B2B SOCIAL INFLUENCER MARKETING. Your 12-step insider guide

Size: px
Start display at page:

Download "B2B SOCIAL INFLUENCER MARKETING. Your 12-step insider guide"

Transcription

1 \\ B2B SOCIAL INFLUENCER MARKETING Your 12-step insider guide

2 CONTENTS Introduction 3 Meet the Influencers 4 Your 12-step guide 1. Know what you mean by Influencer Marketing 8 2. Set your goals, objectives and KPIs 9 3. Identify your influencers Do your homework Engage your influencers Don t sell to them! Create content they will want to share Offer the right value exchange Respect their craft It s more than a campaign Measure the impact Act on what you ve learned 19 Conclusion 20 Get Started 22 2 \\B2B SOCIAL INFLUENCER MARKETING

3 FIRSTLY...when you contemplate an Influencer Marketing programme, you re talking about engaging and working with a tiny 3% of people who command 90% of the influence in any user group. How do you find them? And how do you win their confidence and convince them to work with you? We asked four of the biggest influencers in B2B marketing what makes an influencer tick, what makes them say yes, and what will make them enter into a long-term partnership with a brand. Read on for the result. Your 12-step Influencer Marketing guide, packed with golden nuggets and priceless advice, straight from the horse s mouth. \\B2B SOCIAL INFLUENCER MARKETING 3

4 WORKING WITH INTERNAL AND EXTERNAL EXPERTS TO ACHIEVE BUSINESS GOALS. INFLUENCE IS THE ABILITY TO EFFECT ACTION. LEE ODDEN, CEO, TopRank Marketing FAVOURITE SOCIAL SPACE: Instagram for personal; LinkedIn and Twitter for business 4 \\B2B SOCIAL INFLUENCER MARKETING

5 THE ABILITY TO CONNECT EFFECTIVELY WITH PEOPLE WHO ARE ABLE TO INFLUENCE OTHERS IN THEIR CIRCLE NEVILLE HOBSON, Senior Business Consultant, IBM Social Consulting FAVOURITE SOCIAL SPACE: Twitter for personal and business \\B2B SOCIAL INFLUENCER MARKETING 5

6 HACKING INTO THE 45-80% OF RESEARCH THAT B2B BUYERS ARE INCREASINGLY CUTTING YOU OUT FROM TIM HUGHES, Business Development Director, Oracle FAVOURITE SOCIAL SPACE: Twitter first, then LinkedIn 6 \\B2B SOCIAL INFLUENCER MARKETING

7 WORKING WITH PEOPLE THAT AUDIENCES BELIEVE IN, WITH YEARS OF TRACK RECORD THEY TRUST THOMAS POWER, Chief Digital Officer, Electric Dog FAVOURITE SOCIAL SPACE: Twitter by far \\B2B SOCIAL INFLUENCER MARKETING 7

8 1 KNOW WHAT YOU MEAN BY INFLUENCER MARKETING Beware of falling into the trap of defining Influencer Marketing in the narrow terms of paying a celebrity YouTuber to talk about your brand. Neville Hobson describes Influencer Marketing as the ability to connect effectively with people who are able to influence others in their circle. In B2B, Influencer Marketing is about working with key individuals whose independent credibility and authority amongst their own established audience means that their followers are already receptive to their ideas and recommendations. It s the ability to connect effectively with people who are able to influence others in their circle Neville Hobson 8 \\B2B SOCIAL INFLUENCER MARKETINGS

9 2 SET YOUR GOALS, OBJECTIVES AND KPIs Approach your Influencer Marketing strategy in the same way as you would any other. Or, as Lee Odden says simply, decide what you want out of it before you go in. That means defining your objectives. Whether it s greater brand awareness, better engagement, more leads, all three, or more, determining your business goals and KPIs at the outset will keep your programme on track and its effectiveness measurable. Decide what you want out of it before you go in Lee Odden \\B2B SOCIAL INFLUENCER MARKETING 9

