1 WEB ANALYTICS Presented by Massimo Paolini MPThree Consulting Inc
2 WEB ANALYTICS IS ABOUT INCREASING REVENUE
3 WHAT WE LL COVER Why should you use Asynchronous code What are segments? How to create them? What is intelligence? How to create alerts? How do I create custom reports? What is a funnel? How do I use it? What are filters? How to create them? Q & A
4 WHAT IS WEB ANALYTICS Web Analytics is the measurement, collection, analysis and reporting of internet data for the purpose of understanding and optimizing Web usage. As defined by the Directors, Co-chairs and Advisory Board of the Web Analytics Association, August Note remove Omniture and Webtrends and move animation to to GA
5 UNDERSTANDING AND OPTIMIZING` Understanding the results of your marketing efforts across all mediums And then Optimizing your website to capture and convert those visitors Rinse & repeat
7 WHAT WILL YOU GET FROM WEB ANALYTICS
8 What is Web Analytics A practical example of WA NEXT: ASYNCHRONOUS CODE
9 1 1 CREATING A GOOGLE ANALYTICS ACCOUNT Lastly you are provided the Google Analytics Tracking Code. This code is accessible at anytime via your account. 1. Follow the directions for copying & pasting it to each page on your site for tracking.
11 3 2 1 UNDERSTANDING - ASYNC There are 3 main parts to the Async code: 1. ga.js - master file. 2. UA or Unique account ID. UA-XXXX-YY 3. _trackpageview()
12 UNDERSTANDING - ASYNC ga.js Google Analytics tracking is activated by ga.js being inserted into the web page. Size is 18KB Once it is called it is cached by the visitor's browser for all subsequent page views. Because it is exactly the same for all GA accounts, if someone went to another site with GA it's already cached in their browswer & not called at all. 1 2
13 UNDERSTANDING - ASYNC UA-XXXX-Y UA or Unique account ID is unique for each GA account. The X's and Y would actually be numbers representing your account. It must be entered exactly as provided during sign up or your data will be sent to another account _SetAccount is used to set the web property ID for the tracker. Thus identifying your account to the server.
14 UNDERSTANDING - ASYNC _trackpageview() collects: The URL of the pageview a visitor loads in their browser. Browser Type Language setting Referrer Timestamp. Cookies are then read and set and the information is sent to the Google data-collecting servers.
15 1 UNDERSTANDING - ASYNC What can prevent Async from collecting data? Keep in mind that there are things that will prevent Async from collecting & sending data such as when the visitor: 1. Blocks the setting of 3rd party cookies in their browser. 2. Has script blocking add-ons or software such as No-Script. 2 Also if you forget to add Async to a page or your webserver does no allow Async to execute (due to a firewall).
16 DEPLOYING ASYNC To Deploy your Async merely place it on all of your pages. This can be done in various ways depending on: Site size Site creation method: o Template o CMS You can copy and paste the Async individually on each page or insert it in the master template for your site. Either way it should be placed at the bottom of the <head> section of all your site pages.
17 DEPLOYING ASYNC Seeing Data Once you have tagged your pages data should appear in your account within 5 hours. If you have a new GA account it can take up to hours before data initially appears.
18 DEPLOYING ASYNC You must place the Asynchronous snippet code on every page within your site for optimal tracking results. Missing page tags is a common source that creates doubt over the validity of your data. Async code Async code Async code Async code This results in: Incorrect visitor and pageview counting Missing referrer information Longer / Shorter metrics for: o Time on site o Time on page
19 98% < 98% DEPLOYING ASYNC Ideal Async Deployment Percentage. Having Async on at least 98% of your pages should be the minimum. Less than 98% requires more scrutiny on results. Less than 90% requires fixing the problem first. Reports are basically invalid at this level. < 90%
20 DEPLOYING ASYNC When using a Content Management System (CMS) like WordPress or others: Ensure newly created pages have the Async code inserted on them. & Any pages not using the template from the system. CMS software like WordPress has several plugins to automatically insert your Async into your pages.
21 DEPLOYING ASYNC Checking your site for Async code. There are free and paid software tools to troubleshoot the deployment of Async on your site. SiteScan WASP ObservePoint among others. Some detect per page and others run a site scan as indicated in their name, which reflect the pay services.
