8 Steps To Effective Social Content Michael Brenner SAP Vice President - Marketing & Content
|
|
- Ellen Hampton
- 8 years ago
- Views:
Transcription
1 8 Steps To Effective Social Content Michael Brenner SAP Vice President - Marketing & Content
2 Our Speakers Shafqat Islam is the Co-Founder and Chief Executive Officer of NewsCred, the world s leading content marketing and syndication platform. As CEO, Shafqat manages the strategic growth of the company, pioneering a new content ecosystem for brands and publishers. Follow Michael Brenner is the VP of Global Marketing and Content Strategy for SAP. Michael developed an award winning inbound marketing content destination for SAP called Business Innovation. He is the author of B2B Marketing Insider blog, a contributor on Forbes an a frequent speaker at many industry events. Michael started his career nearly 20 years ago in sales, followed by field, product and corporate marketing positions at the Nielsen company. He then led marketing for 2 companies prior to joining SAP. Follow 2013 SAP AG. All rights 2
3 @BrennerMichael
4 @BrennerMichael
5 2013 SAP AG. All rights 5
6 Me, 20 pounds years 2013 SAP AG. All rights reserved. 6
7 Today we are all 2013 SAP AG. All rights reserved. 7
8 Content used to be easy... Today, YOU are the news! 50 years ago, Gallup released research that said delivering news is the most effective way to attract people to your business 2013 SAP AG. All rights 8
9 What s Wrong With Our Content? It s Too Much Like 2013 SAP AG. All rights reserved. 9
10 @BrennerMicha 2013 SAP AG. All rights 10
11 2013 SAP AG. All rights 11
12 2013 SAP AG. All rights 12
13 @BrennerMichael
14 And Not Enough Like 2013 SAP AG. All rights reserved. 14
15 @BrennerMichael 2013 SAP AG. All rights 15
16 While Content Is Exploding 2013 SAP AG. All rights 16
17 Why Is Content Marketing Important? From: Joe Pulizzi, Content Marketing Institute Search Engine Optimization (Get Found) Social Media (Get Shared) STORYTELLING Lead Generation (Get Leads) 2013 SAP AG. All rights 17
18 A Content Hub Run Like a Business PAID Converged EARNED Life Awareness Ads Social Communities: - Twitter, Linked, facebook, G+ Paid social promotion: Via Twitter, Linked-In, Facebook, YouTube Business Innovation OWNED SAP.com: Publish stories Demand Gen extensions: , digital assets, mailers Sales Demo Tools Events PR: Content promoted and showcased via Press Releases and PR 2013 SAP AG. All rights reserved. 18
19 Business Innovation A Content Hub to earn traffic instead of buying it Design: Subtly Branded Target: Business Execs+ Stage: Early- to Mid-stage Editorial: Keyword-driven Content: No Budget 100s of authors ( Author Curation ) ~50% external CTA: Subscribe, Offers, Explore Market examples: AMEX Open Forum, CMO.com, BCGPerspectives, AT&T Networking Exchange 2013 SAP AG. All rights 19
20 Created An Infographic to Report on Goals: Reach, Engagement AND Conversions Traffic and leads we would ve NEVER seen What content drives Unique Visitors? How much traffic from Social + Search? How much of our search traffic is non-branded or using product terms? Are we showing true ROI? Recognized for customercentric content strategy by Fast Company, Digiday, Content Marketing Institute and more All language sites YTD through April 30, SAP AG. All rights 20
21 Organic & Social Traffic Up and To The Right 2013 SAP AG. All rights 21
22 8 Steps To Effective Social Content 1. Listen first 2. Stop creating crap 3. Engage 4. Find your voice 5. Be helpful 6. Rhythm: rule of social sharing 7. Reject excuses for not using certain channels 8. Be entertaining 2013 SAP AG. All rights 22
23 1. Listen: 2 Ears, SAP AG. All rights reserved. 23
24 The buyer journey starts with a search... Top Customer Terms: What is real-time analytics? What is cloud computing? What is Big Data? What are mobile solutions? How are companies benefiting from? Who are the top vendors in? Terms SAP Ranked For: What is SAP? SAP Software? SAP HANA? SAP ERP? SAP Business Intelligence? SAP Crystal Reports? 2013 SAP AG. All rights 24
25 2. Stop SAP AG. All rights reserved. 25
26 3. Engage: Don t Be That 2013 SAP AG. All rights reserved. 26
27 Meet 2013 SAP AG. All rights 27
28 4. Find Your Voice: It Takes 2013 SAP AG. All rights reserved. 28
