Going Mobile: How Publishers Are Preparing for the Burgeoning Digital Market
|
|
- Brooke Johnson
- 8 years ago
- Views:
Transcription
1 Going Mobile: How Publishers Are Preparing for the Burgeoning Digital Market Executive Summary September 2009
2 Purpose of This Survey any print publishers are focusing on the mobile market as an opportunity to expand their Mbrands, reach new audiences and generate additional revenue. Similarly, advertisers are funding mobile marketing initiatives to take advantage of the medium s immediacy, engaged audiences and location-based targeting potential. In fact, a recent report by Gartner Inc. predicts that global spending on mobile advertising will increase 74 percent in 2009 to $913 million and will surge to $13 billion by Interest is strong within ABC, too. The organization has received numerous inquiries about the auditing and reporting requirements surrounding e-readers and smartphones, and about counting mobile editions as paid circulation. The mobile market is also a frequent topic of discussion at ABC s numerous industry committees, including its Digital Advisory Committee. The nonprofit association has also seen an increase in its associate membership from firms that target the digital publishing market, including developers of popular e-reading devices and iphone applications. Due to these heightened activities, ABC surveyed its U.S. and Canadian newspaper, magazine and business membership to learn more about publishers current mobile initiatives, their strategic plans, and ABC s potential role. Some key findings of the survey are detailed on the pages that follow. Table of Contents Introduction... 3 Summary of Key Findings Mobile Market Growing in Importance...4 Mobile Devices Positively Impacting Web Site Traffic...6 Smartphones and E-readers...8 Mobile Business Model and Advertising...11 Reporting and Auditing Mobile Metrics...13 Conclusions Methodology About the Audit Bureau of Circulations and ABC Interactive
3 Introduction The proliferation of mobile devices in our culture is hardly a surprise to anyone walking down city streets, drinking coffee at a corner café or observing the driver sitting next to you in traffic. Fueled by larger and more reliable wireless networks, trendy phones at affordable prices, and an insatiable appetite for information at their fingertips, consumers are steering information providers toward a new distribution channel and advertisers to an appealingly targeted medium for their latest sales pitches. The Audit Bureau of Circulations and its digital subsidiary, ABC Interactive, recently conducted an online survey of our print publisher members to learn more about current mobile initiatives and plans, and the impact of mobile on their business models. The survey results provide an early stage snapshot of the activities taking place in and around the mobile market as both publishers and buyers focus their attention on this burgeoning space. For example: More than 80 percent of respondents believe people will rely more heavily on mobile devices as a primary information source in the next three years. Nearly 70 percent agree that mobile is receiving more attention at their publication this year than last. More than a third believe their publication already has a well-developed plan for attacking and conquering the mobile market. Forty-four percent of respondents who track mobile s impact on their Web site traffic said the devices increased visits by up to 10 percent today. Half believe mobile traffic to their Web sites will increase by five to 25 percent in the next two years. Among senior executive respondents, 56 percent said their publication has plans to develop a smartphone application in the next 24 months, in addition to the 17 percent of respondents who already have an app in production. Regardless of mobile s anticipated rise, ABC publisher members do not plan to abandon their print publications in favor of a digital-only product in the near term. While 55 percent believe that digital delivery of their publication is important to their strategic future, three-fourths believe that their publication will be available in a print form five years from now. More than half of the survey respondents believe the future business model of mobile content will be supported by both advertising and subscriptions. Nearly a third believe that mobile will have a significant impact on their publication s revenue in just three years. Publishers sentiments reflect their growing interest in the mobile market even as its potential and their strategies are still unfolding: We are just launching our initiative now, but plan on it having a major impact on our audience development both in print and online, said one print publisher. I think they [smartphones] will be more widely used. But I m still not clear on the impact on our newspaper, said one survey respondent. Another respondent commented, At this point, reader demand for mobile-friendly editorial content is stronger than advertiser demand. I believe advertiser demand will follow reader demand and will follow growth of smartphone adoption. 3
4 Summary of Key Findings Mobile Market Growing in Importance According to an April 2009 survey by the Pew Research Center s Internet and American Life Project, the number of Americans who have used a cell phone or smartphone to access the Internet for ing, instant messaging or to seek information has increased from 24 percent in December 2007 to 32 percent. In a typical day, nearly one-fifth (19 percent) of Americans use a mobile device to access the Internet, up from 11 percent in December The results of ABC s survey show that publishers recognize the growing importance of mobile devices for consumer-information gathering. Eighty-five percent of respondents believe that more people will rely on mobile devices as a primary information source in the next three years. (Graph A) Graph A Eighty-five percent of publishers acknowledge that mobile devices will become a primary information source in the next three years. Recognizing the growing force behind mobile, publishers are focusing more attention on it than ever before. Nearly 70 percent of survey respondents said that mobile was receiving more attention at their company this year than it did last year. (Graph B) Graph B More than two-thirds of publishers are paying more attention to the mobile market this year than they did last year. 4
