DEEP AGENCY PRESENTATION

Transcription

1 DEEP AGENCY PRESENTATION

2

3 GENERAL INFORMATION Foundation date November, 2005 Established and managed by experts in marketing, advertising communication and PR Head office is in Moscow Regional office is in St. Petersburg ISO 9001:2008 certification International professional festivals permanent participant

4 DEEP PLATFORM Deep engagement marketing agency Engagement Marketing marketing channels mix, based on consumer engagement into brand experience DEEP PHILOSOPHY People accept that they themselves create Really successful brand can only be created in alliance with its consumers

5 KEY COMPETENCE Corporate planning. Integrated Marketing communications. Professional project management Updated tools, relevant research offerings of major companies Creative ideas / Design. Unique ideas and their visualization Media. Mass media. Planning and buying. National and regional companies Digital. Unique engagement creations and technologies BTL/TTL. Non standard promotion. Trade marketing Sponsorship projects PR. Long-term and project oriented management Production. Wide range of consequences and efficiency Social researches. Proper methods and resources. Advanced analytics platform.

6 PROJECTS GEOGRAPHY Projects geography covers whole Russia territory from cities and towns districts to simultaneous widespread national campaigns Company s resources and experience allows planning and execution of advertising campaigns of any degree of complexity as well as around CIS and Europe countries

7 INTERNATIONAL PARTNERSHIP Direct Partnership with MAST-Jagermeister (Germany). Partnership with Design Company - Iconologic LLC (USA). Partnership with CRM / Digital company 3Seventy (USA). Experience, possibilities, legal and finance support of project with non-resident company Permanent partnership with largest media and production Russian companies Long-term partnership with Wide World Booking / Art / HoReCa / Event companies (Miracle booking agency (Spain, Barcelona), National Gallery (Vilnius, Lithuania), J. Santil (UK, London), Grok institute (UK, London) etc.) Partnership with exclusive arrangement producing companies for Events - Tentnology (Canada) - tents - Vondom (Netherlands) - furniture - Fatboy (USA) - furniture - Function One (GB) sound Established partner relationship with market participants

8 KEY ACCOUNTS AUTOVAZ PHILIP MORRIS SALES & MARKETING ROSNEFT VGTRK INBEV LENENERGO PFIZER PHILIPS SWATCH GROUP

9 KEY ACCOUNTS TSARITSYNO OTP BANK SWATCH NESPRESSO GROUP JAGERMEISTER INBEV CAMPARI NIKE TVOY DEN

10 MARLBORO FREE2B SUMMER TOUR Execution: 2011 Geography: Black Sea coast of Russia SUMMER TOUR ACTION PLAN MANAGEMENT: Creative development: architecture works; design of main tent construction; all decoration and furniture elements proposal; unique brand constructions; 3D design with all elements Production and delivery: handling of main tent production; all furniture elements purchasing; all materials delivery to Russia; handling of unique brand constructions production Equipment delivery: infrastructure and technical equipment; lighting / sound / video equipment Implementation: location proposal and technical specs checking; logistics; installation / deinstallation supervision event days handling and supervision of all areas staff and hostess handling Line-up: proposal development; handling and caring on artists performance and accommodations Bar organization: equipment and inventory providing; staff handling and supervision

11 MARLBORO TOUR FREE2B

12 JAGERMEISTER / CAMPARI Execution: Geography: Russia Integrated competitive marketing strategies and main communications development On-trade mechanics for consumer promo development and implementation Off-trade mechanics for consumer promo development and implementation Sponsorship projects development and its implementation into promo events Bartender motivation program development and implementation POS materials development & production

13 JAGERMEISTER

14 CAMPARI

15 AUTOVAZ Execution: Geography: Russia Media strategy development for the main model range; Media planning; Federal media campaign; Announcement about promo and brand activations; Development of Federal social program Young driver * May,31 st 2012, JSC AUTOVAS was rewarded as Absolute brand of 2012 for the successful launch of people s car Lada Granta

16 AUTOVAZ

17 ROSNEFT Execution: Geography: Russia Media strategy development Tactical media planning and distribution News items on regional and federal channels Integration into sport event broadcasting (broadcasting sponsorship of XXI Winter Olympic Games in Vancouver ) Broadcasting sponsorship of Russian Football Championship in 2009 year Broadcasting sponsorship of World Football Cup qualifiers (with Russian team participation) in 2010 Rally Raid Sochi Vancouver promotion action announcement and media support Kingsize ROSNEFT brand products (fuel materials, oils) promotion Meaningful company s events presentation Company and competitors activity monitoring in Mass Media

