2014 IABC Chapter Management Awards / Atlanta / Communications Work Plan General

Size: px
Start display at page:

Download "2014 IABC Chapter Management Awards / Atlanta / Communications Work Plan General"

Transcription

1 2014 IABC Chapter Management Awards / Atlanta / Communications Work Plan General IABC/Atlanta s 2013 communications strategy was to promote the value of an IABC membership and IABC s programming, as well as the expertise of the communications professionals in the Atlanta area. We also wanted our members and business partners to have the opportunity to network with each other at events, at meetings, and/or online. To do that, we needed to provide them with an marketing plan integrated with web and social media communications. We also wanted to provide our audiences with the communications tools that allowed them to get engaged with the chapter and its membership, as well as with local communications experts and business leaders in Atlanta. This year, we reignited our branding with a new look and feel and coupled it with a reface of the IABC/Atlanta website, complete with embedded social media tools, as well as other enhancements. We set measurable communications objectives that involved partnering on a monthly basis with our programming and marketing teams. Our overall, IABC/Atlanta strategic plan involved membership recruitment, engagement, development and partnership, and communications planning and implementation played an integral role in helping to make all the pieces work well together. We conducted a membership survey at the end of 2012 to determine our communications goals for 2013, and then we conducted a mid year survey to assess our results prior to year s end. We experienced significant challenges with our web based communication vehicles throughout the year, but we still managed to meet or exceed many of our objectives, especially with communicating our programming, mixer and recognition events. Below are our activities from January through November 2013, which include survey results, marketing, and online activity (both website and social media). Internal Program Communications with members: Goal: Promote IABC/Atlanta Professional Development and Member Recognition Opportunities Measurable Objectives: 1. Reface IABC/Atlanta website and create collateral material to match, including marketing, social media marketing and meeting/event marketing materials. 2. Provide weekly s to membership, prospective members and business partners to promote programming, development and networking opportunities for the chapter. 3. Publish semi/monthly programming and activities on the website, providing weekly updates (or when necessary) either through articles or social media. 4. Provide weekly discussion opportunities via social media channels about monthly programming, events and member recognition. 1

2 Implementation IABC/Atlanta Website o Rebranded website with new look and feel with Twitter/Facebook fed from home page, along with an audio/video player and feedback sections on each article page. (see website work sample #1) o Created roll up feed from Facebook/Twitter, so IABC/Atlanta Twitter and Facebook friends can comment and have them display on the IABC/Atlanta website. o Created automated system that allows website users to post/advertise/apply for job openings through the site o Created automated system that uploads speaker proposals. The programming VP, as well as the communications VP are both notified when a speaker proposal is submitted. o Website updates were performed in conjunction with E Mail marketing, including weekly updates/promotions of monthly luncheons (promoted on home page), semi monthly updates on workshops (offered locally, as well as through IABC headquarters), and quarterly updates on mixers and SIGs. Marketing template rebrand, Promoting monthly luncheons, mixers and SIGs, and IABC/Atlanta E News o template was rebranded to reflect IABC/Atlanta s new look. (See work sample #2) o s were sent to membership, prospective member and business partner lists 2 3 times per week with IABC based luncheon announcements, mixer or SIG programming or other workshop or development opportunities Total distribution 1,276 on each send o IABC/Atlanta E News released once a month, one week prior to monthly luncheon to promote monthly luncheon, any additional mixers or SIGs that month, as well as upcoming IABC/Atlanta, SoReg, or IABC events or activities. o Averaged 25% open rate consistently throughout the year. o Click Through rate averaged around 18% per . Feedback systems: Member survey Suggestion field with registration Social media Meeting and program surveys Board member networking after meeting and at mixers External Program 2

3 Communications with external audiences: Goal: Increase awareness of IABC, as well as the monthly and quarterly luncheons and events. Measurable Objective: Partner with IABC/Atlanta Programming and Marketing VPs each month on creating branded collateral for luncheons, workshops and SIGs. Publish post event materials, if applicable, to the IABC/Atlanta within a few days of event occurring. Implementation Branding IABC/Atlanta Website o Promoted 11 monthly luncheons in site s main section and created customized, rotating banners for 8 of those luncheons o Created/displayed monthly and annual sponsor graphics prominently on home page Social Media (see separate section below) Golden Flame awards program o Promoted through , website and social media the Golden Flame Awards Rules and Call for Entries, Cheat Sheets, Workshop and Gala. o Successful and membership marketing helped us sell out our Golden Flames Gala two weeks ahead of schedule Luncheon promotions and newsletters o Because of our successful marketing program, IABC/Atlanta experienced its largest luncheon participant # in March (119 registrants) Luncheon s averaged more than 65 registrants a month in 2013, an improvement of 20% in 2013, and overall attendance was 36% higher than in 2012 Transferable Season Pass o Used and website marketing to promote the transferrable season pass Began sending weekly, transferable season pass s to distribution list Partnered with programming to create/print season pass marketing materials for monthly luncheons Promoted season pass in E News o Followed up all promotions via with website postings luncheons, workshops, SIGs and recognition events. In 2008 IABC launched new branding. The logo design, still in use today, was based on IABC International branding guidelines, and the campaign won a CMA award in the branding category. 3

4 Our chapter positioning as a multi disciplinary, global association is based on the key messages outlined by the IABC International branding guidelines. SOCIAL MEDIA PROGRAM Goals and Objectives Purpose: Engage both current and prospective members in order to retain current members and gain new members Inform both current and prospective members (events, benefits, resources) Provide platform for open discussion / information exchange GOALS for 2013: 1. Increase efficacy and use of IABC/Atlanta social media channels (for and by members) 2. Improve leverage of IABC/Atlanta social media channels as a membership growth tool 3. Increase awareness of IABC/Atlanta social media channels OBJECTIVES (MEASURES of SUCCESS) Quantitative: Increases / upward trend in applicable engagement and participation metrics, e.g., likes, shares, etc. for Facebook, retweets for Twitter, members for LinkedIn; increase in clickthroughs on links embedded in social media posts Qualitative: Participation feedback (density, frequency, sentiment); attributable increase in IABC/Atlanta event early registration + total registration Budget $0 100% volunteer service, management and contribution. Implementation: Strategies supporting Purpose & Goals: 1. Shift core IABC/Atlanta social channel management from external approved sponsor to direct board management and contribution to allow more fluid, frequent, and consistent engagement with key audiences (members and prospective members), as well as stronger analytical oversight. 4

5 2. Maximize core strengths of each channel (customization) in support of best results. Tactics supporting Purpose & Goals: 1. Update social channel branding / design elements as applicable. 2. Increase frequency and relevancy of content as well as response to member developed content. 3. Increase direct board member participation. 4. Cross leverage content across all social channels + mirror on IABC/Atlanta website (feeds). 5. Customize content and create specialized campaigns to channel strength (e.g., snappy engagement and photos on Facebook; curated professional discussions specific to professional development events on LinkedIn). Measurement Analytical tools used to measure effectiveness of IABC/Atlanta social media efforts included all available in suite tools, e.g., Facebook Insights, LinkedIn dashboard, as well as additional nocost analytical tools such as HootSuite, Bit.ly (for clickthrough tracking of embedded links), Google Analytics, etc. (see report social media screenshots and sample of monthly dashboard in work sample) KEY RESULTS (highlights) (tracked 3/ /2013) Facebook: 354 to 406 likes (15% aggregate increase over 8 months) LinkedIn: 446 to 509 members (+14% aggregate increase over 8 months) (Note: with 11/ , annual increase is at +24%) Twitter: 529 to 597 followers (+13% aggregate increase over 8 months) Increased Event Registrations (qualitative association): Monthly meeting attendance increased 36% over previous year. SEE WORK SAMPLES of screenshots and reports, demonstrating additional qualitative aspects (engagement, participation, sentiment) Obstacles Restrictions on volunteer time (addressed by recruiting efforts + diligent personal effort on the part of all IABC/Atlanta board members). Varying quality of content, putting pressure on voice consistency (addressed by diligent personal effort on the part of all IABC/Atlanta board members, plus oversight by single designated board member). National IABC web site issues crippled social media campaigns / efforts for significant stints, at times, due to being unable to include IABC/Atlanta site links within posts, e.g., registration, more information, etc. 5

6 WEBSITE LAUNCH Goals and Objectives Purpose create a rebranded IABC/Atlanta website with interactivity to include: Facebook/Twitter roll up feed Automated job posting/job advertising with payment option Automated speaker proposal submission Feedback area, where the vp of communication is notified whenever a feedback is submitted. Desired result of each activity, project or program Increase # of Facebook/Twitter posts Increate # of job postings/advertising to one per week Produce 1 speaker proposal per quarter Budget $0 for labor; all volunteer! $0 for website hosting (but we now pay $250/year to BizzyWeb, beginning this week) $300 for marketing $0 for artwork and graphics (all donated from one of our sponsors) Obstacles With the website hosting transition underway at IABC headquarters, it was difficult to keep our IABC/Atlanta website active and searchable in the search engines. Our initial launch was delayed twice before we successfully launched at the beginning of May. Since then, we ve had some issues with the site going down, as well as no site metrics, but we re looking forward to working with our new hosting company to begin to measure our site activity again. To overcome this challenge, IABC/Atlanta created a mirror site, hosted by another company and redirected audiences to the new site whenever the site went down. 6