5 Publishers are bullish on the potential power of the mobile market, with 55 percent stating that digital delivery is key to their publication s strategic future. But that doesn t mean they have plans to discard their core print brands: 76 percent do not believe that their publication will be available only in digital format in the next five years. (Graph C) Graph C Digital delivery is strategically important, but publishers strongly believe that their publication will be available in a print format five years from now. 5
6 Mobile Devices Positively Impacting Web Site Traffic Penetration of mobile devices in U.S. households continues to increase. According to emarketer, more than 91 percent of U.S. households currently subscribe to a mobile phone. By 2013, emarketer predicts that percentage will grow to nearly 97 percent. A January 2009 news article by the Canadian Broadcasting Corporation estimates that three quarters of Canadian households use a cell phone. As both mobile penetration and mobile Internet usage increases, ABC-publisher members are taking the first and most obvious step into the mobile market by formatting their Web sites for viewing on mobile phones. And their Web site traffic statistics are reaping the benefits. Nearly 52 percent of survey respondents, which includes smaller community newspapers and niche magazines, are distributing or formatting content for viewing on a mobile device. Newspapers are leading the charge, with almost 58 percent already formatting their Web sites for mobile devices. Business and consumer magazines are following closely behind with 45 and 42 percent, respectively. (Graph D) As one publisher explained, The fact that a site has a mobile platform brings the audience. Without it, people will be reluctant to come to a non-formatted site, due to load times. Graph D Nearly 60 percent of newspapers and more than 40 percent of consumer magazines and business publications already format their sites for viewing on mobile devices. 6
7 Publishers are tapping the power of mobile devices to increase their Web site traffic and the trend is unlikely to abate in the future. Of those publishers who specifically track Web site traffic generated by mobile devices, one-third said that mobile devices currently account for one to five percent of their total Web site traffic. Nearly eighty percent of that same group believes mobile devices will directly contribute to Web site traffic growth at least five percent in the upcoming 24 months. (Graph E) One survey respondent said, I believe mobile devices will likely be the number one electronic access device in less than five years. Graph E Half anticipate a five to 25 percent increase in Web site traffic from mobile devices in the next two years. Seven percent expect traffic to increase by 100 percent or more. 7
8 Smartphones and E-readers Publishers are actively exploring the vitality of smartphones and e-readers as a new distribution channel. Both devices are in the early-adoption phase but are quickly gaining momentum with large daily newspapers and leading consumer magazines. The results of the ABC/ABCi mobile survey demonstrate that publishers are placing bets on both platforms today, working with a variety of manufacturers and developers on formats, distribution agreements, and brandextending apps. More than half of respondents believe that smartphones (e.g., the iphone and BlackBerry) will become a vital way to distribute their publication within three years, while nearly 42 percent said the same about e-reader devices. (Graph F) We believe smartphones and digital readers are the future, proffered one survey respondent. Graph F Publishers are placing bets on smartphones and e-readers. Fifty-one percent of respondents believe smartphones will be a vital way to distribute their publication in three years, while 42 percent said the same thing about e-readers. 8
9 Currently, ABC-publisher members appear to be spending more energy and resources exploring smartphones and their customizable applications, due to the broader availability of devices like the iphone. Sixty-two magazines, newspapers and business publications already have developed an app for a smart phone, while 42 early adopters currently make their publication available on an e-reader. (Graph G) Graph G Publishers are already developing applications for smartphones. Among those who responded to this survey, 36 newspapers, 22 consumer magazines and four business publications are leading the pack in this space. Among senior executive respondents: 56 percent said their publication has plans to develop a smartphone application in the next 24 months in addition to those publications noted above that already have an app in production. (Graph H) Graph H Fifty-six percent of senior executives said their companies plan to develop an app in the next 24 months, in addition to the 17 percent that already have developed apps. 9
10 As previously mentioned, publishers aren t just counting on the smartphone as the digital future. Eleven percent of respondents said they already make their publications available on an e-reader device. Consumer magazines were most likely to be devleoping relationships with e-reader manufacturers. (Graph I) Graph I Many publishers are developing relationships with e-reader manufacturers. Consumer magazines are most likely to be working on that relationship, with newspapers following close behind. Interestingly, publishers were split on which company would develop the e-reader device that would be most successful. Apple, Amazon.com and Sony were all cited as leaders in this space. (Graph J) Which Manufacturer Will Produce an E-reader That Will Impact the Publishing Market? Graph J Publishers think Apple has the greatest chance of producing a successful e-reader device for the newspaper and magazine world. Amazon.com runs a close second. 10
11 Mobile Business Model and Advertising Clearly, publishers are spending a lot of time and energy contemplating the development and growth of the mobile market, including how to monetize the new distribution platform. Publishers unmistakably believe that mobile is an area of their business that will impact the bottom line. Nearly a third believe that mobile will have a significant impact on their publications revenue in just three years. As publishers weigh the pros and cons of charging for online Web content, the dynamic appears to be different for the mobile market, where consumers are more accustomed to paying for services and features. A majority of survey respondents believe that the future business model of digital publishing will be supported by both advertising and subscriptions. (Graph K) Graph K Publishers believe that a combination of an ad and subscription based business model will be most likely for mobile content. 11
12 Opportunities for mobile advertising abound and publishers were split on which model would come out on top. Sponsorship, video, search and banner all ranked equally high. (Graph L) Graph L Publishers see numerous opportunities for advertising in the mobile market. 12
13 Reporting and Auditing Mobile As evidenced by the heightened interest in ABC s multimedia reports, publishers are anxious to tout their brand s extensive distribution platforms, including paid print copies, free distribution copies, Web site traffic and e-newsletter open rates. Mobile is poised to be one of the next important distribution channels audited and reported on ABC statements. Fifty-seven percent of survey respondents think an independent third-party should audit and report the number of digital editions accessed by a mobile device, while 56 percent think an audit of Web site traffic generated by mobile devices is helpful. (Graph M) Graph M Publishers believe that independent third-party auditing of digital editions accessed by a mobile device and Web site traffic generated by a mobile device is in the best interest of the industry. Two-thirds of publishers believe that as advertisers spend more money in the mobile marketplace, they will quickly begin demanding independent third-party verification of key mobile metrics. (Graph N) Graph N Publishers anticipate that as mobile advertising grows, buyers will begin demanding more accountability. 13
14 Conclusions 1. It s early, but there are positive signs. The mobile market is definitely receiving more attention than ever before. For many respondents, planning is still in the beginning stages and publishers are wading through the information and technology, trying to decide on the right strategy. For other leading newspapers and magazines, many mobile initiatives are well under way, supported by advertising and sponsorships. 2. Mobile will drive Web traffic. Most respondents believe that mobile will be responsible for a five to 50 percent increase in Web site traffic in the next three years. 3. Betting on both smartphones and e-readers. Publishers are actively exploring the vitality of smartphones and e-readers as a new distribution channel. Both devices are in the early-adoption phase but are quickly gaining momentum with large daily newspapers and leading consumer magazines. 4. Early business model based on combination of advertising and subscriptions. Publishers agree that the mobile market will be both ad- and subscription-supported and many anticipate that mobile will contribute to the bottom line in just three years. Publishers believe there are many opportunities for paid mobile advertising, including sponsorship, search, video, and banners ads. 5. Advertiser demand for accountability will grow as ad spending grows. Respondents agree that independent third-party auditing would increase mobile s credibility and is likely to be demanded by advertisers as ad spending increases in this area. Data should be reported on ABC statements. 14
15 Methodology ABC and ABC Interactive conducted a survey of ABC print publisher members to learn more about their current and future plans for the mobile market, including e-readers and smartphones. The survey covered five main topics: the impact of mobile devices on Web site traffic, smartphones and iphones, e-reader devices, business model and advertising, and auditing. ABC and ABC Interactive conducted the voluntary, Web-based survey between June 25 and July 10, A sample base of 4,093 was invited to participate; a total of 375 qualified people completed the survey. The respondents had the following categories: Number of Percent of Completed Interviews Total Completes Consumer Magazine Circulation or Audience Management 67 62% Management Ad Sales Management % Executive Management % Other Mg, Super, Admin 1 0.9% Newspaper Circulation or Audience Management % Ad Sales Management % Executive Management % Other Mg, Super, Admin % Business Publication Circulation or Audience Management % Ad Sales Management % Executive Management % Other Mgmnt, Sprvsr, Admin 2 5.3% The respondents also had the following demographic characteristics: Number of Percent of Completed Interviews Total Completes Country United States % Canada % Gender Male % Female % Age Under % % % % % % 15
16 Audit Bureau of Circulations About ABC With nearly 4,000 members in North America, ABC is a forum of the world s leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world s foremost electronic database of auditedcirculation information and a growing array of readership, audience and Web site usage data. To learn more, visit About ABCi ABC Interactive is one of the world s leading independent auditors of Web sites and digital technology, performing thousands of audits since its inception in For more information about ABCi s verification services, complete an online request form or contact Kendra Fox, manager, marketing and sales, at (847) Copyright 2009 Audit Bureau of Circulations. All rights reserved. September 2009 Online Accountability: Gauging the Growing Demand for Audited Web Metrics 16
Understanding AAM Reports for Business Publications. Understanding AAM Reports for Business Publications
Understanding AAM Reports for Business Publications Introduction AAM (previously Audit Bureau of Circulations) has audited business publications since its inception in 1914. As publications increasingly
More informationTABLE OF CONTENTS. Germany Overview 24 Spain Overview 27 Portugal Overview 30 The Netherlands Overview 32 Czech Republic Overview 34 About WSI 35
TABLE OF CONTENTS Executive Summary 2 United Kingdom Internet Usage 3 Total Advertising 4 Digital Advertising 5 Display Advertising 7 Search and Social 8 Social Media 9 Mobile Marketing 11 Europe Total
More information2014 eproduct Media Kit
2014 eproduct Media Kit TOC JOURNAL website ipad ADVERTISING Resource Center Webinar SPONSORSHIP Table of Contents Click to go to Introduction.... 3 PracticeUpdate.com... 4 TOC Banner Advertising.... 6
More informationWe represent news media industry in! 120 countries! Based in Paris, France, and! Frankfurt, Germany, with! subsidiaries in Singapore and India!
