Ways to Leverage Social Media for your Career & Business

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1 Ways to Leverage Social Media for your Career & Business Kaleigh Moore Founder, Lumen

2 Our Goal Figure out where to invest time and financial resources to dramatically impact personal brand and your business.

3 What you should know about Facebook The Facebook algorithm: Decides who sees what content and when

4 What you should know about Facebook What that means for you: Only a portion of your page likes will see the content you post.

5 Part One: Using Facebook Ads Facebook is a free social network that much of your target audience is already using. Pew Research found that Facebook is used by: 71% of adult Internet users 58% of entire adult population 56% of Internet users age 65+

6 Using Facebook Ads Defining your target audience What age range? What income level? What motivates them to work with you or buy from you?

7 The question is: How to we create effective ads that actually produce results?

8 Facebook Advertising Facebook advertising helps you reach relevant audiences through targeting. You determine: Budget Run time Image and copy Audience

9 Advertising Boost a Post: Step 1

10 Advertising Boost a Post: Step 2

11 Advertising Boost a Post: Step 3

12 Advertising Advanced A/B Testing: It Works

13 Advertising Advanced A/B Testing A/B testing is the testing of different versions of a piece of content to see which one is most effective with the target audience.

14 Advertising Advanced A/B Testing A clear winner is the version that gets the highest engagement levels and the most website clicks.

15 Advertising Advanced A/B Testing To find your winner, create at least 4 different versions of the same ad, but with slight variations. Version 1: Standard copy/standard image Version 2: Standard copy/different image Version 3: Different copy/standard image Version 4: Different copy/different image

16 Advertising Advanced A/B Testing Image testing Color vs. black and white Product image vs. user image

17 Advertising Advanced A/B Testing Copy testing Different angles: Pain points Motivators Advantages

18 Advertising Advanced A/B Testing Once a winner is identified after 2-3 days, drop the other ads out and let the budget spend out on only the most effective version.

19 Questions?

20 Using LinkedIn

21 Part Two: Using LinkedIn Use the People You May Know Tool to grow connections

22 Using LinkedIn Use the People You May Know Tool to grow connections

23 Using LinkedIn Use the People You May Know Tool to grow connections Try to connect with at least 10 new people/week If acquaintances, send a personalized message Why? Builds name/face recognition and keeps you top-of-mind with potential clients.

24 Using LinkedIn Get Recommendations

25 Using LinkedIn Get Recommendations Why? These recommendations act as social proof for your personal brand. In a way, they are also testimonials for your business. Reach out to relevant connections and ask them to write a brief recommendation for them via a personal note.

26 Using LinkedIn Authoring Posts

27 Using LinkedIn Authoring Posts Once you have at least 250 connections, it s a good idea to write and publish a post on LinkedIn at least 1x/month. Posts should be at least 500 words and be centered around a valuable topic for your target audience.

28 Using LinkedIn Authoring Posts Topic Ideas: Think about your expertise and your industry and how you can help your audience solve problems. Include a call to action at the end inviting readers to call or you.

29 Using LinkedIn Authoring Posts Why? LinkedIn notifies your entire network of connections when you ve published a new post. Sometimes, great posts are featured in LinkedIn Pulse, which is then sent out to LinkedIn subscribers.

30 Using LinkedIn Group Participation Explore relevant local groups on LinkedIn and find ways to join the conversation by commenting or liking a post.

31 Remember: Be Consistent These two social media outlets present excellent opportunities for your business if leveraged correctly. Stay committed to posting on both using the best practices, and you ll benefit from your work here.

32 Want personalized help? LinkedIn Profile Audits: $75 or $150 Get your existing profile optimized or have one created for you Complete Guide to Getting Hired: $20 4 part guide that gives all of my best tips for creating your best cover letter, resume, LinkedIn profile, and interviewing tips.

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