22 What is Web Analytics A practical example of WA Asynchronous code NEXT: DIMENSIONS & METRICS
23 DIMENSIONS & METRICS What is Web Analytics
24 GOOGLE ANALYTICS INTRO - REPORTS Dimensions is one of two types of data represented in Google Analytics Reports Dimensions are text strings that describe an item. These include: Page URL Page Title Connection Speed Browser Type Host Name Product name Transaction ID and more...
25 GOOGLE ANALYTICS INTRO - REPORTS Metrics is the second type of data represented in Google Analytics Reports Metrics are numbers. These include: Time on page Bounce rate Purchase Total Time on site Page views per min and others...
26 GOOGLE ANALYTICS INTRO - REPORTS Here we see them both outlined together. Blue = Metrics Red = Dimensions
27 What is Web Analytics A practical example of WA Asynchronous code Dimensions & Metrics NEXT: WHAT ARE SEGMENTS? HOW TO CREATE THEM?
29 SEGMENTS Segments allow you to break up the data and understand it better. e.g.: New Returning Geographically Organic paid Direct referral Visits w/converstion Mobile Non-bounce
31 SHOULD I USE SEO TO IMPROVE MY SEARCH ENGINE PLACEMENTS? What is Web Analytics
32 What is Web Analytics
33 SEGMENTS Brand Keywords This link will produce the same adjust for your keywords hare=k2golcsbaaa.rd_my1rbvaef7ayaujlvvpeak6om pgrxovpwesir3hxsfikdwos2nalomdxhdgxxjlhys0r_c J_j9IBkIH6fMw.daPUf1Llectrb5mYnBKoWg
37 SEGMENTS Medium Click Depth Visit hare=q- WblCsBAAA.RD_MY1rbVaEf7ayaUJLvVEyd82ZsEKC7b0i nqjy5e_zsfikdwos2nalomdxhdgxxads9bphq1vrzdg esi1tvva.e9ryccdmdn2mfy66_ejrsw
38 SEGMENTS High Click Depth Visit share=b8gdlcsbaaa.rd_my1rbvaef7ayaujlvvhb0voat149jtjlzcaetq_sfikdwos2nalomdxhdgxxa2xzkqeivn bcfo4vq1agqw.wtwdus6vtrbbvm7hvmwquw
39 SEGMENTS High Time on Site (>5) hare=memelcsbaaa.rd_my1rbvaef7ayaujlvvdrdumf ajpwrogvodiaot2fsfikdwos2nalomdxhdgxx2bxtkxtu 0iKxUH0Y3SnEnQ.gUKGc9hUkNlmvIrcRPBVTg
40 Home Page Landing High Click Depth Visit aujlvvgrnq8l3fwuov6r66kvz-a2mkxa_i4xc0q2x_e- Y5QihoedUp7hbmwHclvdbxr87qA.SxYw7vB5a6MEnwqXLnUutg Pages Contain (education) - ADJUST aujlvvoaea0eqiq3owrfk9zyzsqagpk3kb5vufup0lsopdszzrlatw_gnttztuovvuoh2nq._d 4V3r9tAaZuPO07jFc_9Q Medium Time on Site (30-300) aujlvvp_xc4h_miiv9nq3ugcdt46mkxa_i4xc0q2x_e- Y5QihvRgiKyR68ulDOWacyQGmRw.w9Bc5M-7nX8qds6mrlhsVg Bounced Visits aujlvvmmbhp14q8rj5jje4vpbq9mmkxa_i4xc0q2x_e-y5qihndf4u75q5f_qejlgjahzqg.- DG1TsJ1j5073uxRGvF-RA What is Web Analytics Visits that dropped out of the funnel aujlvvmmbhp14q8rj5jje4vpbq9mmkxa_i4xc0q2x_e-y5qihy7u4fko1- VihU_dUfj_bQQ.lkB0fUFHAAX8ynkMDxLOLg