Engaging the growing Washington, DC Chapter through a dynamic online presence

Engaging the growing Washington, DC Chapter through a dynamic online presence Engaging the growing Washington, DC Chapter through a dynamic online presence Summary Statement: www.smpsdc.org Objectives As the 2009/2010 year was winding down, SMPS Washington DC was facing an unknown

More information

Social Media Creating an Approach That Will Bring You More Business

Social Media Creating an Approach That Will Bring You More Business 2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications

More information

2016 Seminar Catalog

2016 Seminar Catalog 2016 Seminar Catalog A GUIDE TO IMPACTFUL WORKSHOPS DESIGNED TO GROW YOUR BUSINESS Dear speaker/educational coordinator I'm a Constant Contact Authorized Local Expert in the Jacksonville area. In collaboration

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

July 2015. Communications and Marketing Plan 2014-2016

July 2015. Communications and Marketing Plan 2014-2016 Communications and Marketing Plan 2014-2016 1. Executive Summary / Introduction... 3 2. Communications Plan... 4 1. Roles and Responsibilities... 4 2. Communications Calendar... 4 3. Communications Policies...

More information

Key Components For A Successful Social Media Campaign

Key Components For A Successful Social Media Campaign Key Components For A Successful Social Media Campaign Every day, thousands of social media campaigns are launched with no clear end in mind. Of course, the argument can be made that all you want is more

More information

COMMUNITY IMPACT PROGRAM Communications tools for grantees

COMMUNITY IMPACT PROGRAM Communications tools for grantees COMMUNITY IMPACT PROGRAM Communications tools for grantees CREATING A SOCIAL MEDIA FRAMEWORK Your social media framework is the roadmap for social media activity related to the Community Impact project.

More information

Content Marketing Fundamentals

Content Marketing Fundamentals COURSE Content Marketing Fundamentals LEARNING HOOT 100 GUIDE Courseware Course Level: Intermediate This course is for those looking for guidance on using content (e.g., blog posts, e-books, white papers,

More information

SOCIAL MEDIA ANALYTICS AND TOOLS 101

SOCIAL MEDIA ANALYTICS AND TOOLS 101 SOCIAL MEDIA ANALYTICS AND TOOLS 101 Ken Paterson VP Research Operations/ Director, Credit Advisory Service kpaterson@mercatoradvisorygroup.com 8 Clock Tower Place, Suite 420 Maynard, MA 01754 phone: 1(781)

More information

Sage Nonprofit Solutions. Email Marketing Report 2012

Sage Nonprofit Solutions. Email Marketing Report 2012 Sage Nonprofit Solutions Email Marketing Report 2012 In December 2011, an email was sent to nonprofit development leaders inviting them to take an online survey designed to discover how nonprofits are

More information

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Inspire, engage and connect with your audience

Inspire, engage and connect with your audience Inspire, engage and connect with your audience MobileEvent is a branded and scalable mobile solution that gives you everything you need to drive participation and build lasting relationships at your events

More information

Award Type Awards of Excellence Association. Award Category Innovative Marketing Campaign. Total annual association budget Over $750,000

Award Type Awards of Excellence Association. Award Category Innovative Marketing Campaign. Total annual association budget Over $750,000 Award Type Awards of Excellence Association Award Category Innovative Marketing Campaign Total annual association budget Over $750,000 Name: 2014 National Conference on Philanthropic Planning Describe

More information

Overcoming Your Content Marketing Challenges

Overcoming Your Content Marketing Challenges Overcoming Your Content Marketing Challenges How to create great content your readers will share. 2012 Copyright Constant Contact, Inc. 13-3660 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING Engage your readers

More information

Marketing for Small Businesses on LinkedIn

Marketing for Small Businesses on LinkedIn Marketing for Small Businesses on LinkedIn HIRING BUILD YOUR PIPELINE 1 OF 5 Products covered in this playbook: Company Pages MARKETING Get your company s name out there, loud and clear. LinkedIn Groups

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

FLEET PREFERRED PROGRAM. Grow Your Fleet Business. FORD FLEET PREFERRED PROGRAM

FLEET PREFERRED PROGRAM. Grow Your Fleet Business. FORD FLEET PREFERRED PROGRAM FLEET PREFERRED PROGRAM Grow Your Fleet Business. OVERVIEW & BENEFITS FORD FLEET PREFERRED DEALERS GO FOR MORE MORE VOLUME, MORE PROFITS, MORE SUPPORT AND MORE SATISFIED CUSTOMERS. If you ve been waiting

More information

Introduction to Social, Mobile, and Local Marketing

Introduction to Social, Mobile, and Local Marketing Introduction to Social, Mobile, and Local Marketing New marketing concepts Conversations Engagement Impact of smartphones and tablets Social-mobile-local nexus Strong ties between consumer use of social

More information

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals 5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey

More information

@ # TWITTER GETTING STARTED WITH MARKETING SALES SOCIAL MEDIA

@ # TWITTER GETTING STARTED WITH MARKETING SALES SOCIAL MEDIA @ # GETTING STARTED WITH TWITTER MARKETING SALES Venture Accelerator Partners www.vapartners.ca SOCIAL MEDIA Content Chapter 1 Introduction Chapter 2 You need to be on Twitter Chapter 3 Twitter Basics

More information

Deliverable D7.2: The project website

Deliverable D7.2: The project website Project acronym: TRACE Project title: Trafficking as A Criminal Enterprise Grant number: 607669 Programme: Seventh Framework Programme Security Research Objective: SEC-2013.6.1-3 Contract type: Coordination

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

HiP COMPANY PRESENTATION

HiP COMPANY PRESENTATION HiP COMPANY PRESENTATION Table of Contents About HiP 3 About Bret Smith, CEO & Founder. 4 The HiP Difference 5 Industry/Vertical Expertise 6 Products and Services.. 7 Clients.. 21 Client Testimonials.

More information

Avature Employee Referrals Solution

Avature Employee Referrals Solution Get Engaged to Talent version nº V9.1 Avature helps you tap into employees' social networks and increase their engagement in your ERP so that you can maximize the results of this powerful talent sourcing

More information

HOW TO GET. 1,000+ Followers ON TWITTER

HOW TO GET. 1,000+ Followers ON TWITTER HOW TO GET 1,000+ Followers ON TWITTER CONTENTS. 3. INTRODUCTION. 6. FIRST THINGS FIRST: CREATE AND OPTIMIZE YOUR PROFILE. 11. TWEET 24/7 (WITHOUT BEING ON TWITTER 24/7). 23.CURATE CONTENT LIKE A PRO.

More information

{COMPANY NAME} website proposal

{COMPANY NAME} website proposal {COMPANY NAME} website proposal MONTH YEAR Prepared By: The Brand Affect, LLC Prepared For: [Prospective Client] INTRODUCTION Thank you for the opportunity to submit a proposal for the design of the {COMPANY

More information

GUIDE Hootsuite Campaigns. Acquire fans, gain leads, and build customer loyalty

GUIDE Hootsuite Campaigns. Acquire fans, gain leads, and build customer loyalty GUIDE Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty This guide covers the 5 essential steps for launching

More information

The #GivingTuesday Event Marketing Toolkit

The #GivingTuesday Event Marketing Toolkit The #GivingTuesday Event Marketing Toolkit Best practices and resources to help amp your marketing efforts before, during, and after your fundraiser. In This Toolkit Event Marketing Checklist Important

More information

COMMUNICATIONS AND OUTREACH. I. Purpose. II. Audiences and Key Communications Needs

COMMUNICATIONS AND OUTREACH. I. Purpose. II. Audiences and Key Communications Needs COMMUNICATIONS AND OUTREACH I. Purpose Communications plays two critical roles within Weinberg s departments and programs: To provide key information about the curriculum. This includes course information,

More information

Sponsorship Opportunities

Sponsorship Opportunities The Power and Influence of IABC/BC The International Association of Business Communicators (IABC) is the premier global network for professionals engaged in strategic organizational communication. Founded

More information

Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks.

Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Data Sheet Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Product Description B2B organizations recognize that social channels represent an increasingly

More information

AMA Marketing Effectiveness Online Seminar Series. Bob Wallach American Marketing Association

AMA Marketing Effectiveness Online Seminar Series. Bob Wallach American Marketing Association AMA Marketing Effectiveness Online Seminar Series Bob Wallach American Marketing Association A wealth of information is available for marketing professionals at www.marketingpower.com The #1 marketing

More information

1 www.socialscoup.com

1 www.socialscoup.com www.socialscoup.com 1 Index Revision History Revision Date Description 01 Jan 2015 Socialscoup User Guide 1.0.1 Contents 1. Login 6 1.1 Using Facebook 6 1.2 Using Google+ 7 1.3 Using Registered mail id

More information

Software Features & Capabilities

Software Features & Capabilities Software Features & Capabilities MarketHUB+ is DocuStar s web-based marketing resource management system for managing marketing materials and campaigns in coordination with a field sales force, agents,

More information

YMCA of San Diego County ONLINE MARKETING AND MEDIA PLAN 2009 DRAFT

YMCA of San Diego County ONLINE MARKETING AND MEDIA PLAN 2009 DRAFT YMCA of San Diego County ONLINE MARKETING AND MEDIA PLAN 2009 DRAFT The Online Marketing and Media plan encompasses all present & future YMCA of San Diego County online properties including the ymca.org

More information

Certified Partnership Pack 2015

Certified Partnership Pack 2015 actionable marketing advice Certified Partnership Pack 2015 Reach, engage and influence senior marketers globally through the Smart Insights digital marketing platform ABOUT SMART INSIGHTS Smart Insights

More information

DO YOU YOU HAVE THE. Our experts can get you there REPUTATION MANAGEMENT

DO YOU YOU HAVE THE. Our experts can get you there REPUTATION MANAGEMENT DO YOU YOU HAVE THE Our experts can get you there SEARCH ENGINE OPTIMIZATION SEARCH ENGINE REPUTATION MANAGEMENT EMAIL SOCIAL MEDIA WEBSITE DESIGN Rise to the top of search engine results! We ll help you

More information

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish GUIDE Social Media Strategy Guide How to build your strategy from start to finish Social Media Strategy Guide How to build your strategy from start to finish Whether you re a social media coordinator for

More information

What You Need to Know Before Distributing Your Infographic

What You Need to Know Before Distributing Your Infographic What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific

More information

Metrics for Social Media Success

Metrics for Social Media Success Metrics for Social Media Success Why did Facebook go public? Because they couldn t figure out the privacy settings, either. Obstacles to measuring 30% of the respondents pointed to "dedicated resources.

More information

5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS

5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS 5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS PRESENTED BY Satisfying the consumer s need for useful content requires an authentic, organic, and dedicated voice that leverages the reputations

More information

Social Media Get Beyond the Hype and Find Out the True Business Value

Social Media Get Beyond the Hype and Find Out the True Business Value Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 1 Webinar Audio Options Mic & Speakers

More information

Capturing Meaningful Competitive Intelligence from the Social Media Movement

Capturing Meaningful Competitive Intelligence from the Social Media Movement Capturing Meaningful Competitive Intelligence from the Social Media Movement Social media has evolved from a creative marketing medium and networking resource to a goldmine for robust competitive intelligence

More information

You ve Got A Social Media Site Now What? Liz Gross Social Media Strategist, Great Lakes Presented at the WASFAA Conference April 14, 2014

You ve Got A Social Media Site Now What? Liz Gross Social Media Strategist, Great Lakes Presented at the WASFAA Conference April 14, 2014 You ve Got A Social Media Site Now What? Liz Gross Social Media Strategist, Great Lakes Presented at the WASFAA Conference April 14, 2014 What We ll Cover Today 2 Content Types How to find it How to write

More information

THE EVENT PLANNER S COOKBOOK PROVIDING EVENT PLANNERS WITH THE RECIPE FOR SUCCESS

THE EVENT PLANNER S COOKBOOK PROVIDING EVENT PLANNERS WITH THE RECIPE FOR SUCCESS THE EVENT PLANNER S COOKBOOK PROVIDING EVENT PLANNERS WITH THE RECIPE FOR SUCCESS THE EVENT PLANNER S COOKBOOK HAS BEEN CREATED TO HELP EVENT ORGANISERS BUILD STRONGER FOUNDATIONS FOR THEIR EVENTS. THE

More information

Premium Lister. Optimization Guide. Take full advantage of your account to promote your listings and connect with prospects

Premium Lister. Optimization Guide. Take full advantage of your account to promote your listings and connect with prospects Premium Lister Optimization Guide Take full advantage of your account to promote your listings and connect with prospects Premium Lister Optimization Guide Maximize Your Marketing Efforts Once you ve added

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

PRODUCTS & SERVICES LIST

PRODUCTS & SERVICES LIST LIST PROJECT: PLAN PRODUCTS & SERVICES Propel Businessworks is a project management company that believes that each small business is unique and requires specialty services based on individual needs. This

More information

Digital Book World Community Sponsor Media Guide. www.digitalbookworld.com

Digital Book World Community Sponsor Media Guide. www.digitalbookworld.com DIGITAL BOOK WORLD CONFERENCE + EXPO Digital Book World Community Sponsor Media Guide www.digitalbookworld.com Digital Book World is the leading online information source for the ebook and digital publishing

More information

WHITE PAPER Turning Insight Into Action. The Journey to Social Media Intelligence

