Applied Science Division Marketing/Management Credit Hours: 3 Initiation/Reviewed Date: Fall 2012 Assessment Goal per Outcome (s) 70%

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1 NEOSHO COUNTY COMMUNITY COLLEGE Course Syllabus COURSE IDENTIFICATION Course Prefix/Number: MGMK 101 Course Title: INTRODUCTION TO BUSINESS Division: Applied Science Division Program: Marketing/Management Credit Hours: 3 Initiation/Reviewed Date: Fall 2012 Assessment Goal per Outcome (s) 70% CLASSIFICATION OF INSTRUCTION Vocational COURSE DESCRIPTION This course is an introduction to the American business system and the organization of production and markets in a free-enterprise capitalist economy. Students are given an orientation to the basic functional areas of business and familiarized with the kind of work activity carried out in each area. Business related areas studied are: management, marketing, financing, record and information maintenance. The social and legal environments in business are also studied. PREREQUISITES AND/OR COREQUISITES None TEXT *The official list of textbooks and materials for this course are found on Inside NC. Understanding Business, William G. Nickels, James M. McHugh, and Susan M. McHugh, McGraw Hill/Irwin; New York, New York. 10 th Ed. (2013) OTHER REFERENCES Online databases and peer-reviewed journals commonly available in the library concerning business. COURSE OUTCOMES At the end of this course, a student should be able to do the following: 1. Evaluating business from an economic and global environment. a. Taking risks and making profits within the dynamic business environment. b. Understanding economics and how it affects business

2 c. Doing business in global markets d. Demanding ethical and socially responsible behavior e. Display a set of personal and business standards/values that are socially acceptable in regard to family, work, and diverse cultural situations. (General Business Skills Outcome 4). 2. Analyze the importance of ethics and entrepreneurship as related to the different forms of business ownership. a. Forming a business b. Entrepreneurship and starting a small business 3. Outline the importance of empowerment as a leadership philosophy and as part of operations management. a. Management and Leadership b. Explain the role of managers and employees in creating an organization culture. (Management Specific Skills Outcome 6). c. Discuss different kinds of planning as related to different levels of management. (Management Specific Skills Outcome 2). d. Evaluate several theories of management. (Management Specific Skills Outcome 1). e. Structuring organizations for today s challenges f. Evaluate elements of the organizing process. (Management Specific Skills Outcome 4). g. Production and Operations Management 4. Evaluate human resource management issues as related to dealing with and motivating employees. a. Motivating employees b. Contrast several theories of motivation. (Management Specific Skills Outcome 8). c. Human resources management: Finding and keeping the best employees d. Display adequate human relation skills and recognize the relationship to customer service, employee relations, teamwork, and productivity. (General Business Skills Outcome 1). e. Evaluate the benefits and costs of team-based management. (Management Specific Skills Outcome 9). f. Recognize the importance of attendance in achieving organizational and career goals. (General Business Skills Outcome 2). g. Evaluate elements of the staffing function. (Management Specific Skills Outcome 7). h. Recognize the importance of attendance and personal appearance in achieving organizational and career goals. (General Business Skills Outcome 2). i. Dealing with union and employee-management 5. Demonstrate the use of marketing activities and discuss their importance in a competitive global environment. a. Marketing: Helping buyers buy b. Demonstrate a basic knowledge of marketing. (General Business Skills Outcome 5). c. Evaluate methods for identifying market segments and targets. (Marketing Specific Skills Outcome 3). d. Explain the product life-cycle concept and relate a marketing strategy to each stage. (Marketing Specific Skills Outcome 4). e. Explain what is meant by a marketing channel of distribution. (Marketing Specific Skills Outcome 6). f. Evaluate the unique characteristics of each promotional mix element. (Marketing Specific Skills Outcome 8). g. Demonstrate the proper use of different forms of electronic communications. (General Business Skills Outcome 3). h. Developing and pricing goods and services i. Distributing products

3 j. Using effective promotions 6. Apply accounting principles and promotional techniques in business situations. a. Understanding accounting and financial information b. Demonstrate the use of basic accounting terminology, principles, and practices involving business situations. (General Business Skills Outcome 6). c. Financial management Note: Outcomes listed in bold type are also program outcomes as well as course outcomes. INSTRUCTIONAL METHODS 1. Lecture and class discussion 2. Use of visual aids 3. Student assignments 4. Unit or chapter tests 5. Oral and written student reports 6. Case studies STUDENT REQUIREMENTS AND METHOD OF EVALUATION An effort will be made to grade students on all types of his/her performance: oral, written, daily, periodic, special contribution, homework, and projects. The instructor will endeavor to arrive at the course grade in the following manner: Assignments 40% Team Projects. 10% Case Study Participation 10% Midterm.. 20% Final 20% GRADING SCALE 90% and above = A 80% to 89% = B 70% to 79% = C 60% to 69% = D 59% and below = F ASSESSMENT OF STUDENT GAIN INSTITUTIONAL ASSESSMENT OF GAIN. All incoming first-time full-time students are required to pre-test by using either the COMPASS or ACT test as a testing tool. All graduating sophomore students are given a post-test by using the NCCC Exit Exam testing tool. The purpose of the pre/post test is to measure the average student gain in general academic knowledge while attending Neosho County Community College. PROGRAM ASSESSMENT OF GAIN. The Marketing/Management Education Department performs follow-up contacts on program completers one year after awarding program certificates. Placement in a vocation, successfully attending a higher level of institutional learning, or military service is considered a positive placement. The minimum acceptable level of placement is 70 percent. A program assessment tool may also be used by the Marketing/Management Department to assess mastery of program outcomes. An 80 percent proficiency or higher is major program outcomes is sought. COURSE ASSESSMENT OF GAIN. Pre-assessment of all students is done during the first two weeks of the course either by oral interview or written test. Students must achieve a course

4 percentage score of 70 percent to satisfactory complete the course based on the course evaluation method. ATTENDANCE POLICY Unless students are participating in a school activity or are excused by the instructor, they are expected to attend class. If a student s unexcused absences exceed one-hundred (100) minutes per credit hour for the course, the instructor has the right, but is not required, to withdraw a student from the course. Once the student has been dropped for excessive absences, the Dean of Student Services/Registrar s office will send a letter to the student, stating that he or she has been dropped. A student may petition the chief academic officer for reinstatement by submitting a letter stating valid reasons for the absences within one week of the Dean of Student Services/Registrar s notification. If the student is reinstated into the class, the instructor will be notified. Administrative Withdrawals (AW) cannot occur after seventy-five percent (75%) of the class has been completed. Academic Integrity NCCC expects every student to demonstrate ethical behavior with regard to academic pursuits. Academic integrity in coursework is a specific requirement. Consequences of violation of the Academic Integrity policy can range from redoing the assignment for partial credit to course dismissal at the discretion of the instructor. Definitions and examples of Academic Integrity, as well as the appeals process, can be found in the College Catalog, Student Handbook, and/or Code of Student Conduct and Discipline. VOCATIONAL/CAREER COURSE DOCUMENTATION This course is an approved vocational offering. One goal is to provide students with an elective when can be taken to provide an orientation to the diverse fields of activity and diversified work opportunities that may exist under the general heading of business. Another goal is to allow students to "preview" the general career areas in the world of business. This is intended to help them find a field of interest and assist them in making career choices. It is expected that this will motivate students to make more informed choices about courses of study and help guide them to plan their preparation for entry into the job market more efficiently and effectively. This will hopefully contribute to economic development through improvement in the labor market. ADVISORY COUNCIL INVOLVEMENT Contact is continually made with members of the business and professional community and the Advisory Council to ensure that course content is current and conforms to the needs of the community. Cell Phone Policy Student cell phones and pagers must be turned off during class times. Faculty may approve an exception for special circumstances.

5 NOTE: Information and statements in this document are subject to change at the discretion of NCCC. Changes will be published in writing and made available to students. NOTE: If you are a student with a disability who may need accommodation(s) under the Americans with Disabilities Act (ADA), please notify the Dean of Student Development, Chanute Campus, , ext. 213., or the Dean, Ottawa Campus, ext. 312, as soon as possible. You will need to bring your documentation for review in order to determine reasonable accommodations, and then we can assist you in arranging any necessary accommodations.

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