SOCIAL MEDIA WEEK 2014 SPONSORSHIP AND MARKETING PROSPECTUS

Transcription

1 CALENDAR OF DATES SOCIAL MEDIA WEEK 2014 SPONSORSHIP AND MARKETING PROSPECTUS EVENT SUBMISSION OPENS Oct 10 EVENT SUBMISSION DEADLINE Dec 6 "This year's Social Media Week was the most comprehensive discussion of issues, opportunities, and culture relating to connectivity that I have ever attended or been a part of." Ian Schafer, CEO of Deep Focus PRESENTED BY: POWERED BY:

2 ABOUT mission & global reach Social Media Week, powered globally by Nokia, is a leading news and publishing platform and worldwide event that takes place in 26+ cities each year. GLASGOW VANCOUVER SAN FRANCISCO CHICAGO GLOBAL PERSPECTIVES. CAPTURED LOCALLY. SMW hosts two worldwide events each year in February & September, where on average 10 cities participate simultaneously. NEW YORK CITY TORINO MILAN SEOUL WASHINGTON DC LOS ANGELES TOKYO SHANGHAI MIAMI MUMBAI MEXICO CITY FEBRUARY CITIES Our mission is to capture, curate and share the most meaningful ideas, trends, and best practices with regard to social media s impact on business, society, and culture. LONDON PARIS TORONTO COPENHAGEN HAMBURG BERLIN LAGOS BOGOTA SINGAPORE SEPTEMBER CITIES PAST CITIES SÃO PAULO BUENOS AIRES SMW REACH The SMW global footprint grows on average by 20% each year, with new cities being added all the time. PARTICIPANTS 60K 60K 2,000 EVENTS 500K SOCIAL ACTIONS 18,215 HOURS 26 CITIES 4,000 SPEAKERS OF STREAMED VIDEO VIEWED Sponsorship Package Discounts: Save 10% by November 30. Social Media Week does not disappoint. It is a real-world manifestation of some of the best that new technology has to offer - ideas, strategies and insights shared by the people who are shaping the future. Ellen McGirt. Senior Writer, Fast Company Magazine

3 PRESS & TRENDS media mentions & influence SMW s February 2013 event received 5,000 press mentions globally, generating more than 400M impressions. Sources included CNN, NY Times, Fox News, TNW, Huffington Post, The Guardian, GQ Italia, Wired and more. Topics Covered in Press Articles Warby Parker Ford Fiesta Tumblr o Nokia Lumia 820 Design Challenge Colombia NOT Columbia Social media used during crisis Food Social TV NYC's Tech Bubble Publications that Covered Social Media Week Publications that Covered Social Media Week Billboard, Billboard, FOX FOX News, News, Vogue Vogue Italia, Italia, The Guardian, The Guardian, The Next Web, The Next CNN, AdWeek, Web, CNN, New AdWeek, York Times, New Business York Insider, Times, Globo, Business Entertainment Insider, Weekly, Globo, DigitalTrends, Entertainment Wired Italia, Weekly, GQ Italia, DigitalTrends, Corriere,Huffington Wired PostItalia, GQ Italia, Corriere, Huffington Post 3,135HASHTAGS 2,643 1,487 1,455 1, #smwogilvy #rejectedcitizenshipquestions #socialmedia #smw140resume #smwsmac #smwbuzzfeed #smwnative #smwscience #smwfastcompany #smwknd #visual #smartereveryday #smwregulated #sonyc #smwford #storify #aolddbsmw #smwofferpop Top mentioned session # Over the course of the week, more than 717 hashtags were used.

4 ABOUT NEW YORK voted one of the most influential tech conferences in NYC Social Media Week New York is now in its 6th year and serves as the flagship city for the February event. Due to its scale and impact, SMW NYC is considered the global hub of Social Media Week. It attracts some of the world s most high profile speakers, press, media, and brands, together with a sophisticated audience of hyper-connected influencers. Paris 21,391 Lagos Copenhagen 9,529 New York 31,652 49,862 Washington DC 21,473 Hamburg 7,955 # Miami 13,711 # Milan # 48,419 10K 60K PARTICIPANTS 2013 FACTS & FIGURES FEBRUARY 2013 MOST SOCIAL SMW CITIES 250+ EVENTS 280K SOCIAL ACTIONS 11k HOURS NYC 600 SPEAKERS OF STREAMED VIDEO VIEWED Tokyo 11,890 Singapore 10,871 Sponsorship Package Discounts: 10% by November 30.

