The Future of Video. SoMedia Networks E 10th Ave. Vancouver, BC V5T 4V1 Toll Free info@somedia.net

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1 The Future of Video 2014 SoMedia Networks E 10th Ave. Vancouver, BC V5T 4V1 Toll Free info@somedia.net

2 The Future of Video Video Stats Overview Search Results...3 Engagement...5 Sales...8 Conversion...10 Implementation...12 Page 2

3 Video drives search results Videos in universal search results have a 41% higher click through rate than their plain text counterparts ReelSEO Page 3

4 Video Stats Search Results Video increases the chance of a front-page Google result by 53x Forrester Video results appear in over 63% of blended (aka universal) search results on Google Search Metrics Videos in universal search results have a 41% higher click through rate than their plain text counterparts ReelSEO Each day, 3.4 billion searches are completed emarketer Page 4

5 Video increases engagement 182 million viewers watched 39 billion videos in March 2013 comscore Page 5

6 Video Stats Engagement 182 million viewers watched 39 billion videos in March 2013 comscore 85% of the US online population has watched a YouTube video; 65% watch one video per week comscore 60% of people prefer watching video over reading text Forbes Page 6

7 Video Stats Engagement People remember 50% more from a video compared to 22% from written content Wharton Business Video in marketing has been shown to increase click through rates by over 96% Flimp Page 7

8 Video drives sales 52% of consumers feel watching an online product video makes them more confident in their purchase Internet Retailer Page 8

9 52% of consumers feel watching an online product video makes them more confident in their purchase Internet Retailer Video Stats Sales 60% of consumers will watch product videos when they find them Website Magazine 52% of consumers say they are less likely to return a product after viewing a product video on a brand website or YouTube Website Magazine Three out of five consumers will spend roughly two minutes watching a video that educates them about a product they plan to purchase and 37% will watch for more than three minutes Marketing Charts Retail sites with video content increase conversion by 46% Treepodia Page 9

10 Video increases conversion Visitors who view product videos are 85% more likely to buy than visitors who do not Internet Retailer Page 10

11 Video Stats Conversion Visitors who view product videos are 85% more likely to buy than visitors who do not Internet Retailer Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors comscore Professionally produced video optimized for ecommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift, compared to a 18.7% lift for UGC video comscore Page 11

12 Businesses are implementing online video 70% of B2B businesses are using video as a marketing tactic Marketing Profs Page 12

13 42% of business people who watched a video purchased a product IDG Video Stats Implementation 61% of businesses say online video is the top converter for sales Adobe Digital Report Business spending on video will reach $8.3 billion by 2015 Interactive Media Strategies Videos produced for business purposes will grow in excess of 50% annually through at least 2015 Interactive Media Strategies SMB spending on digital media will grow to $16.6 billion by 2015 BIA/Kelsey Page 13

14 SoMedia Video Suite Produce, share, analyze and optimize video content from a single platform. somedia somedia somedia Video production anywhere in North America, in unlimited volume, at the lowest costs Video content management & intelligent video players Real-time video analytics to measure performance SoMedia s cloud-based platform has transformed video content creation, moving production away from being an expensive and time-consuming process into something that is simple, reliable, affordable, and qualitycontrolled. SoMedia provides robust video content management and intelligent video players equipped with built-in geo-targeting, lead generation, campaign management, and SEO capabilities. SoMedia provides real-time video analytics that track video engagement rates and lead-generation metrics. Easily track, analyze, and report on a video s performance, such as its impressions, play rates, viewer behavior, device breakdown and more. scalablevideo videoplayer Only from SoMedia Networks SoMedia Networks E 10th Ave. Vancouver, BC V5T 4V1 Toll Free info@somedia.net videoanalytics Contact Us

15 SoMedia Networks E 10th Ave. Vancouver, BC V5T 4V1 Toll Free info@somedia.net