Course Description: Examines the basic elements of marketing theory, terminology and concepts with emphasis placed on analyzing consumer motivation.

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1 Lewis-Clark State College BUS 3 Principles of Marketing - 0 Fall 05 SYLLABUS Course Title: BUS 3 Principles of Marketing Location: Thomas Jefferson Hall (TJH 08) Class Hours: Monday and Wednesday :00 PM to :5 PM Professor: Ayodeji B Arogundade, Ph.D. Office: Thomas Jefferson Hall (TJH 06) Office Hours: Monday & Tuesday 9:00 AM to :00 PM. Also available by appointment Phone: Required Text: Pride, W. M. and Ferrell, O. C. Marketing 06 Edition. Mason, OH: South-Western Cengage Learning. ISBN: Recommended supplemental Reading The Wall Street Journal Course Description: Examines the basic elements of marketing theory, terminology and concepts with emphasis placed on analyzing consumer motivation. Course Objectives:. Understand the role of marketing within society and within an economic system. Learn the vital role of marketing within a firm and the necessary relationships between marketing and the other functional areas of business 3. Consider the various decision areas within marketing and the tools and methods used by marketing managers for making decisions 4. Possess a good foundation for further studies in marketing 5. Appreciate how a marketing perspective is important in your own personal and professional development Method of Evaluation: Attendance and participation 5 points 8 classes = up to 40 points Your attendance is very important to the successful completion of this course. If you are going to be absent from any class, please contact me in advance. Also, there will be a break-out section and discussion in groups on some lecture days while case studies will also be assigned and discussed in class. This will take care of the participation points. To gain the full participation points (3 points), students must actively participate in the in-class activities for that day. Quizzes: - 0 points each There will be a quiz for every chapter during the course for a total of 0. Quizzes are composed of objective questions and will be used to monitor progress of the student and the course. Quizzes are to be taken in Blackboard before the day s lecture. Further details will be communicated to you in class. Quizzes cannot be made up and will not be reopened in Blackboard. Exams each BUS 3-0 SYLLABUS Page

2 There will be four proctored exams in this course, each covering the material from that section. The exams will be closed book. Each exam will cover approximately the section of the textbook covered.. There will NOT be a comprehensive final exam. Company Project: - up to This group project consists of developing a marketing product or strategy for a small business owner. This assignment will be due on Monday, December 7 th. It will consist of a report written to the small business owner outlining recommendations you believe he/she should consider. Complete with 3-5 references which may include our text book. Company Project Presentation The written project will be presented in class on December 7 th and 9 th Summary Attendance and Participation Quizzes (0) Exam # Exam # Exam #3 Exam #4 Company Project Project Presentation Total Points Possible 40 points 00 points 740 points Point System Up to 850 Points Available A 9 00% A- 90 9% B % B 8 87% B- 80 8% C % C 70 77% D 60 69% F 0 59% Instructor s Policy Academic Integrity: Academic integrity is expected. Academic dishonesty of any type will not be tolerated Late Work: Late assignments/work will not be accepted. Please ensure that you turn in all assignments on or before the due date. If you must turn in your assignment late for some cogent reasons, you need to inform me well ahead of the due date. If you are missing class on the day an assignment is due, it must be ed to me at before the start of the class. Class Decorum: I will appreciate that you are not late to my class. Receiving or sending of text messages, using a laptop for something other than class work will not be tolerated. BUS 3-0 SYLLABUS Page

3 Missing Class: If you are going to miss class for any reason, please contact me in advance. Quizzes and examinations cannot be made up. Students missing class are responsible to get any lecture notes from other students in the class. SYLLABUS ADDENDUM Consumer Information In 008, the federal government required all post-secondary institutions offering federal financial aid programs to provide key data to both prospective and current students. To comply with this requirement, Lewis-Clark State College has developed a consumer information page, which may be accessed at Disability Accommodations Students requiring special accommodations or course adaptations due to a disability and/or a health-related issue should consult their course instructors and the LCSC Student Counseling Center immediately (RCH, 79-). Official documentation may be required in order to provide an accommodation and/or adaptation. Student Rights and Responsibilities Students have the responsibility for knowing their program requirements, course requirements, and other information associated with their enrollment at LCSC. Students should review the LCSC General Catalog ( and the LCSC Student Handbook ( ) for more information. Accidents/Student Insurance Students participating in LCSC classes normally must look to their personal health insurance policy (Student Health Insurance Plan or comparable private coverage) should an accident occur. In the event of an accident, please seek medical help, if necessary, and report the incident to LCSC Security (79-6). Fieldtrips or other special student activities may also require students to submit a signed participation waiver (forms can be obtained from the supporting Division Office). Enrollment Verification/Attendance Students who are not actively pursuing their classes may have to repay part or all of their financial aid awards depending upon the circumstances. Academic Dishonesty Academic dishonesty, which includes cheating and plagiarism, is not tolerated at LCSC. Individual faculty members may impose their own policies and sanctions regarding academic dishonesty after offering the student an opportunity to explain his or her actions. Sanctions imposed by the faculty member are limited to grades on the assignment(s) in question and/or on the course grade. On matters of academic dishonesty, faculty members do not have the authority to dismiss a student from class indefinitely nor to disenroll a student from a program without corroboration from a Division Chair (or program ethics committee where applicable), the appropriate instructional dean, and the Vice President for Student Affairs. Students who are accused of being academically dishonest may be referred to the VP for Student Affairs for official disciplinary action. BUS 3-0 SYLLABUS Page 3

