagen.07 Goal Information request gathering by target: Artisan / Merchants / SMEs Channels Vertical Planning on Exclusive CPM Business Database Performance marketing b2b Result The marketing performance generated 500 contacts for Fiat Panda in October 2012

28 Customer / Danone.08 Goal Database building Channel Performance & Display Advertising Result About leads since September 2012

29 Customer / Unilever.09 Goal Gathering of target leads for women aged Channel Performance & Display Advertising Result About 800 leads 3-9 August 2012, Risultati about 500 leads in November 2012 Circa 800 lead 3 9 Agosto 2012 Circa 500 lead - Novembre 2012

30 Commercial Headquarters Piazzale Biancamano 8, Milano, Italy Operational and Commercial Headquarters Via Antiniana 2/a Pozzuoli (NA), Italy / info@payclick.it telefono / fax / p.iva thank you for your kind attention