Hong Kong Pilot

Transcription

1 Hong Kong Pilot

2 Motivation Behind Google Ignite To address the existing talent gap in the marketing industry where trained digital marketers are in huge demand To help young talents find full-time marketing jobs at companies or agencies To rapidly ramp up young talents marketing career through provide practical digital marketing training to young talents boost their integrated marketing design skills

3 Overview of Google Ignite The rise of internet technology and mobile devices has fundamentally transformed consumer behavior and, consequently, the way companies conduct marketing. In light of such evolution and talent gap, Google is launching Google Ignite in Hong Kong to develop a robust pool of digital talents. The program will: 1. Train college graduating seniors and recent grads on Google AdWords certification 2. Match the certified individuals with companies and agencies that have full-time marketing-related job openings 3. Offer a comprehensive 6-month digital marketing training program for the Digital Stars who receive and accept job offers through Google Ignite

4 Google Ignite Program Highlights

5 1. AdWords Certification Training From September to October 2015 Google Ignite offers free offline and online trainings of AdWords Certification, which is the only globally recognized digital marketing certification program, to Google Ignite participants. Benefits to Certified Students: being recognized by Google as an expert in online advertising demonstrate their proficiency in AdWords easily recognized by corporates as a professional in digital marketing

6 2. Orion Career Forum In early October 2015 Google representative will talk about the program details and share the latest trends in digital marketing, aiming to help prospective digital marketing professionals to gain a better understanding of the industry. Digital marketing professionals from different industries will lead students through the changes in marketing careers in this digital era, share a day in life in marketing for the specific industry and what they are looking for in the candidates.

7 3. Over 70+ Job Openings Google Ignite has lined up a list of corporates offering positions with a salary ranged from HK$10 to 25K in sales, marketing, and management trainee program. Here are some of the participating corporates:

8 4. Digital Star Onboarding Training From June to November 2016 Google Ignite will provide a 6-month, in-depth pre- and on-job training by Googlers, experienced trainers and senior industry executives to individuals hired through the Google Ignite. Trainings include lecture series, case studies, mini-competitions and hands-on workshops on: Integrated marketing Digital marketing and analytics Content marketing Web / mobile site design best practices SEO ecommerce Multi-screen marketing etc. Through a holistic training and networking opportunities, the "Digital Star I" will be well prepared to jump start their marketing career.

9 Case Study: Google Ignite - Taiwan

10 Success of Ignite Taiwan K+ applicants 700+ AdWords certified through Google Ignite training 80 hired 70% of recruiters think the quality of Ignite interviewees were better than their own sourcing 95% satisfaction received by both corporates and students Wide PR coverage, close to 300 clippings 2,000 students and professors registered for Career Forums, 2.8 times of the seating capacity 98% Career Forums attendants say digital marketing is a key job skill

11 Google Ignite Program Details

12 Qualifications 1. Must be a Hong Kong permanent resident. 2. Will graduate or have graduated from local or overseas universities / tertiary institutions in 2013, 2014, 2015 or Will have obtained Higher Diploma, Associate Degree, Bachelor's Degree or above prior to July 1, Have not worked in a full-time marketingrelated role (internship excluded). 5. Obtain Google AdWords Certification by application deadline (must be at least valid until the end of February 2016).

13 Program Timeline Sep 01: Google Ignite HK website launch; Application for Pre-Qualification and RSVP for Orion Career Forum and AdWords Training start Sep 07: Online AdWords Certification Training starts Sep 17: Official launch of Google Ignite HK Start of campus roadshow (Campus talk and booth) Sep 23: Offline AdWords Certification Training starts Sep 25: Application for Google Ignite starts Early Oct: Orion Career Forum Mid Dec: Star Discovery Interview Days Jun to Nov 16: Digital Stars Onboarding Training

14 Google Ignite Ambassadors Participation

15 Responsibilities of an Ambassador... Participate in the bi-weekly meetings with Googlers between September and October to brainstorm ideas for promotions and review your school situations to make sure we have the greatest marketing exposure on your campus Coordinate promotional activities on campus, for example: booking venues for booth and talk setting up booths and talk on campus managing booths and talk Promote Google Ignite using your network at school to contact professors for in-class promotion using your social network to share Google Ignite official posts on Facebook Assist students to pass AdWords Certification organize study groups to enhance the passing rate send reminders to students about the deadline of AdWords Certification

16 Perks of an Ambassador... Office Tour at Google Meet ambassadors from other schools Have your insights into your school valued Have your ideas executed while we provide the resources One fun experience to help out in such meaningful program

17 We look for students who... Are graduating in 2016 from one of the named institutions * Are responsible and can truly committed in terms of time and effort between September and October, 2015 Are passionate about Google Ignite and believe the changes this program can bring like we do! Can get AdWords Certification before Sep 25, 2015 so you can assist your fellow schools to get the certifications through study groups Can commit 2 full days to manage the booth on your campus and promote Ignite Are experienced in organizing activities and events at school Know your school culture and students behavior very well so you know what the best promotional method is Have an extensive network at school so you know who to contact and can spread the word-ofmouth * refer to Q&A section for the list of named institutions

18 Q&A 1. What are the named institutions? Hong Kong Baptist University Chu Hai College of Higher Education City University of Hong Kong The Chinese University of Hong Kong The University of Hong Kong The Hong Kong University of Science and Technology Hang Seng Management College Lingnan University The Hong Kong Polytechnic University Hong Kong Shue Yan University

19 Q&A 2. Can I join Google Ignite if I am the ambassador? Yes, you may join Google Ignite and be the Google Ignite ambassador at the same time. However, you will not have any advantage in the screening nor scoring process of Google Ignite. 3. When will I know about the selection result of Google Ignite ambassador? We will contact you before Sep 12, 2015 if you pass the screening. 4. How can I obtain AdWords certification before Sep 25, 2015? You may refer to our online or offline AdWords Certification trainings. 5. How can I apply for Google Ignite Ambassador? Please fill in the Google form in the that notified you about this ambassador scheme.

20 Thank you very much for your interest in Google Ignite. Please feel free to contact the Google Ignite Team: