Magento at the Core of ecommerce. The Magento Experience. Magento Enables Success. The ecommerce Ecosystem. Supplemental Pages

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1

2 The ecommerce Ecosystem Magento at the Core of ecommerce The Magento Experience Magento Enables Success Supplemental Pages

3 The ecommerce Ecosystem

4 The Magento Solution: Empowering the ecommerce Ecosystem Hosting Environment Consumer Merchant Magento Platform Magento Enterprise Magento Mobile Magento Professional Core of ecommerce Menu Design Development Integration Implementation Solution Partners Industry Partners Supplemental Technology

5 Enabling Online Business Product Development/ Purchasing Manufacturing/ Suppliers/ ERP System Inventory/ Shipping Fulfillment Accounting & Finance Web/ Content Development Marketing Customer Service & Support Core of ecommerce Menu

6 The Experience Magento Magento Magento Enterprise Architecture Mobile Magento Customers

7 Magento Enterprise

8 Magento Architecture Extensible and Upgradeable Architecture PHP5 Built on Zend Framework Event Driven Architecture to Simplify System s Expansibility Architecture Maintains Upgradeability with Customizations Core Local Community Core Flexibility on Design Look and Feel MVC Architecture Core API opens platform for integration Supports Both SOAP and XML RPC Protocols Catalog Customer Order

9 Software Development Lifecycle

10 Every business is different- Every online store should be too v

11 Magento Enterprise Features Marketing Tools Product Catalog Consumer Experience & Design Infrastructure & Back-end Integration Performance, Security & Standards Compliance Experience Menu Architecture

12 Marketing Tools Magento Enterprise Marketing tools that help turn browsers to buyers Promotions Product Suggestions Consumer Generated Product Reviews and Ratings Upsell and Cross-sell Tools Experience Menu Architecture

13 Marketing Tools Magento Enterprise: Upsell and Cross-sell Experience Menu Architecture

14 Product Catalog Magento Enterprise Managing the Product Catalog Content Management System No technical knowledge necessary Personalized content based on user profiles Content staging - merge to the live site on-demand or scheduled Admin controls of publishing privileges Layered navigation and Solr Search Experience Menu Architecture

15 Product Catalog Magento Enterprise: Customization at Work Experience Menu Architecture

16 Consumer Experience & Design Magento Enterprise Build customer loyalty and increase repeat customers Customer Segmentation to Provide for Targeted Marketing Campaigns, Both Onsite and Off Promotional Capabilities Wish Lists and Gift Registries Loyalty/ Rewards Points Program Experience Menu Architecture

17 Consumer Experience & Design Magento Enterprise: Customer Loyalty Features at Work Experience Menu Architecture

18 Infrastructure Magento Enterprise Back-office Integration and Infrastructure Support Admin Capabilities Track and Review Admin Actions User Friendly Admin Dashboard Integration with Third-party Applications ERP CRM Create Multiple Sites with One Enterprise Instance Reporting and Analytics Experience Menu Architecture

19 Infrastructure Magento Enterprise Experience Menu Architecture

20 Performance Security Magento Enterprise Performance Features Full Page Caching for All Users Caching of Content for Category, Product, and CMS Pages Solr Search Security / Compliance Features PA-DSS Compliant Aids Merchants in Achieving PCI Compliance Strong Data Encryption PHP Accelerator Experience Menu Architecture

21 Performance Security Magento Enterprise: Zenni Optical Results: Orders increased by 30% 4,000 to 5,000 orders/day 40,000 unique visitors/ day

22 Performance, orders / hour Sales Module Scalibility (Checkout) 1 web 1 database 2 web 1 database 3 web 1 database Concurrent Connections

23 Magento Mobile

24 Magento Mobile SIMPLE EFFICIENT AFFORDABLE Experience Menu WWW

25 Simple How It Works STEP 1 The free mobile extension is part of the admin panel STEP 2 Purchase an application key (license) and submit your app to Magento using the new mobile admin panel STEP 3 Magento completes the itunes submission process and maintains code for a low annual or monthly fee. Experience Menu WWW

26 Resource Efficient Experience Menu WWW

27 Affordable Experience Menu WWW

28 Magento Enterprise Showcase Experience Menu

29 Magento Enables Success Training & Expert in Education Magento Consulting Services Your Partner ecommerce Success

30 Magento Training and Education Enabling Success Menu WWW

31 Magento Expert Consulting Services Enabling Success Menu WWW

32 Magento Expert Consulting Services Packaged Services Architectural Decisions Integration Considerations Technical Consulting Custom Module Design Code Review and Performance Analysis Data Migration Enabling Success Menu WWW

33 LOW HIGH Magento ecommerce - Price vs. Functionality Level of Functionality & Ability to Customize $ $$$$ Price

34 Your ecommerce Partner Thank You for Success

35 Enabling Success Menu WWW

36 Supplemental Information

37 Magento History 2001 Varien is launched as an ecommerce consulting & website design firm 2008 Varien recognizes increasing market demand for customizable, robust ecommerce software and creates an open-source platform Magento open-source platform is so popular the company releases Magento Enterprise a licensed, fully-supported product for businesses who need more than open source code Hundreds of partners and third party developers plus major hosting companies support Magento 2010 Company changes name to Magento; launches Magento Mobile 2011 Magento hosts its first ecommerce conference and launches Magento Go

38 Magento Facts and Figures 45 Employees in 2007 to 260 TODAY 6 offices worldwide FASTEST GROWING ecommerce Platform in the World Revenues Increased by 300% in 2010 *Compared to K+ MERCHANT SITES 400K ACTIVE MEMBERS in the Community

39 Magento: Google Trends Magento Googled more than ecommerce

40 Enterprise 1.10 Release Features Enhanced Import/Export Features Gift Wrapping CDN/DB as Alternative Image Storage Major Enhancement to Call Center Functionality Enhanced Payment Functionality Enhanced Wish List Functionality Improved Shopping Cart Experience Enhancement to Assisted Shopping for Customers

41 2011 Magento Platform Roadmap Continue Performance Enhancements Support for MSSQL and Oracle Integration with Business Intelligence (BI) Tools Enhanced Reporting Capabilities Return and Exchange Management Frontend and Backend UI Enhancements Magento Payment Bridge Enhancements

42 Magento Go Experience Menu WWW

43 Magento Go Experience Menu WWW

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