THE SCIENCE OF MOBILE ADVERTISING

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Rebecca Arnold
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1 THE SCIENCE OF MOBILE ADVERTISING A division of

2 ABOUT US Mobilda is the mobile online marketing division of Mars Media Group and benefits from its years of experience and reputation. We at Mobilda have seen the growing potential of mobile marketing and the application world and for the past 5 years we worked hard to place Mobilda as a leader in the field. Here we offer solutions for both advertisers and publishers, making their mobile experience great and worthwhile. Our everyday mission is to make the mobile world more accessible and profitable for our partners, while offering the latest technology and proven techniques for promising results. We combine great skills, experience and enthusiasm, which make Mobilda a major player in the mobile advertising market.

3 WORLDWIDE TRAFFIC With partners all over the world, we can grant you access to whole new markets, including China and Japan. No matter what platform you use, IOS or Android, we can distribute your app on a global scale. 70,553 1,589,714 31, ,020 54,404 45,885 62,041 22,365 57,540 1,260 10,794 4,067 1,430,000 19,383 5,761 1,512 65,219 AVERAGE PER... MONTH

4 MOBILDA S LTV ANALYSIS Quality Measurements of applications and users Everybody knows how to drive users to download an application. With mobilda, you also get loyal users for a long time. By tracking in-app events we can optimize the best user for downloading your app, helping you to get the most out of your application and increase your ROI. This important process is done by analyzing the user s Life Time Value. In App purchase... Tutorial Compilation... Lifetime of User... Levels reached... Registration...

5 LTV OPTIMIZER In order to supply developers with quality loyal users, we have developed a state of the art technology that measures and calculates user Life Time Value. By tracking in-app events we can target and analyze the best user segments for any specific in-app engagement. Our RTB platform seamlessly integrates with our LTV Optimizer allowing us better segmentation and targeting. APP DEVELOPERS & ADVERTISERS Inn App/Display Banner Social & IM Media Apple Store Google Play Windows Store Native Ads You decide to start promoting your app with Mobilda. Mobilda Labs RTB The User is sent to the appropriate app store to download the app. The ranking process assists us to better target the best channel for you. We distribute the application through our various channels. MOBILDA LTV OPTIMIZER The user installs the app and Mobilda starts analysis. Each user gets a special rank calculated by Mobilda. All necessary actions are being monitored and scored.

THE SCIENCE OF MOBILE ADVERTISING LTV ANALYSIS - CASE STUDY To insure quality analysis of users, we are constantly monitoring their actions starting with the download of an application.

6 THE SCIENCE OF MOBILE ADVERTISING LTV ANALYSIS - CASE STUDY To insure quality analysis of users, we are constantly monitoring their actions starting with the download of an application. Each time a user completes one of our Tracking Points, we rate the action taken and combining it with all Tracking Points, we rank the quality of the user. A high user ranking means better engagement with your app which in term justifies your spent on quality loyal users. 1. Download Install and Open 2. Tutorial Compilation Confirming Completion 4. Levels Reached Ranking 3. Registration Confirming user registration ALWAYS REMEMBER! A loyal and high quality user means you yield high return on your investment. 5. In App Purchase Amount of Commission

7 MOBILDA LABS MOBILDA APP The Mobilda App is an innovative on top widget that allows users easy access to their applications and social networks. Promote your application in the Mobilda App and always stay at your users reach. APPCLIP App-Clip is our proprietary mobile video trailers App, designed to assist users with getting the latest most noteworthy Apps. Users can browse and navigate the different applications, see video trailers and directly download any app. With App-Clip users can share clips with friends, save favorite clips and even upload their own App-Clips. /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// WEB2MOB Web2Mob is an innovative, new technology platform developed by Mobilda aimed at simplifying the way users download apps. WEBAPP ADD-ON Our Mobile Web App Add-On gives users a handy tool that requires no installation and seats on top of premium mobile websites. We supply a unique link to each user, that directs him to the app download page, even when he is not near his device. We supply users with shortcuts, search and even an application wall where we distribute top apps only.

8 DIRECT PUBLISHERS SOCIAL & IM MEDIA Promote your apps directly on the user s newsfeed. Unlike other media channels, social media lets you target a specific audience based on their likes and dislikes, allowing better market segmentation. Reach loyal users who are more likely to download your app and will constantly use it.

9 DIRECT PUBLISHERS NATIVE ADS Social studies show that the majority of individuals embrace soft content ads rather than traditional advertising. Mobilda offers you to promote your products in popular mobile applications and mobile sites, using a combination of advanced algorithms and creatives with seamless integration. With Native Ads you can increase your revenues by supplying users with non intrusive advertising.

10 DIRECT PUBLISHERS IN - APP ADS Being a leader in the field of Mobile marketing, Mobilda is connected to top brands and has direct access to hundreds of the most popular apps today. Stop getting low quality traffic and start receiving highly relevant installs.

11 DIRECT PUBLISHERS MOBILE VIDEO One of the most popular advertising channels today, our video distribution channel allows you to advertise your application in a variety of ad formats across any device. PREROLL MIDROLL POSTROLL

12 REAL TIME BIDDING We have developed unique methods and solutions for media buying and performance advertising. We utilize our proprietary prediction algorithms to allow optimal pairing between users and channels. These sophisticated algorithms assist the dynamic Real Time Bidding auction, allowing us to supply you with the most highly engaged users. MOBILE APPS EXCHANGES PROPRIETARY BIDDING SYSTEM ADVERTISERS RUBICON RTB.COM INMOBI YAHOO SMAATO PUBMATIC MOPUB GOOGLE APPNEXUS

13 MOBILE TRACKING FULL INTEGRATION WITH ALL COMMON TRACKING PLATFORMS

14 TRACKING & REPORTING Mobilda offers it s partners state of the art tracking and reporting utilities. With Mobilda you get advanced tools that can help you keep a close watch on your app performance. We use many innovative features to supply you with results such as: API, PostBack URL, UDID, SDK and RTTP supplied by our in house AdCenter platform

15 ADVERTISING IN THE PALM OF YOUR HAND CONTACT US AND START YOUR MOBILE ADVERTISING TODAY /contact Maskit st. (Building D, 4th floor) Hertzeliya Pituah Business Park, P.O. Box 4178, Israel

How To Get A Loyal User On Your App

How To Get A Loyal User On Your App THE SCIENCE OF MOBILE ADVERTISING ABOUT US While the ever growing majority of mobile users value their mobile devices more than their wallets, one begins to realize the true potential of mobile advertisement.