18 ROSNEFT

19 LENENERGO Execution: Geography: Northwest region of the Russian Federation Prizes: Corporate newsletter Power Engineer of Petersburg award Best professional project in 2009 Full advertising and PR support Press conferences with Government representatives participation SCC substation start up organization and presentation Corporate materials development Holidays organization in St. Petersburg Company activities media presentation; Corporate films shootings POS materials production

20 LENENERGO

21 PHILIP MORRIS Sales & Marketing PARLIAMENT Execution: 2012 Geography: Russia Creative concept development of unique tailor made branding for contracted venues Unique tailor made branding design and production Kinetic sculpture LOGO by Swarovski crystals and decoration panels with art photos and frames tailored in-line brand and venue style

22 PARLIAMENT

23 PHILIP MORRIS SALES & MARKETING MULTIBRAND Execution: Geography: Russia (over 600 cities and towns of Russia) Multibrand promotion campaigns Unique national promotional actions development and execution Simultaneous widespread campaign in 670 cities and towns of Russia Long-term management and sales program Unique logistics providing and consumer data collection POS materials design and branding (HoReCa, vehicles, prospects, leaflets, etc)

24 PHILIP MORRIS SALES & MARKETING

25 PHILIP MORRIS SALES & MARKETING Execution: Geography: Russia (Total amount of effective contacts more than ) Promotion of Marlboro brand by HOSTESS Teams in different channels: events, HoReCa, NTP(direct and natural communication with targeted brand audience) Unique mechanics development and execution within the market Staff searching and training 24/7 project coordination and reporting Car branding design, production and execution Car technical service

26 MARLBORO permanent hostess team

27 SWATCH Execution: Geography: Moscow / St. Petersburg New Collection launch announcement and promotion within a year Creative concepts development and media events execution Swatch salons attention getting Loyal newsmen pool organization PR-monitoring and collaboration with newsmen Sponsorship program development and distribution within the Beach Volleyball Championship (Moscow) Off-trade promotional campaigns development and execution

28 SWATCH

29 Sun InBev Execution: (6 projects) Geography: Russia Prizes: Project won 5 medal places in the international advertising fests within the period of BRAHMA brand marketing promotion in Russia Integrated competitive marketing strategies and main communications development Creative concepts and main messages development National and local integrated campaigns execution (promotional actions, Internet, media support) Festival Brahma Island announcement activities and support POS materials design and production

30 SUN InBev

31 PFIZER Execution: Geography: Russia Pfizer products marketing promotion Concept development and design project execution Integrated marketing strategy development Strategy execution within B2C, B2B markets (promotional campaigns, Internet, PR, motivation programs for medical staff and pharmaceutical sales representatives) Branch show and conferences participation organizing

32 PFIZER

33 PHILIPS Execution: 2009 Geography: Russia Prizes: Projects won 2 medal places within the international advertising festivals in 2009 New line of TV sets launching Targeted promotion for high yielding audience by low cost means Unique idea and product promotional mechanics development Unique POSM set development and production Freight outlet promotion

34 PHILIPS

35 TSARITSYNO Execution: 2011 Geography: Russia Media strategy development Media planning Federal media campaign

36 TSARITSYNO

37 VGTRK / NAME OF RUSSIA Execution: 2008 Geography: Russia Development of the basic promotional strategy of the unique TV channel Russia project «Name of Russia» program among several target audiences (the population of Russia; higher educational establishments professorate, students: business and political elite); Creative concept and main messages development Development of the tactical program for knowledge increasing and program expectation before the beginning of the active announcement period; Kingsize events running within 14 territorial subjects of the Russian Federation Action plan development and execution (PR programs, Internet projects, media support radio and print media of federal level; metro, outdoor advertizing regions of Russia).

38 VGTRK

39 OTP BANK Execution: Geography: Moscow Bank image and products promotion strategy development Annual report creative concept development POS materials design and production

40 OTP BANK

41 TVOY DEN Execution: 2006 Geography: Russia Prizes: Project was included into short-list of the winners within the contest «Zolotoy Propeller 2007» as «Best brand launch, awareness and initial purchase motivation program» Daily tabloid Tvoy Den launching Initial purchase among wide audience motivation Brand-book for News Media development Integrated marketing launch strategy development Creative concept development Promotional strategy execution media campaign, promotional campaign Event organization and running presentations for business partners with celebrity participation ( Diaghilev club )

42 TVOY DEN

43 NESPRESSO Execution: 2006 Geography: Russia TA informing about Nespresso products and company s activity in Russia Comprehensive PR-service General creative concept for mass-media events development Print media and promotional actions execution

44 NESPRESSO

45 CREDENTIALS

46 CREDENTIALS

47 CREDENTIALS

48 REWARDS

49 REWARDS

50 REWARDS

51 THANK YOU! DEEP Agency , Moscow, Usacheva str., 33, bld.5. Tel.: +7(495)