AUSTRALIAN HUMAN RESOURCES INSTITUTE

Transcription

1 AUSTRALIAN HUMAN RESOURCES INSTITUTE AHRI Media Kit 1 AHRI Australian Human Resources Institute Advertising enquiries: Kate Galea kgalea@mahlabmedia.com.au

2 AHRI AND AHRI MEMBERS WHO IS AHRI? The Australian Human Resources Institute (AHRI) is the only national association in Australia representing human resource and people management professionals. AHRI currently has over 20,000 members and is one of Australia s fastest-growing associations. WHO ARE AHRI MEMBERS AND HOW DO THEY USE THE MEMBER COMMS? AHRI members are predominantly human resource and people management professionals including HR directors and managers, specialist and general HR practitioners, consultants, line managers and team leaders. 80% 642,678 THERE ARE OVER 20,000 AHRI MEMBERS OF AHRI MEMBERS are in middle management, SENIOR MANAGEMENT or director/executive roles OF MEMBERS WITH 50% having a formal VISITS TO THE AHRI WEBSITES IN % of HRM readers work in companies with more than 101 employees 94% OF READERS KEEP THEIR COPY of HRM magazine for future reference 88% BELIEVE THAT THE MAGAZINE has credibility and integrity 94% OF READERS BELIEVE THE MAGAZINE HRM MAGAZINE IS MOTIVATING AND WELL RESEARCHED. IT HAS CREDIBILITY, INTEGRITY AND A HIGH PERCEIVED VALUE. ONLY 38% OF HRM READERS SUBSCRIBE TO THE NEAREST COMPETITOR PUBLICATION. Stats taken from the most recent AHRI member and HRM reader surveys. Source: HRM magazine reader survey AHRI Australian Human Resources Institute Advertising enquiries: Kate Galea kgalea@mahlabmedia.com.au

3 AVAILABLE HRM AND AHRI ADVERTISING PLATFORMS HRM PRINT MAGAZINE HRMONLINE.COM.AU E-NEWSLETTER HRM TV 13,317 audited circulation 11 issues per year Launches July issues per year 11,525 Unique visitors July ,626 Page impressions July 2014? 38,000 circulation Average open rate 19.9% 38,000 hrmonline. ahri.com.au circulation Average open rate 22.33% 5,344 unique visitors p/m AHRI.COM.AU 196,299 page impressions p/m AHRI S HRBIZLIST.COM.AU 530 unique visitors p/m 2,332 page impressions p/m AHRI S HR:CAREERS.COM.AU 3,922 unique visitors p/m 24,107 page impressions p/m WHAT S ON AT AHRI FORTNIGHTLY ENEWSLETTER 38,000 circulation 25.33% average open rate HOW YOU CAN REACH AHRI MEMBERS AND HR PROFESSIONALS GRADUATE: WHAT S ON AT AHRI MONTHLY ENEWSLETTER 577 circulation average open rate 40.87% STUDENT: WHAT S ON AT AHRI MONTHLY ENEWSLETTER 6,000 circulation average open rate 21.55% See page 6 for examples of the and message. Source: Stats taken from Google Analytics 2013 and Campaign Monitor. 3 AHRI Australian Human Resources Institute Advertising enquiries: Kate Galea kgalea@mahlabmedia.com.au

4 LACILIS ATIONSEQUI DESTIA CON RE PORIOR SERC HICAB INT FUGIA VOLOR PARI DOLUM LACILIS ATIONSEQUI DESTIA CON RE PORIOR SERCHICAB INT FUGIA VOLOR PARI DOLUM AUT INT FUGIA VOLOR Industrial relations under the new government. APRIL/MAY 2014 FEATURED PROFILES OPINION LEGAL SPECIALIST HR STRATEGIC HR HR CAPABILITY CONNECT LATEST NEWS HEADLINE TO GO IN HERE FOR THIS NEXT STORY Em que velist aut aut modicto quiandiam et ab inus at quist am et optae nat et expelit est, is eicia del is mo quas ad etur? Di ad quaturit, omnihiciis alia Read more HEADLINE TO GO IN HERE FOR THIS NEXT STORY Em que velist aut aut modicto quiandiam et ab inus at quist am et optae nat et expelit est, is eicia del is mo quas ad etur? Di ad quaturit, omnihiciis alia Read more 3 July 2014 Essential news, tips and advice for human resource professionals. HEADLINE TO GO IN HERE FOR THIS NEXT STORY Em que velist aut aut modicto quiandiam et ab inus at quist am et optae nat et expelit est, utemosa pers- cia del is mo quas ad etur? Di ad quaturit, omnihiciis aut modicto quiandiam et ab inus at quist am et op- Read more HEADLINE TO GO IN HERE FOR THIS NEXT STORY Em que velist aut aut modicto quiandiam et ab inus at quist am et optae nat et expelit est, utemosa pers- cia del is mo quas ad etur? Di ad quaturit, omnihiciis aut modicto quiandiam et ab inus at quist am et op- HRM ADVERTISING OPPORTUNITIES AND RATES HR HRMONTHLY CRISIS MANAGEMENT MAGAZINE THE NEXT MOVE Second headline goes here HRM INVALUABLE CONTENT FOR AHRI MEMBERS Via print, online and , HRM reaches AHRI members across various platforms in an integrated member communications strategy. Across all platforms, HRM delivers members quality, independent content that can be used as a trusted business tool in their day to day and long- term career. Here are details and rates for some of the advertising opportunities across the HRM platforms. HRM MAGAZINE Double page spread...$7,650 Full page...$4,750 Half page...$3,030 Third page...$2,835 Series incentives: For a series of 3+ ads apply a 5% saving, for a series of 6+ apply a 10% saving, for a series of 11 apply a 15% saving. Loading rates Outside back cover...+30% Inside front cover...+25% Inside back cover...+20%...+20% Right hand page...+15% There are a number of content marketing and creative print options we can offer in HRMonthly magazine to help you create an engaging, high impact message. HRM WEEKLY E-NEWSLETTER x4 position 1...$6,000 x4 position 2...$5,000 x4 position 3...$4,000 x4 position 4...$3,000 x2 sponsored posts...$5,000 Ads must run for consecutive weeks through a month. HRM TV launching soon HRM TV x4 consecutive videos... $12,000 Exclusive opportunity includes banner ad in the EDM and watermark logo throughout video footage (approx 3 mins). The videos will be initially sent via EDM and remain available on the AHRI YouTube channel. HRMONLINE.COM.AU x2 months home page Position 1...$3,000 Position 2... $2,500 Position 3...$2,000 Position 4...$1,500 Position 5...$1,000 Position 6... $800 x2 months all pages (excluding home page) Position 1...$5,000 Position 2...$4,500 Position 3...$3,000 Position 4...$2,500 Position 5...$2,000 Position 6...$1,600 Rates do not include GST We also have a range of bespoke native site. Please see page 6 for more detail. 4 AHRI Australian Human Resources Institute Advertising enquiries: Kate Galea kgalea@mahlabmedia.com.au

5 FEATURED PROFILES OPINION LEGAL SPECIALIST HR STRATEGIC HR HR CAPABILITY CONNECT LATEST NEWS HEADLINE TO GO IN HERE FOR THIS NEXT STORY Em que velist aut aut modicto quiandiam et ab inus at quist am et optae nat et expelit est, is eicia del is mo quas ad etur? Di ad quaturit, omnihiciis alia Read more HEADLINE TO GO IN HERE FOR THIS NEXT STORY 3 July 2014 Essential news, tips and advice for human resource professionals. HEADLINE TO GO IN HERE FOR THIS NEXT STORY Em que velist aut aut modicto quiandiam et ab inus at quist am et optae nat et expelit est, utemosa pers- cia del is mo quas ad etur? Di ad quaturit, omnihiciis aut modicto quiandiam et ab inus at quist am et op- Read more Em que velist aut aut modicto quiandiam et ab inus at quist am et optae nat et expelit est, is eicia del is mo quas ad etur? Di ad quaturit, omnihiciis alia Read more HEADLINE TO GO IN HERE FOR THIS NEXT STORY Em que velist aut aut modicto quiandiam et ab inus at quist am et optae nat et expelit est, utemosa pers- cia del is mo quas ad etur? Di ad quaturit, omnihiciis aut modicto quiandiam et ab inus at quist am et op- Read more AHRI ADVERTISING OPPORTUNITIES AND RATES AHRI WEBSITE CORPORATE MEMBER INFORMATION The AHRI website is a portal of essential information for the HR professional. AHRI.com.au is the place where members manage their membership, access white papers and reports, as well as information about seminars, conferences and events. HR:BIZLIST is the go-to place for AHRI members suppliers it s a trusted environment that immediately removes any credibility question. HR:CAREERS.com.au is a dedicated HR jobs portal and a key resource for HR professionals looking keeps members up to date with the latest AHRI news, events and training, along with industry AHRI.COM.AU Home page: x2 months... Leaderboard...$4,000 Search page: x2 months... Wide skyscraper... $4,000 Section package 50% share of voice (SOV) display rectangles + 100% share of voice (SOV) text ad across all pages of the section Text ads will run across each page of the section imbedding your marketing message across the AHRI site, as well as generating impressive click through rates to your own website. Available sections are Become a member Education and training Conferences and networking HR:CAREERS.COM.AU Home page x2 months leaderboard...$2,000 x2 months MREC...$2,000 Run of site x2 months MREC 1...$1,500 HR:BIZLIST.COM.AU Home page: x2 months leaderboard...$1,500 x2 months MREC...$1,500 x2 months offer of the month... $2,000 Listing options Visit WHAT S ON AT AHRI x4 position 1...$6,000 x4 position 2...$5,000 x4 position 3...$4,000 STUDENT: WHAT S ON AT AHRI MONTHLY ENEWSLETTER x4 position 1...$1,000 x4 position 2... $800 x4 position 3... $600 GRADUATE: WHAT S ON AT AHRI MONTHLY ENEWSLETTER x4 position 1...$1,000 x4 position 2... $800 x4 position 3... $600 Rates do not include GST We also have a range of bespoke native advertising opportunities across the AHRI.com.au sites. Please see page 6 for more detail. developments that will help them develop their Resources and careers. publications 5 AHRI Australian Human Resources Institute Advertising enquiries: Kate Galea kgalea@mahlabmedia.com.au

