Elevate the User Experience Plug Into Your Payday

Transcription

1 Elevate the User Experience Plug Into Your Payday Plug into a Better Mobile Experience. Deliver High-Quality Video Ads. Maximize Your Payday. THE BENEFITS OF INTEGRATING YUME S SDK FOR DEVELOPERS YuMe.com The Science Behind Influence TM publishers@yume.com YuMe.com 1

2 The Mobile Shift 2014 is seeing major growth in tablet usage and penetration. As advertisers were quickly drawn to the many branding opportunities lent by the tablet s large screen and immersive user experience, at the same time, an even more rapid growth in ad spending occurred. On the whole, mobile ad spend is seeing massive growth, making it the fastest-growing category in all of advertising. According to emarketer forecasts, mobile ad spend will see a 62% year-over-year growth overall in 2015 largely driven by the high ownership penetration rates for tablets. $16.2M $6.8M $8.9M $11.1M $13.5M US Mobile Video Ad (% of Change) Online 33.1% 26.4% 18.1% 10.9% 10.8% Mobile 169% 119% 65.8% 42.8% 27.8% TOTAL 44.5% 41% 29.7% 21.1% 17.1% MOBILE ONLINE Source: emarketer These figures reveal an enthusiastic embrace of screen-shifting behaviors from a stationary, desktop-based activity to a mobile viewing that can happen anywhere at any time. A major driver toward this shift is that consumers prize portability. And, as a high-resolution personal media consumption device, tablets potentially offer greater access to content with great flexibility and convenience. Focused on brand advertising, YuMe is unique in its offering, helping publishers and app developers better understand this incredibly valuable branding tool by providing ad-serving technology and access to a network of 450+ TV-brand advertisers. This enables faster and better tablet inventory monetization. Smartphone and Tablet Video Viewer Metrics MILLIONS Tablet Video Viewers MILLIONS 92.6% 113.4% 126.0% 134.0% 141.5% Smartphone Video Viewers MILLIONS 74.4% 89.0% 101.3% 110.4% 117.4% publishers@yume.com YuMe.com 2

3 Deliver High-Quality Video Ads The YuMe platform is comprised of our light-weight, multi-screen SDK as well as our video ad-serving technology. Embedded into publisher video players and developer apps, our multi-screen Audience-Aware SDK TM collects real-time data that is analyzed to provide actionable metrics. These metrics drive, streamline and simplify the complex process of managing and delivering more intelligent digital video advertising. App developers spend countless hours developing and perfecting their app(s), so YuMe knows how important it is to offer a reliable SDK you can trust light-weight software that won t destabilize your app. Fortunately, hundreds of app developers have already integrated our light-weight SDK with no destabilization issues and have experienced a quick and easy integration process. Developer Benefits of YuMe s SDK: Relevant ads, targeted to your user Interactive ad units, keeping your user engaged Auto-device detection, guaranteeing compatibility Ad pre-fetch for faster response IAB standard MRAID compliant for video ads Simple to integrate 4 easy steps Audience insights powered by first-party data 100% in-stream, user-initiated placements and engagement within brand-safe environments So how quick and easy is it? Developers and publishers can start monetizing as quickly as within 3 weeks! YuMe has successfully completed hundreds of integrations for 1,500+ premium publishers. Embedding YuMe s SDK is a proven and simple integration with 4 easy steps: 1. Integrate YuMe s SDK is plugged into your application. 2. Test YuMe passes the test tag to the publisher and publisher sends test page. 3. Review/QA YuMe performs our tight QA process to make sure there are no errors. 4. Go Live! YuMe sends publisher live tag and the app is now live! Bonus Benefits: 24x7 Support: YuMe provides hands-on support to aid publishers with easy SDK integration. Small Footprint: YuMe helps save space with a smaller SDK footprint by integrating seamlessly into your app. Connected Audience Network: You ll be instantly plugged into YuMe s Connected Audience Network and have access to 64 of the AdAge top 100 brand advertisers. This will help ensure maximum brand value for your video ad spend. publishers@yume.com YuMe.com 3

