Master. Innovation & Management in Tourism. Part time

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1 Master Innovation & Management in Tourism Part time

2 CORE COMPETENCIES MASTER FOCI Students in our programme want to be sure that they will be part of a professional team that is academically strong, already knowledgeable in the world of tourism and exceptionally committed. Design experiences create unforgetable moments be successful! The experience economy is continuously growing also in the field of tourism. The expectations of guests have increased and the industry needs to meet these new demands. With our tailor-made Master Programme we prepare YOU for these new challenges! In this international management-based Master programme you gain specialised knowledge in the fields of Experience Engineering and Product Development. This includes different approaches and methods within the range of imagineering, authenticity and sustainability. In addition to the above, the programme focuses on etourism. This means the understanding of information and communication technologies in tourism as well as the development of new media applications and the media consumer adoption. Furthermore there is an emphasis on leadership, social skills and foreign languages. Your Career The aim of the Master programme is to offer a top-level tourism training that is attractive and accessible to participants worldwide, providing a unique education resulting in an internationally recognised Master Degree with extraordinary career prospects! You may take over managerial positions in companies in the Hospitality Industry or in the field of Destination Management, start your own business or go on with a scientific career. Imagineering Psychological & Sociological Phenomena in Tourism Strategic Project Management & Organisation Experience Engineering & Commercialisation Staging & Authenticity etourism Global Understanding of New Media Social Networks & Service Industry Economic & Social Consequences Media Consumer Adoption Innovation Development Processes & Implementation Significance of Innovation in Tourism Characteristics of Innovations in Services Success Factors and Barriers in Tourism Cultural Diversity Hybrid Cultures & Cross-Cultural Identities Impacts of Globalisation & Media Diversity FH-Prof. Dipl. BW (FH) Eva Brucker, Head of Department With a Master s Degree our students do not only broaden their own horizon, but also their opportunities for their future career. In this international management-based Master Programme they gain specialised knowledge in the fields of leadership, imagineering, etourism and sustainability in tourism.

3 SPECIALISATION Destination Management Means of Staging in Destinations Visitor Management & Visitor Flows Business Planning for Tourism Organisations & Attractions Product Development in Destinations Managing tourism destinations is an important part of controlling tourism s environmental impacts. Destination management can include land use planning, business permits, environmental and other regulations, business association initiatives and a host of other techniques to shape the development and daily operation of tourism-related activities. Our aim within this specialisation is to deepen your knowledge in Visitor Management, Imagineering, Product Development, Attraction Management and Finance. Hospitality Management Strategic Controlling and Finance in Hospitality Sustainable Success of SME s Business Planning for Hospitality Budgeting, Pricing & Yield Management The hospitality industry is vast and very diverse. Thus the management of such establishments is very challenging and interpersonal competences are very important. As a manager you need to be flexible enough to anticipate and meet a wide variety of needs. Within this specialisation you gain detailed knowledge in Controlling, in the Development of Innovative Products & Imagineering, in Strategic Controlling and Business Planning. Practical Relevance Projects Applied Research Personality & Creativity Your professors are renowned experts, leading managers and specialists in the market. Furthermore, topics of projects and research papers like Master Theses are partly developed in cooperation with partners in the industry. You are trained to work on projects independently in order to gain practical experience. You are confronted with current matters and real projects which makes it possible to have hands-on experiences and achieve highly professional results. You get to know scientific streams and tenors and you are able to distinguish between explorative, descriptive and hypotheses analysed research. Your Master Thesis proves your competence in applying research methods accurately. You deepen your skills in taking over responsibility and working autonomously. You learn to look at obstacles and challenges from different perspectives, find applicable solutions and solve problems in your own manner considering all interrelations. Team & Communication Theory & Reflection You gain knowledge in managing teams and handling complex ventures. You are able to present your ideas and solutions clearly and convincingly with simultaneous consideration of the existing diversity of your counterpart. The theoretical lectures advocate your capability of conception and reflection as well as the argumentation of ideas. This also includes a proper understanding of conflict management and negotiation techniques. Angelika Bernhofer & Mihir Nayak Graduates The Tourism Master programme at the University of Applied Sciences Salzburg is international, innovative and interactive. We ve gained knowledge that we can directly apply to our workplace across the world.

4 YOUR CUICULUM MASTER Module designation Lectures General Entrance Module General Entrance Course etourism Innovation: etourism etourism Theories 2 (1) 3 (1) Core Leadership Financial Planning Imagineering 1 Human Resource Management Leadership Principles Finance & Controlling 1 Finance & Controlling 2 Business Planning Tourism Related Aspects of Psychology & Sociology in Tourism 1 & 2 Basic Methods & Strategies of Imagineering Innovative Imagineering Case Studies Imagineering 2 Innovative Imagineering & Staging Innovative Imagineering Project 4 (2) Corporate Communications Brand Management Network and Cooperations Corporate Communications Case Studies Specific professional In your third semester you can choose between Hospitality and Destination Management Hospitality Management Destination Management Small & Medium Sized Tourism Enterprises Succession Development of Innovative Products in Hospitality Hotel Development Attraction & Visitor Management Development of Innovative Products in Destinations Public Relations in Destinations Methodological Innovation & Change Management Research 1 Research 2 Advanced Research Innovation Management Project Management Change Management Research Methods 1 Research Methods 2 Research Methods 3 etourism Research Master Thesis Seminar Master Thesis 4 (2) 5 (2) 24 (1) Interdisciplinary Ethics & Sustainability Foreign Language & Culture 1 (choose one language) Foreign Language & Culture 2 (choose one language) Sustainability in Tourism Symposium Ethics and Sustainability Intercultural Communication Chinese Language & Culture 1 Chinese Language & Culture 2 Arabic Language & Culture 1 Arabic Language & Culture 2 Russian Language & Culture 1 Russian Language & Culture 2 Chinese Language & Culture 3 Arabic Language & Culture 3 Russian Language & Culture 3 1 (1) ECTS (SWS) 30 (22) 30 (19) 30 (18) 30 (7) ECTS = European Credit Transfer and Accumulation System SWS = Hours per week The shown curriculum is an overview. The detailed course outline can be found at: Matthias Imdorf Practise-oriented innovator, Lucerne (Switzerland) Professor in the Master programme Innovation & Management in Tourism is focusing on Imagineering, the USP of this study programme. Alumni are experts in developing tourism products that are unique and sustainable experiences.

5 APPLICATION & ADMISSION Study mode: Part time Length of study: 4 semesters Degree awarded: Master of Arts in Business (MA) Study places per year: 40 Location: Campus Urstein Tuition: 363 Euro/semester + ÖH fee (approx. 19 Euro) Prerequisites for Admission R Bachelor degree R Legalized diplomas (see varying requirements on website, depending on country) Application procedure e Online application at r Personal presentation R Deadlines & updates can be found on our website Further information R Contact Fotos: SalzburgerLand Tourismus Tourismus Salzburg Fachhochschule Salzburg Andreas Hauch joerg-hempel.com Fachhochschule Salzburg GmbH Salzburg University of Applied Sciences Urstein Süd 1, 5412 Puch / Salzburg, Austria T +43 (0) E 2015/08 Titelfoto: miniature, istockphoto; gruizza, istockphoto; Helmut Laubichler Organisation of: Accredited by:

6 WHERE KNOWLEDGE GROWS SALZBURG UNIVERSITY OF APPLIED SCIENCES Knowledge requires nutrition! Contemporary curriculum content which we are constantly adapting to the challenges of economy and society. Experienced and qualified faculty from science and practical experience who guarantee a cutting-edge education, as well as involved research teams who also provide impetus for scientific and academic content. Combined with state-of-the-art equipment in our auditoriums and labs, this creates the optimal feeding ground out of which your knowledge can grow. Knowledge needs inspiration! Both our locations Urstein Campus and Kuchl Campus with 17 Bachelor and 10 Master degree programmes are situated in one of the most beautiful areas in the world. Whether you are an art enthusiast, a music fan, a history buff or passionate about architecture: in Salzburg, historic heritage and tradition merge with modern lifestyle. The world meets up in Salzburg! International Matters As you are studing in a diverse study group you can gather international contacts and experience. Through the exchange with our guest professors, you can acquire important intercultural and linguistic competences. Housing & Studying The person who would like to combine study with housing is welcome to check out the hall of residence on the Urstein Campus or the Matador hall of residence on the Kuchl Campus. Please contact: Urstein Campus The Innovation & Management in Tourism degree programme is located at Urstein Campus close to the city of Salzburg. The attractive building complex was completed in 2005 in green surroundings and in close proximity to the baroque Schloss Urstein and the medieval Meierei. The modern building with its architecturally striking head, which houses the library, provides an ideal setting for your studies. From the local train (S-Bahn) station located directly at the campus, you can reach Salzburg s city centre within a very short time. In addition, Salzburg s countryside provides a superb surrounding for any sports activity you might practice. Sport & Nature Our sports department offers students a diverse programme of courses and training every semester. As students of Salzburg University of Applied Sciences, you can use the facilities of the University and Sport Centre in Rif. Alternately, you can simply explore nature outside your front door. The options are unlimited. Whether skiing, ski touring or snowboarding in winter, or beach volleyball, swimming, sailing and climbing in summer: Salzburg s mountains and lakes are available in closest proximity.

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