Attractive Programmes. Excellent Prospects. International Programme for Exchange Students u Faculty of Business 2

Transcription

1 Attractive Programmes. Excellent Prospects. International Programme for Exchange Students u Faculty of Business 2 Winter Term 2011/2012

2 A warm welcome......from Heilbronn University and our Faculty of Business 2. We would like to thank you for your interest in an exchange semester with one of our study programmes. This document is designed to give you a brief overview of Heilbronn University, the faculty of Business 2 and its study programmes as well as the courses on offer. A large number of courses are taught in the English language and are therefore particularly suitable for international exchange students. The Course Offer The following pages list the courses offered by the faculty of Business 2 both at the Bachelor and Master level. Detailed course descriptions are available in the module handbooks on The final timetable is usually published in February for the summer term and in September for the winter term. The Academic Calendar The academic year at Heilbronn University is divided into 2 semesters, the summer term and the winter term. The academic calendar for exchange students is as follows: Welcome Week Start of Lectures End of Exam Period Summer Term Beginning of March Mid-March End of July Winter Term End of September (3 week German intensive course takes place beforehand) Beginning of October Mid-February The Credit System The faculty of Business 2 uses the European Credit Transfer and Accumulation System (ECTS). Credits are assigned to each course and are based on the workload students need in order to achieve the expected learning outcomes. One semester of study generally covers 30 ECTS. Additional information about your semester at Heilbronn University can be found at We look forward to welcoming you in Heilbronn. Prof. Mathias Moersch, PhD International Coordinator, Faculty of Business 2 Rafaela Uhle Assistance International Coordinator, Faculty of Business 2 2 3

3 Heilbronn and its Region Heilbronn is a vibrant regional centre which enjoys a diverse cultural scene including concerts, theatre, cinema, literature readings, art exhibitions, and other cultural events. Heilbronn city centre, with its newly designed pedestrian precinct, offers a great opportunity to enjoy leisurely walks and shopping expeditions. A large number of cafés, beer gardens, pubs and excellent restaurants invites visitors and locals to relax and enjoy their culinary delights. Active students find a large number of clubs where they can pursue their favourite sports. Public parks and promenades along the river Neckar are ideally suited for walking, cycling and inline skating. Students can also keep fit in public swimming pools, on ice rinks and in climbing halls. In other words, the name of Heilbronn stands for quality of life. Forests, vineyards and parks are characteristic of the town and its surroundings. Heilbronn is famous for its outstanding wines which can be sampled by visitors and locals alike in cosy rural wine taverns and at the annual local wine festivals. Heilbronn has excellent rail and motorway connections providing swift access to the major cities of the area. Students also benefit from a low-cost regional travel card which covers the university s three campuses and the greater Heilbronn area. Heilbronn forms part of Franconia, a German region which is steeped in history and cultural traditions. The economic significance of Heilbronn-Franconia is impressive too. Local enterprises have produced many global brand leaders and export their innovative products to over 80 countries. Companies such as Audi, Bausparkasse Schwäbisch Hall, Berner, Bechtle, Bosch, Bürkert, ebm-pabst, Lidl & Schwarz, Mustang, Optima Stahl, Würth and Ziehl-Abegg, which have conquered the world s markets, have their roots in this region. Heilbronn University Heilbronn University is located in the heart of a bustling economic region at a convenient distance from the commercial and cultural hubs of Stuttgart, Mannheim and Heidelberg. Its three campuses in Heilbronn, Künzelsau und Schwäbisch Hall span the central Neckar region in which they embody the spirit of teaching, learning and research. Formerly a School of Engineering, Heilbronn University has prospered and developed into one of the major Institutes of Higher Education in Baden-Württemberg, providing not only innovative research but also attractive academic study programmes which are aligned to the economic heartbeat of the country. The university offers over 40 vocationally-oriented as well as knowledge-based Bachelor and Master courses to more than 6,000 students in the fields of Engineering, Business Studies and Information Technology. The study programmes provide a sound theoretical grounding while integrating vocational elements such as industrial placements or project work. Focus is also placed on competence-based approaches in order to enhance student key competences across functions and disciplines. Most study programmes have been created in direct response to the needs of local industries but an increasing number of courses are focusing on the challenges presented by today s global business environment. The Faculty of Business 2 Located at the main campus in Heilbronn, the faculty of Business 2 has a strong international profile. 5 Bachelor and 2 Master programmes are offered in the fields of International Business, Tourism, Hotel and Restaurant Management as well as Wine Management. A large number of courses is taught in the English language and therefore particularly suitable for international exchange students. In order to cater for the growing internationalisation of the Higher Education sector and for the need to provide the students with the management competences required in a global environment, the faculty of Business 2 has forged extensive international links which span the globe. It is a partner of renowned international academic associations and has participated in Leonardo and Erasmus projects. It encourages student as well as staff exchange programmes. The professors of the faculty of Business 2 are a multilingual and multidisciplinary team of academics who possess unique individual competencies derived from their broad professional and educational background. The lecturers are all well reputed researchers and practitioners with extensive international experience. As a rule, they have all spent considerable time working in industry and understand, at first hand, the challenges presented by the global business world. u BA International Business Intercultural Studies u BA International Business Eastern Europe u BA Tourism Management u BA Hotel and Restaurant Management u BA Wine Management u MA International Business & Intercultural Management u MA International Tourism Management Bachelor Programmes BA International Business Intercultural Studies Students pursuing a BA in International Business Intercultural Studies receive a sound grounding in the major corporate functions that are of relevance to the management of organisations which operate internationally. Moreover, students learn to apply the essential instruments and approaches of business administration to address complex organisational issues. The study programme is characterised by its focus on the Arab World. Students are introduced to the Arabic language and culture and follow courses on intercultural themes with a special focus on the Arab World. In addition, they receive intensive training in either Business French, Business Spanish, Business English or Management Skills. In the advanced semesters, students chose one Business major and one Business minor out of the following functions: Accounting, Controlling, Finance, Human Resource Management, International Management or Marketing. Students skills development (e.g. presentation and negotiation techniques, team facilitation, international career planning) forms part of the substantial language training in English. It ensures that the graduates develop the linguistic proficiency required in the course and in the international business environment for which they have qualified. For further information please visit 4 5