5 ATTENDEES registrant statistics from February 2013 The SMW audience is made up of senior marketers, founders & entrepreneurs, influencers, & digitally connected consumers. Represented businesses span most industries and range from small and medium-sized to the world s largest and most high profile brands. COMPANY SIZE OF ATTENDEE % % % 16.4% % % 3.3% 8.10% CAREER LEVEL Entry Level Professional (0-2 years) 19.1% Experienced Professional (3+ years) 33.6% Management (Below C-Level) 21.9% Founder & Investor 13% Executive (C-Level) 7.7% Student 4.8% I was there! # Twitter Followers 74.8k Facebook Fans 53.7k Watching Livestream 58.0k Social Mentions 280.2k Total Impressions 663.6M INDUSTRY Marketing, Advertising, PR & Communications 35.8% Media & Publishing 15.1% Arts & Entertainment 6.0% Non-profit 5.2% Information Technology & Services 4.5% Fashion / Luxury 3.6% Other # CONNECTING ONLINE 28.0%

6 VISION FOR 2014 The Future of Now campus experience SMW NYC s official program will take place at Highline Stages, the premier event space in the Meatpacking District of Manhattan CAMPUS VISION During Social Media Week NYC, we will set the stage for the world s most influential thought leaders, brands, agencies, startups, and digital change makers to share best practices, ideas & inspiration THEME: THE FUTURE OF NOW In a world where we are always on and always connected, we believe passionately that examining the technologies that are changing the ways we work, live, and create will lead us to live better & more productive lives. - 3 floors - 42,000 square feet - Located in heart of Manhattan - Exhibition and Marketplace - Cafe Lounges - 2 Classrooms - 3 Theaters - Co-working WHAT TO EXPECT NUMBER OF ATTENDEES 6,000 EVENT SESSIONS (CAMPUS) 140 SPEAKERS 500 EXHIBITORS 35 INSTALLATIONS 10 NETWORKING LOUNGES & CO-WORKING SPACES 6 FOOD VENDORS 5 VIP PARTIES & SPECIAL EVENTS 5

7 CONTENT & PROGRAMMING theater style sessions, keynotes or masterclass formats INNOVATION STAGE 1 ADVERTISING & MARKETING STAGE 2 SOCIETY & CULTURE STAGE 3 TOPICS: + The Future of Now + Trends & Future Gazing + Early Stage Innovation + Emerging Technology + The Collaborative Economy + Open Innovation + Internet of Things + Open data TOPICS: + Big Data Analytics + Social Media Measurement + Mobile Advertising + Second Screen Advertising + Storytelling & Content Marketing + Native Adverting + Platforms and Tools + Future of Media & Publishing TOPICS: + Government & Politics + Social Innovation + Charities & Non-profits + Education & E-Learning + Health & Wellness + Design, Art & Photography + Fashion, Lifestyle & Food + Music & Entertainment EVENT FORMATS: PAST SPEAKERS: + Panels + Interviews + Keynotes & Talks + Debates + Mixers / Networking + Fireside Chats + Workshops + Masterclasses Neil Blumenthal, CEO of Warby Parker David Karp, CEO of Tumblr Ben Kaufman, CEO of Quirky Anne Curry, Anchor, NBC News Dennis Crowley, CEO of Foursquare Beth Comstock, CMO of GE Larry King, Host and Presenter, CNN Kevin Slavin, MIT Media Lab Jessica Jackley, Founder of Kiva Steven B Johnson, Author Danah Boyd, author, researcher MIT Ester Dyson, Chairman Edventure Holdings David Carr, The New York Times Jennifer Pahlka, Founder Code for America Tonya Surman, Center for Social Innovation Dale Dougherty, CEO, Make Magazine Scott Monty, Ford Motor Company Jonah Peretti, CEO of Buzzfeed