41 Brand keyword visits (Client) - ADJUST 1rbVaEf7ayaUJLvVGT7I- bizw3tmm9bjgbq2cugpk3kb5vufup0lsopdszzaep1bdcxtuet2iukggcwpa.p- 29NPyeyg380_2s89WcfQ Brand Keywords Paid Visits (Client) - ADJUST 1rbVaEf7ayaUJLvVDsyCZVs73YUTCgMdBWEykimKxa_I4xC0Q2X_e- Y5QihiPjuxrbBFfj1CW2-GKoSZA.2_ZjodOxLXnxqXSpNQ7XFA Non-brand Keyword Visits (Client) - ADJUST 1rbVaEf7ayaUJLvVPPevhdS9Ww2WsGTYbN-t4-mKxa_I4xC0Q2X_e- Y5QihOzJBTwwa1RSn8QimGg1-7w.em3tVj0S6pYFmhT_QCo6bQ What is Web Analytics Visits from United States rbvaef7ayaujlvvpqwao6ffo0lt27hfrbwrwmmkxa_i4xc0q2x_e- Y5QihJd3TN2LNwCjhljtyS3AETA.VU6pluTpJrw7JtbgVX_SFQ
43 What is Web Analytics A practical example of WA Asynchronous code Dimensions & Metrics What are segments? How to create them? NEXT: WHAT IS INTELLIGENCE? HOW TO CREATE ALERTS?
44 WHAT SHOULD I LOOK AT TODAY? What is Web Analytics
45 What is Web Analytics
46 ALERT TEMPLATES
47 CUSTOM ALERTS
48 SEGMENTS Similar to segments
49 Custom Alerts High Bounce Rate Head Keyword Traffic - ADJUST MEbv4NiUFpI7CP8wTItkt- Odzi7CVT5hkdw0nB8MSlL6T7TbnbLJC_p3sH2wI6flXLiKH_oEwPxpH0YQ.K64j_Kepnz sbyhkdfahxyg Campaign by "Items of Real Value" - ADJUST MEbv4NiUFpI7CP89eoPSBXFrIA54VR_oydsjfShqwUFnXtJbQULyE7MpHMp5c8_rjWU wou3gloufr-va.7ie756y5cd-j6n5c-mjuha New visitor by Revenue (increase) MEbv4NiUFpI7CP8- HMCIAkzADiX3cR41xuQT7eFd60EHTxOwYYaz2VQImd8LB_1wHTlfJ-jJVdAf4P- A.dFN8H32XghLMrm2os9jl0g Source by time on site (Customer Behavior) MEbv4NiUFpI7CP82zyTUmPOhC7eLgSxmBPJJdivHaoa12xnmNwHxsU9p0KJmW0PK Ldx7EoiHZr4W15cg.S4tStDh_XhC86w7_NC58GQ
52 What is Web Analytics A practical example of WA Asynchronous code Dimensions & Metrics What are segments? How to create them? What is intelligence? How to create alerts? NEXT: HOW DO I CREATE CUSTOM REPORTS?
53 CUSTOM REPORTS
59 Custom Reports Bounce Rate mzvftgv7fsdqaf3sapcmy4d-2was4hrgehex5qfoqezek7-6fxmjsywoml4psbjbsh_dtv9mgrkf6h8sr7-w.iemsvh c_ftkten9xa6ig Visits to Purchase mzvftgv7fsdqaf3sapcmy4d-2was4hrgehex5qfoqezek7-6fxmjsywoml4psby5qpmzpcnnneyv1wdci8cq.5ba7p6vancdoakix98c1va Time on site mzvftgv7fsdqaf3sapcmy4d-2was4hrgehex5qfoqezek7-6fxmjsywoml4psbmfzqnip1fixeru8ztqvv7w.rnsw6duw-uwahiqd1kvang Visits by city mzvftgv7fsdqaf3sapcmy4d-2was4hrgehex5qfoqezek7-6fxmjsywoml4psbsja62i5lktma-amkvymndq.-nk_lxfk49uvyfv-kitk2w
60 Goals by source t313iobaaa.5cmzvftgv7fsdqaf3sapccq4eakchi8l_tqwol005rn- TQJjpn5yi0_DwahMLzweRGARFrBfjqC-M1FQld1efg.8sEt61JXyu3ZAubG3z_-UA Campaign Data - ADJUST mzvftgv7fsdqaf3sapccq4eakchi8l_tqwol005rnqmgxitswq4un- 0JkVhK2eTQO_1u9TXfN-aEi9dV2TVw.xJFRgF1zCEJdrStkq-zlCg High Level Metrics Report - ADJUST mzvftgv7fsdqaf3sapcadrx3skxhkrdarrdwyuq-in- DSIe7Vv1E5Ivcn08qW4SxWemPLWMcdH71V_kY98pQ.oHy-bfJK6QVneUzM84fpiA Date Transaction Revenue mzvftgv7fsdqaf3sapcadrx3skxhkrdarrdwyuq-in- DSIe7Vv1E5Ivcn08qW4eWd2VOHQqojv2YluzdA6VQ.ik89qDT27tDQa5QpDIy3AA
61 What is Web Analytics A practical example of WA Asynchronous code Dimensions & Metrics What are segments? How to create them? What is intelligence? How to create alerts? How do I create custom reports? NEXT: WHAT IS A FUNNEL? HOW DO I USE IT?