WHITE PAPER Turning Insight Into Action. The Journey to Social Media Intelligence WHITE PAPER Turning Insight Into Action The Journey to Social Media Intelligence Turning Insight Into Action The Journey to Social Media Intelligence From Data to Decisions Social media generates an enormous

More information

the beginner s guide to SOCIAL MEDIA METRICS

the beginner s guide to SOCIAL MEDIA METRICS the beginner s guide to SOCIAL MEDIA METRICS INTRO Social media can be an incredibly important business tool. Tracking the right social metrics around your industry, company, products, competition and

More information

March 9 10, 2016 Hynes Convention Center Boston, MA

March 9 10, 2016 Hynes Convention Center Boston, MA SHOW ADVERTISING OPTIONS Reach Sales Prospects Before, During & After the Event March 9 10, 2016 Hynes Convention Center Boston, MA We are pleased to offer a variety of exhibitor only advertising options

More information

School Direct Marketing and Recruitment Guide. Carrie Blake Marketing Manager

School Direct Marketing and Recruitment Guide. Carrie Blake Marketing Manager School Direct Marketing and Recruitment Guide Carrie Blake Marketing Manager Part A: Seven Basic Steps CONTENTS Part B: Ten Promotional Channels Unique Selling Point. page 4 Visual Identity... page 5 Key

More information

Grow Your Business with Email and Social Media

Grow Your Business with Email and Social Media Grow Your Business with Email and Social Media Simple Marketing Strategies for Small Businesses and Nonprofits Constant Contact 2015 Welcome Rebecca Esparza, MBA Authorized Local Expert, Constant Contact

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

Australasia Pacific Extension Network (APEN) SOCIAL MEDIA STRATEGY

Australasia Pacific Extension Network (APEN) SOCIAL MEDIA STRATEGY Australasia Pacific Extension Network (APEN) SOCIAL MEDIA STRATEGY This strategy is underpinned by the Australasia Pacific Extension Network (APEN) Strategic plan 2012 2017. Goal The goal of APEN s involvement

More information

How Big Data is Transforming Marketing into a Strategic Function

How Big Data is Transforming Marketing into a Strategic Function How Big Data is Transforming Marketing into a Strategic Function The challenges are equal only to the opportunities. Savvy companies that capitalize on big data and change the way they sell can earn more

More information

EVENT & ENTRY INFORMATION

EVENT & ENTRY INFORMATION 2016 AWARDS PACKET EVENT & ENTRY INFORMATION SMPS Seattle s annual Reign Awards recognizes excellence in marketing communications and outstanding achievements of top marketing professionals. Communications

More information

The 2012 State of Web and Social Media Analytics in Higher Education

The 2012 State of Web and Social Media Analytics in Higher Education The 2012 State of Web and Social Media Analytics in Higher Education Survey Results Executive Summary by Higher Ed Experts June 2012 Want to learn how to use Web Analytics in Higher Ed? Check out our 4-week

More information

Catrine Fredrikson. From where it is to where you want it to be

Catrine Fredrikson. From where it is to where you want it to be Catrine Fredrikson YOUR PHOTO HERE Grow Your Email List From where it is to where you want it to be www.ezymarketing.com twitter.com/ezymarketingusa #EZYmarketing facebook.com/ezymarketing linkedin.com/company/ezy-marketing

More information

5 Tips for Growing Your Business with Social. Social Marketing in Action at T.H. March

5 Tips for Growing Your Business with Social. Social Marketing in Action at T.H. March 5 Tips for Growing Your Business with Social Social Marketing in Action at T.H. March Oracle Modern Best Practice for Social Creates Real Business Opportunities Social marketing has existed as we know

More information

Social Media. Marketing Guide B2B

Social Media. Marketing Guide B2B Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating

More information

Turn Your Degree into a Career

Turn Your Degree into a Career Turn Your Degree into a Career LERN Awards Category: Marketing LERN Award Marketing According to recent statistics over a third of graduates from the 2010/2011 cohort are unemployed or underemployed, working

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

Website and Marketing Best Practices Guide*

Website and Marketing Best Practices Guide* and Best Practices Guide* * Please note: The Best Practices outlined in this guide are subject to change. Please refer to the links provided throughout this guide for the latest information in regards

More information

Social Media Marketing Made Simple

Social Media Marketing Made Simple Social Media Marketing Made Simple Making Chapters Soar Building a Strong Chapter Base & Improve Fundraising through Branding, Social Media and E-mail Marketing Contact Information Terry Allen NABJ Associate

More information

How-To Guide: Twitter Marketing. Content Provided By

How-To Guide: Twitter Marketing. Content Provided By How-To Guide: Twitter Marketing Content Provided By About Twitter Tumblr is a free microblogging service. It is made up of 140 character bursts of information called tweets. Over 555 million users with