4 BA International Business Eastern Europe Eastern Europe is a continuously growing market with its own specific language, business and intercultural requirements. The BA in International Business Eastern Europe imparts these qualifications. Students acquire the subject knowledge and methods required in an international business environment through a series of case studies and projects which are closely related to management practice. The study programme is unique in giving specific training in the Russian language and/or culture and providing courses on intercultural themes with a special focus on Eastern Europe. Students gain knowledge on intercultural competences, social structures, politics and economics for the entire Eastern European region. The majority of lectures, seminars and case studies especially in the advanced semesters are conducted in the English language. In the elective courses, students may choose between intensive training in Business French, Business Spanish, Business English or Management Skills. Furthermore students specialise one either Accounting, Controlling, Finance, Human Resource Management, International Management or Marketing by choosing one Business major and one Business minor. For further information please visit BA Tourism Management The aim of the BA Tourism Management course is to educate and train students as qualified specialists in the diverse fields of the tourism industry. A thorough grounding in general business administration and specific tourism knowledge as well as practical experience will enable graduates to meet the requirements of a multifaceted industry. The basic studies during the first two semesters provide an introduction to economics, research methods and legal concepts supported by courses in general business studies, accounting and tourism management. Furthermore the programme provides intensive training in the English language. In the advanced studies, students specialise by choosing several Tourism Majors out of the following options: Tour Operator Management, Destination Management, Travel Management, Destination Planning, Travel Distribution Management, MICE Industry, Sustainable Tourism and Air Transport. For further information please visit BA Hotel and Restaurant Management This BA in Hotel and Restaurant Management was offered for the first time in the winter semester Its implementation is based on the growing market and the deficit in academic professionals. The rising requirements in this business combined with global processes and topics were the main reasons to establish this program. The basic studies during the first two semesters provide an introduction to economics, research methods and legal concepts supported by courses in general business studies, accounting as well as tourism and hospitality management. Furthermore students receive intensive training in the English language. The advanced studies contain higher level issues like hospitality leadership, controlling, entrepreneurship and innovation. Including the first European chair for multi-unit restaurant management in the food industry is another important component of this programme. In semester 6 students chose two specialisations in hospitality and/or restaurant management. For further information please visit BA Wine Management The objective of the BA in Wine Management is to educate and train students as qualified specialists in the diverse field of viticulture and oenology as well as wine business and wine marketing. The curriculum provides a thorough basis in general business administration and specific wine knowledge as well as practical experience which enables the graduates to meet the requirements of a multi-faceted industry. The foundation course imparts basic knowledge mainly in the overarching fields of business administration, law and viticulture. The advanced studies is aimed at deepening the students knowledge in business administration, national economy, law and oenology. However, national and international wine marketing is the main focus of the programme. At least one foreign language is obligatory within the study. All courses are tailored to the special demands of the wine industry from a family owned small winery up to multinational companies. Learning in small groups offers a perfect study environment and results in great success. For further information please visit Master Programmes MA International Business & Intercultural Management The MA International Business & Intercultural Management offered by Heilbronn University is a multi-disciplinary programme that has been developed by the university s business faculties in close consultation with business and industry in response to a challenging and rapidly developing organisational environment. Aimed at preparing first-degree graduates for a career in today s global business environment, the study programme focuses on international management of companies and organisations and the intercultural competencies necessary in this area. Semester 1 familiarizes the students with the fundamental issues of Intercultural Management as well as Business Management and its international aspects. Semester 2 provides an opportunity to deepen the participants expertise in Business Management and Research Methodology. In addition, the students specialize in selected cultural areas, namely Asia Pacific, the Arab World and Europe. All lectures of the programme are delivered in the English language. For further information please visit MA International Tourism Management The objectives of the MA International Tourism Management are to develop tourism managers who can operate effectively in international or cross-cultural business environments. The 3 semester programme is designed to enable students to define, investigate, analyse, evaluate and respond to tactical and strategic issues of concern to tourism and hospitality in a variety of practical contexts within international tourism. Lectures are delivered entirely in English and offer innovative teaching and learning strategies. The curriculum of the programme prioritises International Tourism Studies, Global Leadership, Research Methodology as well as Business Management and its international aspects. In Semester 2, the students specialize in International Tourism Management by participating in a comprehensive tourism project. For further information please visit 6 7