29 Be Helpful 5. Always Be 2013 SAP AG. All rights reserved. 29
30 Most Popular Articles (10X average Pageviews) Top 50 Influencers for each topic Top 10 Blog Sites for each topic Terms You Need To Know Myths Busted 10 Predictions for What is? The First Step to Success in How To Get Ahead With 2013 SAP AG. All rights 30
31 6. Find Your Rhythm: 2013 SAP AG. All rights reserved. 31
32 Social Rhythm: Each Channel Has One Facebook Twitter Google+ Linkedin 2013 SAP AG. All rights 32
33 7. Reject Excuses To Not Use Any 2013 SAP AG. All rights reserved. 33
34 8. If you can Be Entertaining 2013 SAP AG. All rights reserved. 34
35 8 Steps To Effective Social Content 1. Listen first 2. Stop creating crap 3. Engage 4. Find your voice 5. Be helpful 6. Rhythm: rule of social sharing 7. Reject excuses for not using certain channels 8. Be entertaining 2013 SAP AG. All rights 35
36 Slides available on: Slideshare.net/MichaelBrenner Questions? Michael Brenner Vice President, SAP Marketing & Content Strategy Connect with Me: Marketing Blog: B2B Marketing Insider SAP Content Hub: Business Innovation
A 10-Step Blueprint to Content Marketing Success
A 10-Step Blueprint to Content Marketing Success 2014 NewsCred / NewsCred.com / (212) 989-4100 / sales@newscred.com 2014 NewsCred 1 2014 NewsCred 2 Table of Contents 01 Introduction 02 The Blueprint 03
More informationCONTENT MARKETING SPOTLIGHT REPORT. Sponsored by
CONTENT MARKETING SPOTLIGHT REPORT Sponsored by INTRODUCTION More B2B Marketing Reports B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and to educate, inform,
More informationCertified Partnership Pack 2015
actionable marketing advice Certified Partnership Pack 2015 Reach, engage and influence senior marketers globally through the Smart Insights digital marketing platform ABOUT SMART INSIGHTS Smart Insights
More informationMarketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by
Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become
More informationTHE IMPORTANCE OF REAL-TIME MARKETING. 8 Experts Share Their Insights
THE IMPORTANCE OF REAL-TIME MARKETING 8 Experts Share Their Insights WHAT IS REAL-TIME MARKETING? The definition of real-time marketing has changed over the years, as brands experiment with new methods
More informationMEASUREMENT. Blogging ROI. 100 stats for Content Marketers
Blogging ROI 100 stats for Content Marketers Blogging ROI: 100 stats for Content Marketers CONTENTS: Blogging and SEO Blogging frequency Length of blog posts Lead generation from blogging B2B blogging
More informationThe Ultimate Guide for Creating A Content Marketing Editorial Calendar
The Ultimate Guide for Creating A Content Marketing Editorial Calendar Patricia Redsicker IN THIS GUIDE Introduction 3 Definition 3 Purpose 4 Brainstorming 5 i. Posting Strategy 6 ii. Content Strategy
More informationCONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES
CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,
More informationHow to Use the Internet to Market Your Business
How to Use the Internet to Market Your Business What are your marketing goals? If you don t think Social Media marketing is powerful, just ask someone from Egypt. 89% of US internet users search online
More informationHow to Make a Smashing B2B Content Marketing Plan
Marketing Automation How to Make a Smashing B2B Content Marketing Plan. Table of Contents Content Marketing - an Integral Part of Inbound Marketing Build a Content Marketing Plan - Set Your Company Goals
More informationNeolane Case Study KoMarketing Associates
Neolane Case Study KoMarketing Associates The Company: Neolane, Inc. is a conversational marketing technology provider, which develops marketing automation and campaign management software and services
More informationHow to Optimize Your Web Presence for Lead Generation
How to Optimize Your Web Presence for Lead Generation Introduction B2B Buyer behaviour is changing. In Four B2B Buyer Behaviour Trends Changing Business we identified and explored four key trends that
More informationSocial Currency in the B2B World: Building Strong Brands
Social Currency in the B2B World: Building Strong Brands 1 CONTENTS 3 What is Social Currency 5 Six Case Studies that Exemplifies Each Social Currency Behavior 12 Conclusions 2 WHAT IS SOCIAL CURRENCY?
More informationInbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA
Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know By Cary Baskin Managing Partner The Marketing Department Malvern, PA Copyright, November 2013, The Marketing Department, Malvern, PA. All
More informationPARTICIPATION IS THE ANSWER
PARTICIPATION IS THE ANSWER In the the B2B marketing world, content is the kingdom and investments in content won t show an ROI unless the quality is high. Self directed buyers must be able to easily find,
More informationPlus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
More informationContent Marketing Strategy: 3 Ways to Measure Success with Google Analytics
About Us Blog Email Updates Contact Us ARTICLES RESOURCES RESEARCH FOCUS ON EVENTS WEBINARS TRAINING CONSULTING MAGAZINE PODCAST Search By ARNIE KUENN published JUNE 18, 2014 Content Marketing Strategy:
More informationHow to Create a Content Strategy to Drive Each Stage of the Sales Funnel
How to Create a Content Strategy to Drive Each Stage of the Sales Funnel 1 How to Create a Content Strategy to Drive Each Stage of the Sales Funnel Copyright 2014 Mooloop Ltd All Rights Reserved You re
More information2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN
2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN TABLE OF CONTENTS 3 4 7 8 9 BLOG SOCIAL NETWORKS ONLINE VIDEO PHOTO SHARING SITES PRESENTATION SHARING First Things First Before you get started on your social media
More information2015 Content Marketing Tactics & Technology Planner
2015 Content Marketing Tactics & Technology Planner Creation, Curation & Analytics Michael Gerard, CMO @MichaelGerard But First... A Word from our Sponsor 3 Curata Curation Software to Fuel Your Content
More informationHow To Listen To Social Media
WHITE PAPER Turning Insight Into Action The Journey to Social Media Intelligence Turning Insight Into Action The Journey to Social Media Intelligence From Data to Decisions Social media generates an enormous
More informationSocial Media Marketing (Part 1)
Social Media Marketing (Part 1) Student Handbook Syllabus Version 5.0 Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored
More informationContent, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization
Content, Connectivity & Convergence A Shared Strategy For Your Nonprofit Organization No matter the size or budget of your organization, content is powerful enough to level the playing field. Ubiquitous
More information5 Point Social Media Action Plan.
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
More information1. Increase inbound leads to your website at a low cost. 2. Be seen as a thought leader in your industry through education and engagement
01 How to Use This Plan There are a lot of moving parts to creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and more. So how do you put it
More informationFive Steps to Inbound Marketing Bliss. Presented by
Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationContent Marketing Tactics 2014: Creation, Curation and Syndication
Content Marketing Tactics 2014: Creation, Curation and Syndication December 10, 2013 Michael Gerard, CMO @michaelgerard @GetCurata 2 Which animal spirit best describes your organization? 3 Content Marketing
More informationInbound Marketing ebook for Managed Service Providers
Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:
More informationContent Marketing in. the Uk 2015: benchmarks, budgets, and trends. SponSored by
Content Marketing in the Uk 2015: benchmarks, budgets, and trends TABLE OF CONTENTS Welcome... 3 Usage & Overall Effectiveness... 4 Strategy & Organization... 6 Goals & Metrics... 10 Content Creation &
More informationGUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase
GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE How to make online lead generation work for your business Firstbase INTRODUCTION INTRODUCTION In today s digital world, online lead generation
More informationBest Practices for Creating a Content Marketing Strategy
& Best Practices for Creating a Content Marketing Strategy i Best Practices for Creating a Content Marketing Strategy Executive Summary Whether it s a targeted campaign or comprehensive program, you need
More informationBuilding an Effective Approach
White paper Getting Started with Content Marketing Building an Effective Approach Executive Summary For the marketer who has long been responsible for the website, the shift to a content marketing mindset
More informationThe Top B2B Marketing Trends to Prioritize
The Top B2B Marketing Trends to Prioritize B2B marketing is undergoing seismic transformations. With a focus on attracting and engaging a better target audience, tactics, tools, and strategies are evolving
More informationright brain left brain harmony
right brain left brain harmony The end - to - end content process How organisations can become better publishers Everyone is a publisher now The cost of entry is effectively zero Free tools Free platforms
More information2016 Benchmarks, Budgets, and Trends North America SPONSORED BY
2016 Benchmarks, Budgets, and Trends North America TABLE OF CONTENTS Welcome...3 Key Takeaways...4 Section 1: Usage & Effectiveness...6 Section 2: Strategy & Organization... 10 Section 3: Content Creation
More informationHow To be Found Online for your top Keyword Phrases.
