Generating Revenue Through Advanced Site Search and Navigation

Transcription

1 Generating Revenue Through Advanced Site Search and Navigation FEBRUARY 29, 2012 ZEON SOLUTIONS INC.

2 Introductions Zeon Solutions Jenny Hagemann, Business Development Manager Milwaukee HQ Seattle Regional

3 Agenda Endeca Background & Why Endeca Enzo? Customers & Case Studies Endeca Enzo Capabilities & Use Cases o Search o Searchandising o Navigation Search and the ecommerce Lifecycle Zeon s Endeca Enzo Offering Magento Plug-In for Enzo Q & A

4 Endeca Background Founded 1999 Headquartered in Cambridge (MA) No. 1 Commerce Search Provider In The World $100M+ as single entity and recently aquired by Oracle Powers 70%+ top 500 retailers Average annual growth rate last five years > 60% Endeca converts browsers into buyers

5 Endeca Customers Endeca powers top B2C retailers

6 Endeca Customers Endeca powers top B2B retailers

7 Endeca Boosts All Key Retail Metrics SEO 20-50% more visitors from Google & higher target keyword rankings Bounce Rates Conversion Rates Order Value Time-to-Market IT Management Costs 10-50% more visitors stay once they arrive % more browsers become customers 10-60% higher average order value Weeks shaved off launching campaigns and site changes Lower hardware requirements & IT focus on more strategic projects

8 Endeca Enzo Based on Zeon s 8+ years of executive level experience with the product SaaS version of the SAME Endeca InFront technology suite, but for the SMB market Allows Magento customers to have a partner with SEARCH and ecommerce domain knowledge under one umbrella

9 Endeca Enzo Key Components Customers can more easily find the best product, making them more likely to complete a purchase

10 Key Components Ctd. Extending Endeca s world-class search and merchandizing searchandizing platform Integrating enterprise search with Magento for a total ecommerce solution Compliments Client IT & Marketing Goals Through an affordable, SaaS model for SMB market In as little as 2 business days for search (via Zeon extension) Conversion Rates, Speed of Development, Order Size, Data- Driven Result

11 Ecommerce Customer Life-Cycle Attract 1 Optimize 4 4 Key Components 2 Engage 3 Convert Page

12 Attract Publish & Optimize More Pages URLs optimized for natural search rankings SEO Module Increases page rankings Indexes more pages Optimizes paid search terms Adapts as data changes Sitemap based on all possible valid combinations

13 Engage Robust Search Endeca Search Informative content & reviews Data-driven spell correction More relevance strategies Innovative search-ahead

14 Engage Next Level of Guided Navigation Taxonomy & Product Attributes User-defined tags User Profiles Endeca Guided Navigation Taxonomy & Product Attributes User-defined tags User profiles Online & In-store Inventory Inventory

15 Convert Relevant Promotions Everywhere Dynamic Merchandising In-context promotions anywhere on the site Integrate promotions with ecommerce system (Magento) Based on any data Sales data Site analytics Inventory Customer data Reviews User ratings Buying Guides Articles & FAQs

16 Endeca Enzo Capabilities - Search Powerful commerce search Relevance Ranking Spelling Correction Auto Suggestion Keyword Re-direct Rule based Re-directs Multi-Search Interface Support Multiple Sites & Multichannel Type-ahead

17 Endeca Capabilities - Searchandizing Targeted customer experience Powerful Searchandising Targeted search results Targeted search results behavior Targeted promotions Targeted content (Spot lighting, etc.) Centralized Merchandising Page builder (templates & cartridges) SEO adds icing to the cake Friendly URLs Sitemap Generator

18 Endeca Enzo Capabilities - Navigation Deliver same results for consistent: Site Navigation Search Navigation Merchandizing

19 Endeca Enzo Extension Key Features Turn On Endeca For Site Search instead of Default Magento For Site Search Enter All Required Endeca Enzo Configuration Via Admin Endeca Enzo Host & Port Information Endeca Data Extract Setup Endeca Data Extract Schedule Setup Endeca Data Indexing Schedule Setup Goal is to allow users to setup Endeca within 2 business days

20 Q & A Zeon Solutions Jenny Hagemann, Business Development Manager [email protected]