10 3 IDENTIFY YOUR INFLUENCERS Influencers can come from a variety of sources. They might already be advocates of your brand, they might work for your brand. They could be established industry experts and commentators, bloggers, educators, customers Use your existing contacts; network at events and go online to find out who s got share of voice in your target space. Use social tools like Traackr, for social influence and social listening, or Klout for influencer scoring. A word on advocates though: advocacy doesn t necessarily mean influence unless that advocate has the credibility, respect and reach to extend your message beyond their immediate group. Go for the number one influencer in your niche Tim Hughes 10 \\B2B SOCIAL INFLUENCER MARKETING

11 4 DO YOUR HOMEWORK Once you ve identified your influencers, don t even think about contacting them before you ve learned as much about them as you can. Do your research first. Some people don t even look at my LinkedIn profile or blog. Neville Hobson. Or as Tim Hughes puts it, 80-90% of approaches are from tyre kickers. My area is social selling. I don t talk to people about my company or its products % of approaches are from tyre kickers Tim Hughes But doing your homework doesn t just mean draw up a bluffer s guide from an influencer s social profile make sure you read and familiarise yourself with their work! \\B2B SOCIAL INFLUENCER MARKETING 11

12 5 ENGAGE YOUR INFLUENCERS So that you re not approaching your influencers completely cold, start by going to their favourite channels and joining the conversations they re taking part in. Retweet them, share their content, mention them in yours, rate their blogs, review their books, respond to their posts. Be patient. Baby steps can go a long way. When you re ready to approach them, be personal (no blanket s), interesting, relevant and authentic. Here s where your homework pays off: When one CEO contacted me, his first question was about my favourite vinyl record. He d done his research and found out what I m passionate about - Tim Hughes. When one CEO contacted me, his first question was about my favourite vinyl record. He d done his research and found out what I m passionate about Tim Hughes 12 \\B2B SOCIAL INFLUENCER MARKETING

13 6 DON T SELL TO THEM AND DON T ASK THEM TO SELL! The intention is for your influencer to help you increase the awareness, association and consideration of your brand in a certain space not to sell for you. And don t sell to them! I was approached by two marketing agencies this week. They said they d love my company to buy their services! Tim Hughes. The outcome you re looking for is a collaboration, but out of courtesy, be sure to demonstrate that you re taking into account your influencer s skills first and your own needs second. I was approached by two marketing agencies this week. They said they d love my company to buy their services! Tim Hughes \\B2B SOCIAL INFLUENCER MARKETING 13

14 7 CREATE CONTENT THAT THEY WILL WANT TO SHARE If you re creating a piece of content that you d like an influencer to contribute to, comment upon and share with their networks, then you need to create something they will be comfortable putting their name to. If you are sharing content they have created for you, don t take the credit for their opinions or advice. And don t overdo the SEO! Make everything easy for your influencers to share. At the very least, provide a link to the content, but it s worth going as far as pre-written tweets, or an embed code for their website. Don t overdo the SEO by linking my words to other posts or sites! Lee Odden 14 \\B2B SOCIAL INFLUENCER MARKETING

15 8 OFFER THE RIGHT VALUE EXCHANGE When you re borrowing an expert s time, audience, credibility and influence, you need to be clear about what s in it for them. And the motivation will be different for different influencers. For some it could be exposure for their brand or business, for others, help with building their personal brand. From your background research you will probably have a good idea about what s likely to make your influencer say yes to your proposal, but don t shy away from discussing it. The clearer you both are about the value exchange at the outset, the better. But don t expect them to do something for free that you really ought to pay for (speaking, large content pieces etc). It s not about money Neville Hobson \\B2B SOCIAL INFLUENCER MARKETING 15

16 9 RESPECT THEIR CRAFT Don t micromanage your influencers or expect them to say the exact words you ve told them to say. You ve engaged them for the trust and authority they have with their audience, so don t expect them to jeopardise their credibility. As Thomas Power put it: Influencers are like scouts who have gone ahead of the brand, then come back to lead the brand up the hill. A brand is buying the companionship to get to that outcome. Allow influencers free rein and trust them to take good care of your message. Influencers are like scouts who have gone ahead of the brand, then come back to lead the brand up the hill Thomas Power 16 \\B2B SOCIAL INFLUENCER MARKETING