We represent news media industry in! 120 countries! Based in Paris, France, and! Frankfurt, Germany, with! subsidiaries in Singapore and India! We represent more than! 18,000 "publications! 15,000 "online
More informationMobile Marketing Survey Report Q1 2014
Mobile Marketing Survey Report Q1 2014 About RadiumOne What we do RadiumOne makes the cross-platform advertising connection through proprietary first party data, vast targeting capabilities and crosschannel
More informationTHE HONDA STORE. Custom Marketing Program Prepared for. Presented to: James Dooright
Custom Marketing Program Prepared for THE HONDA STORE Presented to: James Dooright Robert Smith Account Executive WRAB Phone: 555-221-1212 rsmith@wrab.com Radio Broadcasting Co. Advertising Objectives
More information2011 Cell Phone Consumer Attitudes Study
2011 Cell Phone Consumer Attitudes Study Prepared for: CWTA April 29, 2011 Copyright 2009-2012 Quorus Consulting Group Ltd. Table of Contents Executive Summary 3 Research Objectives and Methodology 9 Detailed
More informationCIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence
CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods
More informationDigital and Mobile Advertising Specs. Preparing elements that increase revenue and improve results
Digital and Mobile Advertising Specs Preparing elements that increase revenue and improve results Digital and Mobile Offerings According to emarketer, spending on digital advertising will experience double-digit
More informationTABLE OF CONTENTS. Source of all statistics:
TABLE OF CONTENTS Executive Summary 2 Mobile Phone Users 3 Mobile Web Browsing 4 New Media Channels 5 Importance of Mobile 6 Advertising Spending 7 Location-Based Services 9 Location-Based Ads 10 Mobile
More informationECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups
More informationBrazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.
Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.5% until 2019 9838-65 January 2015 Contents Section Slide Number Executive Summary
More informationONLINE INSIGHTS. Mobile Devices and Marketing. A Look at User Preferences and Behaviors for Advertiser Opportunities. August 2014
A Look at User Preferences and Behaviors for Advertiser Opportunities August 2014 Copyright 2014 Burst Media LLC A Look at User Preferences and Behaviors for Advertiser Opportunities Fifty-one percent
More informationHow To Understand The Digital Media Usage Of 2014
NOVEMBER 2013 US Digital Media Usage: A Snapshot of 2014 This Snapshot provides a key to digital media usage trends next year and how they will be different from this year s patterns critical for marketers
More informationManaging customer entitlement with Adobe Digital Publishing Suite
Managing customer entitlement with Adobe Digital Publishing Suite Accelerate digital readership by making content easily accessible to existing users and customers Table of contents 1: Overview of Adobe
More informationChoosing Your ILS Partners. Making the Most of Your Online Advertising Budget
TM Choosing Your ILS Partners Making the Most of Your Online Advertising Budget Choosing Your ILS Partners Making the Most of Your Online Advertising Budget CONTENT Traffic and Leads... 1 User Experience...
More informationHow big is the mobile app market?
