Hospitality, Tourism & Events Management) Programmes

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1 AIMING FOR GLOBAL EXCELLENCE Hospitality, Tourism & Events ) Programmes validated by Manchester Metropolitan University UK (MMU) ENTRY DATES January, March, July and October

2 INTRODUCTION TO IMI IMI University Centre Switzerland is a unique, private, Institute founded in We have deliberately remained small, with a maximum of 220 students per semester. This way our students can be assured of a highly personalised and individual approach to their learning. The combination of quality academic teaching, Swiss practical training, excellent industry contacts and breathtaking scenery are a recipe for success. Our graduates can be found in Senior positions all around the Globe. Their success shows that to reach the top it pays to start at the top. INTRODUCTION TO MANCHESTER METROPOLITAN UNIVERSITY UK (MMU) Manchester Metropolitan University was established nearly 200 years ago and is, today, an awardwinning university with over 4,000 academic, teaching, research, professional and support staff at the forefront of their fields. Their recent major investment programme has ensured that the University has some of the best teaching, learning and research environments of any university in the UK and, with 37,000 undergraduate and postgraduate students, they take pride in providing world-class facilities and a supportive learning environment. They offer professionally relevant courses which place students future careers at the heart of their studies and more than 70 UK professional associations recognise the quality and practical focus of their courses. Their Hollings Faculty enjoys an international reputation for excellence in the disciplines of Tourism and Hospitality. Their programmes are innovative, with leading edge practice, and many combine business and industry knowledge with practical experience to ensure that both undergraduate and postgraduate students graduate ready to pursue their careers. IMI has enjoyed a 22 year relationship with MMU during which time the range of MMU programmes delivered at IMI has both grown and diversified. From the simple endorsement of a single programme at the start of the relationship, IMI now has a range of Certificate, Diploma, Higher Diploma, BA (Honours) and MBA programmes all validated by MMU and all carrying full international credit status with worldwide recognition.

3 Certificate in Hotel and Tourism This 22 week programme is equivalent to the first year of university and is designed for school leavers who wish to begin their academic and industry career in hospitality and tourism with a good grounding in operational management. - Personal Development Planning I - Restaurant Service - Introduction to Beverage Studies - Housekeeping - Business Language and Culture I - The Global Hospitality and Tourism Industry - French or German The objective of the programme is to give students a sound professional education in the operational management of hospitality and tourism organisations with a particular focus on the management of food & beverages, front office systems and tourism processes. The programme also includes opportunities to acquire fundamental skills in languages, information technology, communication, business planning and self-development. WHAT QUALIFICATION WILL I RECEIVE? Students successfully passing this course will receive a Certificate in Hotel and Tourism awarded by IMI. Validated by MMU. Diploma in Hotel and Tourism This 22 week programme is equivalent to the second year of university and is designed for those who, already having qualifications in and/or experience of the fundamental operational aspects of hospitality and tourism management, seek to develop these skills to supervisory management level. - Personal Development Planning II - Front Office - Wine and Beverage Studies - Culinary Production - Financial I - Business Language and Culture II - The Tourism Industry - French / German II The objective of the programme is to develop students professional understanding of how hospitality and tourism organisations integrate business functions and focuses on specific departmental responsibilities (housekeeping and facilities management) as well as cross-functional management skills (accounting, financial management, marketing and sales, and the uses of e-commerce). The programme also offers opportunities for the learning of foreign languages and core intermediate management skills. WHAT QUALIFICATION WILL I RECEIVE? Students successfully passing this course will receive a Diploma in Hotel and Tourism awarded by IMI. Certificate of Higher Education in Hotel and Tourism awarded by MMU.

4 Higher Diploma - eight pathways 1 Hotel 5 2 Tourism 6 3 Hotel & Tourism 7 4 Hotel & Events 8 Tourism & Events European Culinary Restaurant Hospitality Entrepreneurship Each of these 22 week programmes are equivalent to the third year of university and allow a measure of specialisation in Restaurant, Hospitality, Tourism, Event or European Culinary management or in some cases a combination of two fields of study. We also offer a new course in Hospitality Entrepreneurship. The courses are designed for those with an interest in rapidly achieving junior management positions and who already have relevant qualifications and/or experience. All the programmes share a common core of higher level management subjects with an emphasis on business development, including enterprise development and appraisal, human resource management and corporate financial planning. Specialisation is possible in tourism & transport, tourism consumer behaviour, food and beverage management and food costing, purchasing, merchandising & control. The programme also offers opportunities for learning and developing foreign language skills as well as higher management skills, for example negotiation and data analysis and uses of e-commerce. - Personal Development Planning III - Enterprise Development Project - Human Resource - Services Marketing - Financial II - French/German III or Spanish I Elective Courses - Food and Beverage Facilities - Food Costing, Purchasing and Merchandising - Tourism Impacts - Event Operations - Western Gastronomic Cookery - Patisserie WHAT QUALIFICATION WILL I RECEIVE? Students successfully passing this course will receive a Higher Diploma awarded by IMI. Diploma of Higher Education awarded by MMU. Semester 1 TERM 1 TERM 2 Paid Internship Semester 2 TERM 3 TERM 4 Semester 3 TERM 5 TERM 6 Semester 4 TERM 7 TERM 8 Graduate Placement IMI Certificate 1 YEAR 1 1/2 YEARS 2 YEARS 2 1/2 YEARS 5-6 month paid internship in Switzerland or abroad (minimum gross salary in Switzerland per month: CHF 2 172) IMI Diploma & MMU Certificate of Higher Education (two awards) IMI Higher Diploma & MMU Diploma of Higher Education (two awards) IMI BA (Hons) Degree & MMU BA (Hons) Degree (two awards) In management training programmes worldwide or in full-time jobs worldwide Free alumni service throughout your career validated by