62 WHY DOES YOUR SITE EXIST? What are the goals for your site? Get more leads Increase sales Increase downloads Increase usage of FAQ/help Are there any other goals besides these? Without a goal, Web Analytics is just a huge collection of data
63 WEB ANALYTICS GOALS Some goals are very obvious
64 WEB ANALYTICS GOALS When we use this site we know what to do
65 WEB ANALYTICS GOALS Others are more subtle about it
66 WEB ANALYTICS GOALS Other goals are in between and don t have the same immediate monetary results
67 WEB ANALYTICS GOALS Lastly some have goals but leave it up to you to figure them out.
68 WEB ANALYTICS GOALS Back on the settings screen is another section called goals.
69 WEB ANALYTICS GOALS Set the name, goal position (there are 20), type, and details. If you need to mesure steps then use a funnel. You can measure virtual pages.
70 MOST PEOPLE THINK THIS IS HOW THE INTERNET WORKS? THE UGLY TRUTH Shopping Cart 428 People Shipping information 428 People Payment information 428 People Thank you for shopping with us
71 What is Web Analytics A practical example of WA Asynchronous code Dimensions & Metrics What are segments? How to create them? What is intelligence? How to create alerts? How do I create custom reports? What is a funnel? How do I use it? NEXT: WHAT ARE FILTERS? HOW TO CREATE THEM?
74 GOOGLE ANALYTICS FILTERS - SERP Go to Analytics Settings 1 Click on Add new profile 2 From the Create New Website Profile screen 3 Select Add a Profile for an existing domain" 4 If you have more than one domain, select the proper one in the dropdown. 5 Type SERP in the Profile Name field. Click Continue
75 GOOGLE ANALYTICS FILTERS - SERP 1 From the profiles screen click on Edit next to the newly created SERP. 2 Scroll down to the Filters section and click on + Add Filter
76 GOOGLE ANALYTICS FILTERS - SERP Having clicked on "Add Filter" Name:1. Include Organic (SERP) 1 From: Filter Type: Choose Custom filter 2 Choose Include 3 From Filter Field dropdown: Campaign Medium 4 In the Filter Pattern type: organic Click "Save Changes"
77 GOOGLE ANALYTICS FILTERS - SERP Click on add a filter Name: 2. Include Google (SERP) 1 From: Filter Type: 2 Choose Custom filter Choose Include 3 From Filter Field dropdown: Campaign Source 4 In the Filter Pattern type: google Click "Save Changes"
78 GOOGLE ANALYTICS FILTERS - SERP Click on add a filter Name:3. Add Position to Keyword (SERP) From: Filter Type: 1 Choose Custom filter 2 Choose Advanced 3 From Field A -> Extract A dropdown: Campaign Term and type: (.*) 4 From Field B -> Extract B dropdown: Referral and type: (\? &)(start first b)=([^&]*) 5 From Output To -> Constructor dropdown: User Defined and type: $A1 page: $B3 Click "Save Changes" NOTE: The code for these entries are on our blog: Analyze This!