How big is the mobile app market? In 2015, 1 billion smartphones will be sold. The average mobile app user spends more than 30 hours a month on more than two dozen apps. 46 percent of app users report
More informationwww.thesportsmasters.com.au Media Kit
www.thesportsmasters.com.au Media Kit 5 reasons you should be in The Sports Masters magazine: 1. Unlike most sports magazines, which are male-oriented and sport-specific, we appeal equally to male and
More informationUPDATE: Electronic Book and ereader Device Report March 2011
UPDATE: Electronic Book and ereader Device Report March 2011 The Electronic Book and ereader Device survey was sent on February 15, 2011 to the OnCampus Research Student Panel. Over six hundred students
More informationDigital Publishing Benchmarks Report Snapshot: Monetization
Digital Publishing Benchmarks Report Snapshot: Monetization As media companies shift their focus from print to digital, publishers have had to transform many different aspects of their business. One of
More informationAUDIENCE PROFILE. Call today to learn more! (800) 826-3893 lhsales@homebuyerpubs.com
AUDIENCE PROFILE LogHome.com Audience Profile: Visitors to LogHome.com are actively searching for information and resources to help them plan, build, restore, and decorate their primary or vacation log
More informationDISCUS CODE MEDIA BUYING GUIDELINES: DEMOGRAPHIC DATA/ADVERTISEMENT PLACEMENT GUIDELINES
DISCUS CODE MEDIA BUYING GUIDELINES: DEMOGRAPHIC DATA/ADVERTISEMENT PLACEMENT GUIDELINES Set forth below are the Code's buying guidelines regarding the placement of advertisements in all mediums (e.g.,
More informationCommon Short Code and SMS Mobile Marketing
Common Short Code and SMS Mobile Marketing The Time is Right for Mobile Marketing Mobile has hit the mainstream in the U.S. At the end of 2008, the number of mobile subscribers had grown to 270 million,
More informationAdvertising media - A
Advertising media - A There is a large variety of media available to advertisers, and therefore advertisers must choose the medium/media which best deliver their message to potential customers in the most
More informationNext-Generation Mobile Apps 7 Critical Success Factors
Mobile marketing is still the new kid on the block. Some marketers have tried a variety of mobile tactics and found Next-Generation Mobile Apps 7 Critical Success Factors Introduction There are literally
More informationExpanding the Conversation Leveraging Social Media for Brand Interaction. April 2013. Copyright 2013
Expanding the Conversation Leveraging Social Media for Brand Interaction April 2013 Copyright 2013 Overview Turn on the television or open up your local newspaper. Chances are you will see brands highlighting
More informationAdobe Digital Publishing Suite, Analytics Service
Adobe Digital Publishing Suite, Analytics Service Analyze and optimize content for greater business impact Table of contents 1: Business benefits 2: Key features 2: Standard baseline analytics reporting
More informationPUBLISHING AN E-NEWSLETTER BUILDS SUPPORT FOR YOUR SCHOOL DISTRICT: MAKING THE CASE
Over 25 Years of Public School Community Relationship Building Experience PUBLISHING AN E-NEWSLETTER BUILDS SUPPORT FOR YOUR SCHOOL DISTRICT: MAKING THE CASE Position Paper by Ira W. Yellen, APR, Fellow
More informationMarketing in the Digital Age
Marketing in the Digital Age By Doug Commette SprayFoam.com & Spray Foam Insulation & Roofing Magazine SprayFoam INSULATION & ROOFING MAGAZINE Internet Penetration in US Internet Marketing Marketers continue
More informationThe Mobile Marketer s Complete Guide to User Acquisition
The Mobile Marketer s Complete Guide to User Acquisition Appia Footer 320 Blackwell Street Durham, NC 27701 1.866.254.2483 user acquisition overview and best practices 2 Introduction User acquisition is
More informationMobile Marketing. has changed. According to a survey conducted by Pew Research Center's Internet &
Emma Hsu February 11, 2014 Mobile Marketing Do you still have any friends who do not have mobile devices or smart phones? In the past, having a mobile device was regarded as a kind of luxury; however,
More informationDigital marketing strategy
Digital marketing strategy You don t need a digital strategy, you need a business strategy for the digital age Judy Goldberg, Sony Pictures #HRVision14 Branding goes Digital Understand your brand before
More informationShift from free to paid: Consumer demand and revenue opportunities for apps
Shift from free to paid: Consumer demand and revenue opportunities for apps from Simon Kucher s 2013 Apps and Digital Content Study telecoms & media Andre Weber Kyle Poyar Ellen Kan March 2013 Executive
More informationPutting SEO and Marketing PR to Work for Your Business
Marketing PR is now best practice in the HR/benefits marketplace. Marketing PR is the integration of traditional PR and marketing tactics that combine social media and other Internet-based activities all
More informationThe rise of the digital multi-tasker. Executive Summary. KPMG s Digital Debate. January 2013. kpmg.com/digitaldebate
The rise of the digital multi-tasker Executive Summary KPMG s Digital Debate January 2013 kpmg.com/digitaldebate Contents 02 introduction The digital debate 03 Key findings An insatiable appetite for media
More informationMeasuring the Success of Your Mobile Strategy
WHITEPAPER / MOBILE ANALYTICS Measuring the Success of Your Mobile Strategy Applying the lessons learned over the past 15 years, digital marketers now use web analytics to measure what matters to their
More informationblogto Media Kit The #1 web site about Toronto news and culture
blogto Media Kit The #1 web site about Toronto news and culture FOOD // Music // ARTS // FASHION // BEST OF TORONTO // RESTAURANTS // Bars // STREET STYLE // Events + More about blogto @blogto always has
More informationREACH. CONNECT. ENGAGE.
REACH. CONNECT. ENGAGE. POSITION YOUR COMPANY WITH CONFIDENCE. B2B PUBLICATIONS Print & Online Advertising INDUSTRY EVENTS Sponsorship & Exhibitor Opportunities MARKETING SERVICES Creative, Responsive
More informationTunnel Traffic Prime Placement Advertising. Jeremy Alessi, Midnight Status
Tunnel Traffic Prime Placement Advertising Jeremy Alessi, Midnight Status Introduction Midnight Status, the developer of Tunnel Traffic, has been producing mobile content since the inception of the ios
More informationTABLE OF CONTENTS. Source of all statistics:
TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:
More informationReading the BPA Worldwide. Brand Report
Reading the BPA Worldwide Brand Report THE CRITERION Criterion Publishing Company 100 Beard Sawmill Road, 6th Floor Shelton, CT 06484 Tel. No.: (203) 447-2800 Fax No.: (203) 447-2900 www.criterion.com
More informationState of Marketing. Financial Services
State of Marketing Financial Services State of Marketing In the fall of 2013, we surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500, we
More informationNATIONAL FOUNDATION FOR CELIAC AWARENESS
NATIONAL FOUNDATION FOR CELIAC AWARENESS PATIENT ENGAGEMENT & CONSUMER OUTREACH Print and Web Patient Resources. Several downloadable tri-fold brochures, including Do I Have Celiac, Celiac Disease and
More informationExecutive summary Chapter 1 Introduction Chapter 2 The online advertising industry outlook Chapter 3 The segments of the online advertising industry
Table of Contents Executive summary The online advertising industry outlook The segments of the online advertising industry The emerging landscape of the online advertising industry Measuring the effectiveness
More information14 Ways to Make Money by Transcribing Your Audio & Video Content
14 Ways to Make Money by Transcribing Your Audio & Video Content Multimedia content like audio and video continues to grow in popularity. It s easy to view and share that content on mobile devices and
More informationLMX Reports: The Tablet Computer
LMX Reports: The Tablet Computer August, 2011 Excerpts for Review LMX Longitudinal Media Experience For the past three years, LMX has been the only syndicated single-source media diary examining when,
More informationMobilize Your Organization
WEST VIRGINIA INTEGRATED BEHAVIORAL HEALTH CONFERENCE Mobilize Your Organization How To Effectively Reach, Communicate and Engage with Your Audience and Generate Funds at the Same Time! Carlos Morales
More information2016 MEDIA KIT. Advertising Sales (800)734-7042 advertise@homebusinessmag.com Fax: (714)388-3883
Home-Based Business & Opportunity Magazine Advertising Sales (800)734-7042 advertise@homebusinessmag.com Fax: (714)388-3883 Home Business Magazine 20711 Holt, No. 807 Lakeville, MN 55044 Homebusinessmag.com
More informationSocial Media Marketing: ENGAGE rather than SELL involvement leads to purchase!
Approximately 90% of the people you find on the internet in today s world know at least one social network and are registered as an active user on it. The imminence and influence of social media is what
More information6 Tips for Reaching Boomers & Seniors with Digital Marketing
6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are
More informationROI of Common Short Code and SMS Mobile Marketing
ROI of Common Short Code and SMS Mobile Marketing November 2009 The Time is Right for Mobile Marketing Mobile has hit the mainstream in the U.S. At the end of 2008, the number of mobile subscribers had
More informationAdvertise with The Institute for Performance and Learning 2016
Be Compelling. Be Influential. Be Recognized. Advertise with The Institute for Performance and Learning 2016 The Institute for Performance and Learning believes in the power of learning. It enriches lives,
More informationVideo, Social Media and Mobile
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
More information6 Simple Steps to Results-Driven Marketing Campaigns. A Guide to Effective and Affordable Marketing for Nonprofit Organizations
6 Simple Steps to Results-Driven Marketing Campaigns A Guide to Effective and Affordable Marketing for Nonprofit Organizations 6 Simple Steps to Results-Driven Marketing Campaigns As a nonprofit professional,
More informationChapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates
Chapter 19 Advertising Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Advertising Media Key Terms promotional advertising institutional advertising media print media transit advertising
More informationHow to Attract More Customers Using the. Power of Online Marketing
How to Attract More Customers Using the Power of Online Marketing Introduction: Businesses of all types and scopes are just starting to become aware of what a small percentage of early adopters already
More informationMedia Trends: Q4 Report
Media Trends: Q4 Report By Marketing Mechanics DECEMBER 2014 Media Trends Q4 2014 1 Introduction Marketing Mechanics are pleased to present Q4 Media Trends Report of 2014. Our research is based on insights
More informationAdvertising on BUNTE Display
Advertising on BUNTE Display BUNTE Europe s largest people magazine on mobile phones BUNTE mobile website for women, reaching a large audience users are provided with news and stories from the world of
More information10 Advantages of College Newspaper Advertising
10 Advantages of College Newspaper Advertising By MediaMate College newspapers offer a unique advertising opportunity from television, internet, or even regular newspapers. College newspapers reach a specific
More information2010 Brightcove, Inc. and TubeMogul, Inc Page 2
Background... 3 Methodology... 3 Key Findings... 4 Online Video Streams... 4 Engagement... 5 Discovery... 5 Distribution & Engagement... 6 Special Feature: Brand Marketers & On-Site Video Initiatives...