8 SPONSORSHIP OPPORTUNITIES enhancing the attendee experience through branded content, installations, & activations Explore the unique variety of sponsor opportunities that SMW has to offer. Each package can be crafted & customized to your brands needs. BENEFITS: + Brand Awareness + Thought Leadership + Industry Collaboration + Local Market Engagement + Influencer Engagement + Employee Engagement + Recruiting & Talent Acquisition + Market & Product Testing WHAT PACKAGE IS RIGHT FOR MY BRAND? PAST SPONSORS: PACKAGE THOUGHT LEADERSHIP BRANDING & AWARENESS PRODUCT INTEGRATION PACKAGE COST GLOBAL SUPPORTING X X X Contact Us CITY HEADLINE X X X Contact Us CITY SUPPORTING X X X Contact Us STAGE / TRACK X X $50,000+ SINGLE EVENT X X $15,000 MASTERCLASS X X $10,000 FUTURE OF NOW EXHIBITION x $25,000+ INSTALLATION X X $25,000+ BRANDED POP-UP STORE X X $10,000+ WIFI / CHARGING STATIONS X $20,000+ LOUNGE X $30,000+ COFFEE X $10,000+ BAR X X $10,000+ Sponsorship Package Discounts: Save 10% by November 30.

9 SPONSOR PACKAGES enhancing the attendee experience through branded content, installations, & activations GLOBAL SUPPORTING CITY HEADLINE CITY SUPPORTING Global or Multi-City Packages provide brands with global reach and/or a local presence in multiple cities across SMW events annually. Standard deliverables include: City Headline Packages provide brands with exclusive headline rights and a local presence across a blended range of city-wide activation areas. Standard deliverables include: City Supporting Packages provides brands with an opportunity to engage attendees throughout the city. Standard deliverables include: + Brand positioning on global conference website + Logo placement on global schedule and newsletter + City Supporting Sponsorship in three or more cities + International speaking opportunities + Virtual or physical integration of products, apps or services + Product giveaways, contests, and/or activation for campaigns + Custom development and/or integration of web and mobile apps + Included in press and media outreach, global newsletter, and via social media + Post-event wrap-up report with analytics and media mentions + Exclusive Headline Sponsor city naming rights + Host up to five curated events (panel, workshop, mixer, party) + Installation space in official venue(s) + Headline sponsorship of opening & closing events + Company profile and Q&A interview on local city blog + Additional speaking opportunities subject to availability + Brand placement across local website + Included in press outreach, newsletter and via social media + Post event wrap-up report with media mentions + City Supporting sponsorship in one local city + Host up to three curated events (panel, workshop, mixer, party) + Company profile and Q&A interview on local city blog + Inclusion in event press releases and in media outreach + Additional speaking opportunities (subject to availability) + Brand placement across local web properties Social Media Week s global theme is fully aligned with Nokia s mission of connecting people through innovative products and services and encouraging the open sharing of knowledge and information. Craig Hepburn, Global Director, Social and Digital Sponsorship Package Discounts: 10% by November 30.

10 SPONSOR PACKAGES Enhancing the attendee experience through branded content, installations, & activations STAGE / CONTENT TRACK $30,000+ SINGLE EVENT / SESSION $10,000-15,000 MASTERCLASS $10,000+ Power a series of talks and events, including sessions, presentations, keynotes and interviews over a several hour period. Standard deliverables include: + Host multiple curated events within content track or stage + Additional speaking opportunities + Published company profile or Q&A interview on local city blog + Listed in main events schedule + Dedicated promotion and mentions on Twitter / Facebook + Logo placement on stage signage + Venue space, AV, and livestreaming production Single Event packages provide brands with the option to host a single event, session, party, or mixer. Standard deliverables include: + Host one curated event (panel, workshop, mixer) + Venue space, AV, and livestreaming production + Listed in main events schedule as Featured Event + Dedicated promotion and mentions on Twitter / Facebook + Logo placement on local content sponsors page, local city website sidebar, and stage signage Masterclasses are a way for your brand to connect and engage more deeply with attendees in an intimate setting. Standard deliverables include: + 2 X 60 minutes of interactive hands-on learning for up to 40 students + Listed in main events scheduled as Featured Event + Dedicated promotion and mentions on Twitter / Facebook + In class physical / branding + New York City website branding + Venue space, AV, and livestreaming production Sponsorship Package Discounts: Save 10% by November 30.