6 PROMOTION St.George Banking Group is home to three regional brands; St.George, BankSA and Bank of Melbourne. Each brand is managed locally with differentiated strategies to drive local markets and support local brokers in a way that no one else can. ur relationship with you is vitally Broker support Niche solutions important to us. Not only do you you call us, we re there creative, original, flexible provide us with a large portion of our home loan book, but With broker support a very specific focus For brokers to provide the best solutions you also bring us a significant number of for St.George, it decided to structure the for their clients, they need access to new-to-bank customers, says George Mortgage Broking team so that all brokers competitive niche solutions. Whether Frazis, CEO of St.George Banking Group, have access to a BDM to help them they re first home buyers, investors, via video link at its recent Strategies for provide great outcomes for customers. business owners or looking toward Success National Seminar Series. Toward the end of 2012, they added a retirement, St.George s comprehensive Our strategy is built on having deep BDM Support team to ensure delivery of product range and flexible niche solutions relationships with our customers and the best outcomes. Brokers have already are hard to beat. helping them achieve their dreams. seen the benefits of the BDM Support BDMs covered off some of the key We refer to customers with those deep team, even though it s still in its infancy. features of the bank s most popular niche relationships as MyBank customers as St.George also listened when brokers products and policy. in: St.George is MyBank. said they wanted to speak directly A key niche is the Self Managed There is a great opportunity for with credit managers; that s when the Super Fund loan where they will lend up St.George to engage with the customers Mortgage Credit Hotline was born. From to $2 million and up to 80% LVR. The that brokers bring to the bank, and to 9am-6.30pm (AEST) Monday to Friday, outstanding feature of this product is that deepen the relationships that brokers brokers can call and access interest offset is available which enables have already established. MyBank experienced credit managers who provide the SMSF to accumulate funds in the offset customers see and feel the value that s dedicated support and advice on loan account for future use. provided and as a consequence are scenarios and credit policy. One of the best line-of-credit products very loyal, which clearly has benefits Mortgage Central, the dedicated broker available is the Portfolio Loan; borrow up for brokers in terms of a stronger support call centre on , still to 90% of the value of your secured commission trail, Frazis says. provides support in three key areas: property to purchase a home and make At the seminar, Clive Kirkpatrick, deal tracking, which aids the broker other investments. Open up to 10 subaccounts for investment or lifestyle needs General Manager of Mortgage Broking who isn t in the office or in front of for St.George, explained that the the Partners Portal to track their (eg. one for an investment property, one Mortgage Broking Team had launched deal through evaluation, approval, for shares etc.). a new process to support the bank s certification and all other stages; One product favoured by first home MyBank strategy. online lodgement. If a broker is dealing buyers is the Family Pledge Loan, which We ve been collaborating with directly with St.George and has enables buyers to maximise the amount branches and with brokers to help them lodgement issues, they can contact the that can be borrowed against their own to work together to successfully bring on- call centre and run through the issues security, using a guarantee from a family board broker-introduced customers to while using St.George direct software; and member without any reliance on servicing the bank, he says. post-settlements; an active feature for from the guarantor. This helps first What follows are the three key the past two years. Any post-settlement home buyers minimise costs by avoiding messages from the seminars, focusing query on a loan introduced by that LMI premiums. on broker support, niche solutions individual broker can be referred to the The team also highlighted some very and the St.George focus on innovation bank on behalf of the client, including unique policy niche solutions, such as: through technology. loan balances and credit card ordering. non-genuine savings policy; 20 Mortgage & Finance brief common debt reducer; Set to improve on the current multiple offset accounts; features, a new version will soon redraw on fixed rate loans; and be released which incorporates it encouraged brokers to call existing ipad contacts, calendar them to discuss these fantastic and the Domain Property Guide. products and policy niches. Further demonstrating leadership in technology, Technology inspiration, St.George announced a first-tomarket redesigned user interface innovation, utilisation It s estimated that 90% of all for its Serviceability Calculator mobiles will be smartphones by which has some exciting new. With this in mind, St.George features, including: Mortgage Broking has launched expands use of colours to ATOMS Mobile which boasts indicate data that requires features such as deal tracking, BDM attention; connect, approval in principal, highlights serviceability issues and much more. Brokers logging that may be outside policy; on to partners.stgeorge.com.au, easy drill-down from partners.bankofmelbourne.com.au serviceability calculations to full or brokers.banksa.com.au via their details; smartphone will be automatically auto-saves assessment as you redirected to the new mobile site. go; and In late 2012, St.George won an an upgraded serviceability Australian Mobile Award for its summary print form. broker ipad app, Mobile Broker While they focused on the Toolkit. It was developed to support three key strategies of Support, mortgage brokers and streamlines Technology and Niches, the traditional selling paths, enabling overall theme of the seminar brokers to jump from complex was very much around providing scenario analysis to answering brokers with tangible Strategies difficult client questions on the spot. for Success. Mortgage & Finance brief 21 ENGAGING AHRI MEMBERS WITH YOUR BRAND AND MARKETING Stand out from the crowd and ensure that AHRI members are fully engaged with your brand and are interested to hear more. By using the AHRI member platforms to reach potential customers you have the opportunity to be seen in a trusted environment, sharing the AHRI ethos of educating members that will equip them in their businesses. Your marketing can be engaging, informative and exciting. CREATIVE ADVERTISING OPTIONS INCLUDE Advertorial in print and online The team that backs your success O Belly band Native digital advertising Sponsored content The team at Mahlab Media are experts in bespoke campaigns and once we have a better understanding of your objectives we can suggest options that will excite you and engage with AHRI members. To maximise your investment we can push your marketing out through a fully integrated campaign across the range of platforms. Another way we can help your brand stand out is by using the latest in print and online technology (native advertising) to demonstrate innovation and creativity thereby showing what a dynamic and leading company you are to do business with. Call us to discuss your marketing objectives. Tip-on Barn door 6 AHRI Australian Human Resources Institute Advertising enquiries: Kate Galea kgalea@mahlabmedia.com.au