17 10 IT S MORE THAN A CAMPAIGN Influencer marketing is about building a long-term, mutually beneficial relationship. Once you ve begun to work together, nurture the relationship both on and offline. Explore ongoing opportunities - co-creation of content or other offerings, exclusive content, collaboration at events. Keep the conversation open-ended and the rewards could be substantial on both sides. Many of the people I ve met online have become friends offline Tim Hughes \\B2B SOCIAL INFLUENCER MARKETING 17

18 11 MEASURE THE IMPACT Measure the success of your influencer campaign against the KPIs you set at the outset. If your objectives are around brand awareness, you could measure impressions, page views, web traffic. For engagement, measure shares, comments, mentions. For lead generation, measure your downloads, subscriptions and sign-ups. And for sales, measure both online and offline; upsell or cross-sell Measure the success of your influencer campaign against the KPIs you set at the outset. Neville Hobson 18 \\B2B SOCIAL INFLUENCER MARKETING

19 12 ACT ON WHAT YOU VE LEARNED Arriving at a truly robust influencer marketing programme takes a great deal of thought, planning, time and hard work. So make sure you use take learnings from it and use them going forward. In a mobile social world, few brands hold attention and... attention is the product. Thomas Power \\B2B SOCIAL INFLUENCER MARKETING 19

20 AND FINALLY 20 \\B2B SOCIAL INFLUENCER MARKETING

21 ...influencers can amplify your message, add third party credibility to your brand and send your exposure sky high. But Influencer Marketing is more than a campaign. You ve entered into one of the most important and human relationships your brand will ever have and its success rests on a continued two-way benefit. Nurture your relationship and it will continue to bring rewards well into the long term. \\B2B SOCIAL INFLUENCER MARKETING 21

22 GET STARTED MOI Global runs influencer programmes for some of the world s largest technology companies. To get the most out of your marketing campaigns why not lean on our experiences. Get in touch to see how we can help: Matthew Stevens, Business Director, Global Matthew.Stevens@moi-global.com \\B2B SOCIAL INFLUENCER MARKETING

23 The place for marketing leaders to find and share the latest ideas and techniques in B2B marketing. Find out more at moi-global.com/disrupt // SOCIAL INFLUENCER MARKETING 23 BROUGHT TO YOU BY MOI-GLOBAL.COM \\B2B INFLUENCER MARKETING FROM THE MOUTHS OF INFLUENCERS 23

24

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014 Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community

More information

PARTICIPATION IS THE ANSWER

PARTICIPATION IS THE ANSWER PARTICIPATION IS THE ANSWER In the the B2B marketing world, content is the kingdom and investments in content won t show an ROI unless the quality is high. Self directed buyers must be able to easily find,

More information

SOCIAL INFLUENCER MARKETING THE WHAT, WHY AND HOW IN B2B MARKETING. // SOCIAL INFLUENCER MARKETING1

SOCIAL INFLUENCER MARKETING THE WHAT, WHY AND HOW IN B2B MARKETING. // SOCIAL INFLUENCER MARKETING1 SOCIAL INFLUENCER MARKETING THE WHAT, WHY AND HOW IN B2B MARKETING. 1 2 WHAT 3 Social Influencer Marketing The Content Marketing Institute defines influencers as: People who have an established credibility

More information

Social Media Strategy:

Social Media Strategy: Social Media Strategy: The Beginners Guide to Strategy Success in 7 Steps A Simple Guide In association with: Chapter Title Contents Page Page 2 What is Social Media...3 What is a Social Media Strategy

More information

Defining Social Media. 7 Golden Rules to Successful Social Media in Business

Defining Social Media. 7 Golden Rules to Successful Social Media in Business Defining Social Media Social media isn t just a handful of social networks, it s anywhere on the web where you can interact and share your thoughts with others, ie most of the internet. It s also not stand

More information

Exhibiting at a Trade Show? Use this digital engagement checklist for greater success

Exhibiting at a Trade Show? Use this digital engagement checklist for greater success Exhibiting at a Trade Show? Use this digital engagement checklist for greater success Exhibiting at a Trade Show? Use this digital engagement checklist for greater success Negotiating, Closing and Announcing

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

Review: Better Lead Generation by Nancy Pekala

Review: Better Lead Generation by Nancy Pekala Truth or Dare: Discovering the Secrets behind Better Lead Generation By Nancy Pekala Why can t sales and marketing just get along, and what is the impact on a B2B organization s lead generation performance?

