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1 THE SCIENCE OF MOBILE ADVERTISING

2 ABOUT US While the ever growing majority of mobile users value their mobile devices more than their wallets, one begins to realize the true potential of mobile advertisement. In Mobilda, MMG s mobile division, we spotted this potential almost a decade ago and worked diligently ever since to maximize it. Our mobile activity has significantly grown since then, and is now considered to be a leading force in the industry, helping mobile developers to fulfill their user acquisition and monetization strategies. Being a technology-driven company, we take pride in Mobilda Labs, where we continuously develop state-of-the-art performance tools and applications. These include AppClip, Web2Mob, LTV Analytic System and our proprietary RTB Platform. We make great efforts to constantly stay on top of the mobile marketing technology game and provide our partners with the latest, cutting-edge solutions.

3 WORLDWIDE TRAFFIC OBTAIN ACCESS TO HIGHLY TARGETED AND OPTIMIZED TRAFFIC FROM ALL OVER THE WORLD 70,553 1,589,714 31, , ,191 45, ,045 1,200,036 66,405 57,540 22,365 1,260 74,120 4, , ,237 AVERAGE PER MONTH... 5,761 1,512 65,219

4 MOBILDA S LTV ANALYSIS FINDING THE RIGHT USER FOR THE RIGHT APP Mobilda s LTV Optimizer basically allows you to get loyal users who are most likely to engage with your app. By tracking in-app events we can find the users who are optimal for downloading your app, helping you to get the most out of your application and increase your ROI. In App purchase Tutorial Completion Lifetime of User Levels reached Registration

5 MOBILDA S LTV OPTIMIZER In order to supply developers with loyal users, we have developed state of the art technology that measures and calculates users Life Time Value. By tracking in-app events, we can target and analyze specific audience to reach in-app engagement. Our RTB platform seamlessly integrates with our LTV Optimizer, allowing us better optimization and targeting. APP DEVELOPERS & ADVERTISERS Inn App/Display Banner Social & IM Media Apple Store Google Play Windows Store Native Ads You decide to start promoting your app with Mobilda. Mobilda Labs RTB The User is sent to the appropriate app store to download the app. The ranking process assists us to better target the best channel for you. We distribute the application through our various channels. MOBILDA LTV OPTIMIZER The user installs the app and Mobilda starts analysis. Each user gets a special rank calculated by Mobilda. All necessary actions are being monitored and scored.

6 THE SCIENCE OF MOBILE ADVERTISING LTV ANALYSIS - CASE STUDY In the following case, we used the LTV Optimizer with Social Point s Dragon City, and reached very high levels of user engagement. The system allowed us to track in-game events, as follows, and match the optimal users accordingly. This resulted in high-ranking users who engaged with the game for long periods of time, and with increased in-app purchase rates. 1. DOWNLOAD INSTALL AND OPEN 2. TUTORIAL COMPILATION CONFIRMING COMPLETION 4. LEVELS REACHED RANKING 3. REGISTRATION CONFIRMING USER REGISTRATION A high user ranking means better engagement with your app which in term justifies your spent on quality loyal users. 5. IN APP PURCHASE AMOUNT OF COMMISSION

7 THE SCIENCE OF MOBILE ADVERTISING MOBILDA LABS - APPCLIP OUR NEW APP TRAILER DISCOVERY ENGINE No more looking at boring screenshots and reviews! AppClip is a revolutionary solution for anyone who has always wished to find apps and games quickly and easily. With AppClip, users can browse through thousands of apps and games trailers and catch previews of them, before purchasing or downloading them. AppClip offers cross platform support, amazing user experience and easy, intuitive navigation.