79 GOOGLE ANALYTICS FILTERS - SERP Click on add a filter Name:4 Rankings page 1 (SERP) 1 From: Filter Type: Choose Custom filter 2 Choose Search and Replace 3 From Filter Field dropdown: User Defined 4 In the Search String type: page:$ 5 In the Replace String type: Page: 1 NOTE: The code for these entries are on our blog: Analyze This! Click "Save Changes"
80 GOOGLE ANALYTICS FILTERS - SERP Click on add a filter Name:5 Rankings page 2 (SERP) From: Filter Type: 1 Choose Custom filter 2 Choose Search and Replace 3 From Filter Field dropdown: User Defined 4 In the Search String type: page: 1[0-1]$ 5 In the Replace String type: Page: 2 NOTE: The code for these entries are on our blog: Analyze This! Click "Save Changes"
81 GOOGLE ANALYTICS FILTERS - SERP Click on add a filter Name:6 Rankings page 3 (SERP) From: Filter Type: 1 Choose Custom filter 2 Choose Search and Replace 3 From Filter Field dropdown: User Defined 4 In the Search String type: page: 2[0-1]$ 5 In the Replace String type: Page: 3 NOTE: The code for these entries are on our blog: Analyze This! Click "Save Changes"
82 NOTE: The code for these entries are on our blog: Analyze This! GOOGLE ANALYTICS FILTERS - SERP 1 Click on add a filter Name:7 Rankings page 4 (SERP) 2 From: Filter Type: Choose Custom filter Choose Search and Replace 3 From Filter Field dropdown: User Defined 4 In the Search String type: page: 3[0-1]$ 5 In the Replace String type: Page: 4 Click "Save Changes"
83 GOOGLE ANALYTICS FILTERS - SERP Re-arrange the filters into the appropriate order: 1 Click on the Assign Filter Order 2 Use the Move Up & Move Down buttons to put the filters in the correct order 3 Click "Save Changes"
84 GOOGLE ANALYTICS FILTERS - SERP The results of this filter are visible when you click on View Reports for the SERP profile Click on the Visitors section of the reports and choose User Defined You will now see only Google Organic search results with the page number it was on. Go Analyze This!
85 What is Web Analytics A practical example of WA Asynchronous code Dimensions & Metrics What are segments? How to create them? What is intelligence? How to create alerts? How do I create custom reports? What is a funnel? How do I use it? What are filters? How to create them? NEXT:
86 MORE MATERIAL FOR YOU TO LEARN ABOUT Marketing Campaigns and how to track them Site overlay Event tracking Custom Variables Adwords and Adsense optimization ecommerce installation, configuration, and analysis Key Performance Indicators A/B & Multivariate testing
87 RESOURCES Google Analytics help Google Conversion University Ultimate GA guide Yahoo Web Analytics forum Facebook Web Analytics page Yoast.com Your friendly Web Analyst Links are on our sites here.
88 I will be ing this presentation to anyone who leaves me a business card.
1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my
Johannes Spruijt Free service offered by Google that generates detailed statistics about the visitors to a website. A premium version is also available for a fee. The product is aimed at marketers as opposed
Getting A Google Account To get started with Google Analytics, you ll first need a Google account. If you already have a Gmail account, you'll be able to use that. If not, create your Google account. 1.
