Topic: Starting new venture as a career option. Speaker: Daisy Chow HKUST ENTREPRENEURSHIP CENTER BUILD YOUR OWN BUSINESS SEMINAR.

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1 HKUST ENTREPRENEURSHIP CENTER BUILD YOUR OWN BUSINESS SEMINAR Topic: Starting new venture as a career option Speaker: Daisy Chow Intimex Business Solutions Co., Ltd (Chief Operation Officer) 8 Oct 2014 (Wed)

2 QUALIFICATION AND EXPERIENCE Bachelor of Mathematics and Business and Administration, Hong Kong University of Science and Technology, 1997 Master of Business and Administration, Open University of Hong Kong, Present Intimex Business Solutions Co., Ltd (Chief Operation Officer) Association and Social Duties Director of Innovative Entrepreneur Association Chairperman of Showcasing Creative Works to Inspire Cross Industry Matching in Commercial Applications 2014: Match-To-Win Chairman of IT of Lions Club Center Point Director of Modern Enterprise Integration and Innovation Association Honorary President of Hong Kong Greater China SME Alliance Association Cover Guest Of HKSME Focus Magazine

3 INTRODUCTION OF INTIMEX Provide 100% self-developed online platform services More than 25 business partners More than 6000 enterprise clients from 50 industries

4 WHY I CHOSE TO ESTABLISH IT VENTURE INTIMEX After I graduated from UST.. - Started working in a manufacturing firm - Implemented a lot of IT solutions in Server Website ERP system 10 times increase in sales revenue Boost operation efficiency

5 WHY I CHOSE TO ESTABLISH IT VENTURE INTIMEX Realized IT is not only applicable in manufacturing firms - Implement IT to other industries Interested in studying different business cases - Why they succeeded? - Why they failed? Started to be an IT vendor with my partner who is from Silicon Valley

6 DIFFICULTIES FACED IN THE STARTING STAGE Huge investment Correct direction Immature Infrastructure HRM Capital Resources Experience Lack of legal knowledge -> Therefore, took MBA course to improve myself

7 EXTERNAL BUSINESS ENVIRONMENT In 1997, Dominating Industry: Manufacturing industry Competing factors: Cost and efficiency Changing external business environment Do research on factors affecting its performance E.g. Census and Statistics Department

8 MILESTONES Governmental Opportunities SME Export Marketing Fund from TID - Helping SME expand their businesses and get the leads e.g. through marketing BUD Fund - We successfully applied the fund - Gain experience to help our existing and potential clients

9 MILESTONES Tender winner from TDC (2003) - Won among over 30 competitors - Setup over 800 websites for export and manufacturing companies - Gain external partners BUD Fund - We successfully applied the fund - Gain experience to help our existing and potential clients

10 MILESTONES Winning factors Business Intelligence - Deep consideration and experience on market needs - Provide appropriate solutions to the market Excellent customer services - HKACE Award SME category Technical capability - Investment in the entire infrastructure, from hardware to software - Security issue - Speed test

11 HOW TO WIN UNDER THE INTENSIVE COMPETITION Intimex s own competitive advantages Core system - Pioneer to build brand for standard e-commerce online system Business model - Application service provider in rental bases (ASP model) - Only Maintenance cost is charged for enjoying continued services - Developing cost, hardware cost & software cost are waived for clients Market Insight -Forecast potential business opportunities -E.g. Start to adopt cloud solution many years ago Good HRM -With CSR in mind and develop well-planned HRM

12 HUMAN RESOURCES MANAGEMENT (HRM) Training and Development - Company System training within working hours - System Integration training - Google Adwords Qualified Individual Programme - Full subsidy for staff training and applying certification exams - Allow study leave

13 HUMAN RESOURCES MANAGEMENT (HRM) Company policies -> encourage work-life balance - Increase working efficiency - Enhance employee morale LIFE WORK

14 HUMAN RESOURCES MANAGEMENT (HRM) Boost Innovation and Creativity - Monthly internal competition The Best Website Design Competition Voted by colleague -> Encourage healthy competition - Monthly Performance Bonus

15 HUMAN RESOURCES MANAGEMENT (HRM) Committed Staff - All Team Leaders with over 7 years experience - All staff strive to complete jobs on time Two ways Communication - Encourage public and transparent internal communication e.g. Online/ Intranet forum - Monthly meeting Share working progress and opinion - Reserve 5% profit for monthly class activity e.g. voluntary services, movie watching, balloon class Enhance staff involvement

16 CLASS ACTIVITIES 2014

17 HRM AWARD 獲 獎 年 份 獲 獎 年 份 OTHER AWARDS

18 CHALLENGES FACING Changing Environment Inadequate Information Unknown Trend Fast improvement in IT industry New knowledge

19 LOOK FORWARD TO IT INDUSTRY Mobile version website - Google reveals that 96% of Hong Kongers never go without their smartphones and browse the Internet everyday - Highest Rate in Asia Still have a long development time in - Mobile - E-commerce - Data

20 SUGGESTIONS FOR STUDENTS Require full pictures of the venture plan Enough business foundation Study more, observe more, ask more Require ability to see the gap between supply and demand in the market Creativity Angle fund support

21 泰 美 商 業 科 技 有 限 公 司 Intimex Business Solutions Co., Ltd.

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