Business Administration

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1 Business Bachelor Business Administration

2 Business and Man Majors: Corporate Communications or International Project Management

3 Aims of our programme We aim to prepare you for your future career by giving you the qualifications you need in the key subjects of business administration, corporate communications and international project management. We also help you to develop academic abilities in courses focusing on tools and methods as well as other core competencies. The focus here is on the academic state of the art, and applying various business and social sciences approaches to professional problems and questions. KEY FEATURES The mandatory internship abroad and the option to study abroad in the third semester are key features of our "Business Administration" programme. You will possess a skills profile with a strong international focus thanks to courses that include a strong international element, the internship abroad and the personal reflection on the first-hand cross-cultural experience gained during the programme. The International Project Management major prepares students for certification by organisations such as the International Project Management Association (IPMA), which in turn opens the door to a career with a company either in Austria or abroad. The Corporate Communications major gives you the skills you need to work in external and internal corporate communications. By means of these cooperations students can join research and consulting projects and thus gain additional professional experience and establish valuable networks. While still studying, students frequently receive job offers prior to their graduation from companies they worked for during their internship. agement

4 knowledge for B activities Cross-cultural awareness and understanding Programme Overview Special feature An internship abroad is compulsory and you can also opt to study abroad in the third semester. After graduating you will possess a skills profile with a strong international focus thanks to personal reflection on the cross-cultural experience you gained during the programme, as well as courses that include a strong international element. Entrance requirements Secondary school leaving certificate or equivalent Duration Six semesters Language of instruction English Start of semester September (one intake per year) Organisation format Full-time Academic degree Bachelor of Arts in Business (BA) 180 ECTS* *ECTS = European Credit Transfer System outcomes You have detailed knowledge of business administration, project management and corporate communications. After completing the programme you will be in a position to understand and apply general theories and methods, which in turn enables you to demonstrate your problem-solving abilities. The programme gives you the skills needed to take on responsibility for activities and projects, including decision-making responsibility. In addition, the focus is on developing the soft skills that enable you to work effectively in teams, and to manage individual employees and groups later on in your career.

5 usiness

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7 CORE MODULES BUSIneSS administration, economics and law Applying basic business concepts, assessing the structure, functions and complexity of an organisation and identifying the links between various parts of the company Taking on bookkeeping, internal and external accounting and management control responsibilities Implementing marketing policy tools and playing a part in human resources management, organisational development, quality management, and project and process management activities Dealing effectively with procurement, logistics and production tasks Contributing to the development of strategic and business plans Analysing the economic factors that affect your work and taking those factors into consideration when making decisions Demonstrating your knowledge of public, private, business, European and international law when dealing with legal professionals Major: International ProjeCT Management Supporting the implementation of the structures and culture required in project-based organisations Playing a part in the design of international projects, including task, performance, time, resource and financial planning, and their implementation Taking on operational project implementation responsibilities, including in cross-border projects, and helping with project management Major: CorporATe CommunICATIons Applying basic communication models, implementing corporate and media communications processes, and assessing the aims, importance and impact of corporate communications from ethical and cross-cultural viewpoints Supporting and assuming responsibility for the design, planning and implementation of internal and external communication measures Employing conventional communication channels and digital tools (such as social media) effectively Producing tailor-made content for a diverse range of stakeholders Tools and Methods Presenting concepts and ideas to a specific target group Working in teams, preparing and, where necessary, chairing team meetings Playing a part in resolving crises and conflicts in your professional environment Adopting approaches suited to an international environment Using hardware and software tools to perform day-to-day professional tasks

8 Format Full-time The Bachelor programme "Business Administration" is offered in a full-time version. Lectures take place from Monday to Friday, in exceptional cases on Saturdays. The weekly contact hours vary from semester to semester. Hours of attendance Average number of hours/week Internship Advantages Exchange Semester From Monday till Friday, Blended Learning Modules* 18 Minimum 22 weeks in the 5 th semester Studying efficiently, individual coaching and service, direct access to lecturers and professors, applied research and study projects. Generally in the third semester with one of our more than 100 international partner universities. * Blended learning is understood as self-directed learning supported by ICT (Information Communication Technology).