Buyers Provider Referrals Co- Marketing & Co-Selling Industry Expertise Alliances Strategies for Growth in 2012 ebook: Community Leaders Partners Influence Advocate How To be Found Online for your top
More informationConverting Social Noise to Sales: How to Capitalize on the Role of Social Media within the Buying Process
Converting Social Noise to Sales: How to Capitalize on the Role of Social Media within the Buying Process Presenter: Jon Rivers Partner Channel Manager, Data Masons October 22, 2013 #TPEAgenda @jon_rivers
More informationA hands on guide including an action sheet
Developing a social media marketing strategy A hands on guide including an action sheet Brought to you by w w w.socialemailmarketing.eu W elcome to this first guide and action sheet about social media
More informationHiP COMPANY PRESENTATION
HiP COMPANY PRESENTATION Table of Contents About HiP 3 About Bret Smith, CEO & Founder. 4 The HiP Difference 5 Industry/Vertical Expertise 6 Products and Services.. 7 Clients.. 21 Client Testimonials.
More informationoneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty
oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial
More informationKey Marketing Trends & Developments in 2015
Key Marketing Trends & Developments in 2015 Markos Fragoulopoulos INTERAMERICAN Marketing Director Chairman of Hellenic Institute of Marketing Athens, 09/10/2014 Markets are moving faster than Marketing
More informationHow To Create A Successful B2B Marketing
Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market Guy Mansueto VP of Marketing,Phytel About Guy Mansueto VP of Marketing
More informationUsing SugarCRM for a Lead Generation and Inbound Marketing Hub
Using SugarCRM for a Lead Generation and Inbound Marketing Hub.4.19.12 Copyright 2012, echogravity, Inc. Webinar Series 1. Today: Using SugarCRM for a Lead Generation and Inbound Marketing Hub 2. MAY 3:
More informationNew Solutions New Opportunities
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
More information8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM
8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing
More informationAnetwork - The First Digital Media Agency in Iran
2 0 1 5 Who we are Who we are Who we are About Anetwork Founded in 2010 as CPC Advertising Network with around 5 to10 staff, Anetwork currently owns an intelligent team of 47. In 2015, With an annual growth
More informationElements of a Successful Marketing Plan Part 1. Inbound Marketing Strategies
Elements of a Successful Marketing Plan Part 1 Inbound Marketing Strategies What is Inbound Marketing? Inbound marketing is when a patient finds your office on their own (through search, social media,
More informationManagement Summary 3. Role within the organization 4. For what purposes do you use social media? 5. What social channels does the company use?
1 Index Subject Page Management Summary 3 Role within the organization 4 For what purposes do you use social media? 5 What social channels does the company use? 5 Does your organization use a blog? 6 How
More informationAn introduction to social media marketing for small businesses
An introduction to social media marketing for small businesses By Caroline Spence PR Director of Anicca Digital Contents Introduction Social statistics Getting started Understanding the resources needed
More informationGetting better SEO and AdWords results with Google+
Getting better SEO and AdWords results with Google+ Today s agenda 8.30 9.00 Setting your objectives Presenter Stephen Bavister Managing Director LexisClick 9.00 9.10 Worksheet 1 9.10 9.15 Break 9.15 9.45
More informationTechnology for Small Business
Technology for Small Business Steinar Knutsen February 2015 Agenda Importance of Online Marketing Online Marketing Blueprint Social Media Networks Tools of the Trade 2 Every 1 Second on the Internet Source:
More informationINSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives
INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives NET NATIVES HISTORY & SERVICES Welcome to our report on using data to analyse the behaviour of people
More informationB2B Social Media Marketing LeadFormix Best Practices
Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually
More information#contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE
contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE contentmkt13 PRESENTED BY: AMERICAN MARKETING ASSOCIATION Pawan Deshpande Founder and CEO, Curata Brian Kelly
More informationSocial Media Marketing for Hospitality Industry. 9th - 10th Feb 2014 Dubai, U.A.E Towers Rotana Hotel
Social Media Marketing for Hospitality Industry 9th - 10th Feb 2014 Dubai, U.A.E Towers Rotana Hotel Training Overview This session has a unique social media approach, for professionals in the hospitality
More informationSOCIAL MEDIA MARKETING 101. By Debbie Laskey, MBA
SOCIAL MEDIA MARKETING 101 By Debbie Laskey, MBA Marketing, Strategic Branding, Communications & Website Consultant December 2009 What is social media? According to Wikipedia, the term social media has
More informationSOCIAL MEDIA 80 78 76 74 72 70 68 66 64 Access to free content Series 1 To learn Advanced news of products Series 1 A Social Roadmap Understand how and why people use social media Map the social
More informationReal-Time Personalization is Simpler than You d Think
Real-Time Personalization is Simpler than You d Think If you re in marketing, you ve probably heard a lot about personalization lately. Given the rising expectations of customers, the difficulty of marketing
More informationHOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine
HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content
More informationInnovative content marketing campaign delivers big wins for Institute for Sustainability. in website traffic. online audience reach
Innovative content marketing campaign delivers big wins for Institute for Sustainability Wise Up Media expertise delivers: 79% GROWTH + 600,000 OVER 300% GROWTH in website traffic online audience reach
More informationCompany Pages and Followers
Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence
More informationB2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends North America
B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends North America FOREWORD Hello Software Marketers! Welcome to B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends North
More informationWritten by: Francois Muscat, Digital Marketing Expert
Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending
More informationTECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS NORTH AMERICA SPONSORED BY:
TECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS NORTH AMERICA TABLE OF CONTENTS Welcome... 3 Usage & Overall Effectiveness... 4 Strategy & Organization... 6 Goals & Metrics...
