DOMA DNES Magazine on living

Transcription

1 DOMA DNES Magazine on living

2 Content Content of Presentation 2 Profile of the magazine Media data Sections Price list Contact

3 Profile of the magazine Magazine on living 3 Motto: With us you will feel better at home We write about all that makes home feel like a home We write about healthy and attractive environment for living We write for readers of MF Dnes We primarily focus on group 2+ We are a magazine that helps

4 Profile of the magazine Publication periodicity, mutations and topics 4 Publication periodicity: Weekly, printed every Wednesday Regional mutations: Each odd edition will be printed in 5 regional mutations. The mutation covers ca 25% of the total scope of the magazine (8 10 pages). Quality of the printing paper and number of pages: High quality paper weighing at 60g LWC ensures excellent reproduction of editorial material and advertisements. The starting number of pages of the DOMA DNES magazine is 40. Share of advertisement space is 30% at maximum.

5 Profile of the magazine High edition and high readership 5 Circulation: sold pcs. Readership: 420 thousand readers from the most attractive target groups: - 287thousand readers in productive age between years (68%) - 314thousand readers in the highest socio-economic groups A,B and C (75%) thousand economically active readers (63%) thousand readers from households with above average income over 30 thousand CZK (42%) Sources: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 4th quarterof2013 and 1st quarterof2014; ABC ČR, October2013 March2014

6 Media data Topics living, garden and hobby: DOMA DNES readership outnumbers the readership of specialized magazines: Readership of magazines focused on living, garden and hobby in comparison with DOMA DNES readership. Number of readers is in thousands Readership of MF Dnes reaches 819 thousand readers. Three magazines create a regular part of MF Dnes: Magazine ONA DNES is read by 543 thousand readers. Magazine DNES + TVis read by 1227 thousandreaders. And Magazine Vikend Dnes is read by 450 thousand readers. Currently 15 other titlesfocused on living are published and 7 titles are focused on garden and hobby. The overall readership of these magazines reaches 1272 thousand readers DOMA DNES Receptář Dům & bydlení Dům a zahrada Chatař & chalupář Blesk Hobby Bydlení Marianne Bydlení Note: Magazines with a readership under 70 thousand readers are not part of the chart Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 4th quarter of 2013 and 1st quarter of 2014

7 Media data INTEREST IN LIVING: READERS OF DOMA DNES ARE HIGHLY INTERESTED IN LIVING Readers of DOMADNEShave a positive relation to living, real properties and DIY. This is a very strong group that is reachable via one media type with a fast effect speaking of dailies and specialized magazines thousand readers of DOMA DNES own a real property 96% 4% 230 thousand readers of DOMA DNES own a family house 48% 52% 214 thousand readers of DOMA DNES own a flat 45% 55% 221 thousand readers of DOMA DNES own a garden 47% 53% 328 thousand readers of DOMA DNES visit DIY and building stores 69% 31% 268 thousand readers of DOMA DNES do their own repairs at home or at their cottages 57% 43% 328 thousand readers of DOMA DNES are interested in living and house maintenance when reading printed media 69% 31% 48 thousand readers of DOMA DNES are thinking of buying property 10% 90% Source: MML-TGI ČR, 1st 4th quarterof2013

8 Media data STRUCTURE OF DOMA DNES READERS ACCORDING TO MOTHLY NET INCOME Structure of DOMA DNES readers in thousands. 8 In comparison to the total population of Czech Republic people in households with higher incomes represent the regular readers of DOMA DNES. 177 Speaking of households with a net monthly income above 30 thousand CZKthe share compared with the population is 1,4 x higher Till 20 ths. CZK th. CZK 30 th. CZK and more Note: 106 thousand of readers refused to answer. Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 4th quarter of 2013 and 1st quarter of 2014

9 Media data READERS WITH AN ABOVE AVERAGE INCOME: MOSTLY IN DOMA DNES, MAGAZINES ON LIVING RECORD A SLIGHT SETBACK Structure of DOMA DNESreaders and most read magazines focused on living, garden and hobby with a net monthly income of household above 30 thousand CZK. 9 DOMA DNES 177 th. 42 % readers Receptář 93 th. 31 % readers Dům & bydlení 65 th. 29 % readers Dům a zahrada 47 th. 36 % readers Chatař & chalupář 39 th. 38 % readers Bydlení 34 th. 39 % readers Můj dům 33 th. 49 % readers Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 4th quarter of 2013 and 1st quarter of 2014

10 Sections PRECISELY FOCUSED SECTIONS 10 Interview Topic Inspiration Garden DIY Housing & Construction Ideas, Opinions

11 Pricelist Pricelist valid for the year

12 Contact Katja Janečková Media Manager mediální skupina mafra Andel Media Centrum Karla Englise 519/ Praha 5 Smichov Mobil: Tel.: Fax.: Katja.janeckova@mafra.cz