Google Analytics Audit Prepared For: Xxxxx Please Note: We have edited all images and some text to protect the privacy of our client. 1. General Setup 3 1.1 current analytics tracking code 3 1.2 test purchase
Demystifying Digital Introduction to Google Analytics Mal Chia Digital Account Director @malchia @communikateetal Slides will be emailed after the session 2 Workshop Overview 1. Introduction 2. Getting
Google Analytics HOW DOES GOOGLE ANALYTICS HELP ME? Google Analytics tells you how visitors found your site and how they interact with it. You'll be able to compare the behavior and profitability of visitors
1 Google Analytics for Robust Website Analytics Deepika Verma, Depanwita Seal, Atul Pandey 2 Table of Contents I. INTRODUCTION...3 II. Method for obtaining data for web analysis...3 III. Types of metrics
Google Analytics Health Check Laying the foundations for successful analytics and optimisation Google Analytics Property [UA-1234567-1] Domain [Client URL] Date of Review MMM YYYY Consultant [Consultant
Contents Foreword Introduction xix xxi Part I Measuring Success 1 Chapter 1 Why Understanding Your Web Traffic Is Important to Your Business 3 Website Measurement Why Do This?... 4 Information Web Analytics
Google Analytics in the Dept. of Medicine Understanding the Analytics Dashboard 1. Click this link to navigate back to your Analytics Settings page, so you can get an overview of and edit all your Analytics
TOP 10 things Your Association Should Measure In Google Analytics 1 weblinkinternational.com TABLE OF CONTENTS Welcome.... 3 Metric 1 «Audience Location.... 4 Metric 2 «Audience Engagement....... 6 Metric
Index A AdWords, 182 AJAX Cart, 129 Attribution, 174 B BigQuery, Big Data Analysis create reports, 238 GA-BigQuery integration, 238 GA data, 241 hierarchy structure, 238 query language (see also Data selection,
GOOGLE ANALYTICS 101 Presented By Adrienne C. Dupree Please feel free to share this report with anyone who is interested in the topic of building a profitable online business. Simply forward it to them
MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand
web analytics 201 Not just for beginners, This primer is designed to help clarify some of the major challenges faced by marketers today, such as:...and beyond -defining KPIs in a complex environment -organizing
Google Analytics Guide 1 We re excited that you re implementing Google Analytics to help you make the most of your website and convert more visitors. This deck will go through how to create and configure
Internet Marketing Career Point Boost your Career Comprehensive Digital Marketing Training Program Key Features of the Course PRACTICAL EXPOSURE WITH ASSIGNMENTS IMCP CERTIFICATE WITH GRADES AFTER FINAL
Using Google Analytics Overview Google Analytics is a free tracking application used to monitor visitors to your website in order to provide site designers with a fuller knowledge of their audience. At
White paper: Google Analytics 12 steps to advanced setup for developers We at Core work with a range of companies who come to us to advises them and manage their search and social requirements. Dr Jess
Analytics for Pros SEMpdx ISITE Design $39.5 IN 2012 BILLION $62 BILLION BY 2016 http://www.go-gulf.com/blog/online-ad-spending WHY WEB ANALYTICS IS IMPORTANT TO SEM AND ONLINE ADVERTISING Prove to people
Online Analytics Best Practices Nick Guebhard and Chris Adams RTONZ Online Marketing Program Facilitated by: Miles Media Program Facilitated by: Session Summary RTONZ Online Marketing Program 1. Results
White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright
Microsoft Advertising adcenter Campaign Analytics Getting Started Guide Contents Introduction... 3 What is Microsoft Advertising adcenter Campaign Analytics?... 3 Useful terms... 3 Overview... 4 Get Started...
1 Digital Marketing: Strategies & Measurement 2 Overview of Terms Bounce = single page visit Click = an advertisement interaction Visit = a user to your website Impression = an advertisement is shown Click-through
MONITORING YOUR WEBSITE WITH GOOGLE ANALYTICS How to use Google Analytics to track activity on your website and help get the most out of your website 2 April 2012 Version 1.0 Contents Contents 2 Introduction
Website analytics / statistics Monitoring and analysing the impact of web marketing What are website analytics / statistics? Web analytics is the measurement, collection, analysis and reporting of website