More information

Measuring What Matters

Measuring What Matters Measuring What Matters Proving the Value of Social Media June 18, 2015 Before Measurement Comes Management Communication: Compounding Effect Resource Clients Focus News Offerings Leadership Resources Educational

More information

2015 Corporate Sponsorship Opportunities

2015 Corporate Sponsorship Opportunities 2015 Corporate Sponsorship Opportunities Official Sponsor Four Sponsorships Available - $50,000 Only three remaining! Sponsors at this prestigious level are named Company Name is an Official Sponsor of

More information

Course 1: Getting Started on Facebook for Business

Course 1: Getting Started on Facebook for Business 54 St James Street Course 1: Getting Started on Facebook for Business This practical session is an introduction to Facebook. Working hands on in our IT suite we will work together step by step to set up

More information

Speaker Monique Sherrett

Speaker Monique Sherrett Speaker Monique Sherrett Monique Sherrett has a passion for all things digital, in particular using analytics to measure and improve marketing communications. She began her career as the web marketing

More information

GUIDE CAMPAIGN MANAGEMENT BOARDS. How to Use Boards for. How to Set up a Board

GUIDE CAMPAIGN MANAGEMENT BOARDS. How to Use Boards for. How to Set up a Board How to Use Boards for CAMPAIGN MANAGEMENT BOARDS GUIDE How to Set up a Board BOARDS are highly customized, interactive dashboards that ubervu via Hootsuite users can personalize to fit a specific task,

More information

LEAD GENERATION TREND REPORT

LEAD GENERATION TREND REPORT table of CoNteNtS LEAD GENERATION TREND REPORT Introduction Key survey findings Lead Generation Priorities Lead Generation Challenges Lead Generation Effectiveness Effective Tactics Barriers to Success

More information

Digital marketing strategy: embracing new technologies to broaden participation

Digital marketing strategy: embracing new technologies to broaden participation Communications and engagement strategy Appendix 1 Digital marketing strategy: embracing new technologies to broaden participation NHS Northumberland Clinical Commissioning Group (CCG) is keen to develop

More information

A quick guide to... Social Media

A quick guide to... Social Media A quick guide to... Social Media In this guide... Learn how to integrate your email marketing with social media to get the most out of online buzz! Use Twitter and Facebook integrations to enable readers

More information

The Greatest Strategy. For Social Media Marketing

The Greatest Strategy. For Social Media Marketing The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12

More information

Tracking True & False Demystifying Recruitment Marketing Analytics

Tracking True & False Demystifying Recruitment Marketing Analytics Tracking True & False Demystifying Recruitment Marketing Analytics THE CANDIDATE JOURNEY SIMPLIFIED THE DECISION CYCLE SIMPLIFIED Awareness & Attraction Research & Decision Conversion Action THE CANDIDATE

More information

Single, one-stop platform for all your marketing efforts

Single, one-stop platform for all your marketing efforts Single, one-stop platform for all your marketing efforts Grow Your Business With Marketing Tools that are Simple, Effortless and Easy to Use Simple Leverage pre-created email templates, social media campaigns

More information

TOOLS YOU CAN USE Maximizing a Film s Outreach with Web 2.0 By Kristin Henry, Working Films, Project Manager and Website Administrator

TOOLS YOU CAN USE Maximizing a Film s Outreach with Web 2.0 By Kristin Henry, Working Films, Project Manager and Website Administrator TOOLS YOU CAN USE Maximizing a Film s Outreach with Web 2.0 By Kristin Henry, Working Films, Project Manager and Website Administrator As an independent filmmaker working on a social justice documentary,

More information

Who we are Who we are

Who we are Who we are 2 0 1 5 Who we are Who we are Who we are About Anetwork Founded in 2010 as CPC Advertising Network with around 5 to10 staff, Anetwork currently owns an intelligent team of 47. In 2015, With an annual growth

More information

Promoting your presence at the show

Promoting your presence at the show 5/6 Promoting your presence at the show Market your way to exhibition success Exhibiting at a show is both a serious commitment and a major opportunity. It can be a very effective part of your marketing

More information

A Bond Operational Excellence White Paper. 7 Ways to Grow Your Staffing Agency with Blogging

A Bond Operational Excellence White Paper. 7 Ways to Grow Your Staffing Agency with Blogging A Bond Operational Excellence White Paper 7 Ways to Grow Your Staffing Agency with Blogging 7 Ways to Grow Your Staffing Agency with Blogging Blogging can provide a foundation for your social media campaign

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

Center for Identity. The University of Texas at Austin Partnership Program. 2015 Proprietary, The University of Texas at Austin, All Rights Reserved.