5 Bachelor Courses offered in English Language General Business Studies Strategic Management 2, Business Cases Introduction to International Management Change Management in an International Context 2, Specific Issues of International Management 2, International Management: Projects/ Case Studies Human Resource Management Introduction to International Human Resource Management Specific Issues in International Human Resource 2, Management International Human Resource Management Case Studies 2, IHRM: Projects/ Case Studies Marketing Marketing Cases 2, Introduction to International Marketing Market Research 2, B2B-Marketing 2, B2C-Marketing 2, E-Marketing 2, Service Marketing 2, Sales Management 2, International Marketing: Projects/ Case Studies Finance, Accounting & Controlling Finance 2, Introduction to International Finance Derivates and Portfolio Management 2, Corporate Finance 2, International Banking 2, Specific Topics in Finance 2, International Finance: Projects/ Case Studies Tourism Studies Hotelmanagement Hospitality Management 2, Seminar Hospitality International Business Cultural Area Studies in the Arab World 2, Bachelor Courses in Language and Culture* * limited number of participants ** knowledge of language necessary Language and Culture Business English I Business English + Advanced Business English ECTS Hours/ week Semester Course Code Business English II Generic Business Terminology + Specific Business Terminology Office Communication 2, Professional Business Communication 2, Oral and Written Comprehension 2, Business Documents 2, Commercial Correspondence 2, Creative Writing 2, El Español de la Empresa (in Spanish, level A2)** El Español Profesional (in Spanish, level B1)** El Español Profesional I (in Spanish, level A2)** 2, El Español de los Negocios I (in Spanish, level B1)** 2, El Español Profesional II (in Spanish, level B1)** 2, El Español de los Negocios II (in Spanish, level B2)** 2, Negociaciones Interculturales (in Spanish, level B2)** Los Sistemas Económicos, Politicos y Sociales en el Mundo Hispanohablante (in Spanish, level C1)** Français de l entreprise (in French, level A2)** Français professionnel (in French, level B1)** Français des affaires I (in French, level A2)** 2, Communication professionnelle (in French, level A2/ 2, B1)** Français des affaires II (in French, level B1)** 2, Langue et civilisation française Négotiations interculturelles (in French, level B2)** Les systèmes économiques, politiques et sociaux du monde francophone (in French, level C1)**