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11 curriculum full-time Semester I H ECTS Business Administration 2 4 Business and Sustainable Development 2 3 Accounting I 2 4 Business Mathematics 2 4 Research Methodology I 2 3 Software Applications 3 3 Principles of Communication and Communication Theories 2 3 Presentation and Presentation Techniques 1 2 Principles of Private and Public Law 2 4 Total weekly hours Semester II H ECTS Organisation Theory and Organisation Development 2 3 Accounting II 2 4 Marketing 2 3 Business Statistics 2 4 Research Methodology II 2 3 Principles of Project Management 2 3 Microeconomics 2 3 Intercultural Competence 2 3 Business Law 2 4 Total weekly hours Semester III H ECTS International and Strategic Marketing 2 3 Marketing Research 2 4 Procurement, Production and Logistics 2 3 Human Resource Management 2 3 Social Psychology 2 3 Managerial Accounting 2 4 International Economics 2 3 Macroeconomics 2 3 European and International Law 2 4 Total weekly hours * Semester VI: The majors Project Management or Corporate Communications have to be chosen. H = Weekly contact hours ECTS = European Credit Transfer System Semester IV H ECTS Controlling 2 3 Finance and Investment 2 3 Quality and Process Management 3 3 Bachelor Seminar I 1 5 Teamtraining 1 2 Project Management Processes 2 3 IT in Project Management 1 2 Principles of Corporate Communications 2 3 Digital Communication and Social Media 2 3 Integrated Business Communication 2 3 Total weekly hours Semester V H ECTS Practical Training (22 weeks á 32 hours per week) 28 Practical Training Coaching Seminar 1 2 Total weekly hours 1 30 Semester VI H ECTS Entrepreneurship and Management 2 3 Budgeting and Financial Planning 2 4 Bachelor Seminar II 1 8 Specialisation I: Project Management* Media Training 1 1 Case Study in Project Management 2 4 Reporting and the Project-oriented Organisation 3 4 Management of International Projects 2 3 Project Financing 1 3 Specialisation II: Corporate Communications* Media Training 1 1 Case Study in Corporate Communications 2 4 Communication Controlling and Evaluation 2 3 Crisis Communication and Issue Management 2 3 Writing Lab 2 4 Total weekly hours Prospective STUDENT Advisory Service T: E:

12 Professional activities The degree programme integrates business administration content with majors in international project management and corporate communications. This prepares you for professional situations where you are required to act as an interface between management, project managers and corporate communications specialists. This broad-based knowledge of business administration also gives you the skills you require to head up executive units. After graduating, you will be qualified to work for businesses in Austria and abroad in a wide range of departments, including: Business organisation Marketing and public relations Human resources management Project management Internal and external communications After joining a company, you can also take on responsibilities in a variety of support positions, such as: Corporate communications/marketing assistant Junior communications officer Junior marketing manager/ project manager Corporate affairs trainee Junior consultant Press coordinator Junior communications specialist PR assistant Assistant to the press office/communications department Human resource management assistant Assistant to the CEO The IMC Career CentER The IMC Career Center serves the systematic development of the IMC University of Applied Sciences network of companies and organisations. It offers career services to students and alumni. Another focus is the supervision of students before, during and after their practical training (PTS Bachelor) or applied research and training (ARTS Master) semesters. The service centre's tasks are further: help with the organisation of internships, implementation of the IMC Recruiting Fair Career Links, organising On-Campus-Recruiting as well as events and company presentations. Top ranked SUCCES Essential key skills The IMC Krems has been ranked top among universities in German-speaking countries for many years. Various surveys confirm the excellent education at the Institution of Higher Education. The CHE (Center for Rankings of Instititutions of Higher Education in German-speaking countries) as well as the European university ranking U-Multirank bestowed BEST GRADES for the IMC Krems in the fields of study portfolio, international alignment, quality of education and career prospects. IMC graduates are very well accepted on the Austrian and international employment markets.

13 SFUL CAREERS for tomorrow's leaders

14 Studying the internatio A unique learning environment

15 27 Degree programmes 40% English 60% German We offer English-language degree programmes and the opportunity to work and study abroad. 50 different nations International student body Students from 50 different nations give our university a strong international flavour. nal way 98% Employability of graduates Why study at the IMC Krems? Employability An IMC Krems degree opens the door to long-term professional success. Career prospects IMC Krems students enjoy unique career opportunities in Austria and abroad. Internships Are a great opportunity to gain experience and make important business contacts. Intensive support Comprehensive support from administrative and academic staff helps students to complete their degree in the minimum possible time. Practical focus The students can quickly become part of business operations implementing their knowledge in real-life projects, and benefiting from lecturers expertise. State-of-the-art infrastructure Excellent facilities make for an outstanding learning environment. International learning Guest lecturers from around the world give the courses a strong international flavour. International outlook IMC Krems offers English-language degree programmes and the opportunity to work and study abroad.

16 IMC FACHHOCHSCHULE KREMS GMBH IMC University of Applied Sciences Krems Piaristengasse Krems, Austria, Europe Prospective Student Advisory Service T: E: I: Accreditations / Quality Labels EFMD Version: 10/2015

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