SWINBURNE SCHOOL OF DESIGN

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1 SWINBURNE SCHOOL OF DESIGN 1

2 Welcome Professor Scott Thompson-Whiteside Dean, School of Design 2

3 What is Design? 3

4 What is Design? A human-centered problem solving process 4

5 What is Design? A human-centered problem solving process Designers translate needs into tangible products, services, environments and experiences 5

6 What is Design? Consumer desirability Economic viability DESIGN Technical feasibility 6

7 The value of design Industries can no longer compete on costs. The value-add for organisations and their consumers must be based around design-led innovation. This means a more human-centred approach to solving problems and improving products, services and environments. Good design provides opportunities to develop new products, expand new markets and create an innovative, competitive economy. 7

8 Long term trends Long term structural changes moving from a production-based economy to a service-based economy. 8

9 Long term trends Innovation Increased productivity Mass customisation New distribution channels Small, nimble, flexible organisations Creativity Universal connectivity Internationalisation rising middle class in Asia Ageing population and workforce Constant change 9

10 The Creative Industries and future careers The Creative Industries are defined by three broad fields: Arts and Culture Performing arts, visual arts, literary arts, photography, crafts, libraries, museums, galleries, markets, archives, heritage sites, festivals and arts supporting enterprises. Design Advertising, architecture, web and software, graphics, industrial products, fashion and textiles, jewelry furniture, communications, interior and environmental. Media Broadcasting, radio, television and satellite, digital music (including software and computer services), software and interactive content, film and video, recorded music and publishing. 10

11 National contribution The creative sector contributes around $90.19 billion to the national economy annually in turnover. It adds almost $45.89 billion in GDP and helps generate exports of $3.2 billion dollars annually. Percentage share of GDP,

12 The Creative Trident In the 2011 census there were 611,307 people employed in the creative industries. 347,744 people were considered to creative specialists. The overall figure is an increase of 21% since the 2006 census. Almost 40% of employment within creative occupations were related to advertising, marketing and communications. 12

13 National contribution Embedded Creatives are those who work in traditional, non-creative fields. 263,000 people in 2011 were considered embedded creatives. 13

14 Creative Trident by State 14

15 The Design Spectrum Information / communication Products Environmental Logos Adverts Promotions Packaging Publications Web sites Posters Computer Games Animations Photography Software Signs Maps Product design Fashion design Furniture design Jewelry design Shoe design Packaging Glass and table ware Crafts Ceramics Lighting Building components Automotive components Architecture Interior design Retail spaces Exhibitions Museums Public spaces Urban walkways Landscapes Garden design Outdoor parks Recreational areas 15

16 Design in Victoria More than 75,000 people are employed as designers in Victoria. Victoria is home to more than 4,000 design consultancies, most of which are energetic small businesses employing less than five people Design consultancies contribute more than AU$4.8 billion to Victoria's economy Total employment associated with design in Victoria is estimated to be about 200,

17 Future employment in Design Industrial Design, Fashion and Jewelry Average weekly salary before tax: $1115 Source: Joboutlook.gov.au 17

18 Future employment in Design Graphic design, web design, visual communication Average weekly salary before tax: $990 Source: Joboutlook.gov.au 18

19 Future employment in Design Architecture Average weekly salary before tax: $1630 Source: Joboutlook.gov.au 19

20 Future employment in Design Interior Design Average weekly salary before tax: $1060 Source: Joboutlook.gov.au 20

21 2015 clear-in Round 1 ATARs Bachelor of Design (Communication Design) (Honours) Bachelor of Design (Interior Architecture) (Honours) Bachelor of Design (Industrial Design) (Honours) Bachelor of Design (Communication Design) / Bachelor of Business Bachelor of Design (Digital Media Design) Bachelor of Design (Communication Design) Bachelor of Innovation and Design Bachelor of Design (Branded Environments) Alternative Pathways (range of criteria including folios, interviews and ATAR) Diploma of Design Diploma of Graphic Design Diploma of Interior Decoration & Design Diploma of Screen and Media Diploma of Product Design Diploma of Visual Merchandising Advanced Diploma of Building Design (Architectural) Certificate IV in Design 21

22 Business Innovation & Entrepreneurship Software Engineering Innovation & Design Games & Interactivity Management Communication Design / Business Communication Design Digital Media Design Industrial Design Product Design Engineering Mechanical Engineering Marketing & Public Relations Branded Environments Interior Architecture Civil Engineering 22

23 What we look for in students Design is no longer an artistic pursuit. Design, art and visual skills help but are a narrow indicator of success in design. It is a serious industry that requires all-round intellectual capability and leadership. It requires people who are visionary and want to change the world through better environments, products, communications, systems and services. It requires people who have empathy with people, who can understand complex problems and find unique ways to solve them. It requires good all round communication skills and people who can work across disciplinary boundaries. 23

24 Future Study Opportunities Study Abroad Exchange or Study Tours Industry Placement / Industry Based Learning Design Factory (Honours and Masters only) 24

25 Questions?

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