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1 Customised programmes for your company s needs Design your education programme

2 Table of Contents P03 Steinbeis Business Academy P04 Your benefit - Project Competence Concept P05 Added value for the customer / company P06 Course assessments P08 Proof of academic performance P10 Creating competent leaders P12 Customised programmes for your needs P13 Sample module plan for Master s studies P14 Fast Facts SBA 2

3 Steinbeis Business Academy The Steinbeis Business Academy has about 2000 enrolled students and more than 50 seminar locations nationwide. Due to our long-term partnerships with industry and commerce we can offer a wide range of courses. The Steinbeis Business Academy is located in the Technology Region Karlsruhe, Germany and is the largest institute within the Steinbeis University Berlin. Steinbeis programmes combine theory with practice. During their studies our students complete a company project, fully supported by the university. M.A. MASteR of ARtS in MAnAGeMent MBA MASteR of BUSineSS ADMiniStRAtion Our two year Master programmes are international programmes addressing core business disciplines from a global perspective with an emphasis on General Management. The programme is designed in English for students with work experience. Six short stays in four countries help students to expand their international network base. During these stays, classes are taught in English by a faculty from well-known universities around the world. M.A. or MBA? The MBA programme is open to managers from all areas of industry, with a university degree and a minimum of two years experience in leadership. The M.A. programme is aimed at highly motivated and committed junior managers from different areas of industry who already have a university degree. SBA 3

4 Your benefit - Project Competence Concept Siemens employee and student Bora Yücel The Siemens specific program at Steinbeis creates value not only for the individual s academic development but also for the sector the trainee is working in within Siemens. The General Management program allows the student to write department specific case studies which have direct application into the work environment. The Steinbeis University believes strongly in a concept we call the Project Competence Programme (German: PKS). The key priority throughout: a constant focus on business needs, underpinned by a solid grounding in academic and scientific theory. During their studies, participants work on live projects at the company sponsoring their study. Their project is subsequently implemented within the business. This innovative concept goes way beyond conventional degrees: projects are designed to facilitate integrated transfer, whereby the students gain new skills during their studies and apply their new knowledge in everyday business. Apart from linking directly to vocational requirements, this opens up new avenues to innovation, competitive advantage and improved profitability. The projects offer added value for your company e.g. cost savings or improvements in productivity. They allow students to specialise in specific areas, promoting their individual goals for the programme. topics of PRoJeCt titles (examples) Introduction of a balanced scorecard in a company Establish a financial analysis system for a logistics company Quality control systems for the production branch through a value analysis Diversity management and its implementation in the human resources and organisational development of a service company SBA 4

5 Added value for the customer/company The study programme allows companies to systematically enable their future managers to handle the challenges of business in the 21st century. Participating employees extend their professional expertise through a combination of solid academic education and practical project work. As a result, the study programme is an investment in existing personnel and a sophisticated recruiting tool for young talents. Course project providing an average benefit to the company of (to ) Master of Arts (M.A.) in Management or Master of Business Administration (MBA) in two years Effective planning of management development Design the future of your employees Additional company benefits Customised extra-occupational programme; more than 90 % of the time on the real job Integration of company specific programmes International and intercultural orientation Development of participants professional networks internationally Improvement of English language skills SBA 5

6 Course assessments Matthias Zutter, Siemens employee and student The interaction between practice and theory allows me to enhance my knowledge in both areas and the network with other Siemens trainees offers a high potential for knowledge transfer and collaboration inside of Siemens. Siemens benefits from the possibility to offer an attractive trainee program and therefore recruit the best talents in the decreasing and competitive labor force market. The two-year Master Degree programme at Steinbeis delivers interactive lessons combined with basic theory, case studies, colloquia and simulations. The following modules are compulsory: Project Management Strategy Entrepreneurship Leadership & Competencies I & II HR Management Micro-/ Macroeconomics Accounting and Corporate Finance Market Analysis International Management Law Cross-Cultural Management the FoLLoWinG ASSeSSMentS ARe UnDeRtAKen Exams, transfer papers, case studies, project study papers, colloquia and Master s Thesis. Subsequently the knowledge gained from lectures during the study phases can be adapted into the transfer papers, case studies and project study paper (German: PSA). The project study papers are project and company related, and are a key tool for completing the project work. They form an excellent basis for the Master s Thesis due to the scientific approach used and the continual development of the project in the workplace. SBA 6

7 Course assessments Master Degree Programme Curriculum 2 - year programme the outer circle: examples of compulsory modules, please see full list on page 6. PSA: written assignment that relates study to project at work. entrepreneurship PSA - Development Plan LeADeRSHiP AnD CoMPetenCieS the inner circle: the Master s Thesis is a final piece of written work, presented orally at colloquium and at final defence. MARKet AnALySiS PSA - Strategy Plan MASteR S thesis DeFenCe AnD CoLLoQUiA PSA - Marketing & Sales Plan MBA / M.A. PSA - Globalisation Plan PSA - Finance Plan ACCoUntinG AnD CoRPoRAte FinAnCe CRoSS-CULtURAL MAnAGeMent Examples only. See full list on page 6 SBA 7

8 Proof of academic The following graphic demonstrates a possible way to integrate project study papers in a real project at a company. The students have to write five PSAs from a scientific point of view in order to address a business related issue. In this way the project is looked at from every angle. Above all, the transfer of theory to practice and the resulting added value become clear in the project study Further assessments: case studies, exams, transfer papers PSA - Strategy Plan Defining the project goal Scheduling the timetable Planning the resources Choosing project control and documentation tools PSA - Globalisation Plan Intercultural background: Choice of location Global and national marketing strategies Raising capital in an international environment PSA - Marketing and Sales Plan External marketing strategy Internal marketing strategy The PSAs together provide the academic and practical foundation SBA 8

9 performance papers. The five PSAs provide the academic and practical foundation for the project and the Master s Thesis. PSA - Finance Plan PSA - Competence Development Plan What costs are you going to face? What financial advantage will the project bring? What professional skills, expertise and attitudes do you need for your project? What needs to change? Master s Thesis Degree What project specific ratios are there? for the project and the Master s Thesis SBA 9

10 Social and communications skills operational competence intercultural competence Leadership ability and management ability Creating competent leaders Competence develops in time, from the focused application of knowledge and theory to real business situations. In this programme students acquire the competence they need to become effective managers and leaders through the process of applying what they learn and reflecting on the outcomes in their assessment papers. Layer upon layer of management competence is created as students complete the basic modules and specialised management subjects and gain invaluable experience of how to effectively apply this knowledge. Of unique value are the overseas study phases where students deepen their intercultural and social skills and competences. in PARtiCULAR the FoLLoWinG CoRe CoMPetenCeS ReSULt FRoM ACtiVe PARtiCiPAtion in the PRoGRAMMe: Social and communications skills Leadership ability & management ability Intercultural competence SBA 10

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12 USA Germany China Brazil India Customised programmes for your company s needs Top partner universities inside and outside Europe The Siemens Advanced Program, in collaboration with Steinbeis Business Academy, is a unique programme that allows for an unparalleled combination of theoretical and practical learning. The opportunity to study at internationally renowned universities while working on intellectually challenging projects allows for an optimal transfer of knowledge. Siemens employee and student Ms. Dana al Jufalli SBA 12 Global economic and social developments and the increasing internationalisation of many aspects of business have created a need for leaders with an international, practice-oriented education. The Steinbeis Business Academy can create individual and high-quality university programmes based on your needs. We offer the following options: CUStoMiSeD PRoGRAMMeS FoR your needs We design a degree programme relevant to your industry sector and then select globally renowned universities and business schools where students attend classes. Your internal company training programmes can be included. integrating individual StAFF MeMBeRS into existing international DeGRee PRoGRAMMeS We are happy to create programmes for individual students so that they can join existing courses. In this way your employees undertake a master s study at various universities worldwide. the VALUe you GAin Proven management knowledge taught by first class lecture staff Global networking opportunities for students Practice-oriented learning International student body Examples of possible university locations are on the map above. These can be adapted to your needs.

13 Sample module plan for Master s studies Project within the company Topic of the project 1st study phase Germany, 2 weeks Project Management Strategy Strategy Plan (PSA) Project 2nd study phase india, 2 weeks Marketing Market Analysis Marketing Plan (PSA) specification 3rd study phase Brazil, 1 week International Management Law Globalisation Plan (PSA) Project development & 4th study phase Germany, 2 weeks Accounting & Controlling Economics Finance Plan (PSA) implementation 5th study phase China, 2 weeks Leadership & Competencies Entrepreneurship Development & Competence Plan (PSA) 6th study phase ~ 2 days Colloquium Master s Thesis defence Master s Thesis Legend Mandatory modules, which are only examples, please see full list on page 6 Assessment: PSA (Project Study Paper) Further assessments: PSA colloquia, case studies, presentations, transfer papers and exams SBA 13

14 Fast Facts (M.A. or MBA programme) Master s degree Your advantage for a successful career Master courses University degree Course of studies Supervision Group size Study mode Duration Lecture periods Programme start Admission requirements M.A. Admission requirements MBA Practice and results-oriented Project Competence Study International orientation Master of Arts (M.A.) in Management Master of Business Administration (MBA) Business administration masters course Main subject: Business Development Scientific and individual supervision students Integrated vocational master s course 24 months Attendance time between one and three weeks Two days Master s Thesis defences Summer and winter semester Project sponsor (company / organisation) First degree course (min. 180 ECTS) Good to excellent English language skills Successful participation in the assessment centre Project sponsor (company / organisation) Degree course (min. 210 ECTS) Motivation letter Professional work experience: 2 years Good to excellent English language skills Successful participation in the assessment centre ContACt Steinbeis Business Academy International Department Telephone: +49 (0) SBA 14

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16 Steinbeis Business ACADemy (SBA) Eisenlohrstraße 23 D Gernsbach Germany Telephone: +49 (0) Fax: +49 (0) Web: Managing Directors: Prof. Dr. Peter Dohm, Birgit Gaida

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