7 INSERTS LOOSE INSERT RATES QUANTITY SINGLE A4 2pp DL A3 FOLDED A4. 4pp PLUS National 15,000 $3,850 $4,620 ACT 960 $420 $510 NSW 4,350 $1,700 $2,100 NT 270 $420 $510 QLD 2,230 $900 $1,100 SA 910 $420 $510 NOT a Z fold takeovers, tip-ons, pouches Please speak to Kate for bespoke packages and quotes Delivery address: D+D Mailing Services, 16 Elonera Road, Noble Park, VIC, 3174 REMEMBER YOU CAN ALSO ADVERTISE ON THE FLYSHEET THAT APPEARS AS THE FRONT PAGE OF THE PLASTIC WRAP. TAS 280 $420 $510 VIC 4,075 $1,650 $1,980 WA 1,510 $650 $780 Quantity includes additional 5% to allow for spoilage. inserts per issue and subject to availability at time of booking on application application for inserts above 20 grams PLEASE NOTE for approval to Mahlab Media prior to the material deadline. Failure to submit material for approval may result in cancellation of the booking and the advertiser incurring a 50% late cancellation charge cancellation deadlines please visit www. mahlabmedia.com.au/contact-us/terms-andconditions AMAA Sep 13 13,317 7 AHRI Australian Human Resources Institute Advertising enquiries: Kate Galea kgalea@mahlabmedia.com.au

8 SCHEDULES ACROSS THE AHRI PLATFORMS HRmonthly MAGAZINE COVER DATE September 2014 October 2014 November 2014 December 2014 February March April May June July August BOOKING MATERIAL ISSUE PUBLISHED DATE 25 Jul 29 Jul 1 Sep 22 Aug 26 Aug 30 Sep 19 Sep 23 Sep 28 Oct 24 Oct 28 Oct 2 Dec 19 Dec 5 Jan 30 Jan 30 Jan 2 Feb 4 Mar 27 Feb 2 Mar 1 Apr 27 Mar 30 Mar 29 Apr 1 May 4 May 3 Jun 29 May 1 Jun 1 Jul 26 Jun 29 Jun 29 Jul HRM WEEKLY ENEWSLETTER WHAT S ON AT AHRI FORTNIGHTLY ENEWSLETTER FORTNIGHTLY SEND Fortnightly Tuesday HRM TV FORTNIGHTLY SEND Fortnightly Tuesday AD MATERIAL Monday prior AD MATERIAL Monday prior AD BOOKING 1 month prior AD BOOKING 1 month prior HRMONLINE.COM.AU, AHRI.COM.AU, HRCAREERS.COM.AU AND HR:BIZLIST.COM.AU UPLOAD 1st of each month AD MATERIAL AD BOOKING 1 week prior 2 weeks prior WHAT S ON AT AHRI STUDENT AND GRADUATE WEEKLY SEND AD MATERIAL AD BOOKING MONTHLY SENDS AD MATERIAL AD BOOKING Every Thursday Wednesday prior 1 month prior Fortnightly Wednesday Friday prior 1 month prior 8 AHRI Australian Human Resources Institute Advertising enquiries: Kate Galea kgalea@mahlabmedia.com.au

9 OTHER CHANNELS FOR AHRI SPONSORSHIP ACHIEVE MAXIMUM BRAND EXPOSURE WITH AHRI AHRI hosts numerous events across Australia throughout the year, offering a range of sponsorship options to suit different budgets and objectives. AHRI National Convention and Exhibition The AHRI 2014 National Convention and for HR and people managers. Having a presence at the event will give you exposure to over 2,000 key HR decision HR In Focus Conference Series HR In Focus is a series of one-day conferences and exhibitions that is running across Australia in Becoming a sponsor or exhibitor provides the perfect opportunity for your business to reach a targeted and captive audience at a state/ territory level. AHRI Breakfast Club A series of vibrant and thoughtprovoking events for Australia s business community. Each event offers an exclusive sponsorship package that provides the perfect opportunity for your business to reach a targeted and captive audience across Australia. Inclusion and Diversity Conference/Awards AHRI Awards Australia s premier human resources and people management awards. The awards recognise the outstanding individuals and organisations that have demonstrated excellence in the contributions they have made to their business as well as the HR profession. A combined conference and awards program that focuses on building management practice and recognising outstanding individuals and organisations that have demonstrated excellence within the inclusion and diversity space. An exhibition will run in conjunction with the conference program. ENQUIRIES/ BOOKINGS: AHRI corporate sales phone: (03) corporatesales@ahri.com.au 9 AHRI - Australian Human Resources Institute Advertising Enquiries: Kate Galea kgalea@mahlabmedia.com.au

