Attractive Programmes. Excellent Prospects. Business Management. Master of Arts (MA) Campus Heilbronn

Transcription

1 Attractive Programmes. Excellent Prospects. Business Management Master of Arts (MA) Campus Heilbronn

2 Prospects The Master of Business Management places its emphasis on advanced strategic management and develops a deeper understanding of crossfunctional corporate tasks. It has a time-efficient structure allowing it to be completed on either a part-time or a full-time basis. It is firmly rooted in an economic region which is home to renowned internationally operating corporations such as Audi and Bosch as well as numerous medium-sized businesses that have become global brand leaders. Moreover, the Faculty has built up an international academic network that spans the globe. This study environment represents an excellent starting point for professional careers as students can benefit from the close and longstanding links Heilbronn University has forged with its international and local partners when undertaking their study assignments, project work and master thesis. Master of Business Management a versatile programme combining in-depth business studies with an exciting international experience. This course gives the students a sound foundation in general and international management. This puts them in a pole position when starting their careers and opens up diverse career paths for them. Peter Schweiker, CEO Chamber of Commerce and Industry Heilbronn-Franken 2 Business Management

3 Business Management Master of Arts (MA) Career Prospects This Master programme provides a sound knowledge base in Advanced Business Management which qualifies students for challenging leadership positions. Specific focal areas, such as Strategic Information Management, HR Management, Marketing, Financial Management and Controlling are additionally covered. This programme is further enriched by an international study or project experience (project weeks, intensive programmes and excursions) and sustainable language and interpersonal training. This profile offers excellent prospects for a promising career as it meets the requirements of a large number of job openings in Germany and abroad. This university is a renowned training ground for future business leaders. Prof. Dr. W. Reinhart, Minister of European Affairs (Baden-Württemberg). Moreover, this Master degree gives graduates access to high-level careers in the German public sectors, to Ph.D. studies and to scientific research. Objectives The Master of Business Management is committed to: XXproviding knowledge of the interrelated aspects of management, XXelucidating the complexity of organizational structures and business functions, XXfamiliarizing students with the most appropriate scientific approaches and analytical tools to resolve organizational problems, XXdeveloping job-specific, personal and relational competences, XXproviding an introduction to state-of-the-art IT systems, XXqualifying students for top-level careers in national and international organizations. Professors and Lecturers A body of highly committed and notable academics has been appointed for this Master programme. They all possess unique competences deriving from their broad professional and educational backgrounds and have spent considerable time in industry and commerce. Many lecturers have taught and published abroad and hold degrees from renowned international universities. Others preside over on-campus research institutes and have been involved in crossborder fund raising and curricular development. Apart from the tenured staff, the faculty regularly invites guest lecturers from partner universities and recruits freelance lecturers directly from industry, commerce and the service sector. Heilbronn University offers the best possible balance between studies, research, vocational experience and professional networking, We enjoyed our extracurricular activities as much as our study assignments. The project week in London was a rewarding experience. We learnt a lot about intercultural leadership and project management with students from seven other countries. It was an event which allows students to gain international team experience. Norbert Heckmann, Senior Executive and Spokesperson of the Würth Group Constanze Schiek, exchange student at the partner university of North Carolina at Greensboro, USA Business Management 3

4 Programme Structure This Master programme takes 1.5 years to complete. Semester 1 is completed in Heilbronn and the lecturers are delivered in German. Semester 2 is intended to be pursued at an international partner institution, e.g. in Ireland, Australia, the USA, Bulgaria, Poland, Lithuania or the UK. Some of these partnerships offer the opportunity of obtaining a dual master degree. Alternatively, students may complete this semester in an international atmosphere in Heilbronn, e.g. by attending seminars which are jointly offered with partner institutions. Semester 3 has been earmarked for the Master Thesis which is usually performed for an external business organization or a partner institution. The Master course may constitute a basis for further doctoral studies which will be supervised by the Centre for Business Administration and Management at Heilbronn University and by external institutions. Possible Pathways XXFull-time studies: 3 semesters pursued at Heilbronn University and/or integrating one optional semester abroad XXDual Master degree: offered with selected partner institutions XXCooperative Education programme: 2-years part-time studies supplemented by comprehensive in-company training 4 Business Management

