Univeristà La Sapienza Laurea Magistrale Ingegneria Informatica

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1 Univeristà La Sapienza Laurea Magistrale Ingegneria Informatica Seminario Beyond Green: EMC and Energy Efficient IT Franco Martino EMC Consulting Manager 21 May

2 EMC s Broad Product and Solutions Portfolio vcloud Distributed Resource Scheduler Website Mgt ESX Server vclient (Virtual Desktop Infrastructure) Output / Delivery Virtual Data Center OS Site Recovery Manager SecurID Authentication Digital Assets Collaboration Archiving Search Document Mgt Input / Capture Compliant Archiving Process Mgt Content Mgmt and Archiving VMware Governance, Risk Compliance Data Loss Prevention Information Security Security Information & Event Management Identity Protection & Verification Encryption & Key Management Deduplication Virtual Provisioning Tiering Backup to Disk Storage Global Services Business Continuity Maintenance & Support Services Replication SATA Drives SAN & File Virtualization Cloud Technology Implementation Services EMC Consulting Flash Drives Object Oriented Unified Resource Management Unified Security Multi-Petabyte Scale Self-tuning Geographically Dispersed Platform Problem resolution & escalation management Virtualized IT Stack Unified Information Management 2

3 EMC Infrastructure Consulting Reduce Cost Reduce Risk Consolidation & Efficiency Security Operational Efficiency Compliance Virtualization Data Protection 3

4 Environmental Commitment Environmental Policy EMC recognizes its environmental responsibilities to shareholders, employees, customers and the public and is committed to continuous improvement of our environmental management systems Climate Change and Energy Conservation Programs Regulatory Compliance Manufacturing and Supply Chain Sustainability Management Recycling and Waste Reduction Programs Water Conservation Design for Environment 4

5 Climate Change Initiatives U.S. Environmental Protection Agency (EPA) Climate Leaders Program Greenhouse gas (GHG) reduction 8% below 2005 levels by 2012 Cork, Ireland plant: Irish EPA GHG reduction program 10% under annual allowance EPA Carbon Disclosure Project Participant: Best in Class recognition UN Global Alliance for ICT & Development (GAID) member Providing financial and technical support to utilize information technology for acceleration of economic development and environmental programs 5

6 Beyond Green: EMC and Efficient IT Collaboration Customers, IT vendors, consultants Proven practices IT design, deployment and operation Infrastructure efficiency Current technology achieving cost savings, business objectives and future flexibility Environmental impacts Minimized 6

7 The Digital Universe is Rapidly Expanding Exabytes 2,500 2,000 1,500 1, Million X information in all books ever written 5-FOLD Growth in 4 YEARS DVD RFID Digital TV MP3 players Digital cameras Camera phones, VoIP Medical imaging, Laptops, 486 Data center applications, Games Exabytes Satellite images, GPS, ATMs, Scanners Sensors, Digital radio, DLP theaters, Telematics Peer-to-peer, , Instant messaging, Videoconferencing, CAD/CAM, Toys, Industrial machines, Security systems, Appliances 2,502 Exabytes Source: IDC Digital Universe White Paper, Sponsored by EMC, May

8 Data Center Energy Use is Doubling IT efficiency and energy savings go hand in hand 140 Annual Electricity Use (billion kwh/year Historical energy use State of the art scenario Comparison of Projected Electricity Use, 2007 to 2011 IT energy use has doubled since 2000 and will likely double again by 2011 Energy operating costs will soon exceed the cost of purchase for servers Existing conservation technologies can reduce consumption to 2002 levels Source: EPA report to Congress,

9 Data Center Components What are the main infrastructural components? Infrastructure Applications Server IT Electric Generator Cabling IT WAN IT LAN IT UPS Cooling Units SAN IT Storage IT 9

10 IT Assets are Poorly Used Typical IT Utilization Rates Servers: 5 15% Direct-attach storage: 20 40% Typical Data Utilization Rates

11 Data Center Efficiency Strategies A Systems Approach to IT Efficiency CONSOLIDATE OPTIMIZE AUTOMATE 11

12 Practical Approaches to Efficient IT Assessment & Strategy + Experience & Best Practices + Technology & Solutions = Efficient IT & Maximum ROI COST Consolidation (2:1 savings) Virtualization (10:1 to 15:1) Tiered Storage (-25 % TCO) Dedupe (up to 98% reduction) Software and Process Automation (-30% TCO) Power, Cooling and Space Reductions Exceeding 50% TIME Opportunities for efficiency improvements AND lower total cost of ownership 12

13 Efficient IT: A Systems Approach to Functionality and Process Improve efficiency and reduce energy consumption Reduce IT IT Capacity Compression Deduplication Archiving Application efficiencies Legacy systems reduction Server virtualization Document management File virtualization Data tiering software Resource management Thin provisioning Flash disk Automated discovery Increase IT IT Utilization Consolidation Tiering Automated data data movement Virtual LUNs Large capacity drives Disk Disk Spin-down 13