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

6 BEST PRACTICES. for Influencer Marketing 6 BEST PRACTICES FOR INFLUENCER MARKETING

6 BEST PRACTICES. for Influencer Marketing 6 BEST PRACTICES FOR INFLUENCER MARKETING 6 BEST PRACTICES for Influencer Marketing 1 THE INCREASING IMPORTANCE OF INFLUENCER MARKETING Influencer marketing isn t a new concept. Getting the right people excited, engaged, and talking about your

More information

How to Build an Influencer Network - 6 Best Practices

How to Build an Influencer Network - 6 Best Practices 6 BEST PRACTICES for INFLUENCER MARKETING 1 THE INCREASING IMPORTANCE OF INFLUENCER MARKETING Influencer marketing isn t a new concept. Getting the right people excited, engaged, and talking about your

More information

Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people

Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people But we can talk about us later If one more digital marketer tells me You should be creating an immersive

More information

Inbound Digital Marketing Proposal Webfactories

Inbound Digital Marketing Proposal Webfactories Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

THE PURSUIT OF HAPPINESS: THE ROAD TO CUSTOMER ADVOCACY

THE PURSUIT OF HAPPINESS: THE ROAD TO CUSTOMER ADVOCACY THE PURSUIT OF HAPPINESS: THE ROAD TO CUSTOMER ADVOCACY Welcome to a world in which shoppers aren t just disrupting your brand conversations; they re having them without involving you. Retailers are no

More information

Measuring your Social Media Efforts

Measuring your Social Media Efforts Measuring your Social Media Efforts Measuring your Social Media Efforts Author PR & Social Media Consultant, Sarah Michelle Willis (MCIPR), is a passionate senior strategic PR & Communications professional

More information

Internet Marketing Rules!

Internet Marketing Rules! Internet Marketing Rules! A Playbook of Game Changing Strategies for Marketing Your Business Online by Lane Jones, Content Strategist Internet Marketing Rules! Game Changing Strategies for Marketing Your

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

PART 1: WORKSHEET: Rank Your Objectives: Complete the following worksheet to rank these common social media objectives.

PART 1: WORKSHEET: Rank Your Objectives: Complete the following worksheet to rank these common social media objectives. SOCIAL MEDIA Success in social media doesn t come by chance and it certainly doesn t come over night. It all starts with a plan; and the Eise Social Media Tool will help you formulate the perfect one.

More information

digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE

digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mums, add some

More information

6 BEST PRACTICES FOR INFLUENCER MARKETING

6 BEST PRACTICES FOR INFLUENCER MARKETING TIP SHEET 6 BEST PRACTICES FOR INFLUENCER MARKETING Influencer marketing isn t a new concept. Getting the right people excited, engaged, and talking about your brand has always been one of the best ways

More information

Special Report. 5 Tips for Creating the B2B Marketing Content That Really Speaks to Your Audience

Special Report. 5 Tips for Creating the B2B Marketing Content That Really Speaks to Your Audience Special Report 5 Tips for Creating the B2B Marketing Content That Really Speaks to Your Audience JSA Interactive - Special Report 1 5 Tips for Creating the B2B Marketing Content That Really Speaks to Your

More information

Management Summary 3. Role within the organization 4. For what purposes do you use social media? 5. What social channels does the company use?

