EMC STRATEGY Journey to Cloud -Big Data

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1 EMC STRATEGY Journey to Cloud -Big Data Agathi Galani Indirect District Manager Greece, Malta, Cyprus 5 th December

2 EMC s Mission To Lead Customers On Their Journey To Hybrid Cloud Computing 2

3 The Journey to Your Cloud: Infrastructure Private Cloud is the logical first step Enterprise IT Private Cloud Public Cloud Complex Trusted Controlled Expensive Inflexible Reliable Secure Siloed Simple Low Cost Flexible Dynamic 70% Will Spend More On Private Cloud through 2012 GARTNER DATA CENTER CONFERENCE 2009 Infrastructure 3

4 The Journey To The Private Cloud % Virtualized Simplicity Efficiency Protection Scalability Continuity Security Standardization Automation IT Production Infrastructure Focus Business Production Applications Focus IT-as-a-Service Business Focus 4

5 IT Production Virtualize non-business-critical IT-owned applications Challenges Approach Islands of infrastructure CAPEX Power Consolidated infrastructure Virtualized servers Tiered SANs Disk-based backup Efficiency 5

6 EMC IT: IT Production Benefits Realized IT Production Efficiency EMC IT Department Benefits Realized $12M Power and Space Savings $74M Data Center Equipment Savings 170% Gain in Storage Admin Productivity 34% Increase in Energy Efficiency 60M Pounds of CO 2 Reduced Phase 1 IT -owned Apps 6

7 VNXe is the easiest storage device we ve ever used THE CITY OF SAFFORD Extremely well equipped, and starting at under $10,000 represents excellent value COMPUTER RESELLER NEWS Simple. Efficient. Affordable. 7

8 EMC Data Domain. World s Fastest Backup. First Long Term Archive. 8

9 EMC Avamar. 3x Faster VMware Backup. Data Domain Integration. 9

10 Loomis: Next-Generation Backup Avamar + NetWorker + Data Domain 8 Month Return On Investment. 232% Increase In Backup Performance. 67 Remote Sites Eliminated Tape. 10

11 Journey, Phase 2: Business Production 1. Quality of service 2. Virtualize businessowned, mission-critical applications 11

12 Business Production Virtualize business-owned, mission-critical applications Challenges Approach Aging enterprise platforms Continued cost pressures Time to delivery Dynamic, shared capacity Tiered, virtual platforms x86 architecture Storage optimization De-duplicated backup, replication Integrated management Security Quality of Service 12

13 EMC IT: Business Production Benefits Realized IT Production Efficiency Business Production Quality of Service EMC IT Department Benefits Realized $11M OpEx Savings % Virtualized $6M 55% Data Center Equipment Savings Of OS Images Virtualized 60% Of Mission Critical Apps Virtualized 30M Pounds of CO 2 Reduced Phase 1 IT-owned Apps Phase 2 Mission-critical Apps 13

14 EMC VMAX Powerful. Trusted. And Now Smartest. 14

15 Fully Automated Storage Tiering for Virtual Pools VP 15

16 Recommended FAST VP Configurations Heavy skew 95% of I/O on 5% of data ~12% of workloads FAST Policy 1 3% Flash 0 FC SAS 97% SATA 30% more performance 80% less footprint 20% lower costs Moderate skew 90% of I/O on 10% of data ~45% of workloads FAST Policy 2 3% Flash 15% FC SAS 82% SATA 40% more performance 60% less footprint 15% lower costs Low skew 80% of I/O on 20% of data ~37% of workloads FAST Policy 3 3% Flash 27% FC SAS 70% SATA 20% more performance 50% less footprint Same costs 16

17 Smart Consolidation with FAST VP 140 TB 1,128 disks All 146 GB 15K Fibre Channel 87% few drives 65% less footprint 76% less power 140 TB 152 disks 3% Flash 27% FC 70% SATA 40% more performance 40% lower total cost* 14.5 feet 5 feet * TCO based on acquisition costs with three years maintenance 17

18 Journey, Phase 3: IT-as-a-Service 1. Agility 2. Create a catalog of services for the business 18

19 IT-as-a-Service Run IT as a business Challenges Approach Service optimization Metering and chargeback Security What do you take on first? Automated services Standardized platforms Object storage Active-active replication New application architectures Secure governance, compliance Agility 19

20 Our Journey To The Cloud/Big Data = EMC Isilon BIG INVE$TMENT EMC Atmos The Greenplum Database EMC Hadoop 20

21 21 The Era of Big Data is Here! EMC World Times IT Head Count Information Growth 30ZB 44x 35ZB 25ZB 20ZB 15ZB 10 ZB 5 ZB

22 Requirements For The New IT Portfolio Virtual Desktop Infrastructure: End-User Choice With IT Control Enterprise Applications Big Data Applications Big Data Analytics Structured & Unstructured Massive Scalability Transactional Storage VMware Integration, Simplicity, Efficiency, Scalability, Availability Hybrid Technologies Security And Compliance Policy-Driven Management Integrated Data Mobility Big Data Storage Linear Scalability, Operational Simplicity, Geographic Distribution, File And Object Backup And Archiving Speed, Deduplication, VMware Integration 22

23 The EMC Portfolio Virtual Desktop Infrastructure: End-User Choice With IT Control View Enterprise Applications Big Data Applications Greenplum Big Data Analytics Structured & Unstructured Massive Scalability Transactional Storage VNX VMAX VMware Integration, Simplicity, Efficiency, Scalability, Availability Hybrid Technologies Security And Compliance Policy-Driven Management Integrated Data Mobility Ionix VPLEX Big Data Storage Isilon Atmos Linear Scalability, Operational Simplicity, Geographic Distribution, File And Object Backup And Archiving Data Domain, Avamar, Networker Speed, Deduplication, VMware Integration 23

24 New York City CITIServ Shared Services Shared IT Services For 40 Agencies. Forecasts $100M Savings In 5 Years Server Consolidation Ratio. 4x More Calls, 30% Less Budget. Mean time to repair reduced by 300% Cost per Service call reduced from 43$ to 11$ 24

25 THANK YOU 25

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