Successful Internet Marketing & Social Media Marketing An Introduction 4 Web Marketing Perspectives Google & The Dicing of Everything Get Google s Perspective Markets are Conversations Get Outside Perspective
2005 Linux Web Host. All rights reserved. The content of this manual is furnished under license and may be used or copied only in accordance with this license. No part of this publication may be reproduced,
About the Tutorial is a technique that you can employ to collect, measure, report, and analyze your website data. It is normally carried out to analyze the performance of a website and optimize its web
Session 2 Exploration main reports in more detail Real-Time reports Real-Time reports Use Real-Time to monitor user activity as it happens see each pageview being reported seconds after it occurs how many
Webtrends for SharePoint 2010 A Microsoft Preferred Analytics Solution for SharePoint Provided to By Sean Browning, Webtrends 13-Sep-2011 Webtrends Expertise with SharePoint Webtrends is a Microsoft-designated
Integrating Extole with Adobe Target Overview Extole partners with Adobe Target so that marketers can easily deploy Extole tags and test your referral program to improve its performance. A/B testing will
1 2 3 4 5 6 Measure What Matters don t Track What s Easy, track what s Important kissmetrics.com Measure What Matters A lot of technologies seem to be one step behind what we really want. And the analytics
Google Analytics Basics Contents Google Analytics: An Introduction...3 Google Analytics Features... 3 Google Analytics Interface... Changing the Date Range... 8 Graphs... 9 Put Stats into Context... 10
Benefits of using Marketing Automation Software as part of your content marketing strategy Ann Stanley Managing Director of Anicca Digital @AnnStanley @aniccadigital #ecommercial15 Our brands Generating
Urchin 2005 Linux Web Host. All rights reserved. The content of this manual is furnished under license and may be used or copied only in accordance with this license. No part of this publication may be
HOW TO USE GOOGLE ANALYTICS (for beginners) universal analytics by: Courtney Petty, of DKS Systems adapted from our previous beginner s guide TABLE OF CONTENTS Part 1. Part 2. How to set up a basic Google
Livelink s guide to Google Analytics Version 5 Page 1 of 88 Introduction... 4 General Notes... 4 Selecting a Website & Profile:... 4 Home... 5 Dashboards... 6 Real-Time (Beta)... 8 Real-Time Overview...
8 illegitimate reasons for discrepancies between AdWords and Google Analytics conversions If you are an experienced AdWords advertiser, you probably have familiarity with AdWords conversion tracking code.
Our USP Live Training Expert Faculty Personalized Training Post Training Support Trusted Institute 5+ Years Experience Flexible Batches Certified Trainers Digital Marketing Training Institute Mumbai Branch:
Getting Starting with Google Analytics Summer Durrant IUPUI University Library Indiana Library Federation Conference November 14, 2012 What is Google Analytics? Google Analytics is a tool to quantitatively
How to: Audit Your Google Analytics Installation Your site seems to be working perfectly and you re trying to track the results in Google Analytics. But something is missing. You think you re receiving
Google Analytics Health Check Summary Google Analytics (GA) is a free tool for recording information about visitors and actions on your website or mobile application. Once the Google Analytics tracking
Advance Diploma in Digital Marketing Full Time Part Time Online www.zodrox.com Become a Digital Marketing Expert and Reach New Highs INDIA S MOST PROMINENT DIGITAL MARKETING & SKILL DEVELOPMENT INSTITUTE
PayLoadz.com Selling Digital Goods Online How to use the PayLoadz and PayPal services to sell digital goods on your web site Updated: 02/12/2006 TABLE OF CONTENTS INTRODUCTION...3 HOW IT WORKS...3 GETTING
Decision-making using web analytics Rachell Underhill, UNC Grad School Anita Crescenzi, UNC Health Sciences Library For today Analytics at The Graduate School and the Health Sciences Library What analytics
WEB& WEBSITE DESIGN TRAINING Introduction to Websites Course Content: Introduction to Web Technologies Protocols and Port Numbers Domain Names, DNS and Domaining Client and Server Software. Static, Dynamic
Introduction How do people find you on the Internet? How will business prospects know where to find your product? Can people across geographies find your product or service if you only advertise locally?
Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?
Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning
About Google Analytics v10 OmniUpdate, Inc. 1320 Flynn Road, Suite 100 Camarillo, CA 93012 OmniUpdate, Inc. 1320 Flynn Road, Suite 100 Camarillo, CA 93012 800.362.2605 805.484.9428 (fax) www.omniupdate.com
Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,
The un-official Google Analytics How To PDF guide to: - Help you set up and configure Google Analytics - Use advanced features like event tracking, filters and segments - Build custom reports and dashboards
Google Analytics Guide A step by step guide to a best practice implementation of Google Analytics August 2012 Contents This document is an unofficial guide to a best practice standard implementation of
Web Technologies Agenda About Blue Sky Sessions What We Do Web Development Application Development Search Engine Marketing Social Media Strategy Trends in Web Questions? About Blue Sky Sessions What We
KeyMetric Campaign Analytics FAQ KeyMetric, Inc. 800 Fifth Avenue Suite #101-377 Seattle, Washington 98104 Toll Free: 877.359.9642 Email email@example.com Web http://www.keymetric.net Q: What is KeyMetric
INTRO TO Brock Murray Twitter - @SEOBrock / Instagram - @seoplus ABOUT BROCK MURRAY Started as a web designer in 2002 Designed hundreds of websites for local businesses Established seoplus+ in 2012 Trainer
Google Analytics workbook Sub-title here Google Analytics workbook Overview Google Analytics is just one of many tools available for tracking activity on a website or mobile application. It provides users
Flinders University Google Web Analytics July 2008 Flinders University Web Analytics CMS only Page 1 Table of Contents Table of Contents...2 Page Viewing Statistics...3 Visits... 3 Unique Visitors... 3
Discover the best keywords for your online marketing campaign Index n... 3 Keyword discovery using manual methodology... 5 Step 1: Keyword analysis and search... 6 Step 2... 10 Additional tools... 11 Competitors...
Google Analytics Jay Murphy Trionia Incorporated The Science of Marketing firstname.lastname@example.org 877 234 0591 Agenda Google Analytics A Whirl Wind Tour of Onsite SEO Google Analytics and SEO Google Analytics
A PRESENTATION BY RITESH GUPTA WEB ANALYTICS next 2 Deep Dive 01 into Web Analytics Web Analytics < 3 Digital Analytics / Measurability Caution: The addictive adrenaline of analzying website data, interpreting
YOU MISS 100% OF THE SHOTS YOU NEVER TAKE. GET THE MARKETING EDUCATION YOU NEED TO SUCCEED +91 84477 36668 INTERNET MARKETING TRAINING PROGRAM We Deliver Knowledge To Help You Win Theory Practical Assignment
Setup Users & Roles All users are setup within Marketo with the appropriate roles and permissions. Smart Campaign Settings Limit set to abort smart campaigns if number of qualified leads exceeds this limit
TheComplete GoogleAnalytics PowerUserGuide 1 Introduction: Google Analytics (GA) can be a powerful tool. It can also be incredibly intimidating for new users. This guide is a compilation of VKI's Google
SkyGlue Technology Inc., all rights reserved SkyGlue User Manual SkyGlue Technology Inc. 1 Contents 2 What is SkyGlue?... 3 3 Why SkyGlue?... 3 4 Event Tracking Basics... 4 4.1 Google Event Tracking Overview...
Search Engine Optimization What s the Difference between Pay-Per-Click and SEO Pay-per Click is a way for sites to appear in prominent positions on the search engines by paying the engine to display their
Web Analytics in China From Good to Great Analytics behind the Firewall The Chinese Internet is one-of-a-kind, and using Google Analytics raises a few challenges: Slower connection speed, higher latency
Piwik Web Analytics Essentials A complete guide to tracking visitors on your websites, e-commerce shopping carts, and apps using Piwik Web Analytics Stephan A. Miller [ PUBLISHING 1 open source' I community
Tutorial Google Analytics: Tracking Where a Visitor Goes on Your Web Site Overview: My Books and More Mail s integration with Google Analytics allows you to track web site activity that results from My
An Advanced SEO Website Audit Checklist A Top Level Overview Easy to download, print, and check off as you go. Test number of indexed web pages - Typically businesses wants their homepage showing as the
Introduction to Google Analytics Introduction to Google Analytics This guide is designed to give you the basic overview on Google Analytics and information on: How many people are visiting your website
Measuring Media the Right Way; Online & Offline Paul Mosenson President, NuSpark Marketing November 9, 2010 About NuSpark Marketing emarketing Firm focusing on lead generation, lead management, content
Tracking online marketing campaigns with Web Analytics Tools William Reed Business Media Page 1 of 6 1 Addressing discrepancies between your Web Analytics tool and Smart Ad Server (WRBM s) When we place
Version 2.0 - last updated: August 2010 The Analytics industry has evolved a great deal since the last version of this book. Tools got better & faster including amazing features like Segmentation or Intelligence