Management Summary 3. Role within the organization 4. For what purposes do you use social media? 5. What social channels does the company use? 1 Index Subject Page Management Summary 3 Role within the organization 4 For what purposes do you use social media? 5 What social channels does the company use? 5 Does your organization use a blog? 6 How

More information

11 Things You Should Know About Influencer Marketing

11 Things You Should Know About Influencer Marketing 11 Things You Should Know About Influencer Marketing Table of Contents 1 2 Introduction Influencer Programs Must Have Clear Goals 13 15 Niche Influencers Often Create the Most Engagement Authentic Content

More information

How To Get A Social Media Campaign To Work For A Business

How To Get A Social Media Campaign To Work For A Business Article Courtesy of SMART PR Communications Fear-Free B2B Social Media Marketing Now sizzling in your backyard! By Jean Van Rensselar If your company is B2B and you haven t yet - it s finally time to dip

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

How to Optimize Your Web Presence for Lead Generation

How to Optimize Your Web Presence for Lead Generation How to Optimize Your Web Presence for Lead Generation Introduction B2B Buyer behaviour is changing. In Four B2B Buyer Behaviour Trends Changing Business we identified and explored four key trends that

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

Maximise event marketing performance with IP tracking

Maximise event marketing performance with IP tracking Maximise event marketing performance with IP tracking EVENT MARKETING IN 2013 Is event marketing outdated in the era of all things digital? Stats from the Marketingsherpa reports that 72% of B2B marketers

More information

What is Prospect Analytics?

What is Prospect Analytics? What is Prospect Analytics? Everything you need to know about this new sphere of sales and marketing technology and how it can improve your business Table of Contents Executive Summary... 2 The Power of

More information

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial

More information

Effective Use of Social Media By Small Business

Effective Use of Social Media By Small Business Effective Use of Social Media By Small Business Copyright 2009 - Massachusetts Small Business Development Center (MSBDC) Network, Fall River, MA 508-673-9783 Goals Introduction to some of the social media

More information

How To Be Successful With Social Media And Email Marketing

How To Be Successful With Social Media And Email Marketing Brought to you by: ExtremeDigitalMarketing.com B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Businesses Connecting With Businesses Through The Power Of Social Media! By

More information

with Dana Teague, Vice President Informa, Global Exhibitions

with Dana Teague, Vice President Informa, Global Exhibitions with Dana Teague, Vice President Informa, Global Exhibitions People think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than

More information

INFLUENCERS VS. ADVOCATES: WHAT S THE DIFFERENCE? www.tapinfluence.com Share this ebook:

INFLUENCERS VS. ADVOCATES: WHAT S THE DIFFERENCE? www.tapinfluence.com Share this ebook: INFLUENCERS VS. ADVOCATES: WHAT S THE DIFFERENCE? www.tapinfluence.com Share this ebook: CONTENTS pg 3 pg 4 pg 5 pg 9 pg 10 pg 12 pg 13 pg 14 Introduction What Exactly is Influencer and Advocate Marketing?

More information

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish GUIDE Social Media Strategy Guide How to build your strategy from start to finish Social Media Strategy Guide How to build your strategy from start to finish Whether you re a social media coordinator for

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

8 New Year s Resolutions for B2B Marketers. Take your content marketing to the next level in the new year!

8 New Year s Resolutions for B2B Marketers. Take your content marketing to the next level in the new year! 8 New Year s Resolutions for B2B Marketers Take your content marketing to the next level in the new year! With the new year quickly approaching, there s no better time to start thinking about your marketing

More information

Effective B2B social media marketing:

Effective B2B social media marketing: Effective B2B social media marketing: Driving traffic, leads & sales Written by Martin Broadhurst Martin Broadhurst Certified by market leading inbound marketing software provider HubSpot, Martin leads

More information

What is Social Media Optimization? Why Employ Social Media Optimization?

What is Social Media Optimization? Why Employ Social Media Optimization? What is Social Media Optimization? Social media optimization or social media marketing is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter,

More information

100 HEADLINES TO DOUBLE YOUR SEARCH TRAFFIC FROM GOOGLE

100 HEADLINES TO DOUBLE YOUR SEARCH TRAFFIC FROM GOOGLE 100 HEADLINES TO DOUBLE YOUR SEARCH TRAFFIC FROM GOOGLE By Michael Chibuzor ContentMarketingUp.com Are you desperately looking for headline ideas, or blog post ideas? You don t have to go searching in