10 AHRI AND HRM PRINT AND DIGITAL SPECIFICATIONS CLUDING LUDING ED IN THE PRINT SPECIFICATIONS Trim size W220mm x H285mm Trim size W210mm x H135mm Trim size W100mm x H275mm Trim size W210mm x H85mm Trim size W65mm x H275mm FULL PAGE Type area W190mm x H255mm HALF PAGE HORIZONTAL Type area HALF PAGE VERTICAL Type area THIRD PAGE HORIZONTAL Type area THIRD PAGE VERTICAL Type area Full bleed W230mm x H295mm Full bleed Full bleed Full bleed Full bleed ARTWORK Advertising should be submitted as CMYK press-ready PMS colours. with crop marks and 5mm bleed on all sides where necessary. All images should be a minimum of 300 dpi at the size they re used and all fonts should be embedded. or via , and a proof should also be submitted. It is the responsibility of the advertiser to ensure that all PDF ready standard. Incorrect supplied material will incur a production charge of $80 per hour. ARTWORK REQUIREMENTS SNAPSHOT COLOUR SPACE: CMYK SPOT/PMS COLOURS: NO FORMAT: PRINT PDF (WITH TRIM & BLEED) RESOLUTION: MIN 300DPI ONLINE SPECIFICATIONS: MREC W300 X H250 PIXELS LEADERBOARD W728 X H90 PIXELS WIDE SKYSCRAPER W160 X H600 PIXELS SECTION DISPLAY AD - W205 X H240 FORMAT: JPG, GIF MAXIMUM INITIAL DOWNLOAD FILE WEIGHT OF 40K RECOMMENDED ANIMATION LENGTH IS 15 SECONDS IT WILL NEED TO BE A FULL FINISHED FILE INCLUDING LINKS TEXT ADS. HEADLINE: MAX 40 CHARACTERS INCLUDING SPACES. BODY TEXT: MAX 93 CHARACTERS INCLUDING SPACES. EXCLAMATION MARKS CAN T BE INCLUDED IN THE COPY. Balmain, NSW, 2041 GOT A QUESTION ABOUT ARTWORK? Contact Fiona Versey, Advertising Campaign Coordinator P E artwork@mahlabmedia.com.au 10 AHRI Australian Human Resources Institute Advertising enquiries: Kate Galea kgalea@mahlabmedia.com.au

11 T H E E S S E N T I A L R E S O U R C E V O L U M E 1 A U T U M N Ω NEIGHBOURHOOD WATCH: WHAT THE TOP PERFORMING CREDIT ADVISERS ARE DOING IN THEIR LOCALITY Ω MFAA EXCELLENCE AWARDS: THE SECRETS OF THE WINNERS SUCCESS Ω REVERSE MORTGAGES: THE TEN THINGS YOU MUST KNOW Ω SAVING STRATEGIES: HOW YOU CAN HELP YOUR CLIENTS INTO THEIR FIRST HOME FASTER Ω PAYING IT FORWARD TO AT-RISK YOUTH MAHLAB MEDIA TITLES Mahlab Media are experts in creating engaging member communication platforms for associations and member organisations. We understand that relevant, useful and inspiring content is essential for professionals to advance their careers in their chosen industry. By using the latest in digital and print technology with high quality designs we share that content across a range of platforms so members can access information from their trusted organisation through a range of devices. By advertising in these trusted member environments we can help get your marketing messages in front of highly targeted and engaged audiences. Active Retirees TM 58,447 Demographic: Active retirees, baby boomers, over 55s. MFAA Credit Adviser 10,500+ Demographic: Mortgage and Insurance & Risk Professional 5,327 Demographic: Insurance brokers in Australia. REACH OVER 2.4 MILLION PROFESSIONALS ANNUALLY 11 INDUSTRY SECTORS SMALL BUSINESSES HIGH INCOME EARNERS AVERAGE AGE ejournal WHEN EFFECTIVE LESS IS & EFFICIENT: EVIDENCE FOR HIGH-INTENSITY INTERVAL TRAINING MORE MEN OF BUSINESS by PLAYING FOR LIFE BREAKING DOWN BARRIERS LAUNCH ISSUE! AUTUMN 2014 Aqua aerobics Public Works Professional 4,371 Demographic: Engineers, technicians, public work directors, contractors, Real Estate Journal 3,700 Demographic: Domestic and commercial real estate principals, agents and property managers in NSW. Fitness Australia ejournal 29,000+ Demographic: businesses and suppliers. 11 AHRI Australian Human Resources Institute Advertising enquiries: Kate Galea kgalea@mahlabmedia.com.au