5 Professional Development The Master of Business Management is founded on the concept of integrated management and thus investigates the interaction of various management areas and approaches. The goal is to provide the students with a profound insight into the crossfunctional nature of the management tasks and the implications of management theory for current business practices. This requires that the participants should be able to explore, analyse and evaluate the multiple and interrelated aspects of all organisational activities and understand the aims and objectives of normative, strategic and operative levels of business management. Individual Development Contemporary business organizations require universal, interpersonal as well as job-specific competences. Above all, they value team skills and intercultural awareness. For this reason, the Master students are requested to complete a number of team-based assignments, to become involved in cross-border projects and to work in groups throughout their course. Additional key qualifications such as IT literacy, linguistic proficiency in English, bilingual presen tation skills and rhetorical aptitude are also encouraged. Moreover, the student s linguistic skills and techniques are enhanced thus placing them in a position to communicate efficiently and convincingly. Entry Requirements XXA very good first degree in Business Studies. XX210 ECTS credits acquired in the first-degree programme. Applicants with 180 ECTS credits may obtain the missing 30 ECTS credits by attending suitable classes in the Bachelor programmes at Heilbronn University. XXThe following IELTS of TOEFL scores; IELTS min. 6.0 in all categories, paper-based TOEFL (PBT) min Native speakers of English are exempt from this requirement. XXGerman proficiency test, e.g. Deutsch-Sprachprüfung für den Hochschulzugang (DSH) or an international equivalent. Native speakers of German are exempt from this requirement. The compatible nature of the first degree and the successful attendance of the job interview are decisive admission criteria. Applicants who have studied or worked in an Anglophone country will receive additional bonus points. Advanced Gener al Studies And Specific Are as Semester 1 (language of instruction: German) XXStructures and Processes XXCorporate Governance and Compliance XXOperations Management XXFinancial Management and Managerial Control XXResearch Methods International Focus Semester 2 (language of instruction: English) XXProjects XXChange Management XXStrategic Information Management XXEconomic Policy XXInnovation Management XXStrategic Marketing Knowledge Tr ansfer Semester 3 (language of instruction: English or German) XXLeadership Seminar XXCorporate Strategy (intensive seminar offered with a partner institution) XXMaster Thesis usually performed for an organization Business Management 5

6 Why study at Heilbronn University? Heilbronn, a location of choice Heilbronn University is located in the heart of a bustling economic region at a convenient distance from the commercial and cultural hubs of Stuttgart, Mannheim and Heidelberg. Its three campuses in Heilbronn, Künzelsau und Schwäbisch Hall span the central Neckar region in which they embody the spirit of teaching, learning and research. Formerly a School of Engineering, Heilbronn University has prospered and developed into one of the major Institutes of Higher Education in Baden-Württemberg, providing not only innovative research but also attractive academic study programmes which are aligned to the economic heartbeat of the country. The university offers over 40 vocationally-oriented as well as knowledgebased Bachelor and Master courses to more than 6,000 students in the fields of Engineering, Business Studies and Information Technology. A partner of commerce and industry The greater Heilbronn area is renowned for its successful companies, many of which support Heilbronn University. In the past two decades, the close collaboration has engendered a series of future-focused, interdisciplinary study programmes which have been added to the traditionally region-specific courses of Heilbronn University so that it now qualifies its students for regional, national and international organisations. International networks Heilbronn University has forged sustainable links with more than 100 reputable international univer sities enabling students to gain interpersonal and intercultural experience while improving their linguistic proficiency in a foreign language. Student mobility is further assisted by the university s International Office and by the academic coordinators of each faculty who advise students on the study programmes pursued abroad. An excellent learning environment Heilbronn University has placed research and instruction at the heart of its activities while committing to creating optimal conditions for knowledge transfer and learning. More than 300 lecturers and members of staff ensure a learning environment in which the students can thrive and prove their academic mettle. This is enhanced by a favourable teacherlearner ratio which results, inter alia, in efficient teamwork and highly satisfactory learning outcomes. The modern language programme on offer comprises mandatory modules in Arabic, English and Russian as well as optional classes in Spanish, French, Italian and German as a foreign language. A family-friendly place of study In order to support students with small children, Heilbronn University runs a day-care and crèche service which is available five days a week throughout the year. For this reason, the university has repeatedly received the prestigious German award of Family-Focused Institution of Higher Education. 6 Business Management