More informationCreating a social media marketing plan Need to know guide
Creating a social media marketing plan Need to know guide Dave Chaffey and Dan Bosomworth Published: May 2012 Creating a social media marketing plan Need to know guide Contents 04 Introduction What is
More informationGet Social, Sell Social Business
Get Social, Sell Social Business Stuart J. McRae Executive Collaboration & Social Business Evangelist IBM Collaboration Solutions ibm.co/smcrae stuart.mcrae@uk.ibm.com www.twitter.com/smcrae www.linkedin.com/in/stuartmcrae
More information10 Steps To Getting Started With. Marketing Automation
So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.
More informationWhat You Need to Know Before Distributing Your Infographic
What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific
More informationCreating and Implementing an Organic Search Engine Optimization (SEO) Strategy. Join the Conversation Webinars World Services Group
Creating and Implementing an Organic Search Engine Optimization (SEO) Strategy Join the Conversation Webinars World Services Group Guest Speaker: Joseph Beccalori Co-Founder and President Interact Marketing
More informationBuilding Your Business Tour Leverage Your Tech To Do More
Building Your Business Tour Leverage Your Tech To Do More #BuildingYourBusiness Tweet and share with others! Ramon Ray @ramonray Infusionsoft, Small Business Evangelist Smallbiztechnology.com, Technology
More informationPartner Marketing Playbook. A guide to integrating the SharedVue platform into your existing marketing mix
Partner Marketing Playbook A guide to integrating the SharedVue platform into your existing marketing mix SharedVue Marketing Playbook foreword In a busy world of managing relationships with customers
More informationMeasuring your Social Media Efforts
Measuring your Social Media Efforts Measuring your Social Media Efforts Author PR & Social Media Consultant, Sarah Michelle Willis (MCIPR), is a passionate senior strategic PR & Communications professional
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationSocial Media. Marketing Guide B2B
Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating
More informationThe Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong
The Role of Media Influencers is Changing The role of media influencers has changed dramatically in the last few years. These changes are not just challenges, they are opportunities. As the D S Simon Media
More informationEasy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com
Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email
More informationBest Overall Marketing Strategies and Tactics for 2015. Mary Canady October 15, 2014 comprendia.com/2015best #comprendia
Best Overall Marketing Strategies and Tactics for 2015 Mary Canady October 15, 2014 comprendia.com/2015best #comprendia Search Engine Optimization (SEO) and inbound marketing 3% Social media best practices
More information!!!!!! Inbound Marketing Buyer s Guide
Inbound Marketing Buyer s Guide Hannon Hill Corporation 950 East Paces Ferry Road Suite 3300, Atlanta, GA 30326 spectate.com 678.904.6900 (o) 678.904.6901 (f) 2 Table of Contents Introduction to Inbound
More informationHow To Attend Xchange
About the Event XChange is a dynamic conference that brings together 225-250 pre-qualified solution providers from across the United States. These executive decision makers will converge to meet face-to-face
More informationSTATE OF B2B SOCIAL MEDIA MARKETING 2015
STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels
More informationDeveloping a Social Media Strategy
Developing a Social Media Strategy What is social media? Social media comes in many shapes and sizes but in essence revolves around building two-way conversations between an organisation and its stakeholders
More informationSetting the Record Straight: Press Releases that Stand Out in the Digital Age
Setting the Record Straight: Press Releases that Stand Out in the Digital Age Press releases are among the most widely used tools that PR professionals have in their tool kit, helping their clients win
More informationOrchestra LLC: Success Using Social Media
Orchestra LLC: Success Using Social Media (Zhu, Jia Li Lily) June, 2010 Orchestra LLC: Success Using Social Media by Jia Li Lily Zhu at HubSpot is licensed under a Creative Commons Attribution-Share Alike
More information5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS
5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS PRESENTED BY Satisfying the consumer s need for useful content requires an authentic, organic, and dedicated voice that leverages the reputations
More informationContent Management Guide
Content Management Guide Content marketing has a reputation for being difficult to measure, which can make it hard to obtain buy-in and support. But that s no excuse for playing it by ear there are plenty
More informationThe 75 Essential Content Marketing Stats You Need To Know
The 75 Essential Content Marketing Stats You Need To Know Everything from budgets to metrics to effectiveness. Here s what s happening with content marketing right now. What is Content Marketing? Content
More informationLINKEDIN CONTENT MARKETING TACTICAL PLAN
LINKEDIN CONTENT MARKETING TACTICAL PLAN TACTICAL PLAN CONTENTS Let's Dive In 3 5 Opportunities for the Taking 4 Your Printable Tactical Plan 5 "Fail to plan, plan to fail": 4 Planning Basics 6 LinkedIn
More informationB2B Lead Generation through Social Media in India A PRESENTATION BY
B2B Lead Generation through Social Media in India A PRESENTATION BY Globally, 75% of B2B buyers and 84% of C-level/VP executives use social media to make purchase decisions Source: Social Buying Meets
More informationPaul Mosenson, Founder of NuSpark Marketing
Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,
More information11 Core Elements Of A Successful Digital and Content Marketing Campaign. RODA marketing is a full service digital marketing and consulting agency.
11 Core Elements Of A Successful Digital and Content Marketing Campaign Effective digital and content marketing optimizes a brand s web presence for organic Search Engines (Google, Yahoo, Bing), social
More informationTECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING. 2016: Benchmarks, Budgets, and Trends North America SPONSORED BY
TECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING 2016: Benchmarks, Budgets, and Trends North America TABLE OF CONTENTS Welcome...3 Section 1: Usage & Effectiveness...4 Section 2: Strategy & Organization...8
More informationFive Critical Components: Building Successful B2B Demand Generation Plays for Channel Partners. Presentation Name 1
Five Critical Components: Building Successful B2B Demand Generation Plays for Channel Partners Presentation Name 1 Great Content (That s brief) Content is king. You ve heard that before, and with 91% of
More informationNITB Social & Digital Marketing. Crom Estate by Finn Beales Instagram Blogger
NITB Social & Digital Marketing Crom Estate by Finn Beales Instagram Blogger Digital marketing is at the centre of NITB s strategy to promote Northern Ireland as a tourist destination. NITB Marketing Strategy
More informationIs your website generating leads for your business?
Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:
More informationSocial Selling: Building Relationships in a Social Media World
Social Selling: Building Relationships in a Social Media World RLI Design Professionals Design Professionals Learning Event DPLE 161 November 18, 2015 RLI Design Professionals is a Registered Provider
More informationThe Ultimate Guide to Content Marketing ROI. 2014 NewsCred / NewsCred.com / (212) 989-4100 / sales@newscred.com
The Ultimate Guide to Content Marketing ROI 2014 NewsCred / NewsCred.com / (212) 989-4100 / sales@newscred.com Uniting a Brand's Left and Right Brain Content marketing is a discipline where art meets science.
More informationTACTICAL PLAN A daily playbook for successful content marketing on LinkedIn
L I N K E D I N C O N T E N T M A R K E T I N G TACTICAL PLAN A daily playbook for successful content marketing on LinkedIn TACTICAL PLAN CONTENTS Let's Dive In 3 5 Opportunities for the Taking 4 Your
More information5 Tips for Growing Your Business with Social. Social Marketing in Action at T.H. March
5 Tips for Growing Your Business with Social Social Marketing in Action at T.H. March Oracle Modern Best Practice for Social Creates Real Business Opportunities Social marketing has existed as we know
More informationCrystal Maleski ClearPathSocial.com. #2015BizConnect @BGLCC1 @ClearPathSocial
Crystal Maleski ClearPathSocial.com #2015BizConnect @BGLCC1 @ClearPathSocial Social Media Is A Lot More Than A One Way Conversation @2015BizConnect 2 Keep Informed of Industry News Research Product Development
More information