4 Illegal File Sharing Students using LCSC s computers and/or computer network must comply with the college s appropriate use policies and are prohibited from illegally downloading or sharing data files of any kind. Specific information about the college s technology policies and its protocols for combating illegal file sharing may be found on the VP for Student Affairs web page ( ). Diversity Vision Statement Regardless of race, color, age, sex, religion, national origin, disability, veteran status, or sexual orientation, you will be treated and respected as a human being. Disclosures During this course, if you elect to discuss information with me which you consider to be sensitive or personal in nature and not to be shared with others, please state this clearly. Your confidentiality in these circumstances will be respected unless upholding that confidentiality could reasonably put you, other students, other members of the campus community, or me in danger. In those cases or when I am bound by law to report what you have told me, such as incidents involving sexual assault or other violent acts, I will submit a report to appropriate campus authorities. Student Feedback Students shall be provided the opportunity to formally evaluate each course in which they are enrolled. Notification of student feedback opportunity and timelines will be made through the official LCSC student (currently LCMail) or online course learning management (currently Blackboard Learn) systems. Student Work Student work for this course (assignments, quizzes, exams, projects, etc.) may be copied and retained for program assessment or accreditation purposes. For more information, speak with the instructor or division chair. BUS 3-0 SYLLABUS Page 4

5 Lewis-Clark State College BUS 3 Principles of Marketing 0 Fall 05 Tentative Schedule DATE DAY TOPIC CHAPTER ASSESSMENT Part : Marketing Strategy and Customer Relationships (Chapters ) Aug 4 M Introduction/What is Marketing? Aug 6 W Overview of Strategic Marketing Quiz Aug 3 M Marketing Strategy Quiz Part : Environmental Forces and Social and Ethic Responsibilities (Chapters 3 4) Sept W Marketing Environment 3 Quiz 3 Sept 7 M Labor Day Labor DAY No Class Part 3: Marketing Research and Target Market Analysis (Chapters 5 6) Sept 9 W Social Responsibility & Ethics 4 Quiz 4 Sept 4 M Marketing Research 5 Quiz 5 Sept 6 W Marketing Research 5 Class Activity Part 4: Buying Behavior, Global Marketing, and Digital Marketing (Chapters 7 0) Sept M Exam Sept 3 W Target Market Analysis 6 Quiz 6 Sept 8 M Consumer Buying Behavior 7 Quiz 7 Sept 30 W Business Markets 8 Quiz 8 Oct 5 M Reaching Global Markets 9 Quiz 9 Oct 7 W Digital Market 0 Quiz /Case Study 3 Oct M Exam Part 5: Product Decisions (Chapters 4) Oct 4 W Product Concepts Quiz Oct 9 M Developing Products Quiz Oct W Service Marketing 3 Quiz 3 Oct 6 M Marketing Channels 4 Quiz 4 Oct 8 W Retailing 5 Quiz 5 Nov M Exam 3 Part 6: Distribution Decisions: (Chapters 5 6) BUS 3-0 SYLLABUS Page 5

6 Nov 4 W Integrated Marketing Channels 6 Quiz 6 Nov 9 M Advertising & Public Relations 7 Quiz 7 Part 7: Promotion Decisions (Chapter 7 9) Nov W Personal Selling 8 Quiz 8 Nov 6 M Pricing Concept 9 Quiz 9 Nov 8 W Setting prices 0 Quiz 0 Part 8: Pricing Decisions (Chapters 0 ) Nov 3 M Fall Break No Class Nov 5 W Fall Break No Class Nov 30 M Work on Company Project Group work Dec W External Company Project Group Project Dec 7 M Final Presentation Dec 9 W Final Presentation Dec 4 M No Class Dec 6 W Exam 4 BUS 3-0 SYLLABUS Page 6

7 Course Common Professional Components (CPC) in Estimated Contact Hours: Bus 3 -- Principles of Marketing A. Accounting (ACT) B. Marketing (MKT) C. Finance (FIN) D. Management. Management Principles (MGT). Organizational Behavior (OB) 3. Human Resource Management (HRM) 4. Operations Management (OM) Total Management E. Economic/Social/Legal Environment. Legal Environment of Business (LAW). Economics (ECN) 3. Business Ethics (ETH) Total Economic/Social/Legal Environment F. Decision-Support Tools Hours Information Systems (IS). Quantitative Methods/Statistics (QM) Total Decision-Support Tools 4 G. Global Dimensions of Business (GLOB) 3 H. Integrative Experience (INT) Total Contact Hours 46 BUS 3-0 SYLLABUS Page 7

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