11 TURN-KEY SPONSOR PACKAGES enhancing the attendee experience through branded content, installations & activations CMO SUMMIT $75,000+ CO-WORKING SPONSOR $25,000+ GLOBAL NEWSLETTER $5,000-$25,000 per insert Targeted at CMO s, CDO s and CIO s, this full day event will comprise of an intensive program of inspirational talks from pioneers in the industry, practical case studies presented by global brands and product demonstrations from some of New York s hottest startups and technology companies. Standard deliverables: + 10 Summit passes (worth $10k)* + Branding on NYC side bar, on partners page and on Summit event page + Sponsor either breakfast, lunch or dinner with opportunity to host, welcome and speak + Company profile and Q&A interview on SMW blog + Speaking slot for senior exec during Summit (has to be C-level) + Speaking opportunities during SMW (subject to availability) + Dedicated to attendees to share content, research (exclusive content) + Livestreaming of the event, archive video and interviews SMW s Campus experience will provide numerous ways for attendees to interact, engage, collaborate and most importantly, work and be productive. The co-working spaces are distributed throughout Campus and will be equipped with charging stations, access to WiFi and comfortable seating. Standard deliverables: + Rights to be the exclusive Co-working sponsor of SMW at Campus + Branding of co-working space, workstations and seating areas + Host one curated event (panel, workshop, mixer) + Dedicated promotion and mentions on Twitter / Facebook + Logo placement on local content sponsors page, local city website sidebar, and stage signage Reaching 120k globally and 60k in the US, the SMW newsletter is distributed each week to an audience of hyper-connected influencers. Each newsletter focuses on providing updates, news and how-to tips and advice, together with value add content from our brand partners. Standard deliverables: + Brand logo on right side column within newsletter + Up to three editorial inserts in newsletter (position dependent on pricing) Sponsorship Package Discounts: Save 10% by November 30.

12 SPONSOR PACKAGES enhancing the attendee experience through branded content, installations, & activations FUTURE OF NOW EXHIBITION $25,000+ BRANDED POP-UP STORES $10,000-$25,000k INSTALLATIONS $10,000-$25,000k The Future of Now Exhibition will provide brands with the opportunity to have a physical presence. This Exhibition will feature a reflection of some of the historical aspects of social media and technology and a glimpse into the future. Standard deliverables include: + Central location within the exhibition area of the ground floor of the Highline Stages + Three standard sizes available (10x10, 15x15 and 20x20)* or custom size installations available + Standard furniture with ipads or plasma screen + Design and creative strategy support* + Digital branding and onsite physical signage + Dedicated marketing, promotion, and social media Marketplace Packages provide brands with the opportunity to create a pop-up store at SMW NYC Campus. This provides digital brands an opportunity to connect and engage SMW s audience of hyper-connected consumers. Standard deliverables include: + Centrally located on the ground floor of the Highline Stages + Three standard sizes available (12x11, 11x4 and 7x4)* + WiFi throughout the week + Standard furniture with ipads or plasma screen + Design and creative strategy support* + Digital branding and onsite physical signage + Dedicated marketing, promotion, and social media Custom installations will be located throughout SMW NYC Campus and in high traffic areas. Brands can take advantage of SMW s creative strategy team to design something that provides unique brand engagement opportunities. Standard deliverables include: + Located in strategic positions throughout Campus + Three standard sizes available (12x11, 11x4 and 7x4)* + Physical space that can be customized to your design esthetics + WiFi throughout the week + Standard furniture with ipads or plasma screen + Design and creative strategy support* + Digital branding and onsite physical signage + Dedicated marketing, promotion, and social media Sponsorship Package Discounts: Save 10% by November 30. * Not including design and production fees.

13 FUTURE OF NOW EXHIBITION showcasing the future of our connected lives. The Future of Now Exhibition will showcase how technology is changing the human experience. Featuring global brands, technology companies and startups, the exhibition will provide attendees with a deep and immersive view of what our connected lives will look like in the future. Featured installations will explore the future of: + Storytelling and content creation + Wearable technology + Smart sensors and devices + Apps and software + Data visualization + Quantified Self + Internet of Things + The Industrial Internet + 3D Printing VOLVOX LABS TYPE: INTERACTIVE INSTAGRAM #FEED VISUALIZER BEAK LABS TYPE: AUGMENTED REALITY PROJECTION SUPERUBER TYPE: INSTAGRAM #FEED PROJECTION MAPPING

14 FUTURE OF NOW EXHIBITION showcasing the future of our connected lives. SPONSORSHIP PACKAGES We have a limited number of slots for brands to participate in The Future of Now. Sponsorship packages can include the sponsorship of turn-key installations (see examples to the right) or custom design with creative strategy and build, which we would cost separately. Standard installation deliverables include: + Central location within the exhibition area of the ground floor the Official Campus + Three standard sizes available* + Standard furniture with ipads or plasma screens + Digital branding and onsite physical signage + Dedicated marketing, promotion, and social media * custom size installations available STANDARD INSTALLATION COSTS: + Small (7x4): Starts at $25,000 + Medium (11x4): Starts at $40,000 + Large (12x11): Starts at $60,000 INVISIBLE LIGHT NETWORK TYPE: INTERACTIVE TUMBLR FEED Want to understand the buzz around a particular festival? Ask Ring. Ring tracks Twitter and Tumblr activity for all bands performing around any given festival or event, mapping the network of retweets and Tumblr re- blogs that move initial posts through the social media world. It s a completely new way to measure how much grassroots buzz bands were getting going into SXSW (where it debuted in 2013) and how that changed during the festival run. Because Ring was built from the ground up as a hardwareaccelerated Chrome app, anyone in the world was able to experience Ring using a Chrome browser. Sponsorship Package Discounts: Save 10% by November 30.

15 POP UP MARKETPLACE Provide ways for digital native brands to engage consumers, face-to-face. Pop Up Marketplace packages provide brands with the opportunity to create a pop-up store at SMW NYC s Official Campus venue at the Highline Stages. Pop Up Stores give digital native brands a way to engage consumers, face-toface through creative experiences and installations. Benefits for brands include: RELEVANCY Position yourself among leading digital native brands ENGAGEMENT Low cost way to creatively engage consumers through human interaction TESTING Market test your products, content or services with hyper-connected influencers The Pop Up units come in three sizes and include basic furniture, AV, plasma screens and ipads and can be customized and configured according to the specific needs of the brand. WARBY PARKER: HOLIDAY BAZAAR BY MKG POP UP SPONSORSHIP PACKAGES Standard deliverables: + Centrally located on the ground floor of the Highline Stages + Three standard sizes available (12x11, 11x4 and 7x4)* + WiFi throughout the week + Standard furniture with ipads or plasma screen + Design and creative strategy support* + Digital branding and onsite physical signage + Dedicated marketing, promotion, and social media STANDARD INSTALLATION COSTS: + Small (7x4): Starts at $10,000 + Medium (11x4): Starts at $15,000 + Large (12x11): Starts at $25,000 DELTA: T4X TERMINAL POP UP STORE BY MKG

16 TURN-KEY SPONSOR PACKAGES enhancing the attendee experience through branded content, installations, & activations OPENING VIP RECEPTION $25,000 CLOSING PARTY $25,000 WIFI AT CAMPUS $20,000 Host NYC s premier technology and media cocktail gathering Rock out with NYC s hyper-influencer crowd Power thousands of attendees connectivity at the Campus location CHARGING STATIONS $15,000 LOUNGE SPONSOR $30,000 COFFEE / BAR $15,000 Alcohol is great, thereafter...coffee Power attendees, literally Give attendees a rest when they need it most Sponsorship Package Discounts: Save 10% by November 30.