Center for Identity. The University of Texas at Austin Partnership Program. 2015 Proprietary, The University of Texas at Austin, All Rights Reserved. Center for Identity The University of Texas at Austin Partnership Program Bronze Partnership $5,000 annually Silver Partnership $10,000 annually Partnership Program Gold Strategic Partnership $25,000 annually

More information

CSCMP Roundtable Marketing Guidebook

CSCMP Roundtable Marketing Guidebook CSCMP Roundtable Marketing Guidebook 2 Table of Contents Section 1 Introduction 4 CSCMP Mission CSCMP Vision CSCMP Goals Section 2 Roundtable Marketing Objectives 4 Support the CSCMP Mission, Vision and

More information

Chapter Marketing and Communications Manual Spring 2014

Chapter Marketing and Communications Manual Spring 2014 Chapter Marketing and Communications Manual Spring 2014 Prepared by Devin McWhorter Office of Alumni Relations Broadcast Emails 3 Benchmarks 3 Best Practices and Tip 4 Social sharing options 5 Broadnet

More information

PRODUCT CATEGORY BANNER HOME PAGE BANNER

PRODUCT CATEGORY BANNER HOME PAGE BANNER LDI2015 Digital Sponsorship Opportunities PRODUCT CATEGORY BANNER HOME PAGE BANNER LDI SPONSORSHIP PACKAGES Maximize your visibility and be seen as an industry leader with this all-encompassing opportunity

More information

Take Advantage of Social Media. Monitoring. www.intelligencepathways.com

Take Advantage of Social Media. Monitoring. www.intelligencepathways.com Take Advantage of Social Media Monitoring WHY PERFORM COMPETITIVE ANALYSIS ON SOCIAL MEDIA? Analysis of social media is an important part of a competitor overview analysis, no matter if you have just started

More information

FOR MORE INFORMATION, CONTACT ANDREW IANNI, EVENT CHAIRMAN DREW@APPNATIONCONFERENCE.COM

FOR MORE INFORMATION, CONTACT ANDREW IANNI, EVENT CHAIRMAN DREW@APPNATIONCONFERENCE.COM The APPNATION stage has been home to some of the world's leading app visionaries and emerging players who are defining the business of apps in today's rapidly growing market. The APPNATION NYC + TV 3.0

More information

Easy Social Media Management with Hootsuite

Easy Social Media Management with Hootsuite Easy Social Media Management with Hootsuite Hootsuite is the largest social media integration and management platform on the Internet. It has sent over 700 million messages to date and has over 3 million

More information

Applying Social Media Measurement to the Sales Funnel

Applying Social Media Measurement to the Sales Funnel 02 Sales By: Nichole Kelly - Social Media Measurement Coach In Partnership with HootSuite - Social Media Dashboard Review of Core Measurement Philosophies As we learned in the first section of this document,

More information

Your Nonprofit Tech Checklist* Getting Started: Organization and Planning

Your Nonprofit Tech Checklist* Getting Started: Organization and Planning Your Nonprofit Tech Checklist* Getting Started: Organization and Planning Subscribe to, like, and follow large organizations with a mission that is similar to yours. Subscribe to social media and mobile

More information

INTRODUCTION. SPONSORSHIP BENEFITS Sponsor Packages vary greatly and may include all, or some of the following:

INTRODUCTION. SPONSORSHIP BENEFITS Sponsor Packages vary greatly and may include all, or some of the following: INTRODUCTION The 2012 EACA- TSEA RED DIAMOND CONGRESS (RDC) is a unique summit that will bring together all of the major players from the exhibit marketing industry to engage in thought leadership, best

More information

TELLING YOUR CHAMBER S STORY

TELLING YOUR CHAMBER S STORY TELLING YOUR CHAMBER S STORY Webinar for ACCE Thursday, July 16, 2015 Presented by Amy Smolik Sioux Falls Area Chamber of Commerce TELLING YOUR CHAMBER S STORY Amy Smolik Marketing & Communications Manager

More information

Crystal Maleski ClearPathSocial.com. #2015BizConnect @BGLCC1 @ClearPathSocial

Crystal Maleski ClearPathSocial.com. #2015BizConnect @BGLCC1 @ClearPathSocial Crystal Maleski ClearPathSocial.com #2015BizConnect @BGLCC1 @ClearPathSocial Social Media Is A Lot More Than A One Way Conversation @2015BizConnect 2 Keep Informed of Industry News Research Product Development

More information

PUBLIC RELATIONS GUIDE

PUBLIC RELATIONS GUIDE PUBLIC RELATIONS GUIDE GlobalShop is the largest annual store design and at- retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993.

More information