More information

AIA Michigan s Social Media Marketing Course

AIA Michigan s Social Media Marketing Course AIA Michigan s Social Media Marketing Course Welcome to the AIA Michigan s Social Media Marketing Course You are now officially on your way to getting a strong foundation of how you can market your business

More information

Digital Tactics for Community Engagement Marketing

Digital Tactics for Community Engagement Marketing A Little About Me: Patricia Wilson-Smith President and CEO, Online Media Interactive, LLC Author, Lecturer, Radio Show Host David s Mother Workaholic. Sleepy. Always. No, really. ALWAYS. About This Workshop:

More information

Your Social Media Starter Kit For Content Marketing

Your Social Media Starter Kit For Content Marketing Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost

More information

Ten top tips for social media success

Ten top tips for social media success Ten top tips for social media success 1. Conversation is king The key to how you should behave within a social environment is the word social. This means it is not a one-way street. It is not a place for

More information

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email

More information

Grow Your Business with Email & Social Media. A simple marketing plan for small businesses & not-for-profits

Grow Your Business with Email & Social Media. A simple marketing plan for small businesses & not-for-profits Grow Your Business with Email & Social Media A simple marketing plan for small businesses & not-for-profits Tamsin Fox-Davies Small Business Marketing Mentor Constant Contact UK tfox-davies@constantcontact.com

More information

Grow Your Business with Email & Social Media simple marketing strategy for small business & nonprofits

Grow Your Business with Email & Social Media simple marketing strategy for small business & nonprofits Grow Your Business with Email & Social Media simple marketing strategy for small business & nonprofits Bonnie Kantor President, Pressing Issues, Inc. Constant Contact Authorized Local Expert bonnie@pressingissues.com

More information

Strategies to Generate Revenue

Strategies to Generate Revenue Introduction 2 The Internet is a flourishing industry. With the development in technology people to a greater extent are exposed to internet. Progressively they are learning to make use of the Internet

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

10 ways Professional Service companies can increase their profits through marketing

10 ways Professional Service companies can increase their profits through marketing 10 ways Professional Service companies can increase their profits through marketing A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Introduction Traditionally

More information

OUTSOURCED MARKETING B2B Digital Marketing Communications Package BOOST Your Market Presence

OUTSOURCED MARKETING B2B Digital Marketing Communications Package BOOST Your Market Presence OUTSOURCED MARKETING B2B Digital Marketing Communications Package BOOST Your Market Presence Email Campaigns Social Media Posts Business Media Posts Website Blogs Search Engine Optimisation Start to capitalise

More information

Content Marketing Guide

Content Marketing Guide Content Marketing Guide Create Promote Plan Measure TABLE OF CONTENTS What is Content Marketing?...1 Does Content Marketing Really Matters?...3 What Constitutes an Effective Content Marketing Strategy?...6

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

Marketing... are you up to speed?

Marketing... are you up to speed? Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

How Can I Sculpt a Plan to Start Inbound Marketing

How Can I Sculpt a Plan to Start Inbound Marketing How Can I Sculpt a Plan to Start Inbound Marketing An Effective Marketing Method for Doing Business Online By Courtney McElroy, CEO Marketing Force 1 How Can I Sculpt a Plan to Start Inbound Marketing

More information

5 Tips for Growing Your Business with Social. Social Marketing in Action at T.H. March

5 Tips for Growing Your Business with Social. Social Marketing in Action at T.H. March 5 Tips for Growing Your Business with Social Social Marketing in Action at T.H. March Oracle Modern Best Practice for Social Creates Real Business Opportunities Social marketing has existed as we know

More information

Social Media Marketing. Rebecca Rae Digital Results Lead Reason Digital @ReasonDigital @DigitalBex

Social Media Marketing. Rebecca Rae Digital Results Lead Reason Digital @ReasonDigital @DigitalBex Social Media Marketing Rebecca Rae Digital Results Lead Reason Digital @ReasonDigital @DigitalBex Reason Digital Digital specialists for charities and pro social organisations. We're doing some good with

More information

get started with Content Marketing contrastcreative

get started with Content Marketing contrastcreative get started with Content Marketing contrastcreative Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined

More information

Creating a Digital Marketing Strategy

Creating a Digital Marketing Strategy Superfast Business Wales For a digital strategy to deliver success there must be a consistent message in any and all activity. You have to maintain a brand message across a variety of channels so that

More information

What You Need to Know Before Distributing Your Infographic

What You Need to Know Before Distributing Your Infographic What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific

More information

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015 Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,

More information

Introduction Email Marketing: Online Marketing:

Introduction Email Marketing: Online Marketing: Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction

More information

Before we jump in with all the exciting new tools available, let s

Before we jump in with all the exciting new tools available, let s chapter 1 Online marketing 101 Before we jump in with all the exciting new tools available, let s take a step back and think about what you want to achieve. Too many people think: Everyone s blogging (or

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

The Many Types Of Marketing

The Many Types Of Marketing The Many Types Of Marketing Lots of people are talking about all the new forms of marketing a company can pursue. It s true, certain traditional marketing has been around for a long time and is still used

More information

The Ultimate Guide to B2B Lead Nurturing

The Ultimate Guide to B2B Lead Nurturing The Ultimate Guide to B2B Lead Nurturing What is Lead Nurturing? Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that

More information

Modern Marketing Playbook

Modern Marketing Playbook The Modern Marketing Playbook REVENUE RIVER copyright 2014 Introduction: If your business has struggled to find your digital marketing identity, the problem is likely in the plan or the execution. Or both.

More information

6 Influential Ways to Market Your Dental Practice

6 Influential Ways to Market Your Dental Practice 6 Influential Ways to Market Your Dental Practice More than 65 percent of all dental prospects use a doctor s website as the primary decision driver as to whether to make a first appointment, according

More information

GETTING THE CONTENT MARKETING JOB YOU WANT

GETTING THE CONTENT MARKETING JOB YOU WANT GETTING THE CONTENT MARKETING JOB YOU WANT Tips to engage the best (progressive) employers by Michael Kirsten and Mark Sherbin Be Part of a Progressive Business To get the job you love, you ll need to

More information

A conversation with Scott Chappell, CMO, Sessions Online Schools of Art and Design

A conversation with Scott Chappell, CMO, Sessions Online Schools of Art and Design A conversation with Scott Chappell, CMO, Sessions Online Schools of Interviewed by: Steven Groves, StevenGroves.com Guy R. Powell, DemandROMI Can you talk to us a little bit about Sessions and what Sessions

More information

White paper. 7 key steps to a great sales pipeline. your technology, expertly marketed

White paper. 7 key steps to a great sales pipeline. your technology, expertly marketed White paper 7 key steps to a great sales pipeline The efficiency of your sales pipeline is the key to your delivery of new business. Take these 7 steps and you are guaranteed to be on the right path to

More information

The Definitive Guide to Employee Advocacy Programs

The Definitive Guide to Employee Advocacy Programs The Definitive Guide to Employee Advocacy Programs Helping Employees Use LinkedIn and Twitter to Drive Brand Awareness, Traffic, and Leads By NEAL SCHAFFER & PEOPLELINX The Definitive Guide to Employee

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

UNDERSTANDING EFFECTIVE LEAD GENERATION TICK #THINKGROWTH

UNDERSTANDING EFFECTIVE LEAD GENERATION TICK #THINKGROWTH UNDERSTANDING EFFECTIVE LEAD GENERATION TICK #THINKGROWTH CONTENTS 1 INTRODUCTION Page 3 2 COMPETITIVE PROPOSITION Page 4 3 USER PROFILING/AUDIENCE DNA Page 9 ENSURE YOUR BRAND HAS A CLEAR, COMPELLING

More information

Sell Your Company on Employee Advocacy

Sell Your Company on Employee Advocacy HOW TO Sell Your Company on Employee Advocacy Everything You Need to Get Internal Buy-in for Your Employee Advocacy Program 1 Table of Contents Introducing Advocate Marketing 3 The Power of Employee Advocacy

More information

Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks.

Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Data Sheet Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Product Description B2B organizations recognize that social channels represent an increasingly

More information

How To Fill Your Sales Pipeline In 30 Days

How To Fill Your Sales Pipeline In 30 Days How To Fill Your Sales Pipeline In 30 Days contents Fight data decay Content Nurture DAYS 5 days 2 days 10 days 1 7 days 30 DAYS 2 Get to the right people Adding value Introduction It happens four times

More information

A Conversation with Debbie Weil and Chris Baggott. Top 5 Misconceptions About Corporate Blogging

A Conversation with Debbie Weil and Chris Baggott. Top 5 Misconceptions About Corporate Blogging A Conversation with Debbie Weil and Chris Baggott Top 5 Misconceptions About Corporate Blogging Takeaways from a pivotal meeting of the minds between Debbie Weil and Chris Baggott Once upon a webinar,

More information

THE COMMUNITY MANAGER PROGRAMME BROCHURE

THE COMMUNITY MANAGER PROGRAMME BROCHURE digital mums THE COMMUNITY MANAGER PROGRAMME BROCHURE About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mothers, add some innovative social

More information

Pinterest has to be one of my favourite Social Media platforms and I m not alone!

Pinterest has to be one of my favourite Social Media platforms and I m not alone! Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

Getting Found. Small Business Guide to Online Marketing Page 1 of 11

Getting Found. Small Business Guide to Online Marketing Page 1 of 11 Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You

More information

Persuasive and Compelling

Persuasive and Compelling Win More Business With Persuasive and Compelling Author: Greg Roworth B Bus (Acc) MBA What is the purpose of your website? For most businesses, a website has a number of objectives that may include generating

More information

MARKETING TIPS TO GET NEW CLIENTS AND KEEP THE ONES YOU'VE GOT. Div Bhansali Vice President, Marketing AccountantsWorld

MARKETING TIPS TO GET NEW CLIENTS AND KEEP THE ONES YOU'VE GOT. Div Bhansali Vice President, Marketing AccountantsWorld MARKETING TIPS TO GET NEW CLIENTS AND KEEP THE ONES YOU'VE GOT Div Bhansali Vice President, Marketing AccountantsWorld Webinar Overview The biggest challenges in marketing today How to maximize your online

More information

Using Twitter for Business

Using Twitter for Business Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:

More information

Social Media Content - Advantages and Disadvantages

Social Media Content - Advantages and Disadvantages The Business of Social Media Content Copyright 2014 Michael Simonetti BSc BE MTE, &Mine Pty Ltd. Not to be reproduced, re-presented or used in any way without written consent from the author. Game On Startups,

More information

Welcome to Twitter for small business

Welcome to Twitter for small business Welcome to Twitter for small business As a supporter of the Shop Small Movement, we created this tool kit to help you get your business ready for the holidays. Connect with customers in real-time, then

More information

How to Plan Your Content with Purpose and Ease

How to Plan Your Content with Purpose and Ease A PRACTICAL GUIDE to BUILDING A KILLER CONTENT STRATEGY How to Plan Your Content with Purpose and Ease A publication of a practical guide to building a killer content strategy Sarah Goliger manages Paid

More information

12 Shocking Secrets. When Selling to Schools. Sprint www.sprint-education.co.uk. The 12 Shocking Secrets When Selling to Schools

12 Shocking Secrets. When Selling to Schools. Sprint www.sprint-education.co.uk. The 12 Shocking Secrets When Selling to Schools 12 Shocking Secrets When Selling to Schools Sprint Education is part of Sprint Media Limited Duddage Manor Business Park, Tewkesbury, GL20 6BY 1 HOW TO SELL TO SCHOOLS Transform your whole education marketing

More information

[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users

[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 1 2 3 [REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 4 [REFERENCES] https://about.twitter.com/company 5 [REFERENCES] https://press.linkedin.com/about-linkedin

More information

Beyond the Referral: The Growing Role of Customer Advocates in Technology Marketing

Beyond the Referral: The Growing Role of Customer Advocates in Technology Marketing Beyond the Referral: The Growing Role of Customer Advocates in Technology Marketing Barb Pfeiffer Senior Consultant & Chief Channel Expert The Partner Marketing Group Beyond the Referral: The Growing Role

More information

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE

More information