8 MOBILDA LABS - APPCLIP APPS INVENTORY The experienced technology-driven team behind AppClip works relentlessly on improving and optimizing it. This is to make sure the application automatically syncs and stays current with Google Play, receives relevant updates and brings all the latest applications and games available. Applying this advanced technology to AppClip allowed us to create an app-ranking algorithm that gives users the ability to personally grade and rank their favourite apps. Google Play App Ranking Algorithm FULLY SYNC ALL APPS THAT HAVE TRAILER VIDEOS FROM GOOGLE PLAY SUPPORT APK DISTRIBUTION

9 MOBILDA LABS - WEB2MOB HOW IT WORKS WEB2MOB IS AN INNOVATIVE, NEW TECHNOLOGY PLATFORM DEVELOPED BY MOBILDA AIMED AT SIMPLIFYING THE WAY USERS DOWNLOAD APPS. Each user receives a unique link, which directs them to the app download page, even when they are not near their device. This makes it a simple and effective way for delivering apps to users. INSTALL APP

10 MOBILDA LABS - WEB2MOB HOW IT WORKS W2M SOLUTIONS

11 MOBILDA LABS - MOBILE VIDEO RETARGETING SYSTEM Nowadays, many app developers make their release and reach bulks of users who install the product, yet are not highly engaged with it. The mobile real time video retargeting system allows advertisers to retarget users who have just installed a new app or are not highly engaged. Once the right users are reached, the system sends them relevant videos that encourage them to re-engage with the app and increase their chances of making in-app purchases and reaching in-app events MMG 75%... IIIIIIIIIIIIIIIIIIIIIII$ User installs developer s app on their device. Developer automatically sends MMG the ID of the device on which the app was installed. MMG Video RTB engine automatically and seamlessly starts bidding on the specific user across the network. MMG Video Player wins the impressions and displays tutorial video ads to the user. Users become more engaged with the application.

12 DIRECT PUBLISHERS - SOCIAL & IM MEDIA THE SCIENCE OF MOBILE ADVERTISING Promote your apps directly on the user s newsfeed. Unlike other media channels, social media lets you target a specific audience based on their likes and dislikes, allowing better market segmentation. Reach loyal users who are more likely to download your app and will constantly use it.

13 DIRECT PUBLISHERS - NATIVE ADS THE SCIENCE OF MOBILE ADVERTISING Social studies show that the majority of individuals embrace soft content ads rather than traditional advertising. Mobilda offers you to promote your products in popular mobile applications and mobile sites, using a combination of advanced algorithms and creatives with seamless integration. With Native Ads you can increase your revenues by supplying users with non intrusive advertising.

14 DIRECT PUBLISHERS - IN-APP ADS THE SCIENCE OF MOBILE ADVERTISING Being a leader in the field of Mobile marketing, Mobilda is connected to top brands and has direct access to hundreds of the most popular apps today. This access allows us to target the right users, who already use similar apps to reach the right audience for your app. Stop getting low quality traffic and start receiving highly relevant installs.

15 REAL TIME BIDDING (RTB) We have developed unique methods and solutions for media buying and performance advertising. We utilize our proprietary prediction algorithms to allow optimal pairing between users and channels. These sophisticated algorithms assist the dynamic Real Time Bidding auction, allowing us to supply you with the most highly engaged users ADVERTISERS (YOU) PREMIUM BIDDING SYSTEM (US) EXCHANGES (SUPPLY SIDE PLATFORMS) PUBLISHERS (WEBSITES & APPS) PULSEPOINT ADMELD RUBICON PUBMATIC MEDIAMATH YAHOO APPNEXUS GOOGLE SITESCOUT

16 MOBILE TRACKING FULL INTEGRATION WITH ALL TRACKING PLATFORMS

17 TRACKING & REPORTING Mobilda offers it s partners state of the art tracking and reporting utilities. With Mobilda you get advanced tools that can help you keep a close watch on your app performance. We use many innovative features to supply you with results such as: API, PostBack URL, UDID, SDK and RTTP supplied by our in house AdCenter platform.

18 MOBILE YOUR APPS WITH MOBILDA CONTACT US AND START YOUR MOBILE ADVERTISING TODAY Maskit st. (Building D, 4th floor) 2 Herzliya Pituach Business Park, P.O. Box 4178, Israel

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