17 NOKIA GLOBAL PARTNERSHIP CASE STUDY SMW and Nokia have been working together since Since then we have helped the Nokia brand reach and engage 165k people through local activations in 14 cities and 11 countries. Highlights of the partnership include: + Hosted 110+ events in 14 cities + Over 100 Nokia team members involved + Put devices in the hands of more than 9k people + Generated 40,000 number of social shares for the brand in Reach 600+M people through online, mobile and social WATCH CASE STUDY VIDEO: PASSWORD: smw2014

18 CASE STUDIES & TESTIMONIALS stories from brands, agencies, tech companies, & industry thought leaders WARBY PARKER & GOOGLE+ FAST COMPANY s SOCIAL BRANDS Digital is revolutionizing the way people connect with each other and Social Media Week has remained at the forefront of this trend by bringing together some of the most innovative thinkers in marketing, tech and media at its global conferences. Eyewear designer Warby Parker teamed up with Google+ to replace the traditional mirror found in eyewear displays. Attendees used Google+ Hangouts, where they were able to get feedback from celebrities, influencers, and fashion experts. David Berkowitz, Chief Marketing Officer, MRY Fast Company unveiled their list of the Most Innovative Social Companies of 2013 at the Bloomberg Business & Entrepreneurship Hub. Presentations included the most innovative social media companies and their plans for This year s Social Media Week was a truly global phenomenon showcasing borderless brands, via the power of social media. We are proud to have been an integral partner with PepsiCo employees contributing to discussions and idea exchanges on three continents. SMW NYC CLOSING PARTY Social Media Week is changing the definition of what a great conference is. Of all of the events I have a chance to speak at and participate in, this is by far my favorite. Bonin Bough VP of Global Media and Consumer Engagement at Mondelēz International Social Media Week New York Global Headline Sponsor Nokia and Supporting Party Sponsors HouseParty & BuzzFeed, hosted the Official Closing VIP Party at The Angel Orensanz Center for Contemporary Art. John Winsor CEO of Victor & Spoils and Chief Innovation Office, Havaas Worldwide

19 CASE STUDIES & TESTIMONIALS stories from brands, agencies, tech companies & industry thought leaders NOKIA MUSIC & MONSTER SHOUTLET POWER LOUNGE FORD FIESTA MOVEMENT SMW, Nokia, and Monster created this installation to offer attendees a chance to interact with Nokia s latest Lumia devices and send images taken by them as postcards, as well as to listen to music playlists on Nokia Music via Monster Purity Pro wireless headsets. The Power Lounge was located at SMW NYC s Global Hub and Los Angeles s Tech Hub. Attendees enjoyed a relaxed environment where they could recharge their devices, use complimentary WiFi & enjoy refreshments, courtesy of WholeFoods. Kicking off SMW NYC 2013 at Bloomberg, Scott Monty, Global Head of Social Media for Ford, gave a keynote address to launch the new Ford Fiesta Movement, seen by a packed audience of journalists & executives. PEPSICO GLOBAL TOUR "Buddy Media is proud to be a partner of Social Media Week. This is one of the few events that enables us to connect with our customers and partners globally. We look forward to continued growth and innovation from the Social Media Week team. Social Media Week s global theme is fully aligned with Nokia s mission of connecting people through innovative products and services and encouraging the open sharing of knowledge and information. Michael Lazerow CEO of Buddy Media Craig Hepburn Global Director, Social and Digital, Nokia As part of a global partnership, PepsiCo sent a number of key executives on a tour of three SMW cities, starting in New York, then London and Sáo Paulo. In each city they were able to speak at events and engage with local SMW communities.

20 CONTACTS SALES & MARKETING FOUNDER & EXECUTIVE DIRECTOR Toby Daniels GLOBAL HEAD OF PARTNERSHIPS Benjamin Scheim GLOBAL DIRECTOR OF SALES Katya Libin DIRECTOR OF MARKETING Giorgia Lucciola DIRECTOR OF COMMUNICATIONS Nicky Yates DESIGN AND PRODUCTION DIGITAL CREATIVE DIRECTOR Dave Brown ACCOUNT MANAGER Dushane Ramsay