7 Heilbronn: a city for students Heilbronn is a vibrant regional centre which enjoys a diverse cultural scene including concerts, theatre, cinema, literature readings, art exhibitions, and other cultural events. Heilbronn city centre, with its newly designed pedestrian precinct, offers a great opportunity to enjoy leisurely walks and shopping expeditions. A large number of cafés, beer gardens, pubs and excellent restaurants invites visitors and locals to relax and enjoy their culinary delights. Active students find a large number of clubs where they can pursue their favourite sports. Public parks and promenades along the river Neckar are ideally suited for walking, cycling and inline skating. Students can also keep fit in public swimming pools, on ice rinks and in climbing halls. In other words, the name of Heilbronn stands for quality of life. Forests, vineyards and parks are characteristic of the town and its surroundings. Heilbronn is famous for its outstanding wines which can be sampled by visitors and locals alike in cosy rural wine taverns and at the annual local wine festivals. Heilbronn has excellent rail and motorway connections providing swift access to the major cities of the area. Students also benefit from a low-cost regional travel card which covers the university s three campuses and the greater Heilbronn area. Heilbronn forms part of Franconia, a German region which is steeped in history and cultural traditions. The economic significance of Heilbronn- Franconia is impressive too. Local enterprises have produced many global brand leaders and export their innovative products to over 80 countries. Companies such as Audi, Bausparkasse Schwäbisch Hall, Berner, Bechtle, Bosch, Bürkert, ebm-pabst, Lidl & Schwarz, Mustang, Optima Stahl, Würth and Ziehl-Abegg, which have conquered the world s markets, have their roots in this region. This inspiring entrepreneurial network, maintained and fostered by Heilbronn University, provides students and grad - uates with exciting international employment opportunities and career paths. International Student Services Whenever possible, students are allocated a room in the university s student halls. All students have access to a constantly up-dated database listing furnished and reasonablypriced apartments which they can rent. Heilbronn University welcomes students who have special needs. They are given individual advice tailored to their needs on contacting the International Office. In addition the following support is offered to students: XXfree membership in faculty-based student organisations, XXdetailed advice on handling residence permits and opening a personal bank account, XXguided tours to sites of particular interest, XXon-campus German classes, XXassistance in finding work placements and temporary jobs, XXpreferential access to cultural events, XXaccess to university library services and the internet, XXinformation on the scholarships available to international students. Business Management 7

8 Attractive Programmes. Excellent Prospects. Hochschule Heilbronn Campus Heilbronn Max-Planck-Straße Heilbronn, Germany Phone Fax Hochschule Heilbronn Campus Künzelsau Reinhold-Würth-Hochschule Daimlerstraße Künzelsau, Germany Phone Fax Hochschule Heilbronn Campus Schwäbisch Hall Ziegeleiweg Schwäbisch Hall, Germany Phone Fax Application Documents and Deadlines The application form including a checklist specifying the required application documents is available as a download at or, if you send us a stamped addressed envelope, from our Programme Assistants (see contact). The course has two intakes per year, namely in mid March and at the beginning of October. The application deadlines are 15th January and 15th July respectively. Contact If you would like to apply for this Master programme and require further details or personal consultation, we will be glad to assist you in any way we can. Please contact us at: Master of Business Management Heilbronn University Max-Planck-Straße Heilbronn, Germany Phone mu@hs-heilbronn.de