4 Plug into a Better Experience Tablets have become truly unique devices that are disrupting how marketers and consumers think about and engage with content. Primarily used for entertainment and media consumption, tablets allow users to become easily immersed in the rich content the large screen size lends itself to as well as the intuitive nature of the touch screen. Using native tap, touch and swipe motions to explore and discover content, users are engaging with content and brands in ways they haven t before. With the tablet s growing popularity, it becomes even more beneficial for app developers to tap into this emerging market. Tablets have brought about a very personal element to how advertisers communicate with their consumers and have given consumers a particularly valuable tool to discover and engage with the brands they love. Tablets are increasingly becoming the primary digital screen for viewing videos. emarketer forecasts that there will be 149 million US tablet video viewers by 2018, up from 113 million in By the end of this forecast period, 45% of the US population will watch video content on tablets at least once per month. Tablets potentially offer more engagement for advertisers than the other screens. Part of the growth in tablet video stems from the fact that smartphone screens are smaller in size and US mobile operators are phasing out unlimited data plans on smartphones. Source: emarketer In a study conducted with Decipher, we found that on average people spend minutes per day consuming video on their tablets. Enabling TV-quality video ads to play within an app can greatly increase the user s experience and, ultimately, the app developer s payday. Source: As tablet users consume longer chunks of content, there are more opportunities for publishers to monetize their inventory, leveraging pre-rolls, mid-rolls, interstitials and more. Because of the highly personal experience of a tablet, user experience is paramount. High-quality video assets that engage consumers senses of sight, sound and touch do an especially good job at leveraging the unique branding capabilities that a tablet offers. With YuMe s SDK and the billions of data points we collect, we are able to connect marketers to users in a meaningful, valuable, unobtrusive way. Our SDK enables us to deliver relevant, fun, interactive ads in a very targeted way, which gives you a more receptive user. Additionally, our ads are TV quality and play solely in brand-safe environments. The outcome is a better user experience, higher engagement and meaningful results. publishers@yume.com YuMe.com 4

5 YuMe Understands Your Needs and Your User Tablet users rely on their basic instincts to tap, touch or swipe to learn more and engage with content that appeals to them, so simple designs and messages prove most effective. Understanding the science behind influence, YuMe has developed a number of out-of-the-box ad executions that publishers can leverage to deliver effective results without overwhelming the user. Here is a list of the interactive ad units available, developed specifically with tablets in mind: Mobile Flip PowerRoll MultiPlay Mobile Flip delivers a highly immersive experience enabling viewers to instantly capture and retain key messages on one slate and then flip to a second slate for further brand interaction. A PowerRoll video ad has an interactive overlay on top of the ad, making it more relevant, compelling and informative using subtle branding elements. MultiPlay is a full-screen pre-roll video ad overlaid with a variety of interactivity icons that enable further brand engagement. 2Motion 2Motion features a full-screen rich media ad for 5 seconds, followed by a video ad with the option for further engagement with the brand overlaid as tap to actions. Tap2Motion Tap2Motion features a full-screen banner or rich media ad that appears before the desired video content or app and allows users to either play video or connect with social networking and ecommerce brand sites. With YuMe s flexible interactive video ad framework, brands can execute unique tablet video branding experiences with a rich and unprecedented variety of engaging, custom executions. FLIP FLIP Screen Shots of Recent YuMe Campaign with Mobile Flip Ad Unit publishers@yume.com YuMe.com 5

6 Maximize Your Payday The tablet market is exploding. The unique combination of screen size, screen proximity and attentiveness makes tablets one of the most effective platforms for publishers and marketers to engage with users in a truly personal way. Because of this, tablets have emerged as an incredibly lucrative platform within digital marketing. With their large screen size and inherent interactivity, tablets are the perfect device for delivering high-quality video ads. Studies show that tablets are particularly effective at driving brand lift especially awareness, purchase intent, brand favorability and recall. In July 2014, Nielsen added mobile measurement to its OCR measurement offering (referred to as mocr ). Nielsen s traditional OCR and mobile OCR enable advertisers to measure exposure to their digital advertising campaign against various demographics, enabling TV-like reporting for cross-screen digital campaigns. TV advertisers are looking for digital channels in which to extend reach and frequency and gain efficiencies for high-demand broadcast demos. The ability to measure delivery of digital campaigns to desired demographics brings parity to traditional TV and digital video, and, consequently, OCR has seen strong traction among traditional brand advertisers. Because of this, more and more advertisers are looking for tablet app inventory they can count on. Tablets are commanding premium CPMs, and, according to emarketer, tablet CPMs are anywhere from 33% to 55% higher when compared to mobile. publishers@yume.com YuMe.com 6

7 What does this mean for the publisher? You guessed it: an exciting payday! Working with YuMe, publishers and app developers are given all the tools they need to maximize revenue using their tablet and mobile inventory: 1. CONNECTED AUDIENCE NETWORK: Access to a network of 450+ TV-brand advertisers who are looking to engage with tablet users. 2. HIGH-IMPACT AD UNITS: As users find more ways to engage or learn more about a brand, we tend to see a corresponding lift in brand awareness, favorability and more. Therefore, with additional touchpoints to engage with consumers, high-impact, interactive ads generally yield higher CPMs. 3. ADVANCED TARGETING: YuMe s Audience-Aware SDK TM enables publishers and app developers to deliver contextually or behaviorally targeted ads to receptive users. Via the Connected Audience Network, publishers can capitalize on premium CPMs from offerings like Household Targeting and YuMe audience segments from first-party audience data. 4. mocr : YuMe has integrated Nielsen mocr into our latest mobile SDK, enabling advertisers to accurately measure delivery and performance on their campaigns against certain demos and enabling publishers to better position their inventory to brand advertisers. All of these capabilities allow publishers to better match relevant, targeted ads to their users yielding better results, higher fill, more impressive CPMs, a successful app and a continually engaged user. Get started today by reaching out to publishers@yume.com. publishers@yume.com YuMe.com 7