MASTER SYLLABUS BACHELOR OF BUSINESS (BBA)

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1 MASTER SYLLABUS BACHELOR OF BUSINESS (BBA) NORTHERN ARIZONA UNIVERSITY DISTANCE LEARNING PROGRAM BBA 310, PRINCIPLES OF MARKETING IN THE GLOBAL ECONOMY I. Catalog Description: An orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies; marketing aspects of business ethics and social responsibility. II. II. III. Alignment with NAU Distance Learning Program and BBA degree objectives: Content of this and all courses in the BBA will focus on the following: A. Utilization of instructional tools with local & regional content to emphasize practical applicability of course to students future job-related knowledge and skills. B. Integration with real-world business practice by close collaboration with businesses in a variety of industries, especially those represented in the local and regional economy. C. Developing students professional marketing oral and written communication skills. D. Developing students appreciation of the globalization of business practices and the interaction of the U.S. and international economies. Prerequisites: Courses: Business major status or ECO 284 and junior status for non-business majors. Justification: Business and non-business majors need an understanding of basic economic concepts and issues in a free-enterprise system, how markets operate, knowledge of supply and demand to facilitate understanding of marketing decisions and activity, and the globalization of markets. The level of the course is appropriate for students with at least two years of college experience. Course Learning Outcomes: Upon completion of this course, students should be able to: A. Discuss the contribution of marketing to the economy and discuss the marketing concept. B. Explain the relationship of the marketing plan to the company s strategic plan and discuss how external forces influence marketing strategy. C. Explain market segmentation, targeting, and positioning strategies and the development of effective marketing mixes for both domestic and international markets. D. Analyze product development issues and develop an effective product strategy. E. Discuss ethical issues in marketing practices. IV. Course Materials: An Introductory or Principles of Marketing textbook subject to approval by the marketing area faculty. Reading packets or access to the Internet may also be required. V. Teaching Methods: The course may involve one or more of the following approaches: lecture and discussion; application exercises; case analysis; team projects; and in-class group activities, field trips, speakers, role plays, and simulations. Examples and case analyses based on local and regional businesses and industries will be used frequently to expose students to real-world situations. VI. Evaluation Tools: Typically 4 exams (including a final exam). One or more written assignments (e.g. exercises, term papers, case analysis, field trip reports, etc.) Other evaluation techniques (e.g. quizzes, team or individual exercises and oral presentations) may also be used. At least one written assignment will be designated for preparation as part of the student s professional portfolio in accord with the general requirements for the BBA degree (see BBA degree requirements). VII. Course Content: A. Course Topics: 1. Marketing s Role in the Global Economy 2. Marketing s Role within the Organization (marketing concept, marketing mix, marketing plan) 3. Evaluating Opportunities in the Marketing Environment (external forces, competitive analysis) revised 8/06 1

2 4. Information Systems and Forecasts, Marketing Research 5. Behavioral Dimensions of Consumer Markets and Organizational Markets 6. Market Segmentation, Targeting, Positioning Strategies 7. Product Management and New-Product Development 8. Services Marketing 9. Place Decisions, Channel Systems, Logistics and Retailing 10. Pricing and Value Issues 11. Integrated Marketing Communications 12. Social Responsibility and Ethical Issues B. Perspectives for Business Decisions: Minimum Number of 50 Minute Periods Devoted to Topic Required Graded Work Other Than Exams? International/Global 2 * Ethical Issues 2 * Political Issues 0 * Social Issues 1 * Legal/Regulatory Issues 1 * Environmental Issues 2 * Technology Issues 2 * Demographic Diversity 2 * *Required graded work other than exams, will be at the discretion of the instructor. C. Interdisciplinary Skills: Oral Communication Written Communication Critical Thinking Working in Teams Required Graded Work Other Than Exams? No No NOTE: The teaching method and evaluation tools used by the faculty member will influence the amount of time devoted to each of these skills. Marketing plans, case analysis, and/or assignments are used to assess student s written communication skills. revised 8/06 2

3 If the course being submitted for approval is NOT a LIBERAL STUDIES course, please go to step 42. LIBERAL STUDIES ONLY Contact name: Dept. Chair name: College Contact name : Contact Dept. Chair College Contact This course is a Single section Multi-section 28. List names of faculty who may teach this course: 29. Section enrollment cap: If this course is being submitted for approval as a new LIBERAL STUDIES course, please complete questions OR If this course is being submitted for approval as a new JUNIOR LEVEL WRITING course, please complete questions OR If this course is being submitted for approval as a new SENIOR CAPSTONE course, please complete questions NEW LIBERAL STUDIES COURSE 30. Thematic Focus (check all that apply): If a topics course, must apply to ALL sections. Environmental Consciousness Technology and Its Impact Valuing the Diversity of Human Experience 31. Distribution Block (check one): If a topics course, must apply to ALL sections. Aesthetic and Humanistic Inquiry Cultural Understanding Lab Science Science/Applied Science Social and Political Worlds 32. Skills (check two): If a topics course, must apply to ALL sections. Creative Thinking Critical Reading Effective Oral Communication Effective Writing Critical Thinking Ethical Reasoning Quantitative/Spatial Analysis Scientific Inquiry Use of Technology 33. Is this a topics course? No If YES, please complete questions If NO, please go to question 42. TOPICS COURSE ONLY 34. Identify the Student Learning Outcomes that will be found in ALL topic syllabi offered under this course number. 35. Explain by what method(s) Student Learning Outcomes will be assessed in ALL topic syllabi offered under this course number. 36. Please attach an example of a Topic Syllabus offered under this course number. GO TO question 42 revised 8/06 3

