Winning with EPiServer

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1 Winning with EPiServer

2 Doing what no one else is doing Digital Marketing E-Commerce Improving customer experience by combing e-commerce and digital marketing software

3 Doing what no one else is doing Customer Experience Improving customer experience by combing e-commerce and digital marketing software

4

5 Position EPiServer We offer the essential software to create, manage and deliver great experiences online. No more, no less. Essential software The functionality you need for effectively managing the customer journey. Create, manage and deliver Best practice templates One way of doing things IT agility Everweb Support Great experiences A simple UI designed for marketing agility Ecosystem with best of breed add-ons Online Digital marketing & ecommerce How do you monetize your content? Your content is your product catalog. You need to start thinking online sales when working with content.

6 Competitive Landscape EPiServer sell into mid to enterprise businesses. Main competitors in this space include: Adobe CQ5 SiteCore Others that come up Ektron Kentico SDL/Tridion SharePoint

7 Adobe CQ5

8 Positioning Adobe CQ5 The toolbox with everything to organize and manage the delivery of creative assets and other content across your digital marketing channels, including web, mobile, , social media, and video. EPiServer Big focus on best practice and products that are truly integrated. The essential functionality in a streamlined platform with one way of doing things. Faster time to market and IT agility.

9 Adobe CQ5 Strengths Positioned as leader by both Gartner and Forrester A large platform with lots of advanced functionality Creative Suite reputation Digital Assets Management A UI that demos well Weaknesses Big and complex makes high cost solution Big and complex solution means long development cycles Disjointed experience for business users hard to use in agile marketing

10 SiteCore

11 Positioning SiteCore Customer Experience Management built on top of the only search based architecture. Marketing automation and analytics built into the platform to manage the needs for personal customer experiences. EPiServer Connecting Digital Marketing and ecommerce with an ecosystem with best of breed add-ons for managing analytics and automation. A user interface based on simplicity created for marketers and not developers.

12 SiteCore Strengths Ranked in the Leaders Quadrant by Gartner Pure focus on digital marketing Marketing Automation Developer friendly with lots of functionality Weaknesses Technology driven. Forces marketers to change their process. More proprietary means longer learning curve Longer time to new features compared to best of breed ecosystem No ecommerce Attempting to be the next OpenText, ie expensive and complex

13 Enterprise WebSphere Commerce Mid SME Platform PAAS SAAS 13

14 Main Competitors EPiServer sell into mid to enterprise businesses, main competitors in this space include: Hybris Magento Others that come up IBM Websphere Commerce Oracle ATG Demandware Intershop Litium Sitecore

15 Position EPiServer Commerce E-Commerce Agility Customer Experience Focus - Strength of solid e-commerce platform plus advanced digital marketing Focus on ease of use for the business user Complete solution including PIM and Behavioral Merchandising and other Add-ons Easy to build with more out of the box in sample sites Can be used by small businesses to Enterprises Different commercial models (licensed or cloud) Get business online and earning revenue quickly and iterate Less risk and higher ROI Multi Touch-point Customize and adapt to any journey across any device Single view of data across all channels digital, in-store and customer services.net platform Meet a customer s MS strategy

16 Magento Positioning Large number of reference sites over 25% of the world s e- commerce sites run Magento Roadmap is a democratic process, not driven by single minded company Larger global customers (Mothercare in UK, TOMS in US) selected the platform to grow into new markets Large Number of Magento Connect modules to meet local needs

17 Strengths Large developer network globally, especially in EU and Asian markets. Benefits for local payment integrations Large number of Magento Connect modules Suitable for smaller, entrepreneurial companies Weaknesses Solutions are expensive to maintain, especially when Connect modules are part of solution Performance Issues Community (open source) Edition Especially for solutions developed by inexperienced partners Enterprise Edition Generally better performance, larger multi-site, multi-market solutions can lead to performance issues Difficult, non-intuitive user interface Limited B2B capabilities Needs to be combined with CMS Commonly Wordpress and Drupal

18 EPiServer Positioning Project cost and TCO Customer Experience & Digital Marketing Scale Add-ons Roadmap Ease of Use B2B Capabilities Total project cost will be comparable as customizations and Connect modules require additional development and maintenance. Some SIs recommend employing a full time developer to maintain and optimize the site. Competitive solutions rely on the wider developer network and modules. Magento Enterprise is an annual fee ($15.5K per server or $50K for the premium), EPiServer licenses are equivalentin a TCO over 3 years. Global solutions are complex and expensive to roll out and manage on Magento (EPiServer multi-site licenses can increase EPiServer cost). Magento will push customer to paid Enterprise model for support. Magento is only really commerce. EPiServer provides strong control of the Customer Experience - Including powerful multi-screen CMS drag and drop control of content and layout, personalization, A/B, MVT testing, Marketing Automation tools. Provides the agility for marketers to launch campaigns and respond to trends quickly. EPiServer is more complete and scalable (largest Magento catalogs around 50,000 SKUs). Largest EPiServer catalogs 15M SKUs. Robust Add-on modules - EPiServer and all of it s add-ons come from a carefully managed code-base, not exposed to the varying quality of Magento add-ons and extensions. Our partnerships with global PSPs allow local payment types to be accepted. (Magento will position local payment methods Connect modules) Roadmap EPiServer has an aggressive roadmap, not driven by the open source community requiring consensus. We provide upgrades in each release to ensure customers platform keep progressing. Magento reliant on connect modules also upgrading. EPiServer products are developed with a focus on User Experience and ease of use. EPiServer user experience is easier and more efficient for managing site structure, content and customer experience. Magento combined with Wordpress or Drupal bring separate user interface. EPiServer 7.5 Brings efficiencies to managing product catalogs and performing other day to day operations. Multi-market features are easier to use and better performance for larger solutions. B2B Features EPiServer includes organization management, advanced pricing and sample templates for company buying accounts.

19 Hybris Positioning Omni-channel More significant than multi-channel, putting the customer at heart of everything: Big data to optimize the customer experience Integration to in-store experience - tying online and offline Sophisticated order management - Faster delivery to consumers and more efficient use of stock in various locations Complete solution (e-commerce + PIM + order management) Flexibility to do anything you want Accelerators to speed up solution development of B2C and B2B Commercial flexibility for different business size: On premise, on-demand (dedicated infrastructure) or other financial, traffic, orders, pay as you grow

20 Strengths Ranked as leader by Gartner and Forrester Order Management / Fulfillment Apps to allow in-store order from online or other store to fulfil customer demand. Logistics automatically recommend profitable route to fulfil; from DC, store, whether to consolidate or not etc. Strong customer service capabilities Flexible framework for customizing call center and instore interfaces Accelerators - Fully functional starter kits - to enable quick site development with pre-integration to PSP, Analytics, integration component Weaknesses Expensive licensing and tough to deal with commercially Long project development times (3 times equivalent EPI) Acquisition by SAP raises questions on future direction Poor CMS with limited personalization Ease of use Focus on business process experience, customizable and flexible platform Limited search capability out of the box (Solr is recommended)

21 EPiServer Positioning Project cost and TCO Company Direction Customer Experience & Digital Marketing Add-ons Ease of Use Single View Complex system throughout, both for developers and business users. Complex to integrate to business systems. Cost to build and operate means less agility. Hybris focus on high value deals and are not as competitive in mid-market. Recent SAP Acquisition Will distract Hybris from e-commerce innovation (as ATG after acquisition by Oracle). CMS partnership with Adobe CQ5 under threat, poor CMS capabilities. Taking online transactions is not hard, driving traffic, conversions and revenue requires strong digital marketing. Hybris is weak here, requiring additional integrations and systems (cost and complexity) EPiServer provides strong control of the Customer Experience - Including powerful multi-screen CMS drag and drop control of content and layout, easy to use personalization engine to optimize the user journey, A/B, MVT testing, Marketing Automation tools. Provides the agility for marketers to launch campaigns and respond to trends quickly. Robust Add-on modules - EPiServer and all of it s add-ons come from a carefully managed code-base. Limited partner solutions in place for Hybris (they recommend Solr for search, CQ5 for CMS) EPiServer products are developed with a focus on User Experience and ease of use. EPiServer user experience is easier and more efficient for managing site structure, content and customer experience. Easy to create and manage multiple sites and markets Condor Brings efficiencies to managing product catalogs and performing other day to day operations. Multi-market features are easier to use and better performance for larger solutions. EPiServer has strong capabilities for master data Catalogs, customers, orders, stores and inventory

22 Winning with EPiServer Questions?

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