14 EMC: Leading New Standards of Efficiency Power Supply Power Supply Adaptive cooling Virtual Provisioning = Capacity optimization Spin down High performance flash drives = Energy LP SATA drives efficiency And new business practices... 14

15 Comprehensive Transformation Savings Corporate Express Before After Servers Storage 50 TB DAS 20 TB SAN Network 600 ports 64 ports Backups 2 TB 200 GB Facilities 20 server racks 2 server racks 100 KVA power 10 KVA power VMware Technology and strategies Consulting analysis, planning and implementation of IT strategy Server virtualization Storage area network, tiering, and management Disk Library and data deduplication Data replication and simplified disaster recovery Impacts 70-80% reduction on data center space, power, cooling 40% reduction of server TCO 70% improved server utilization 52% reduction in required storage capacity Tape eliminated 15

16 EMC Internal IT Transformation Snapshot Before After Servers 1, * Server racks 60 24* Storage utilization 50% 69% (+38%) SAN fabrics Storage systems VMware *Phase one virtualization Technology and Strategies Executive support of IT strategy Server virtualization SAN consolidation and tiering Cooling and airflow improvements Tiered data centers Impacts $10M reduction in data center space, power, cooling (five years) $80M infrastructure cost avoided Reduced 59,821,624 lbs CO 2 $30M data center upgrade delayed four years Tape reduced $1M/year to $25k/year Half the number of storage systems and triple the capacity 16

17 EMC Tiered Storage Options Cache Partitioning SOFTWARE-BASED TIERING CAPABILITIES ControlCenter Symmetrix Optimizer Quality of Service Management Virtual LUN Technology Virtual Provisioning Advanced functionality to optimize storage tiering PLATFORM-BASED TIERING CAPABILITIES Tier 0 Tier 0 Tier 1 Tier 1 Tier 0 Tier 1 Best of-breed storage systems and technology Tier 2 Tier 2 Tier 2 17

18 Today: Energy-Efficient Storage Design 1 TB data on different capacity/performance drives 6,096 kwh/yr 94% 87% 3,048 kwh/yr 1,434 kwh/yr 73% 50% 787 kwh/yr 393 kwh/yr 15K 73 GB 15K 146 GB 10K 300 GB 7.2K 500 GB 7.2K 1 TB CONSUME LESS ENERGY BY CAPACITY 18

19 Today: Energy-Efficient Storage Design 1 TB data on different capacity/performance drives 6,096 kwh/yr 94% 38% Less Energy 3,790 kwh/yr 30x IOPS 3,048 kwh/yr 87% 1,434 kwh/yr 73% 50% 787 kwh/yr 393 kwh/yr GB Flash drive 15K 73 GB 15K 146 GB 10K 300 GB 7.2K 500 GB 7.2K 1 TB CONSUME LESS LESS ENERGY BY BY CAPACITY IOPS 19

20 EMC Power Calculator -62% 20

21 Lower Costs and Optimize Service Levels 17% 17 percent lower storage costs And reduced maintenance and software costs GB Flash drives 38 percent more drive IOPS And more aligned with workloads Acquisition $ GB 15K Fibre Channel drives GB 10K Fibre Channel drives 32 percent less power and cooling And more efficient use of space 32 1 TB SATA drives 384 fewer drives 144 Flash drives plus Fibre Channel drives plus SATA drives versus 528 Fibre Channel drives 65 TB 65 TB 21

22 $ $ $ EMC Energy Efficiency Service CONSOLIDATE OPTIMIZE AUTOMATE Review current data center strategy Baseline your current and future needs Servers, storage, floor space Power and cooling Facility systems Analyze and consider your alternatives Power, thermal, and cooling efficiency Server virtualization and storage optimization to reduce power Three year business as usual (BAU) costs compared to the threeyear optimized costs Update your enterprise data center strategy Create your efficiency roadmap Improvements and phasing to avoid cost and gain energy benefits Units / kw / Tons 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1, Estimated Infrastructure Run Rate Equipment (Units) Power (kw) Cooling (Tons) Footprint (sq. ft.) Footprint sq. ft. 25,000 20,000 15,000 10,000 5,000 0 $4,500 $4,000 $ $3,500 $3,000 $2,500 $2,000 $1,500 $1,000 $500 $0 Year 1 Year 2 Year 3 Total Cost BAU $708 $1,410 $2,107 $4,226 Cost Optimized $278 $560 $840 $1,678 Savings $430 $850 $1,267 $2,548 "K$" 22

23 Storage Consolidation and Tiering Yield Efficiency VMware VMware Tier 0 Tier 1 Production Tier Data 2 Tier 3 Remote Volumes Virtualization Files Arrays Virtual Prov Virtualize servers Classify and tier Archive inactive data Eliminate redundant data Streamline backups Virtualize storage Archive Data Backup Data 23

24 Data Center Efficiency Strategies A Systems Approach to IT Efficiency CONSOLIDATE OPTIMIZE AUTOMATE 24

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