Santa Monica College

Transcription

1 Santa Monica College Course Outline For BUSINESS 1, Introduction To Business Course Title: Introduction To Business Units: 3.00 Total Instructional Hours (usually 18 per unit): 54 Hours per week (full semester equivalent) in 3.00 In-Class Lab: 0 Arranged: Lecture: Date Submitted: May 2011 Date Updated: March 2016 Transferability: Transfers to CSU Transfers to UC IGETC Area: CSU GE Area: SMC GE Area: GENERAL EDUCATION PATTERN (SMC GE) o Area II-B: Social Science (Group B) Degree Applicability: Credit - Degree Applicable Prerequisite(s): None Pre/Corequisite(s): None Corequisite(s): None Skills Advisory(s): eligibility for Engish 1 I. Catalog Description An overview of the functional areas of business in a global society. Students will complete the course with knowledge of the general business environment, economic systems, business ethics, operations and project management, and technology and information systems. In addition, students will learn the fundamentals of economics, business ownership, entrepreneurship, finance, management and marketing. Key themes woven throughout the course include exploration of career options and development of business problem-solving skills. C-ID: A survey in business providing a multidisciplinary examination of how culture, society, economic systems, legal, international, political, financial institutions, and human behavior interact to affect a business organization s policy and practices within the U.S. and a global society. Demonstrates how these influences impact the primary areas of business including: organizational structure and design; leadership, human resource management, organized labor practices; marketing; organizational communication; technology; entrepreneurship; legal, accounting, financial practices; the stock and securities market; and therefore affect a business ability to achieve its organizational goals.

2 NEW II. III. A Examples of Appropriate Text or Other Required Reading: (include all publication dates; for transferable courses at least one text should have been published within the last five years) 1. Understanding Business, 11th, Nickels, William G., McHugh, James M., McHugh, Susan M, McGraw-Hill/Irwin Learning Solutions 2016 Course Objectives Upon completion of this course, the student will be able to: 1. Compare and contrast the advantages/disadvantages of each form of business ownership. 2. Define business ethics and explain the role of social responsibility in an organization. 3. Compare and contrast economic systems. 4. Identify how business operates in an international/global environment including aspects of interdependent, integrated financial markets. 5. Define and describe the key management functions of planning organizing, leading, and controlling. 6. Identify current production & operations processes including issues of sustainability. 7. Identify key human resource management functions and laws. 8. Identify the marketing mix and key tools, terms, and strategies related to each element. 9. Describe and identify how technology impacts the primary functions of business. 10. Explain the importance of finance to the operations of business, the various types of financing, and the process of internal and external financing and controls. 11. Evaluate the basic components of financial statements and ratio analysis. 12. Identify securities markets including investment options, investment mechanisms, and basic analysis of business financial information. 13. Identify and describe the basics of business law. 14. Summarize the components of risk management and basic insurance concepts. 15. Add Personal Finance IV. Methods of Presentation: Group Work, Lecture and Discussion, Other (Specify) Other Methods: Guest speakers, small group work, online communication V. Course Content % of course Topic

3 5% Understanding the U.S. business system 9% Business economics 9% The global context of business 4% Forms of business ownership 5% Business ethics and responsibility 4% Managing the business enterprise 1% Project management 5% Employee motivation and leadership 4% Human resource management and labor relations 5% Entrepreneurship and the small business 5% Organizing the business enterprise 5% Marketing processes and consumer behavior 4% Product development and pricing issues 4% Distributing and promoting products 2% Managing logistical operations and information 3% Accounting 6% Money and banking 7% Securities and investments 4% Financial management and basic components of financial statements and ratio analysis 3% E-Business and Information Technology 4% Business Law and Insurance/Risk Management 2% Personal Finance 100% Total VI. Methods of Evaluation: (Actual point distribution will vary from instructor to instructor but approximate values are shown.) Percentage Evaluation Method

4 50 % Exams/Tests - Three Exams 20 % Final exam 30 % 100 % Total Written assignments - Written assignments and Adaptive learning assignments Additional Assessment Information: % = A 80 89% = B 70 79% = C 60 69% = D 50 59% = F VII. VIII. Sample Assignments: -Article Analysis. Show how an article in a recent business publication applies to specific points of chapter theory for a certain number of chapters. Document your sources, and provide a link to the article as well as complete bibliographical information for the article. -Investment Project. Invest $10,000 in three companies that trade on a U.S. stock exchange. Justify your selection of the three companies matching them to your stated investment objectives. Track the stock twice weekly and record this data on a spreadsheet. You may sell some or all of your stock during the assignment tracking period, but all money must be reinvested in the stock market on the same day. Compute your profit or loss at the end of the semester. Identify the impact of brokerage fees and income taxes on your profit or loss. Student Learning Outcomes 1. Explain the fundamental principles of capitalism and the tools used to measure and manage the economy. 2. Develop ethical business strategies for solving business problems in the areas of marketing, finance, human resources, investments, and management. 3. Demonstrate a level of engagement in the subject matter that reveals their understanding of the value of the course content beyond the task itself, specifically as it relates to linking the relevance of course content to careers in

5 business and accounting and their personal lives.