6 Bachelor Courses in Language and Culture* 1 Course programme and assignment according to the results of the entry level test Arabische Sprache und Kultur Einführung (German required) Arabische Sprache und Kultur I + Arabische Sprache und Kultur II ECTS Hours/ Semester Course Code week 7, Arabisch im Alltag I (German required) 2, Arabisch im Alltag II (German required) 2, Arabisch im Geschäftsleben I (German required) Arabisch im Geschäftsleben II (German required) Russische Sprache (German required) Russische Sprache I + Russische Sprache II 7, Russische Sprache und Kultur (German required) 7, Allg. Sprache und Wirtschaftsrussisch I + Allg. Sprache und Wirtschaftsrussisch II Russisch im Alltag I (German required) 2, Wirtschaftskommunikation Russisch I 2, (German required) Russisch im Alltag II (German required) 2, Wirtschaftskommunikation Russisch II (German 2, required) Russisch im Geschäftsleben I (German required) Russisch im Geschäftsleben II (German required) German Language Courses 1 German as a foreign language 1 (level A1.1) German as a foreign language 2 (level A1.2) German as a foreign language 3 (level A2.1) German as a foreign language 4 (level A2.2) German as a foreign language 5 (level B1.1) German as a foreign language 6 (level B1.2) Bachelor Courses offered in German Language General Business Studies Introduction to Business Administration Introduction to Business Administration + Marketing + Behavioural Science 7, Organisation 2, Strategic Management 2, Business Cases Betriebswirtschaftliches Seminar Business Simulation Spezielle Themen der angewandten Kulturwissenschaften Wirtschafts- und Geschäftsbeziehungen Research Methods and Data Assessment Introduction to Research Methods Introduction to Applied Research Methods + Introduction to Statistics Models and Methods of Data Assessment 2, Human Resource Management Human Resource Management 2, IT for Business Students / Self-Management Rhetoric I 2, Rhetoric II 2, Employment Law 2, IHR Development International Performance & Reward Management Marketing Marketing Management Finance, Accounting & Controlling Introduction to Cost Accounting 2, Accounting I 7, Bookkeeping + Introduction to Managerial Accounting Controlling 2, Financial Accounting Consolidated Financial Statements 2, Analysis and Interpretation of Financial Accounting 2, Information Strategic Controlling 2, Introduction to International Controlling Specific Issues in International Controlling 2, International Controlling: Projects/ Case Studies Rechnungswesen: Projekte / Fallstudien

7 Bachelor Courses offered in German Language Law Introduction to Business Law Business Law I + Business Law II Business Law III 2, Economics Introduction to Economics Microeconomics 2, Macroeconomics 2, Business Ethics 2, Tourism Studies Tourismuswirtschaftliche Grundlagen Tourismus- und Hospitality Grundlagen Proseminar Tourismusmanagement 2, Proseminar Hospitality 2, Informationstechnologie im Tourismus - Grundlagen 2, Tourismusmanagement Recht im Tourismus und Hospitality + Nachhaltiges und interkulturelles Tourismusmanagement + Projektmanagement + Tourismusmarketing Hospitalitymanagement Nachhaltiges und interkulturelles Hospitalitymanagement + E-Commerce + Projektmanagement + Hospitality Sales & Marketing Reiseveranstaltermanagement Destinationsmanagement Gastronomiemanagement Reisevertrieb MICE Industrie Tourismusrecht Projekt Touristik Projekt Hospitality Projekt Incoming Übung Touristik Übung Hospitality Übung Incoming Seminar Touristik Seminar Incoming Informationstechnologie im Tourismus - Fallstudie Bachelor Courses offered in German Language Wine Management Einführung in die Weinwirtschaft 2, Einführung in den Weinbau 2, Oenologie Kellerwirtschaft + Mikrobiologie + Weinchemie Rechnungswesen in der Weinwirtschaft Umwelt- und Qualitätsmanagement Branchenspezifische Software International Business International Business 2, International Business Environment 7, International Economics + International Law + Intercultural Business Communication. Cultural Area Studies Eastern Europe 2, Economic Studies of the Arab World 2, Economic Studies Eastern Europe 2, Business Development in Eastern Europe Specific Issues of Business Development in Eastern Europe

8 Master Courses offered in English Language Notes International Business Studies / International Management Global Leadership (MIBIM) Managing Organisations + Global & Corporate Governance Global Leadership (MITM) 7, Managing Organisations + Intercultural Management Advanced Integrated Management Studies 7, Research Methods Intercultural Studies Advanced Integrated Intercultural Studies Asia Pacific+ Arab World + Europe International Tourism Studies 7, Integrated Tourism Project 12,

9 Contact For further information please contact: International Coordinator Hochschule Heilbronn Faculty of Business Administration 2 Heilbronn University Ms. Rafaela Uhle Max-Planck-Str. 39 Phone: +49 (0) D Heilbronn uhle@hs-heilbronn.de Fax: (+49) (7131) Information on Heilbronn University can also be obtained on the university s website: