UNDERGRADUATE AND POSTGRADUATE PROGRAMME GUIDE.

Transcription

1 UNDERGRADUATE AND POSTGRADUATE PROGRAMME GUIDE

2 DOUBLE BACHELOR DEGREE SWISS BACHELOR OF INTERNATIONAL BUSINESS IN HOTEL AND TOURISM MANAGEMENT AMERICAN BACHELOR OF ARTS IN HOSPITALITY BUSINESS MANAGEMENT The programme has a strong professional focus for students seeking a career in the international hospitality and tourism industry. Students combine practical courses and management subjects with the development of a personalised business plan in the final year. Qualifications have been designed to deliver an appropriate blend of skills and knowledge in academic disciplines, professional hospitality and tourism management and personal and social development. A wide choice of specialisations allows students to concentrate on a particular field of interest. The course emphasises on managerial and strategic knowledge along with business aspects and research techniques. Students graduate with a Swiss Bachelor of International Business in Hotel and Tourism and an American Bachelor of Arts in Hospitality Business from Washington State University (USA). The Bachelor programme is a three-year degree requiring eight-terms of full-time academic study. Each term comprises of 11-weeks on campus and includes two compulsory internships of four to six months each. Graduates have the potential to commence their career at an intermediate supervisory level, and will possess the analytical and management skills appropriate for progression to a wide range of positions at a more senior level. 02 Four Intakes Per Year Students can choose to start their academic studies in January, April, July or October allowing flexibility to students of all nationalities. EXPLORE YOUR INTERNATIONAL MANAGEMENT OPTIONS César Ritz Colleges has great contacts with the industry, leading recruiters and key brands. Armin Hies (Germany) Hotel Manager Kempinski Hotel, Beijing, China

3 Year 1 Le Bouveret Campus or Lucerne Campus Year 2 Le Bouveret Campus or Lucerne Campus Year 3 Term 1 (11 weeks) Introduction to Hospitality & Tourism Information Systems Introduction to Nutrition & Food Science Public Speaking Introduction to Industry Experience Food Service Theory & Practice Language 1 (French/German) Term 2 (11 weeks) Food Service Studies & Operations Business Writing Wine & Beverage Mathematics for Hospitality Business Language 2 (French/German) Term 3 (11 weeks) Rooms Division Operations Roots of Contemporary Global Issues Calculus for Hospitality Business Microeconomics Financial Accounting Term 4 (11 weeks) Hospitality & Tourism Law The Built Environment Macroeconomics Managerial Accounting Cultural Diversity in Organisations Apply for Washington State University admission and College of Business certification Term 6 (11 weeks) Principles of Financial Hospitality Marketing Tourism in a Global Perspective Business Planning Project 1 Swiss Higher Diploma in Hotel & Tourism Term 7 (11 weeks) Career Human Resource Operational Analysis Service Operations Specialisation (see examples) Business Planning Project 2 Paid internship in Switzerland (4-6 months) Swiss Certificate in Hotel & Restaurant Operations Term 5 (11 weeks) Statistics International Politics Food Service Systems & Control Hospitality Business Ethics Food Chemistry Paid internship in Switzerland or worldwide (4-6 months) Term 8 (11 weeks) Economics & Public Policy Social Psychology of Hospitality Hospitality Leadership & Organisational Behaviour Strategic Hospitality Case Studies & Research Specialisation (see examples) Business Planning Project 3 03 Bachelor of International Business in Hotel & Tourism WSU Bachelor of Arts in Hospitality Business SPECIALISATIONS International Business International Business Global E-Commerce Revenue Marketing Strategy & Development Destination Marketing Business Start-Up Entrepreneurship: Starting your Own Business The Art of Business Negotiation Culinary Trends in partnership with the Culinary Arts Academy Switzerland Food Media Culinary Trends & Gastronomy Advanced Wine & Beverage Tourism & Sustainability Contemporary Issues in International Tourism Sustainable Tourism Ventures Strategic Tourism Specialisations may vary each term and are subject to availability. The minimum gross monthly salary for an internship position in Switzerland is CHF 2,172.-

4 MASTER OF ARTS INTERNATIONAL BUSINESS IN HOTEL AND TOURISM MANAGEMENT This challenging Master degree programme will satisfy the academic, professional and personal needs of candidates seeking top management careers in the hospitality industry. The Master of Arts, which is validated by the University of Derby (UK) aims to assist candidates in achieving their entrepreneurship and leadership potential through business-plan projects, network and personal coaching. 04 Term 1 (11 weeks) Food & Beverage Service International Tourism Language 1 (optional)* Term 2 (11 weeks) Accounting & Finance Consumer Behaviour & Strategic Marketing Language 2 (optional)* Specialisation 1 (optional)* Term 3 (11 weeks) Human Resource & Organisational Behaviour Research Methods Language 3 (optional)* Specialisation 2 (optional)* Optional paid internship in Switzerland or worldwide (4-6 months) Students that choose to do an optional internship after Term 3 must complete 3 levels of either French or German. Term 4 (11 weeks) Business Plan Project Strategic Hospitality Specialisation 3 (optional)* Master of Arts in International Business in Hotel & Tourism In partnership with: SPECIALISATIONS International Business International Business Global E-Commerce Revenue Marketing Strategy & Development Destination Marketing Front Office Operations Business Start-Up Entrepreneurship: Starting your Own Business The Art of Business Negotiation Culinary Trends in partnership with the Culinary Arts Academy Switzerland Food Media Culinary Trends & Gastronomy Advanced Wine & Beverage Tourism & Sustainability Contemporary Issues in International Tourism Sustainable Tourism Ventures Strategic Tourism Languages French (Levels 1 to 3) German (Levels 1 to 3) The above specialisations are for all Master programmes and may vary each term and are subject to availability. * Specialisations and language modules are validated by César Ritz Colleges. The minimum gross monthly salary for an internship position in Switzerland is CHF 2,172.-

5 MASTER OF SCIENCE INTERNATIONAL HOSPITALITY MANAGEMENT This Master of Science, validated by the University of Derby (UK) is an academically rigorous programme that develops critical thinking and the problem-solving skills required for management level positions. It is designed to expand candidates aspirations in management development, consultancy, research, education and training and is the foundation for continuing onto a PhD. Term 1 (11 weeks) Food & Beverage Service Information Technology & E-Business Language 1 (optional)* Term 2 (11 weeks) Accounting & Finance Consumer Behaviour & Strategic Marketing Language 2 (optional)* Specialisation 1 (optional)* Term 3 (11 weeks) Human Resource & Organisational Behaviour Research Methods Language 3 (optional)* Specialisation 2 (optional)* Optional paid internship in Switzerland or worldwide (4-6 months) Students that choose to do an optional internship after Term 3 must complete 3 levels of either French or German. Term 4 (11 weeks) Dissertation Part 1 15,000-word dissertation supervised by a faculty member Specialisation 3 (optional)* Term 5 (11 weeks) Dissertation Part 2 Completion of the 15,000-word dissertation (on or off campus) with a final assessment by the University of Derby exam board Specialisation 4* (optional if on campus) Specialisation 5* (optional if on campus) 05 Master of Science in International Hospitality In partnership with: EXPERIENCE THE WORLD OF HOSPITALITY You need to start off with the right, solid and good foundations. I am still using the foundations I learned at César Ritz Colleges. I am a proud member of the César Ritz Colleges family! Connie Su (Malaysia) Co-founder and Director Penang Village Group of Restaurants, Kuala Lumpur, Malaysia

6 IMPROVE BUSINESS ENGLISH COMMUNICATION 06 A key component of a successful career within the hospitality industry is the ability to communicate in more than one language, most importantly in English. All courses at César Ritz Colleges are taught in English and students must have a high level of English to be able to start their academic studies. Students English level is evaluated before they can apply to study at César Ritz Colleges, if the standard is not met then the English Foundation Programme, based at Le Bouveret Campus is an ideal way to strengthen English language skills before commencing hospitality studies. The length of the course depends on each student s personal English level and motivation, with the objective of achieving the required score to enter the desired hospitality course. The English Foundation Programme runs throughout the year in four-week blocks. Students may enter the course at any point however they must complete a minimum of four and a maximum of twenty weeks. The course offers students a minimum of 20 hours English tuition per week and covers the following subject areas : English for Academic Purposes Structured Writing & Grammar Learning Strategies & Study Techniques Reading & Text Analysis Communication Skills Critical Thinking & Analysis General Hospitality Knowledge Hospitality Visits The content of this publication may be subject to change without prior notice.

7 What students say I travelled a lot when I was young and to me going to a hotel is like going home, therefore I knew from an early age I wanted to be a hotel manager. The practical experience you gain at César Ritz Colleges is important for me to progress quickly up the career ladder. Patrick Tai (Taiwan) I chose hospitality because I love serving people with a smile. To be able to have a job that takes you all over the world is my dream. This is why I am here; I know I am on the right career path. Louise Johansson (Sweden) 07 The teachers at César Ritz Colleges are excellent. The CV and cover letter classes really prepare us to secure the best opportunities. I know that these opportunities will open doors for my future career. Neha Ramesh (India) César Ritz Colleges was the right choice for me because of the multi-campus experience. I am currently studying French where the teachers have a wealth of experience and really know how to get the best out of you. Alexander Mackh (Austria)

8 Contact Tel Fax In academic partnership with: Germany France Lucerne Austria Brig Le Bouveret Italy César Ritz Bouveret Campus Route Cantonale 51 CH-1897 Le Bouveret T F César Ritz Lucerne Campus Löwenstrasse 16 CH-6004 Lucerne T F César Ritz Englisch-Gruss-Strasse 43 CH-3902 Brig T F Member of Printed in November 2013