1 Bachelor Innovation & Management in Tourism Part-time / English
2 THE DEGREE PROGRAMME Innvovation & Management in Tourism is an exciting degree programme for future tourism experts who plan to be leading this rapidly growing sector in the areas of hotel and destination management, gastronomy and tourismorganizations, etourism related companies and more. Tourism is a continually growing economic sector which now more than ever requires economic professionalism and a high level of social competencies. In order to succeed in this highly competitive environment, one has to be able to recognize trends, to develop new touristic offers and implement them on the market, online and offline. The strong and dynamic marketplace additionally requires exceptional skills in innovation and usage of (new) media. The management activities and products of touristic enterprises in a regional, national and international environment are marked by intercultural proceedings and networking. The English degree programme has a unique structure which allows for a compact, interdisciplinary course of instruction that cannot be found elsewhere. The direct link between practice and studies allows students to apply their newly-acquired knowledge and innovative ideas directly to the workplace. Professional Skills and Goals Graduates of this degree programme recognise trends and develop alternative products for all areas of the tourism value chain. They can carry out professional emarketing and know how to take advantage of the new forms of media in all of its varieties. They are familiar with business administration and legal conditions and are prepared to take on leadership positions. As a graduate of this programme, you will be prepared to perform within this complex field in a goal as well as team-oriented manner. You will be wellversed in the management of expertise and able to enrich your own knowledge on a continual basis. You are proficient in several languages and feel comfortable performing in an intercultural society. Master degree in Innovation and Management in Tourism After your BA studies you have the possibility to gain your MA degree at Salzburg University of Applied Sciences (SUAS). Your Career You are prepared to take on tasks in middle management as well as to perform assistant functions at the level of departmental head in SMEs or larger enterprises or to take on leadership positions (or by proxy) in small (family) enterprises from the hotel industry to destination management to handling events. Your areas of expertise encompass all steps from the genesis of an innovative idea to the development of the product and its planning and marketing in consideration of business administrative and sustainability aspects. Beroz Ferrell, Corporate Consultant, The Point, LLC The richness of the Bachelor s Programme not only lies in the depth and breadth of classes offered, but in the diversity of its students. The vast range of experiences that the students from various countries bring, makes the learning environment so much more fun and interesting.
3 THE SPECIALISATION Hospitality Management During your studies, you will learn what innovative hospitality concepts & products really mean and become familiar with the challenges and requirements involved in their development and implementation. You will gain know-how in management tasks involving diverse departments and be able to analyse and evaluate matters in regard to the business administrative aspects of running a hotel. Using tools and methods common to controlling in a process-oriented and cohesive manner resulting in recommendations for further action won t be a problem for you. Destination Management You will be able to recognize trends, new and innovative destination concepts, potentials and prospects for the future. You will become familiar with the requirements and the managerial tasks of the various service providers. Taking advantage of supervision and controlling instruments, you learn to evaluate results and financial ratios, to analyze situations and define new objectives. You will be capable of contributing to the development of new and existing products and a holistic destination strategy and will possess an understanding of service providers challenges. Off to see the world! Rabi Buddhacharya, Student At the FH Salzburg I am looking to gain in-depth knowledge and experience in Hospitality and Tourism Management to bring European quality standards to Nepal. Become acquainted with other university cultures in an international context. In addition to expanding your expertise in your field of studies, you ll profit by developing your skills in problem-solving and negotiating in an international environment. Get more than a glimpse of the bigger picture! ERASMUS programme Study abroad for a semester at one of our partner universities in e.g. Spain, Latvia, Finland, Australia, Canada or Hong Kong our 5th semester offers you the ideal opportunity. Lisa Brandstötter, BA Alumni, social media consultant Portland & New York Studying in such a multi-cultural atmosphere was the perfect preparation for an international career. The personal support, unique program structure and the modern facilities at the university were a great environment to study at. Double Degree, Asian Pacific University Japan Take the chance to combine the strengths of both universities and gain two BA degrees within only 4 years of study. Additional application within your first two months of study is mandatory. Edgar A. Porter, Ed.D, Pro-Vice President for International Affairs and Faculty Development Ritsumeikan Asia Pacific University Beppu, Japan Teaching undergraduate students in the Innovation and Management in Tourism program is an enormously rewarding experience. Here I am given the opportunity to teach not only bright and inquisitive students, but also a broadly diverse population that allows for cross cultural sharing in a truly global environment.