4 NEW JUNIOR LEVEL WRITING COURSE (refer to question 19) 37. To which degree programs offered by your department/academic unit does this proposal apply? 38. Do you intend to offer ABC 300 and ABC 300W? yes no If no, please submit a course delete form for the ABC 300. GO TO question 42 NEW SENIOR CAPSTONE COURSE (refer to question 19) 39. To which degree programs offered by your department/academic unit does this proposal apply? 40. Does this proposal replace or modify an existing course or experience? yes no If yes, which course(s)? 41. Do you intend to offer ABC 400 and ABC 400C? yes no If no, please submit a course delete form for the ABC Approvals Department Chair (if appropriate) Chair of college curriculum committee Dean of college For Committees use only For Liberal Studies Committee Action taken: Approved as submitted Approved as modified For University Curriculum Committee Action taken: Approved as submitted Approved as modified revised 8/06 4

5 MASTER SYLLABUS BACHELOR OF BUSINESS ADMINISTRATION (BBA) NORTHERN ARIZONA UNIVERSITY DISTANCE LEARNING PROGRAM BBA 311, PRINCIPLES OF FINANCE I. Catalog Description: Survey of the major areas of financial operations in business and their relationship to other business functions; internal financial activities, sources of funds, and the firm s involvement with money and capital markets; basic techniques of financial analysis and their application to financial decision making; development of an understanding of the financial system. II. III. Alignment with NAU Distance Learning Program and BBA degree objectives: Content of this and all courses in the BBA will focus on the following: E. Utilization of instructional tools with local & regional content to emphasize practical applicability of course to students future job-related knowledge and skills. F. Integration with real-world business practice by close collaboration with businesses in a variety of industries, especially those represented in the local and regional economy. G. Developing students professional marketing oral and written communication skills. H. Developing students appreciation of the globalization of business practices and the interaction of the U.S. and international economies. Prerequisites: Business Major Status or ACC 255 and 256 and junior status for non-business majors. Justification: Business and non-business majors need an understanding of basic financial concepts and issues in a free-enterprise system, how firms finance operations, basic techniques of financial analysis and financial decision making, and the globalization of financial markets. The level of the course is appropriate for students with at least two years of college experience. IV. Course Learning Outcomes: At the end of this course, students should be able to: A. Describe the institutional and tax environments in which firms operate. B. Assess the financial health of firms by examining their financial statements. C. Adjust the values of cash flows across time. D. Calculate returns, and riskiness of returns, for various assets. E. Describe the source of asset value, and be able to calculate values for various financial assets. F. Assess the value of potential investments in fixed assets, and make correct decisions on whether or not to proceed with the investment. G. Describe the sources of capital available to firms, and estimate the cost for various sources. H. Forecast financial statements into the future, and determine future external financing needs. I. Describe the importance of working capital to the firm s financial health, and its effect on the firm s profitability and liquidity. J. Describe sources of short-term financing available to firms, and the relative advantages or disadvantages of each. K. Describe the tradeoff between minimizing cash balances and maintaining sufficient liquidity, and determine optimal cash balances for firms. L. Describe the tradeoff between levels of investment in accounts receivables and inventory, and the profitability and liquidity of the firm. M. Describe how international trade creates additional risks and opportunities for firms. Students should be able to assess the effect of varying exchange rates on financial statements, cash flows from fixed assets, credit decisions, and pricing strategies. V. Course Materials: The materials required for this class may include a textbook and lecture notes. A financial calculator is also required. revised 8/06 5

6 VI. VI. Teaching Methods: The primary teaching methods for this course includes class lectures and outside-of-class projects or application exercises (including homework problems) and may include case analysis, in-class group activities, field trips, speakers, role plays, and simulations. Examples and case analyses based on global, local and regional businesses and industries may be used to expose students to real-world situations. Evaluation Tools: Evaluation of student performance will be conducted by means of homework assignment, short quizzes, term projects, and exams. At least one written assignment will be designated for preparation as part of the student s professional portfolio in accord with the general requirements for the BBA degree (see BBA degree requirements). VII. Course Content: A. Course Topics: 1. The role of finance and the financial manager 2. The operating environment of the firm 3. Financial statement structure and analysis 4. Time value of money 5. Risk and return definitions and measurement 6. Capital budgeting - cash flow estimations 7. Capital budgeting - techniques 8. The cost of capital 9. Financial planning and forecasting 10. New working capital and short-term financing 11. Cash and marketable securities analysis 12. Account receivable and inventory analysis 13. International finance B. Perspectives for Business Decisions: Minimum Number of 50 Minute Periods Devoted to Topic Required Graded Work Other Than Exams? International/Global 2 Ethical Issues.5 No Political Issues Social Issues.5 No Legal/Regulatory Issues 2 Environmental Issues Technology Issues 4 Demographic Diversity Footnotes: International/Global: homework problems involving exchange rates, and cross-border cost-ofcapital issues; Legal/Regulatory Issues: homework problems involving taxation of income, different types of firm ownership; Technology issues: homework problems involving use of the Internet for data acquisition, structure of the NASDAQ stock market, computer spreadsheet analysis. revised 8/06 6

7 C. Interdisciplinary Skills: Oral Communications Written Communications Critical Thinking Working in Teams Required Graded Work Other Than Exams? revised 8/06 7

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