More informationMaking enewsletters count!
Making enewsletters count! Email newsletters (enewsletters) are a great way to keep in contact with your clients on a regular basis. Not only are they are relatively cheap and easy to produce, enabling
More informationThe Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong
The Role of Media Influencers is Changing The role of media influencers has changed dramatically in the last few years. These changes are not just challenges, they are opportunities. As the D S Simon Media
More informationMEDIA KIT 2015 CONTENT. Only one brand connects the IT community that purchases the products that connect the enterprise.
MEDIA KIT 2015 Only one brand connects the IT community that purchases the products that connect the enterprise. CONTENT AUDIENCE...2 NEW MEDIA LANDSCAPE: CONVERGED MARKETING...3 DIGITAL...4 EVENTS...5
More informationMobile Marketing: Key Trends
The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007
More informationBack-to-School Shopping A Report Card on Consumer Intentions for the 2012 Season. August 2012. Copyright 2012
Back-to-School Shopping A Report Card on Consumer Intentions for the 2012 Season August 2012 Copyright 2012 BOSTON CHICAGO NEW YORK LOS ANGELES SAN FRANCISCO Overview According to the National Retail Federation,
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More informationCourtesy of: VREB Virtual Real Estate Brokerage
Courtesy of: VREB Virtual Real Estate Brokerage Why Go Mobile? In today s world almost every industry is becoming more mobile friendly because of the huge increase in tablet and smart phone usage. The
More informationMobile Marketing How to Get Your Share of $8 Billion in Mobile Bookings
INDUSTRY INSIGHT GUIDE Mobile Marketing How to Get Your Share of $8 Billion in Mobile Bookings Inside How to boost direct bookings Why you need a mobile-friendly site Pros & cons of mobile websites Pros
More informationHow Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
More informationOrganic Authority Advertising
2010 Organic Authority Advertising Laura L. Klein Publisher - OrganicAuthority.com Chief Creative Officer - Laura Klein's Green Cleaning Follow me on Twitter: http://l00kat.us/twitter/ Facebook me at:
More informationRevenue Opportunities
revenue + associates Revenue Opportunities Created by Low Adoption Rates of Modern Sales and Marketing Programs A study of 196 New England B2B companies revenue + associates page 0 Revenue Gap Study The
More informationMULTICHANNEL MARKETING
REPORT Report Multichannel Marketing MULTICHANNEL MARKETING A Study Highlighting Current Approaches and Investment, Opportunities and Key Challenges 1 2 Introduction 4 Key findings 6 Conclusion 19 3 INTRODUCTION
More informationCOMMUNITY IMPACT PROGRAM Communications tools for grantees
COMMUNITY IMPACT PROGRAM Communications tools for grantees CREATING A SOCIAL MEDIA FRAMEWORK Your social media framework is the roadmap for social media activity related to the Community Impact project.
More informationWhen you want to generate more leads, close more sales, and beat the competition.
When you want to generate more leads, close more sales, and beat the competition. David J. Bradley Founder & Digital Marketing Specialist David@PrimalDM.com (401) 316-3311 The Big Idea Businesses in every
More informationUsing Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA
Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Overview Social & Mobile Media generate leads and build relationships What s new with
More informationELEVATED. Engagement. 2015 Digital Media Kit
ELEVATED Engagement 2015 Digital Media Kit Available anytime, ANYWHERE. 5280 is now available on your smart phone, tablet, or desktop. Relaunched in 2014, 5280.com has a responsive design in addition to
More informationIAB Australia Mobile Landscape Study
IAB Australia Mobile Landscape Study 2014 Mobile advertising industry snapshot World leaders in brand & comms measurement More than 400 brand and communication experts worldwide Numerous industry awards,
More informationSPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like
SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types
More informationOVERVIEW SITE STATS READER PROFILE 2014 MEDIA KIT. Reader Engagement
OVERVIEW Launched in April 2013, PoliticsNC has become a must-read for political insiders, reporters, editorial writers and political junkies in North Carolina. The site offers analysis and commentary
More informationOnline Marketing Channels
Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting started The world of online marketing includes
More informationNAVIGATING NAVIGATIN MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS
NAVIGATIN NAVIGATING MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS SHOPPERS HAVE ENTERED THE MOBILE FAST LANE TABLE OF CONTENTS Smart mobile devices have changed the game by putting
More informationBPA s Telerecording Initiative: Protecting the Quality of Publishers Databases and the Advertisers Investment
White Paper 1874972185632987492187401299 5091298-048123895683274509238 2985639847927830918-39-30=149 938409218497398584593355 2167 7497218563298749218740113449 BPA s Telerecording Initiative: Protecting
More informationYoung Digital Life. A brief look into how young people use the media. Wilberg, Erik NORWEGIAN BUSINESS SCHOOL, OSLO, NORWAY
Young Digital Life A brief look into how young people use the media Wilberg, Erik NORWEGIAN BUSINESS SCHOOL, OSLO, NORWAY Contents Introduction... 2 Media channel use in general... 3 Time spent on different
More informationA Forrester Consulting Thought Leadership Paper Commissioned By Group Commerce Using ecommerce To Monetize Digital Content In The Media Industry
A Forrester Consulting Thought Leadership Paper Commissioned By Group Commerce Using ecommerce To Monetize Digital Content In The Media Industry December 2012 Table Of Contents Executive Summary... 2 To
More informationGet on the Fast Track with RSS-Driven Automation.
Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately
More informationLocation marketing made easy
Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location
More informationFor 6 months ended September 30, 2010 ATLANTA GROUP
For 6 months ended September 30, 2010 ATLANTA GROUP Atlanta (Fulton County), Georgia www.ajc.com Sun Mon Tue Wed Thu Fri Sat TOTAL COMBINED AVERAGE CIRCULATION 384,110 1,734,491 168,246 169,459 634,638
More informationLINKEDIN CONTENT MARKETING TACTICAL PLAN
LINKEDIN CONTENT MARKETING TACTICAL PLAN TACTICAL PLAN CONTENTS Let's Dive In 3 5 Opportunities for the Taking 4 Your Printable Tactical Plan 5 "Fail to plan, plan to fail": 4 Planning Basics 6 LinkedIn
More informationAssessing Your Company s Marketing Strategy
The following Survival Guide supplemental resource is provided by Self Employment in the Arts advisory board member Gary Vaughan and is made possible in part by support from The Coleman Foundation Assessing
More informationHolla! Welcome to the 2014 College Explorer
Holla! Welcome to the 2014 College Explorer The college years are a pivotal point in one s life. As teenagers, we look forward to our first experiences apart from our parents, and once at college, we make
More informationHow America Shops and Spends 2014
NEWSPAPER ASSOCIATION OF AMERICA How America Shops and Spends 2014 Consumers, Advertising & Media Newspaper Association of America www.naa.org 1 Table of Contents 1. Executive Briefing 3 2. Advertising,
More informationTHE DIGITAL INFLUENCE: HOW ONLINE RESEARCH PUTS AUTO SHOPPERS IN CONTROL
THE DIGITAL INFLUENCE: HOW ONLINE RESEARCH PUTS AUTO SHOPPERS IN CONTROL INTRODUCTION MANY AUTO MARKETERS WRESTLE WITH THE QUESTION OF WHETHER THEY RE GETTING THE MOST OUT OF THEIR MARKETING BUDGETS. AFTER
More informationTO THIS IS OUR TOWN. - Round 1 investment pack -
TO THIS IS OUR TOWN - Round 1 investment pack - THE OPPORTUNIty The rise of digital, mobile and social media is unprecedented, more people than ever before now use these mediums for their news and information
More informationYou are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2
You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers CoreyQuinn.com 2 In This Guide, You ll Learn: ü What An Influencer Is ü What Influencer Marketing
More informationPromotional Product Professionals of Canada
Promotional Product Professionals of Canada The power of #PromotionalProducts MEMBERSHIP HAS ITS ADVANTAGES! www.pppc.ca /pppc.ca @pppcinc VISION STATEMENT/// The voice of the BEST BRANDING SOLUTION in
More informationA Portrait of Today s Tablet User Wave II
A Portrait of Today s Tablet User Wave II June 2012 Conducted in partnership with www.online-publishers.org Frank N. Magid Associates, Inc. Who We Are: Frank N. Magid Associates, Inc. is a leading research-based
More information2012 Newspaper Multiplatform Usage
NEWSPAPER ASSOCIATION OF AMERICA Advancing Newspaper Media 2012 Newspaper Multiplatform Usage Prepared by Frank N. Magid Associates Inc. www.naa.org www.newspapermedia.com Table of Contents Introduction...........................................
More informationWelcome to the BPA Brand Report
Welcome to the BPA Brand Report You are looking at the contemporary design that has replaced BPA s traditional green sheets and pink sheets. No longer called a Circulation Statement, the BPA Brand Report
More informationThe changing face of the mobile phone and its implication for marketing
The changing face of the mobile phone and its implication for marketing The ubiquitous mobile phone The Irish love affair with the mobile phone is a well documented story. The most recent report from the
More informationSecuring the Mobile App Market
WHITE PAPER: SECURING THE MOBILE APP MARKET White Paper Securing the Mobile App Market How Code Signing Can Bolster Security for Mobile Applications Securing the Mobile App Market How Code Signing Can
More information