4 YOUR CUICULUM BACHELOR 1. Semester ECTS 30 (SWS 22) Business Administration, Economics 1 7 (4) Accounting 1 3 (2) Tourism Fundamentals, Tourism Marketing 1 6 (5) Innovation and Creativity Techniques 2 (2) Learn and Study Skills 3 (2) Intercultural Communication 3 (2) 2. Semester ECTS 30 (SWS 21) Economics 2 2 (2) Accounting 2 3 (2) Strategic Management & Innovation in Tourism 4 (3) Tourism Marketing 2 3 (2) Introduction Destination Management and Hospitality Management 6 (4) Presentation, Negotiation and Sales Skills 2 (2) Research Methodologies 4 (2) 3. Semester (choose one specialisation) ECTS 30 (SWS 21) Marketing Communication in Tourism 3 (2) Market Research, Trends in Tourism 7 (4) Statistics 3 (2) Accounting 3 3 (2) IT-Applications in Tourism 2 (2) Quality and Process Management 3 (2) Specialisation Innovations in Hospitality Management Specialisation Innovations in Destination Management 3 (2) 3 (2) Elective subjects: Business Etiquette Tourism-Geography Rusisan Chinese Japanese 4. Semester (choose one specialisation) ECTS 30 (SWS 22) Internet Economy 3 (2) Simulation Financial Management 1 (2) International Law 3 (3) Specialisation Hospitality Management: Markets and Innovations, Marketing, Product Development Specialisation Destination Management: Markets and Innovations, Marketing, Product Development ECTS = European Credit Transfer and Accumulation System SWS = Hours per week This chart shows the curriculum only exemplarily. 13 (8) 13 (8) Advanced Research Methodologies 4 (2) 5. Semester (choose one specialisation) ECTS 30 (SWS 17) Finance and Investment 3 (2) Human Resource Management 2 (2) Sustainability in Tourism 2 (2) e-marketing, Web Publishing 4 (4) Specialisation Destination Management: Product Development Cases Specialisation Destination Management: Product Development Cases 4 (2) 4 (2) Bachelor Thesis 1 6 (2) Language: Spanish or Italian or German 4 (2) Internship 1 3 (0) 6. Semester ECTS 30 (SWS 16) Entrepreneurship in SME, Business Planning, Corporate Planning and Simulation 5 (6) Controlling 3 (2) Innovative Approaches in Human Resource Management 2 (2) E-Marketing and Social Media Marketing 2 (2) Mandatory elective (choose one): Health Tourism Meetings Incentives Congresses Events Tour Operator Management Transportation Management 2 (2) Bachelor Thesis Seminar 2 10 (2) Internship 2 6 (0) More detailed information can be found on our website: FH-Prof. Dipl. BW (FH) Eva Brucker, Head of Department This programme is aiming at future tourism professionals who plan to be leading this rapidly growing economic sector into the future. It combines theory and practice in an interdisciplinary way which is being taught exclusively in English, thus catering to an international student body.
5 WHERE KNOWLEDGE GROWS SALZBURG UNIVERSITY OF APPLIED SCIENCES Knowledge requires nutrition! Contemporary curriculum content which we are constantly adapting to the challenges of economy and society. Experienced and qualified faculty from science and practical experience who guarantee a cutting-edge education, as well as involved research teams who also provide impetus for scientific and academic content. Combined with state-of-the-art equipment in our auditoriums and labs, this creates the optimal feeding ground out of which your knowledge can grow. Knowledge needs inspiration! Both our locations Urstein Campus and Kuchl Campus with 17 Bachelor and 9 Master degree programmes are situated in one of the most beautiful areas in the world. Whether you are an art enthusiast, a music fan, a history buff or passionate about architecture: in Salzburg, historic heritage and tradition merge with modern lifestyle. The world meets up in Salzburg! International Matters You can gather international contacts and experiences with our partner universities worldwide. Through the exchange with our foreign students and guest professors, you can acquire important intercultural and linguistic competences. The international office of the Salzburg University of Applied Sciences will support you in organising a semester or practical training abroad. Choose from among 100 partner universities and enrich your education besides new friendships through insights into other cultures and a global exchange of knowledge. Housing & Studying Urstein Campus The degree programme is located at Urstein Campus close to the city of Salzburg. The attractive building complex was completed in 2005 in green surroundings and in close proximity to the baroque Schloss Urstein and the medieval Meierei. The modern building with its architecturally striking head, which houses the library, provides an ideal setting for your studies. From the S-Bahn station located directly at the campus, you can reach Salzburg s city centre within a very short time. The person who would like to combine study with housing is welcome to check out the hall of residence on the Urstein Campus or the Matador hall of residence on the Kuchl Campus. Please contact: Sport & Nature Our sports department offers students a diverse programme of courses and training every semester. As students of Salzburg University of Applied Sciences, you can use the facilities of the University and Sport Centre in Rif. Alternately, you can simply explore nature outside your front door. The options are unlimited. Whether skiing, ski touring or snowboarding in winter, or beach volleyball, swimming, sailing and climbing in summer: Salzburg s mountains and lakes are available in closest proximity.
6 APPLICATION & ADMISSION Study mode: part-time, MON-THUR whole day Length of study: 3 years Degree awarded: Bachelor of Arts in Business (BA) Study places per year: 35 Location: Campus Urstein Tuition: 363.-/Semester + ÖH fees (approx. 19.-) Further education: Masters programme at FH Salzburg, 4 semesters Prerequisites for Admission R Secondary education certificate R University entrance qualification R Deutsche Fachhochschulreife (facheinschlägig)* R Relevant professional qualifications R Legalized diplomas (see varying requirements on website, depending on country) * Necessary auxiliary examinations will be decided by the head of degree programme Application procedure e Online application at r Written / online admission test t Personal presentation R Deadlines & updates can be found on our website. Further information R Contact Pictures: SalzburgerLand Tourismus Tourismus Salzburg Fachhochschule Salzburg Fachhochschule Salzburg GmbH Salzburg University of Applied Sciences Urstein Süd 1, 5412 Puch / Salzburg, Austria T +43 (0) E 2015/04 Front picture: Helmut Laubichler Eine Einrichtung von: Akkreditiert durch:
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