5 Bachelor of Arts (Honours) - eight pathways 1 Hotel 5 2 Tourism 6 3 Hotel & Tourism 7 4 Hotel & Events 8 Tourism & Events European Culinary Restaurant Hospitality Entrepreneurship Each of these 22 week programmes are equivalent to the final year of university study and allow a measure of specialisation in Restaurant, Hospitality, Tourism, Event or European Culinary management or in some cases a combination of two fields of study. We also offer a course in Hospitality Entrepreneurship. The courses are designed for those who have prior qualifications to Higher Diploma level and who intend to make their management careers in the industry and wish to be best placed to achieve rapid promotion. The objective of these programmes is to equip students for the demands of senior management in the tourism, hospitality and corporate event industries. Students receive individualised attention and the curriculum focuses on the strategic business development of hospitality and tourism organisations. Core subjects include international strategy and marketing, international food and beverage concept development, international tourism development, strategies for evaluating management decisions, MICE management, and career planning and development. - Personal Development Planning IV - Research Methods - Strategic Marketing - Dissertation Elective Courses - Information and Communication Systems - Food and Beverage Themes and Applications - Culinary Systems - Tourism Development - MICE - Entrepreneurship, Creativity and Innovation - Intercultural New Venture Hospitality WHAT QUALIFICATION WILL I RECEIVE? Students successfully passing this course will receive a BA with Honours awarded by IMI. BA with Honours awarded by MMU. Hotel Tourism Hotel and Tourism Hotel and Events Tourism and Events European Culinary Restaurant Hospitality Entrepreneurship Information and Communication Systems Food and Beverage Themes and Applications Information Tourism Development Food and Beverage Themes and Applications Personal Development Planning IV Research Methods Strategic Marketing Dissertation Meeting, Incentives, Convention and Exhibition (MICE) Information & Communication Tourism Systems Development Food and Beverage Themes and Applications Culinary Systems Intercultural New Venture Hospitality Entrepreneurship, Creativity and Innovation

6 MBA in Hospitality This 22 week intensive residential course, is followed by a 22 week non-residential programme for the field consulting project or dissertation. The whole programme is validated by IMI s UK partner, Manchester Metropolitan University (MMU). The course is designed for students with qualifications and/or experience in hospitality management who wish to develop their skills and understanding of the industry in preparation for middle and senior management positions. - Strategic - Business Research Methods - Global Hospitality - Services Marketing and e-business - Financial for Services - Entrepreneurship and Innovation - Dissertation The programme s objective is to equip students with the skills necessary for eventual higher level management in the hospitality industry by focusing on those subjects that relate to the internationalisation of hotel and hospitality companies. The core focus is on strategic management with subjects including strategic international marketing management, enterprise development, project appraisal and feasibility studies and business cultures in developing new markets. WHAT QUALIFICATION WILL I RECEIVE? Students successfully passing this course will receive an MBA in Hospitality awarded by IMI. MBA in Hospitality awarded by MMU. Semester 1 TERM 1 (11 weeks) TERM 2 (11 weeks) Services Marketing Strategic and e-business Business Research Methods Global Hospitality 1 YEAR Financial for Services Entrepreneurship & Innovation Semester 2 Dissertation or Field Consulting Project Graduate Placement In management training programmes worldwide or in full-time jobs worldwide Free alumni service throughout your career The Field Consulting Project is a special feature of our MBA in Hospitality and is one of the reasons why the skills and knowledge you gain on this course are so transferable. It is a professional project which is coordinated by IMI tutors aligned with appointed representatives from international companies. This is a rare instance where you, as a student, can work together with industry professionals and educators on live projects. It is also a unique opportunity for companies to: utilise a research resource, develop consulting projects, investigate new markets, benefit from our international network and be part of our global hospitality community. At the same time you are given a taste of what it is like to work within a real company, to meet deadlines and to see a project through from inception to delivery.

7 WHY CHOOSE IMI UNIVERSITY CENTRE SWITZERLAND? - Our programmes are designed to guide you through a personal transformation and to put you on the path to Senior. - We offer exceptional value: a highly qualified faculty, intensive courses and excellent student/ teacher ratios. - You will benefit from our excellent industry contacts and on-campus recruitment. - A degree from IMI is one of the best investments you will ever make. - As part of our programmes you are given the opportunity to undertake a professional practice in Switzerland or overseas. - We guarantee to source job opportunities for all our graduates and support you throughout your career. - All these programmes are validated by Manchester Metropolitan University (MMU), an award-winning university in the UK.

8 ONE Best Swiss Practice TWO Your Employability THREE A Wealth of FOUR Live Green, with British Academic Excellence. is our Top Priority. Experience and a Network for Life. Live Clean - This is Switzerland! Accreditation and Memberships: PRIVATSCHULREGISTER PRIVATE SCHOOL REGISTER REGISTRE DES ECOLES PRIVEES REGISTRO DELLE SCUOLE PRIVATE SCHWEIZ - SWITZERLAND - SUISSE - SVIZZERA Seeacherweg Kastanienbaum. Switzerland Phone www. imi-luzern.com

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